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How To Prepare Your Content Marketing For A Local Audience

How To Prepare Your Content Marketing For A Local Audience | Digital-News on Scoop.it today | Scoop.it
With today’s savvy consumers increasingly resistant to the charms of traditional advertising, content marketing is emerging as a powerful alternative method of reaching out to customers. But while …
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The Customer is Always Right: A Correction

The Customer is Always Right: A Correction | Digital-News on Scoop.it today | Scoop.it
Who is ‘right’ is not always black and white. And this is certainly true of the video production industry. As a relatively new field, online video production is an area that lacks general knowled…
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Quality Content Should be Central to Your Business

Quality Content Should be Central to Your Business | Digital-News on Scoop.it today | Scoop.it
There is a lot of rubbish on Facebook. Indeed, there is a lot of rubbish on the Internet generally. However, new research shows that it is the quality content on Facebook that has been fundamental to…
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Good Content Marketing Needs High Standards of Writing

Good Content Marketing Needs High Standards of Writing | Digital-News on Scoop.it today | Scoop.it
My arrival at Southerly this week has taken me into a world of content marketing that – I admit – I am unfamiliar with. But I am learning fast. Coming from a purely journalistic background, focus…
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Inside Sales Is Only Great For Transactional Commoditized Products!

Inside Sales Is Only Great For Transactional Commoditized Products! | Digital-News on Scoop.it today | Scoop.it
Not long ago, I was meeting with the top management team of large organization. They had traditionally, had a large field sales organization. The performance of the organization was OK, they were mak…
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16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night | Digital-News on Scoop.it today | Scoop.it
Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing is climbing in popularity because …
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The Aspiring CMO Series: Why This is an Extraordinary Time to Lead Marketing

The Aspiring CMO Series: Why This is an Extraordinary Time to Lead Marketing | Digital-News on Scoop.it today | Scoop.it
This five-part informational series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences,…
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Competitive Silos or Collaborative Success

Competitive Silos or Collaborative Success | Digital-News on Scoop.it today | Scoop.it
One of the most popular uses of enterprise gamification is to create competition. I don’t mean in the form of marketing campaigns, I am talking about internal competitions between employees. Sales …
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7 Ways to Save for a Summer Vacation

7 Ways to Save for a Summer Vacation | Digital-News on Scoop.it today | Scoop.it
This winter, phrases like “polar vortex” and “snowmageddon” became part of the American vernacular, and with good reason: The Free Press reports that many regions experienced …
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TMNT “Brothers” commercial introduces Splinter and Shredder

TMNT “Brothers” commercial introduces Splinter and Shredder | Digital-News on Scoop.it today | Scoop.it
The latest in the long line of teases for the upcoming Teenage Mutant Ninja Turtles movie comes the TV spot “Brothers”, which aired ...
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Xbox One April update rolling out tonight

Xbox One April update rolling out tonight | Digital-News on Scoop.it today | Scoop.it
The anticipated Xbox One April update is rolling out to gamers tonight, bringing with it a host of improvements, new features, and the ...
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Design company 3D prints 10 houses in a single day

Design company 3D prints 10 houses in a single day | Digital-News on Scoop.it today | Scoop.it
Back in January, we detailed the work of Professor Behrokh Khoshnevis, the brain behind a giant machine that could 3D-print a 2500 square ...
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Glass KitKat update this week but video calling removed

Glass KitKat update this week but video calling removed | Digital-News on Scoop.it today | Scoop.it
It’s the eve of open Glass sales day, and Google has raised the stakes with news of a big update for the wearable ...
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How Big Data Can Make Watching Baseball More Fun

How Big Data Can Make Watching Baseball More Fun | Digital-News on Scoop.it today | Scoop.it
I like baseball. I played it all throughout my youth and my years as a teenager. So, not surprisingly, I also like to watch baseball. Watching baseball on TV has come quite a ways. While baseball was…
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5 Storytelling Techniques to Master Before Your Next Presentation

5 Storytelling Techniques to Master Before Your Next Presentation | Digital-News on Scoop.it today | Scoop.it
The best executive presenters are storytellers at heart. Storytelling is powerful. It can help charities secure more donations. It’s been tested as a technique in mock trials to show how stories pe…
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The Future of PR Isn’t Tomorrow, It’s Now

The Future of PR Isn’t Tomorrow, It’s Now | Digital-News on Scoop.it today | Scoop.it
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated m…
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7 Tips for Production Managers to Increase Co-Operation and Speed

7 Tips for Production Managers to Increase Co-Operation and Speed | Digital-News on Scoop.it today | Scoop.it
You make fantastic products and have control over your production processes. To make the next step in efficiency you’re thinking about faster order administration and decreasing your time to market…
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Keeping Up-to-date with Online Marketing Trends

Keeping Up-to-date with Online Marketing Trends | Digital-News on Scoop.it today | Scoop.it
The Problem: Marketing has changed rapidly in the last few years, and it continues to take massive strides in utilising new technology. From smart phones and social media, to a plethora of apps that …
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Lead Generation Tips – Do You Kill Fan Favorites?

Lead Generation Tips – Do You Kill Fan Favorites? | Digital-News on Scoop.it today | Scoop.it
As expected, everyone’s been raving about Game of Thrones season 4 as it kicked off this week. One of the things that really make me chuckle about it are the George R.R. Martin memes. I can’t say…
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Why B2B Content Is a Crummy Vehicle for Sales

Why B2B Content Is a Crummy Vehicle for Sales | Digital-News on Scoop.it today | Scoop.it
  C’mon, admit it: At some point, you’ve been tempted to promote your brand within your content. You thought, “One itsy-bitsy little plug can’t hurt. I’m just helping my prospects down…
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Want to Rush for Sales Leads? Get a Bigger Basket

Want to Rush for Sales Leads? Get a Bigger Basket | Digital-News on Scoop.it today | Scoop.it
All B2B marketers want sales leads. It’s what pays their bills, pays their company’s bills, and shows that all their hard work is paying off. It’s not surprising that, when you’re getting the…
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Google Terms of Service updated with email scanning notice

Google Terms of Service updated with email scanning notice | Digital-News on Scoop.it today | Scoop.it
In light of a recent legal spat, Google has updated its Terms of Service to notify Gmail users of automatic email analysis. The ...
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Pandora for Pebble now available

Pandora for Pebble now available | Digital-News on Scoop.it today | Scoop.it
Pebble owners can now download Pandora for their smartwatch, giving them access to and control over their stations and music. To download Pandora, ...
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Pentax 645Z medium-format 51MP camera unveiled

Pentax 645Z medium-format 51MP camera unveiled | Digital-News on Scoop.it today | Scoop.it
Following some recent leaks, Ricoh has taken the wraps off its latest offering, the Pentax 645Z medium-format camera. With the camera comes a ...
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NSA details Heartbleed “mitigations” in new report

NSA details Heartbleed “mitigations” in new report | Digital-News on Scoop.it today | Scoop.it
Amidst the Heartbleed bug hoopla this month was a claim the NSA knew about and actively exploited the vulnerability, something the agency soon ...
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