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Shock Stat: 46% of Sales Inquiries Are Missed Opportunities

Shock Stat: 46% of Sales Inquiries Are Missed Opportunities | Digital-News on Scoop.it today | Scoop.it
Of all of the amazing data Conversation Analytics extracts from phone calls, perhaps the most useful is missed opportunity data. It was this missed opportunity data that surprised us the most when we…
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Why You Are Not Organized for Effective Marketing Automation: Part 4

Why You Are Not Organized for Effective Marketing Automation: Part 4 | Digital-News on Scoop.it today | Scoop.it
Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization em…
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Three Reasons Your Marketing Employees Need to be Smarter than You

Three Reasons Your Marketing Employees Need to be Smarter than You | Digital-News on Scoop.it today | Scoop.it
Some of the most influential entrepreneurs and business tycoons out there—think Steve Jobs, Thomas John Watson, Sr., and David Oglivy—have revealed the secret to their success: Staff your company…
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What the “Internet of Things” Means for Content Marketing

What the “Internet of Things” Means for Content Marketing | Digital-News on Scoop.it today | Scoop.it
Earlier this year, Google bought Nest, a home-hardware tech start-up. Streaming Headlines reported the search giant paid $3.2 billion, in cash. The concept of home automation and—more broadly—the…
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Should You Still Be Putting Keywords In Your Press Release Headlines?

Should You Still Be Putting Keywords In Your Press Release Headlines? | Digital-News on Scoop.it today | Scoop.it
We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk of damaging your online presence. Simply put,…
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Why You Need to Highlight Your Expertise When Responding to HARO Queries

Why You Need to Highlight Your Expertise When Responding to HARO Queries | Digital-News on Scoop.it today | Scoop.it
Three times a day, HARO emails its subscribers a list with dozens of the latest free media opportunities from reporters in various fields who need sources for their stories. Without a doubt, HARO is …
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A 23 Point Checklist to Evaluate Your Q1 Marketing

A 23 Point Checklist to Evaluate Your Q1 Marketing | Digital-News on Scoop.it today | Scoop.it
Now that spring is FINALLY showing itself, most companies are thawing out and looking forward to prosperous times ahead. With a frigid winter and Q1 behind us, it’s time to evaluate your company…
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Spring Cleaning: Which of Your Business Processes are in Need of Dusting?

Spring Cleaning: Which of Your Business Processes are in Need of Dusting? | Digital-News on Scoop.it today | Scoop.it
Daylight Savings always means a lot more than just pushing the clock forward an hour: it marks the immediacy of spring, the winding down of Q1 and the kick in the pants businesses to start making spl…
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The Six Steps to Effective Sales Talent Hiring

The Six Steps to Effective Sales Talent Hiring | Digital-News on Scoop.it today | Scoop.it
One of the services we provide our clients is training to improve their sales talent hiring effectiveness.  The facts are stark.  Without a good process most companies have excessively high turnove…
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Mr T’s Top 6 Web Design No No’s!

Mr T’s Top 6 Web Design No No’s! | Digital-News on Scoop.it today | Scoop.it
Just as wearing your open toe sandals with socks is a fashion no, no heck NO, we thought we’d come up with the our top 5 web design no no’s this April Fools Day. Now if you think your website…
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How to Proofread Typos Out of Your Content: 8 Tips

How to Proofread Typos Out of Your Content: 8 Tips | Digital-News on Scoop.it today | Scoop.it
Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofrea…
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Why Is Job Hopping So Rampant In Digital Marketing?

