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Canada Tourism and Digital Promotion | Social Media Today

Canada Tourism and Digital Promotion | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought I should share how a few Canadian destinations are setting themselves apart in the online travel landscape.
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Success in Social Media: Examples | Social Media Today

Success in Social Media: Examples | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Three bloggers who have established themselves as social media marketing leaders.
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Things to Check Before Publishing Your Blog Post | Social Media Today

Things to Check Before Publishing Your Blog Post | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Writing blogs may be an effective way for marketers to share ideas with their readers, but that doesn't mean you have to rush through the procedure. By spending just a few minutes before hitting the publish button, you can add more value to your content, value that can bring massive eyeballs and may be higher conversions.
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What do you Call Yourself? | Social Media Today

What do you Call Yourself? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
As social media progresses, so too does the creativity of the various job titles in the field - but which title actually fits best?
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Social Media and Personal Behavior | Social Media Today

Social Media and Personal Behavior | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.
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Arby's Is Listening | Social Media Today

Arby's Is Listening | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Arby's engagement with Pharrell Williams went a long way in illustrating the value of social media within the organization. While the tweet and Pharrell's response might have been a wonderful bit of serendipity helped along by good social listening, Arby's follow-up was also considered effective.
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It’s Simple — Humans Like to Read Web Content That’s Written by Other Humans!

It’s Simple — Humans Like to Read Web Content That’s Written by Other Humans! | Digital-News on Scoop.it today | Scoop.it
The title of this article may seem a little absurd at first.  I mean, OF COURSE, people like to read things that are written by other people.  What else would they read? Unfortunately, when youR…
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7 Inspiring Examples of Parallax Scrolling Websites

7 Inspiring Examples of Parallax Scrolling Websites | Digital-News on Scoop.it today | Scoop.it
The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Whether it’…
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A Business “Story,” Not Brand, Drives and Defines an Organization’s Value

A Business “Story,” Not Brand, Drives and Defines an Organization’s Value | Digital-News on Scoop.it today | Scoop.it
Adweek posted an infographic last week citing numerous studies to reveal that brand name is becoming increasingly less important to people. Nearly two-thirds (65 percent) said they’d choose generic…
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Five Reasons Your Sales Forecast Will Be Wrong

Five Reasons Your Sales Forecast Will Be Wrong | Digital-News on Scoop.it today | Scoop.it
You Relied on What You Were Told “Never ever mistake the smile upon my face as agreement to the words coming out of your mouth. There’s no telling what I may be thinking.” – Lisa Pool There a…
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How to Create a Ferocious Unique Selling Proposition

How to Create a Ferocious Unique Selling Proposition | Digital-News on Scoop.it today | Scoop.it
Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your…
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My Favorite Pick in the Retail Sector Is Not What You’d Think

My Favorite Pick in the Retail Sector Is Not What You’d Think | Digital-News on Scoop.it today | Scoop.it
The retail sector can return some amazing gains as we have witnessed since the recession ended—but it can also provide periods of anxiety. How the retail sector performs is dependent on many variab…
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6 Tips for Transforming Your Boring PDF Files into Compelling Videos

6 Tips for Transforming Your Boring PDF Files into Compelling Videos | Digital-News on Scoop.it today | Scoop.it
Businesses that invest significant time and money to produce static content like PDFs, brochures, and product materials are often unable to measure the yield of their efforts because these formats fa…
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Social Media and Health | Social Media Today

Social Media and Health | Social Media Today | Digital-News on Scoop.it today | Scoop.it
A startling amount of American adults suffer from at least one chronic condition – almost one in two adults. Given our various proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not actually very surprising.
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Get More Pinterest Followers | Social Media Today

Get More Pinterest Followers | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Despite being much smaller than Facebook or Twitter at 25 million users, Pinterest accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179.
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Siri Gets Some Serious Competition | Social Media Today

Siri Gets Some Serious Competition | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Siri—not to be confused with Suri, daughter of superstar ex-couple Tom Cruise and Katie Holmes—will finally get some new competition later this spring from Microsoft. Cortana is a holographic character from the Xbox game Halo whose voice will be added to the Windows Phone 8.1 system.
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To the Brand Behind Me in the SERPs on Google | Social Media Today

To the Brand Behind Me in the SERPs on Google | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.
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The HeartBleed SSL Security Bug | Social Media Today

The HeartBleed SSL Security Bug | Social Media Today | Digital-News on Scoop.it today | Scoop.it
If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.
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How to Emulate Upworthy, and Why You Probably Shouldn’t

How to Emulate Upworthy, and Why You Probably Shouldn’t | Digital-News on Scoop.it today | Scoop.it
To many marketers, Upworthy is “that site that publishes those headlines.” And although it’s true that the folks at Upworthy have developed a headline philosophy that leaves many salivating, so…
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Why the Phone Book May Not Be Your Best Marketing Option

Why the Phone Book May Not Be Your Best Marketing Option | Digital-News on Scoop.it today | Scoop.it
We have been talking to three of our new website clients about adding a social media marketing strategy to their marketing plans.  All three had concerns about the price.  All three currently pay o…
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Get QLTY: The Simple Way to Select Quality Leadership Training

Get QLTY: The Simple Way to Select Quality Leadership Training | Digital-News on Scoop.it today | Scoop.it
Quality leadership training for your front-line employees should align to your talent strategy which in turn should align to the overall corporate strategy. You may have determined the needs of your …
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How to Improve Your Paid Search Click-Through-Rates

How to Improve Your Paid Search Click-Through-Rates | Digital-News on Scoop.it today | Scoop.it
When you create a new paid search campaign you need to build it with the click-through-rate (CTR) in mind. There is so much competition in paid search, so you need to make sure that your campaign is …
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Breaking Creative Shells: 3 Easter Digital Campaign Winners

The Easter online marketing window is in full frenzy, with email marketers taking full advantage of the seasonal opportunity to drive traffic, sales and loyalty. But who’s getting inbox cut through…
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Don’t Let Your Business Be a Dinosaur

Don’t Let Your Business Be a Dinosaur | Digital-News on Scoop.it today | Scoop.it
What challenges does your perfect client face? When’s the last time you thought about your perfect client and what challenges he or she faces on a daily, monthly, quarterly, and annual basis?  If …
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More Instructions, More Sales, Faster.

More Instructions, More Sales, Faster. | Digital-News on Scoop.it today | Scoop.it
Property has always been a high touch industry; inherently based upon transactions, conversations, interactions and tiny steps that all contribute to a sale. People have, since the caveman era, power…
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