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How to Hire a Director of Content Marketing | Kapost Content Marketeer

How to Hire a Director of Content Marketing | Kapost Content Marketeer | Digital-News on Scoop.it today | Scoop.it
Chronicling the Content Marketing Revolution
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Twitter gets serious about mobile with app install ad option

Twitter gets serious about mobile with app install ad option | Digital-News on Scoop.it today | Scoop.it

I don’t know who’s been driving the Twitter bus lately but this guy is determined. Twitter’s come up with more positive tweaks and twists in the last year than we’ve seen since the first Tweet took flight.


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LinkedIn reaches 300M members, chases the next 3B

LinkedIn reaches 300M members, chases the next 3B | Digital-News on Scoop.it today | Scoop.it
LinkedIn, the ubiquitous social network for professionals, has crossed the 300 million member mark, the company announced today. Around 100 million of those folks live in the U.S., with the other 2...
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Color, Value & the Evolution of Logos

Color, Value & the Evolution of Logos | Digital-News on Scoop.it today | Scoop.it
What color is best for your logo? What is its possible value to your brand? How much did big brands pay for their logos? This infographic tells all.
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Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World - State of Digital

Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World - State of Digital | Digital-News on Scoop.it today | Scoop.it
A look at a hugely important element in digital marketing: your team. Expedia's Jose Truchado is an expert in the field.
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Branding Strategy Insider | The Role And Value Of Branding

Branding Strategy Insider | The Role And Value Of Branding | Digital-News on Scoop.it today | Scoop.it
So many people misunderstand the role of brand. They think it’s a synonym for marketing, and marketing is a synonym for media spend. A brand tells people who to value and why. Marketing tells them how the brand is valued, and where to access it. The purpose of your brand is to use that perceived value to provide you, through marketing, with sustained sales at a greater level of return than the market is inclined to give you over the longer term.
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There's a push to make photoshopped models in ads illegal - Digiday

The man behind the Truth in Advertising Act on how hard it has been to get the ad industry to support his cause.
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About.com plots its digital comeback - Digiday

While the Web has changed a lot since 1997, the About.com brand, Web presence and technology have not.
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How We Use Social Media to Find a Job - infographic

How We Use Social Media to Find a Job - infographic | Digital-News on Scoop.it today | Scoop.it
Explore how the power of social media can be harnessed to help you find a job you love. Checkout this infographic.
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Social, SEO, Email Or PPC - Which Marketing Channel Gets the Most Visitors - infograhic

Social, SEO, Email Or PPC - Which Marketing Channel Gets the Most Visitors - infograhic | Digital-News on Scoop.it today | Scoop.it
Social media, paid ads, search engine, email marketing — with so many marketing channel choices, where should digital marketers focus their attention and spend? Fret not we have the answers.
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The Importance Of Hybrid And Why It Matters - CloudTweaks.com: Cloud Information

The Importance Of Hybrid And Why It Matters - CloudTweaks.com: Cloud Information | Digital-News on Scoop.it today | Scoop.it
Hybrid - Which cloud is best for you? Private, public, managed or hybrid? Every month, more and more companies make the decision to move to the cloud
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Retail marketing budgets go digital [study]

Retail marketing budgets go digital [study] | Digital-News on Scoop.it today | Scoop.it
Offline businesses are moving toward digital marketing as they realize that's where the money is.
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Fuel your content marketing career: Meet Andrew, Operations Support Associate

Fuel your content marketing career: Meet Andrew, Operations Support Associate | Digital-News on Scoop.it today | Scoop.it
Just as variety is the spice of a successful content marketing strategy, a variety of skillsets also makes for a successful strategist. Undoubtedly a CMS n
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Trending topics? Google will now deliver them right to your inbox

Trending topics? Google will now deliver them right to your inbox | Digital-News on Scoop.it today | Scoop.it

It’s important for marketers to keep up on trends because trends can help you catch the consumer’s eye. Hey, there’s a reason why every brand from Oreo to NASA Tweets on Super Bowl Sunday. We’re a nation of collective thinking. Did you see the Game of Thrones premiere? Can you believe the latest social media faux pas? And how about that final goal in last night’s hockey game?


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Facebook upgrades Paper with birthdays, events, photo comments, & more

Facebook upgrades Paper with birthdays, events, photo comments, & more | Digital-News on Scoop.it today | Scoop.it
Scroll. Swipe. Tap. Read. Facebook's clever news app Paper turns 10 weeks old today. And the Menlo Park, Calif.-based social network giant has announced an upgrade to Paper, called version 1.1, des...
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Yahoo's new Flickr app adds creepily accurate search tool

Yahoo's new Flickr app adds creepily accurate search tool | Digital-News on Scoop.it today | Scoop.it
Continuing its efforts to remain relevant in the post-Instagram world, Yahoo has unveiled updates to its Flickr app for iOS and Android. "At the heart of our Flickr apps is a powerful mobile camera...
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Choosing a Social Media Platform: How to Find the Most Effective - State of Digital

Choosing a Social Media Platform: How to Find the Most Effective - State of Digital | Digital-News on Scoop.it today | Scoop.it
Choosing a Social Media Channel is not always easy. There are so many to choose from! Which one is the most effective for your business?
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The AA Social Show: business coaching and getting real with business

The AA Social Show: business coaching and getting real with business | Digital-News on Scoop.it today | Scoop.it
I've liked this blog post at Content Marketing and Social Media Success go check it out : This weel's episode of the AA social abstinence show. In this episode there's a shameless plug in the first 5 minutes, we chat with special [..]
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Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though

Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though | Digital-News on Scoop.it today | Scoop.it
In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list of potential new best friends. You walk ...
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Publishers are learning to love collaboration - Digiday

Traditional publishers are finding collaboration is the way to the digital future.
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Wait, Facebook's newsfeed tweaks are good for brands? - Digiday

Brands have found their organic reach slashed on the social network, but surprisingly this could work out well for them in the long run.
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Business Guide To the Wonderful World of Facebook - infographic

Business Guide To the Wonderful World of Facebook - infographic | Digital-News on Scoop.it today | Scoop.it
Facebook can be an effective way of marketing your business, but if you're new to the game it can be a little overwhelming. Here's an infographic proposing some tips on how to use Facebook like a Pro.
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The Lighter Side Of The Cloud - Easter Egg Hunt - CloudTweaks.com: Cloud Information

The Lighter Side Of The Cloud - Easter Egg Hunt - CloudTweaks.com: Cloud Information | Digital-News on Scoop.it today | Scoop.it
The Lighter Side Of The Cloud - Easter Egg Hunt
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Yahoo wants to get a piece of the search pie by partnering with Apple

Yahoo wants to get a piece of the search pie by partnering with Apple | Digital-News on Scoop.it today | Scoop.it
Google is far and away the most successful search engine, but that other search engines are looking to encroach on that dominance.
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Marketing #TWIT - This week's Illustrated Tweet

Marketing #TWIT - This week's Illustrated Tweet | Digital-News on Scoop.it today | Scoop.it
If your blog is looking like a tutu, you may need to add some more material.   Like this #TWIT? Check out more here.
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