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5 Ways to Align Your Sales and Marketing Teams

5 Ways to Align Your Sales and Marketing Teams | Digital-News on Scoop.it today | Scoop.it
Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer’s behaviour are increasingly creating misalignment between…
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Mistakes that Kill Startups

Mistakes that Kill Startups | Digital-News on Scoop.it today | Scoop.it
I was judging the Pepperdine Fast Pitch competition the other day and the question came up in the post competition networking with the students on what the leading causes of startup failure are. My a…
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The Future of Contact Centers in the Age of the Customer

The Future of Contact Centers in the Age of the Customer | Digital-News on Scoop.it today | Scoop.it
As customers, we’ve all been there – We’ve got a problem, Googled it and read the FAQs on the website, so we sigh and grit our teeth because we’ve got to attempt to make contact with the orga…
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Four Principles of E-commerce for Every Marketer: Aspiration

Four Principles of E-commerce for Every Marketer: Aspiration | Digital-News on Scoop.it today | Scoop.it
Aspi­ra­tion is the pin­na­cle that all experience-driven com­merce strate­gies should strive for. Truly rev­o­lu­tion­ary con­tent mar­ket­ing speaks to who cus­tomers want to become, …
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4 Benefits of Building a Virtual Business

4 Benefits of Building a Virtual Business | Digital-News on Scoop.it today | Scoop.it
Thanks to high-speed wireless Internet service, today’s entrepreneurs are no longer limited to hiring from the small pool of potential employees within commuting distance—instead, they can draw t…
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5 Places to Find Free (and Legal!) Images for Your Content

5 Places to Find Free (and Legal!) Images for Your Content | Digital-News on Scoop.it today | Scoop.it
So you just wrote a fantastic piece of content. It’s optimized for search engines, entertaining for your readers, and meets your content marketing goals. But…is it just text? If so, you h…
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Facebook’s Latest Business Page Change Gets a “Thumbs Up”

Facebook’s Latest Business Page Change Gets a “Thumbs Up” | Digital-News on Scoop.it today | Scoop.it
As marketers, we pay attention to what is working in our marketing strategies and to try to make the changes to capitalize on those things. So, while Facebook’s tweaks to their platform may, at tim…
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Your Blog Doesn’t Have to be Called a Blog

Your Blog Doesn’t Have to be Called a Blog | Digital-News on Scoop.it today | Scoop.it
People don’t read blogs, or so I hear. People tell me that all the time. Sometimes, they tell me this in the way they ask the question: “No one reads blogs anymore…do they?!?!” or perhaps it …
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How to Get More Retweets on Twitter

How to Get More Retweets on Twitter | Digital-News on Scoop.it today | Scoop.it
Retweeting is how Twitter users share information they find valuable with others they’re following. We all want more retweets because the more you receive, the greater the reach of your message. In…
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According to Twitter, These Are The Biggest #TeenagerProblems

According to Twitter, These Are The Biggest #TeenagerProblems | Digital-News on Scoop.it today | Scoop.it
It’s tough being a teenager these days. I mean, can you imagine living in a world where you’re only allowed to travel as far as your wifi signal? It would be terrible. The #TeenagerProblems hasht…
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Social Media, Search Marketing and Ron Burgundy

Social Media, Search Marketing and Ron Burgundy | Digital-News on Scoop.it today | Scoop.it
I find it amazing that to this day there are people and companies that keep social media isolated from their search and overall business and marketing efforts. Social can occasionally be frustrating�…
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Why You Can’t Put Tools & Technology Before Humans in Social Business

Why You Can’t Put Tools & Technology Before Humans in Social Business | Digital-News on Scoop.it today | Scoop.it
For technology and marketing evangelists it’s easy to get caught up in the shiny objects. Many marketers and business leaders have shiny object syndrome in their DNA. Tools and technology come natu…
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Facebook Targets ‘Like-Baiting’ In The News Feed

