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What the “Internet of Things” Means for Content Marketing

What the “Internet of Things” Means for Content Marketing | Digital-News on Scoop.it today | Scoop.it
Earlier this year, Google bought Nest, a home-hardware tech start-up. Streaming Headlines reported the search giant paid $3.2 billion, in cash. The concept of home automation and—more broadly—the…
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Benefits of Outsourcing Appointment Setting Services

Benefits of Outsourcing Appointment Setting Services | Digital-News on Scoop.it today | Scoop.it
Many businesses are turning to outsourcing because of the benefits that are provided when they do so. It cuts down on the amount of time that they spend on areas like marketing or  product support a…
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Risky Business: Online Comments & Social Media Interactions Impact

Risky Business: Online Comments & Social Media Interactions Impact | Digital-News on Scoop.it today | Scoop.it
When Facebook officially turned 10 earlier this year, the company took the opportunity to reiterate what founder Mark Zuckerburg has long espoused as Facebook’s mission: “to give people the power…
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3 Social Media Time-Saving Tips for Business Owners

3 Social Media Time-Saving Tips for Business Owners | Digital-News on Scoop.it today | Scoop.it
“Time is money!” It’s a saying that you’ve probably heard over and over again, but have you ever actually thought about the meaning behind it? Constant Contact conducted a survey where we ask…
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5 Ways Journalists Use LinkedIn for Research and Reporting

5 Ways Journalists Use LinkedIn for Research and Reporting | Digital-News on Scoop.it today | Scoop.it
LinkedIn has come a long way from its start as a conduit for creating professional connections. In fact, LinkedIn quickly is making inroads into newsrooms as a place for research, sourcing, and liste…
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Everything Old is New Again: Five Ways to Use Recycled Content for Your Blog

Everything Old is New Again: Five Ways to Use Recycled Content for Your Blog | Digital-News on Scoop.it today | Scoop.it
Creating relevant, useful content for your blog on a consistent basis can be daunting, especially when you consider industry standards suggest you do so on a DAILY basis. Who has time for that?  Whe…
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Cisco Classic, Cisco ACI, Arista, and Dual Vendor Strategies

Cisco Classic, Cisco ACI, Arista, and Dual Vendor Strategies | Digital-News on Scoop.it today | Scoop.it
That networking gear is expensive is not really a new phenomenon. SDN and bare metal switching have kicked the industry dialogue about cost up a notch, but this has obviously been a focal point for n…
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Preventing Catastrophic Data Loss at Your Company

Preventing Catastrophic Data Loss at Your Company | Digital-News on Scoop.it today | Scoop.it
If you’ve relegated the task of data backup to the farthest corners of your IT department and put the matter to rest, you might want to rethink that decision—especially in light of the fact t…
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5 Types of Businesses That Will Cease to Exist in 2014

5 Types of Businesses That Will Cease to Exist in 2014 | Digital-News on Scoop.it today | Scoop.it
You’re a wretch and completely addicted to the dismally dismal economic woes of our time. Love it! You choose to bask in it, soak it in. All you choose to see are opportunities in the making. We ge…
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Don Draper’s Moments of Marketing Wisdom (Infographic)

Don Draper’s Moments of Marketing Wisdom (Infographic) | Digital-News on Scoop.it today | Scoop.it
As Mad Men returned for its seventh and final season, it seemed fitting to share an infographic from Glow New Media featuring some of Don Draper’s greatest lessons told. My favorite? If you don’t…
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21 Actionable Landing Pages for Content Marketers

21 Actionable Landing Pages for Content Marketers | Digital-News on Scoop.it today | Scoop.it
If you’re a content marketer like me, you’re in the sales funnel front line for your business. You blog, yes. You create amazing content. But how are you turning your efforts into lead generation…
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Twitter terrorists: Young Britons being recruited through social media to fight jihad in Syria

Twitter terrorists: Young Britons being recruited through social media to fight jihad in Syria | Digital-News on Scoop.it today | Scoop.it
The call to arms is encouraging youngsters to seek martyrdom, spurred on by heroic tales from older fighters who achieve idol status
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Five Tips to Measure Paid Ad Campaigns

