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Does Your Public Relations Effort Include a Mobile Strategy?

Does Your Public Relations Effort Include a Mobile Strategy? | Digital-News on Scoop.it today | Scoop.it
You don’t need to be a data scientist to figure out that the world is going mobile. The sales of mobile phones and tablets tell this story as does Apple’s cash hoard, $158 billion as of January 2…
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Can Google Help Potential Customers Pick Your Company?

Can Google Help Potential Customers Pick Your Company? | Digital-News on Scoop.it today | Scoop.it
Search engines run the world of online business. It makes sense, then, that businesses are always looking for an edge that will bring in more of that valuable search traffic. Looking for ways to enco…
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The Art of the Welcome Email

The Art of the Welcome Email | Digital-News on Scoop.it today | Scoop.it
A brand’s welcome email is a valuable opportunity for email marketers to engage new users. This often-undervalued tool generates 4 times the total open rate and 5 times the click through rate when …
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The Wolf of Wall Street – ‘Supply & Demand My Friend’

The Wolf of Wall Street – ‘Supply & Demand My Friend’ | Digital-News on Scoop.it today | Scoop.it
Everybody’s talking about the latest blockbuster The Wolf of Wall Street because it covers some pretty poignant topics. A fundamental theme running throughout, which we can all learn from, is that …
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5 Ways to Align Your Sales and Marketing Teams

5 Ways to Align Your Sales and Marketing Teams | Digital-News on Scoop.it today | Scoop.it
Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer’s behaviour are increasingly creating misalignment between…
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Mistakes that Kill Startups

Mistakes that Kill Startups | Digital-News on Scoop.it today | Scoop.it
I was judging the Pepperdine Fast Pitch competition the other day and the question came up in the post competition networking with the students on what the leading causes of startup failure are. My a…
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The Future of Contact Centers in the Age of the Customer

The Future of Contact Centers in the Age of the Customer | Digital-News on Scoop.it today | Scoop.it
As customers, we’ve all been there – We’ve got a problem, Googled it and read the FAQs on the website, so we sigh and grit our teeth because we’ve got to attempt to make contact with the orga…
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Four Principles of E-commerce for Every Marketer: Aspiration

Four Principles of E-commerce for Every Marketer: Aspiration | Digital-News on Scoop.it today | Scoop.it
Aspi­ra­tion is the pin­na­cle that all experience-driven com­merce strate­gies should strive for. Truly rev­o­lu­tion­ary con­tent mar­ket­ing speaks to who cus­tomers want to become, …
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4 Benefits of Building a Virtual Business

4 Benefits of Building a Virtual Business | Digital-News on Scoop.it today | Scoop.it
Thanks to high-speed wireless Internet service, today’s entrepreneurs are no longer limited to hiring from the small pool of potential employees within commuting distance—instead, they can draw t…
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5 Places to Find Free (and Legal!) Images for Your Content

5 Places to Find Free (and Legal!) Images for Your Content | Digital-News on Scoop.it today | Scoop.it
So you just wrote a fantastic piece of content. It’s optimized for search engines, entertaining for your readers, and meets your content marketing goals. But…is it just text? If so, you h…
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Facebook’s Latest Business Page Change Gets a “Thumbs Up”

Facebook’s Latest Business Page Change Gets a “Thumbs Up” | Digital-News on Scoop.it today | Scoop.it
As marketers, we pay attention to what is working in our marketing strategies and to try to make the changes to capitalize on those things. So, while Facebook’s tweaks to their platform may, at tim…
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Your Blog Doesn’t Have to be Called a Blog

Your Blog Doesn’t Have to be Called a Blog | Digital-News on Scoop.it today | Scoop.it
People don’t read blogs, or so I hear. People tell me that all the time. Sometimes, they tell me this in the way they ask the question: “No one reads blogs anymore…do they?!?!” or perhaps it …
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How to Get More Retweets on Twitter

How to Get More Retweets on Twitter | Digital-News on Scoop.it today | Scoop.it
Retweeting is how Twitter users share information they find valuable with others they’re following. We all want more retweets because the more you receive, the greater the reach of your message. In…
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Who Should Be Using Paid Content Distribution?

Who Should Be Using Paid Content Distribution? | Digital-News on Scoop.it today | Scoop.it
The digital and content marketing landscape is rapidly changing. For the last couple of years, we’ve known that high-volume content production and publishing, backed by a social media amplification…
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Five Reasons Your Profession Is Hurting Your Career

Five Reasons Your Profession Is Hurting Your Career | Digital-News on Scoop.it today | Scoop.it
When I graduated from college with a degree in electrical engineering, that was the only credential I could use to market myself to prospective employers. In an ideal world, employers would have gott…
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Five Reasons Your Mother Is Hurting Your Career

Five Reasons Your Mother Is Hurting Your Career | Digital-News on Scoop.it today | Scoop.it
I realize I am treading on thin ice here, hoping to not get too much hate mail. After all, most people love their mothers and appreciate the many things their mothers did for them out of the goodness…
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5 Simple Ways to Reduce Shopping Cart Abandonment

5 Simple Ways to Reduce Shopping Cart Abandonment | Digital-News on Scoop.it today | Scoop.it
Let’s help you save shopping carts from abandonment Cart abandonment has become one of the biggest problems for online stores. According to Baymard Institute, 67,45% of shopping carts never make i…
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Trigger Events – Easter Eggs That Could Hold Software Leads

Trigger Events – Easter Eggs That Could Hold Software Leads | Digital-News on Scoop.it today | Scoop.it
Your B2B customers aren’t the only ones going on their own corporate Easter egg hunt. Finding software leads can be another hunt in of itself. Only this time, the participants are your marketers an…
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Spring Clean Your Content Marketing

Spring Clean Your Content Marketing | Digital-News on Scoop.it today | Scoop.it
Clean out your gutters, sweep the garage, sort through your closets—oh yeah: And while you’re at it, make sure your content marketing efforts are all working at tip-top shape. ‘Tis the season, …
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Three Steps to Achieve Consistency of Customer Satisfaction

Three Steps to Achieve Consistency of Customer Satisfaction | Digital-News on Scoop.it today | Scoop.it
A recent article by McKinsey & Company on how consistency is “The three Cs of customer satisfaction,” makes the case that the customer journey should be measured not by individual incidences …
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Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead

Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead | Digital-News on Scoop.it today | Scoop.it
Google has just announced a secure search update that will see the query removed from the referrer on ad clicks originating from signed-in search on Google. What does this mean? For starters, it mean…
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Why Paying a Higher Fee for a Responsive Website Design is a No-Brainer

Why Paying a Higher Fee for a Responsive Website Design is a No-Brainer | Digital-News on Scoop.it today | Scoop.it
If you have shopped around for a web developer you will have likely noticed that large website firms, independent SEO specialists and everyone in between charges a higher rate for having a responsive…
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Lead, Nurture, Or Get Out Of The Way

Lead, Nurture, Or Get Out Of The Way | Digital-News on Scoop.it today | Scoop.it
What is lead nurturing you ask? It is the process of engaging prospective new customers with an actionable message or relevant information that continues the dialogue throughout the courtship b…
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5 Ways of Ensuring Real ROI in Social Media

5 Ways of Ensuring Real ROI in Social Media | Digital-News on Scoop.it today | Scoop.it
Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. That argument has been won by those who use social as a tool for engagement…
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5 Types of Blog Content (and How to Write Them)

5 Types of Blog Content (and How to Write Them) | Digital-News on Scoop.it today | Scoop.it
Many small business owners panic when they think about having to come up with blog content every week for the foreseeable future. After all, wouldn’t you run out of things to talk about? Won…
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