Facebook Targets ‘Like-Baiting’ In The News Feed | Digital-News on Scoop.it today | Scoop.it
Facebook regularly rolls out updates to the News Feed, and in its latest change, is further combating spam and an epidemic called “like-baiting.” Like-baiting is defined as “when a post explici…
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Trigger Events – Easter Eggs That Could Hold Software Leads

Trigger Events – Easter Eggs That Could Hold Software Leads | Digital-News on Scoop.it today | Scoop.it
Your B2B customers aren’t the only ones going on their own corporate Easter egg hunt. Finding software leads can be another hunt in of itself. Only this time, the participants are your marketers an…
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Spring Clean Your Content Marketing

Spring Clean Your Content Marketing | Digital-News on Scoop.it today | Scoop.it
Clean out your gutters, sweep the garage, sort through your closets—oh yeah: And while you’re at it, make sure your content marketing efforts are all working at tip-top shape. ‘Tis the season, …
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Three Steps to Achieve Consistency of Customer Satisfaction

Three Steps to Achieve Consistency of Customer Satisfaction | Digital-News on Scoop.it today | Scoop.it
A recent article by McKinsey & Company on how consistency is “The three Cs of customer satisfaction,” makes the case that the customer journey should be measured not by individual incidences …
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Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead

Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead | Digital-News on Scoop.it today | Scoop.it
Google has just announced a secure search update that will see the query removed from the referrer on ad clicks originating from signed-in search on Google. What does this mean? For starters, it mean…
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Why Paying a Higher Fee for a Responsive Website Design is a No-Brainer

Why Paying a Higher Fee for a Responsive Website Design is a No-Brainer | Digital-News on Scoop.it today | Scoop.it
If you have shopped around for a web developer you will have likely noticed that large website firms, independent SEO specialists and everyone in between charges a higher rate for having a responsive…
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Lead, Nurture, Or Get Out Of The Way

Lead, Nurture, Or Get Out Of The Way | Digital-News on Scoop.it today | Scoop.it
What is lead nurturing you ask? It is the process of engaging prospective new customers with an actionable message or relevant information that continues the dialogue throughout the courtship b…
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5 Ways of Ensuring Real ROI in Social Media

5 Ways of Ensuring Real ROI in Social Media | Digital-News on Scoop.it today | Scoop.it
Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. That argument has been won by those who use social as a tool for engagement…
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5 Types of Blog Content (and How to Write Them)

5 Types of Blog Content (and How to Write Them) | Digital-News on Scoop.it today | Scoop.it
Many small business owners panic when they think about having to come up with blog content every week for the foreseeable future. After all, wouldn’t you run out of things to talk about? Won…
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What is a Twitter Hashtag and 80 Other Twitter Terms

What is a Twitter Hashtag and 80 Other Twitter Terms | Digital-News on Scoop.it today | Scoop.it
Twitter Translated: 80 of Twitter’s Terms Defined Since 2006, Twitter users have been scrolling through their feeds, shooting off a DM or two, checking in on the latest trends, tapping to favorite …
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The Social Disconnect

The Social Disconnect | Digital-News on Scoop.it today | Scoop.it
The digital landscape is abundant with incredible industry thought leaders sharing the knowledge and best practices in social media. The circle of influencers crest the lists of who to follow and how…
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The Top 15 Most Famous Cats On The Internet

The Top 15 Most Famous Cats On The Internet | Digital-News on Scoop.it today | Scoop.it
How many famous internet cats can you name? Grumpy cat? That’s easy. Maru? Yeah, I’ve seen the videos. But what about Hamilton the Hipster Cat, Nala, or Atilla FLuff? The web has a weird obsessio…
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Twitter Launches Pop-Up Notifications On The Web

Twitter Launches Pop-Up Notifications On The Web | Digital-News on Scoop.it today | Scoop.it
A new Twitter experiment was revealed yesterday, hinting at notifications on the web, and today the social network announced they are rolling out. Instead of having to look over the stream or head on…
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