Five Tips to Measure Paid Ad Campaigns | Digital-News on Scoop.it today | Scoop.it
If you're spending money to drive traffic to your product listings, how do you ensure you are getting the best bang for your buck? In Part 3 of EcommerceBytes' series on paid advertising for online sellers, Greg Holden talks to merchants to learn how they measure the return on their marketing investment and presents five concrete tips you can put to use right away.
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How New HR Technologies Will Change The Way We Hire

How New HR Technologies Will Change The Way We Hire | Digital-News on Scoop.it today | Scoop.it
A quick story. I knew a woman who worked at a finance company. While working at the company, she went to school at night and eventually earned her MBA. After she graduated and earned her degree, she …
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What Telemarketing Can Learn from Workplace Reading Habits

What Telemarketing Can Learn from Workplace Reading Habits | Digital-News on Scoop.it today | Scoop.it
How do your telemarketers imagine a typical day in your prospect’s work? No doubt you imagine them first reading the paper (or maybe looking up the news online). Usually that just gives you another…
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Collaborative Social Storytelling: The UN Foundation Builds Global Movements

Collaborative Social Storytelling: The UN Foundation Builds Global Movements | Digital-News on Scoop.it today | Scoop.it
Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of …
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The Dirty Secret about Social Media and SEO

The Dirty Secret about Social Media and SEO | Digital-News on Scoop.it today | Scoop.it
In the search community, there is a huge myth circulating. It is commonly believed that the more social signals you have on your site, the better your SEO. In other words, if you have four hundred th…
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How Social Employees Can Be the Perfect Brand Ambassadors

How Social Employees Can Be the Perfect Brand Ambassadors | Digital-News on Scoop.it today | Scoop.it
Within the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within certain …
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Jenna Diaz-Gonzalez's curator insight, July 8, 2014 1:50 AM

In today’s world, the general public demands transparency. The best companies embrace this request and utilize their employees as brand ambassadors.

Create social brand valueChoose the right brand ambassadorsHave a strong employee cultureEncourage activity on social mediaGet them engagedPraise according to analytics
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5 Facebook Landing Page Template Examples Critiqued

5 Facebook Landing Page Template Examples Critiqued | Digital-News on Scoop.it today | Scoop.it
Do you have a Facebook Page? Okay, I know you do. It’s 2014, that question is pretty much a rhetorical one by now. But are you driving traffic to a Facebook Landing Page? You should be! This articl…
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Mobile Means Business!

Mobile Means Business! | Digital-News on Scoop.it today | Scoop.it
Fact: The fastest growing segment in marketing is Mobile. If businesses what to be relevant they need to take a serious look at “mobilizing” and develop a well-defined mobile strategy… or they…
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Why Should You Outsource Your Mobile App Development?

Why Should You Outsource Your Mobile App Development? | Digital-News on Scoop.it today | Scoop.it
You know what you need and you have an inhouse team of mobile app developers. On your mark… set…go with the development! Only if it were that easy! Nevertheless, most of the early adopters of mob…
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Forget Dropbox: BitTorrent Sync Allows You To Skip the Cloud Entirely

Forget Dropbox: BitTorrent Sync Allows You To Skip the Cloud Entirely | Digital-News on Scoop.it today | Scoop.it
As cloud service companies battle it out for supremacy, one file sharing service sets itself apart by skipping the cloud altogether. It’s called BitTorrent Sync, and starting this week, it’s going to be available through Netgear’s native app store. Sync is like a cloud storage solution, only with no actual cloud storage involved. Cloud services…
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Big Brother and the big data dividend

Big Brother and the big data dividend | Digital-News on Scoop.it today | Scoop.it
Microsoft wants to get us excited about data, promising a $1.6 trillion global dividend - but at what personal cost to us all?
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A-Day on social media: Fans of Auburn, Alabama take to social media to cheer on their team

A-Day on social media: Fans of Auburn, Alabama take to social media to cheer on their team | Digital-News on Scoop.it today | Scoop.it
While some are posting pregame selfies, others are making sure everyone knows just how good their seats at the stadium are. On a day when both teams win, fans of Auburn University and the University of Alabama are well represented.
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5 Reasons to Connect Analytics to Your Sales Data

5 Reasons to Connect Analytics to Your Sales Data | Digital-News on Scoop.it today | Scoop.it
When it comes to online businesses, it is widely accepted that having an analytics platform to keep track of your website’s data is an absolute must. Understanding your audience’s behavio…
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