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6 Reasons Why SMBs Should Use Business Intelligence Solutions

6 Reasons Why SMBs Should Use Business Intelligence Solutions | Digital-News on Scoop.it today | Scoop.it
Some SMB managers and entrepreneurs still think that business intelligence solutions are sophisticated and expensive tools needed only by large enterprises managing enormous amounts of data. But is i…
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Your Roadmap to Content Marketing Processes

Your Roadmap to Content Marketing Processes | Digital-News on Scoop.it today | Scoop.it
Content audit done? Check. Content strategy ready and waiting? Affirmative. Good news for you then – you are one step closer to being ready to begin content marketing. Snaps for you (snap, snap). A…
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How To Get Started With B2B LinkedIn Showcase Pages

How To Get Started With B2B LinkedIn Showcase Pages | Digital-News on Scoop.it today | Scoop.it
Effective April 14th, LinkedIn will no longer support “Products & Services” pages on a LinkedIn Company page. Instead, businesses with company pages will have to use the new “Showcase Pages…
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Why Google Can’t See Pretty – and 3 Reasons Why You Should Care

Why Google Can’t See Pretty – and 3 Reasons Why You Should Care | Digital-News on Scoop.it today | Scoop.it
In the old days, back when Blackberry was the hot digital platform, enormous time and effort went into website creation and design. Like sculpted works of art, websites resided in a beautiful online …
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Leadership Requires Knowing When You’re Wrong

Leadership Requires Knowing When You’re Wrong | Digital-News on Scoop.it today | Scoop.it
As I sat in a meeting with a prospect, the conversation started morphing. Their voice began hitting my ears like the sound Charlie Brown’s teacher made. “Wa wa waa, wa waa, wa wa wa waa.” It wa…
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13 Questions to Help You Define Your Buyer Personas

13 Questions to Help You Define Your Buyer Personas | Digital-News on Scoop.it today | Scoop.it
The Importance of buyer personas in B2B Buyer personas are the very foundation of any selling activity. Indeed, they help your organization understand who has a need for your product or service and a…
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4 Tricks to Sell More Products Online Using Video Chat

4 Tricks to Sell More Products Online Using Video Chat | Digital-News on Scoop.it today | Scoop.it
Ecommerce is a big hit right now and more and more people sell products online. It might seem like everything is for sale on the internet nowadays (yes everything! Remember those people who used to s…
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Why You Are Not Organized For Effective Marketing Automation: Part 3

Why You Are Not Organized For Effective Marketing Automation: Part 3 | Digital-News on Scoop.it today | Scoop.it
How to fit the right model to your organizational objectives We learned last week that each of the organizational models is best suited to overall business goals and the existing organization’s tol…
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Stop! Before You Start Planning Your Marketing Campaign – Have You Considered Your Business Data Analysis Needs?

Stop! Before You Start Planning Your Marketing Campaign – Have You Considered Your Business Data Analysis Needs? | Digital-News on Scoop.it today | Scoop.it
Successful marketing communications rely on your data being up to scratch – but is it? Here are some tips to get your contacts database into shape. A successful marketing campaign relies on getting…
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29 Signs Your Business Is Not Ready For Content Marketing

29 Signs Your Business Is Not Ready For Content Marketing | Digital-News on Scoop.it today | Scoop.it
How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understa…
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4 Ways Inside Sales Reps Are Like Hunger Games Tributes

4 Ways Inside Sales Reps Are Like Hunger Games Tributes | Digital-News on Scoop.it today | Scoop.it
I’ve seen inside sales described using many analogies. But my favorite analogy by far is the comparison to the popular series, The Hunger Games. These books and movies focus on a woman who has to f…
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A Simple Strategy That Can Transform A Young Professional’s Career

A Simple Strategy That Can Transform A Young Professional’s Career | Digital-News on Scoop.it today | Scoop.it
You’ve been busting your ass doing everything that has been asked of you and more. Yet a couple years into your job you begin to realize how quickly life is passing by and most of this time is spen…
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Build the Next Customer Experience Wonder of the World

Build the Next Customer Experience Wonder of the World | Digital-News on Scoop.it today | Scoop.it
Did you know sailfish are considered the fastest known fish in the world? Until recently I didn’t, but did that didn’t change the fact that it was the fastest fish in the world and it was extreme…
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3 Ebook Landing Page Templates Critiqued for Conversion

3 Ebook Landing Page Templates Critiqued for Conversion | Digital-News on Scoop.it today | Scoop.it
Have you written a business eBook? Are you trying to generate more leads from it? Try optimizing your landing page. eBooks are a great method to give your potential customers something for free, show…
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5 Tips for Effective Lead Follow Up

5 Tips for Effective Lead Follow Up | Digital-News on Scoop.it today | Scoop.it
A successful inbound marketing campaign can flood your website with leads, but many people don’t take advantage of their leads correctly and let potential sales and revenue slip through their finge…
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The Need to Validate Project Assumptions

The Need to Validate Project Assumptions | Digital-News on Scoop.it today | Scoop.it
More than a decade ago, I was asked by a group of project managers to consult for their company. The executives were of the belief that project management was a failure and the function should be dis…
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Marketing Technology Is Not Enough

Marketing Technology Is Not Enough | Digital-News on Scoop.it today | Scoop.it
The explosion of marketing technology has created amazing possibilities for all of us. We can reach prospective customers like never before; we’re much closer to fulfilling the promise of the Inter…
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Machiavelli and a PR Dimension

Machiavelli and a PR Dimension | Digital-News on Scoop.it today | Scoop.it
The issue of PR and its influence on the media is never far away, the underlying concern being that PR either distorts the truth or blatantly hides it. It’s a continuing debate about ethics, and th…
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Add Flavor To Your Content Marketing With These 5 Visual Elements

Add Flavor To Your Content Marketing With These 5 Visual Elements | Digital-News on Scoop.it today | Scoop.it
Many businesses deploy great content marketing, but it is extremely boring to read, so it doesn’t receive the attention that it truly deserves. It is important to make sure that your content is pac…
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Organic Search Is Great But Is Using Paid Search Better?

Organic Search Is Great But Is Using Paid Search Better? | Digital-News on Scoop.it today | Scoop.it
Organic search and paid search are both great options for pushing traffic to your site to acquire leads. But which one is better? Does one outperform the other? You should weigh out the benefits of e…
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Do Less, Sell More.

Do Less, Sell More. | Digital-News on Scoop.it today | Scoop.it
In a modern business, the ideal situation is that sales and marketing work together in a cohesive way. After all, both functions are aiming to deliver the same result – increased sales and business…
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Yahoo Tunes In to Content Promotion and Distribution with TV Shows

Yahoo Tunes In to Content Promotion and Distribution with TV Shows | Digital-News on Scoop.it today | Scoop.it
Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good …
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Turn Your Email Subject Lines into Catnip for Clients!

Turn Your Email Subject Lines into Catnip for Clients! | Digital-News on Scoop.it today | Scoop.it
Research has shown using one of these two elements in your email’s subject line is critical for success. Find out what they are right now!…
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9 Ways to Generate Content Ideas

9 Ways to Generate Content Ideas | Digital-News on Scoop.it today | Scoop.it
One of the most common questions I’m asked by someone new to blogging is: But what will I write about? The short answer is that you should write about the things you know about and have experience …
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A Sales Leadership Red Flag – Turnover Matters

A Sales Leadership Red Flag – Turnover Matters | Digital-News on Scoop.it today | Scoop.it
Sales leaders spend a fair amount of time and effort reviewing issues related to the cost of sale. The issues can vary from travel policy and territory design to compensation structure and bonuses. A…
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