Why Is Job Hopping So Rampant In Digital Marketing? | Digital-News on Scoop.it today | Scoop.it
According a recent survey fellow MIMA board member and friend, Jeff Sauer and I administered earlier this year, 59 percent of respondents have switched jobs in the last two years. Not too shocking, r…
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How Digital Technology is Changing McDonald’s Structure, Offer and Customer Relationships

How Digital Technology is Changing McDonald’s Structure, Offer and Customer Relationships | Digital-News on Scoop.it today | Scoop.it
In recent years McDonald’s has worked hard to change its image ‘from fast food to good food fast.’ But speaking at social media and digital marketing conference #SMWF Europe earlier this mont…
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Draw Upon User Insights to Inform Your Testing Strategy

Draw Upon User Insights to Inform Your Testing Strategy | Digital-News on Scoop.it today | Scoop.it
I won’t over­state the obvi­ous. You have to test, test, and test some more. There’s a rea­son “always be test­ing” has become the new “ABCs” (ABTs, more accu­rately) for dig­i­tal…
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How to Cut Your Marketing Cost-Per-Sale

How to Cut Your Marketing Cost-Per-Sale | Digital-News on Scoop.it today | Scoop.it
Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking. Let’s say a company sell…
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One Question to Determine Whether or not Your Business is Built for Success

One Question to Determine Whether or not Your Business is Built for Success | Digital-News on Scoop.it today | Scoop.it
In today’s business world, those with access to the most dependable, real-time data that enables them to make fast, informed decisions have the greatest competitive advantage. And there’s one que…
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Bitcoin Has Seen Better Days – Australia Waves Goodbye to the Digital Currency

Bitcoin Has Seen Better Days – Australia Waves Goodbye to the Digital Currency | Digital-News on Scoop.it today | Scoop.it
Bitcoin has definitely seen better days – the price has fallen below $400 for the first time in 5 months. This 10% decrease from Wednesday comes after China announced the suspension of bitcoin …
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What Should You Pay Your Professional Writing Team?

What Should You Pay Your Professional Writing Team? | Digital-News on Scoop.it today | Scoop.it
Working with a professional writing team may not be something you do every day—and in fact, it may be something you’ve never done before at all. Whether you’ve got a new website to write or bro…
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5 Ways to Write Compelling Web Copy

5 Ways to Write Compelling Web Copy | Digital-News on Scoop.it today | Scoop.it
Websites are the bait and hook for social content marketing. The goal for any of these campaigns is to draw people to your site. But, once there, what is it that they find? Crafting compelling Web co…
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3 Web Design Landing Page Examples Critiqued

3 Web Design Landing Page Examples Critiqued | Digital-News on Scoop.it today | Scoop.it
Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages? Want to see some examples with reasons why some of the elements work and don’t work? In t…
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Offer Your New Hires Some PDA

Offer Your New Hires Some PDA | Digital-News on Scoop.it today | Scoop.it
Graduation season is upon us. As the interviewing season is in full swing, small business employers are looking to attract some bright future stars while they compete with larger companies. A good wa…
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Creator or Curator?

Creator or Curator? | Digital-News on Scoop.it today | Scoop.it
Today there is a lot of talk about content curation and the importance of organizing the vast amounts of content available for your niche for your audience. Some people think you have to pick: creato…
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Drive Customer Loyalty By Truly Getting to Know Your Customers: Part II

Drive Customer Loyalty By Truly Getting to Know Your Customers: Part II | Digital-News on Scoop.it today | Scoop.it
What is “customer loyalty” exactly? What is that sticky, though sometimes nebulous quality that causes customers to choose a brand again and again? For different products, the reasons why people …
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Winning With Content Marketing: 7 Key Ingredients (Infographic)

Winning With Content Marketing: 7 Key Ingredients (Infographic) | Digital-News on Scoop.it today | Scoop.it
It’s predicted that 60% of B2C marketers and 54% of B2B marketers plan to increase their spend on content creation. With more organizations developing a content marketing plan, it’s critical to u…
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How to Build a Strong Brand Foundation

How to Build a Strong Brand Foundation | Digital-News on Scoop.it today | Scoop.it
Branding is critical and has the power to determine the success of your business. Good branding can turn any business from blah to “brandtastic” in a matter of seconds. A brand is defined as an i…
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