Digital-News on Scoop.it today
230.3K views | +0 today
Follow
Digital-News on Scoop.it today
Your new post is loading...
Your new post is loading...
Scooped by Thomas Faltin
Scoop.it!

The Big Google Keyword Tool Update | Social Media Today

The Big Google Keyword Tool Update | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Google's official keyword tool - the Keyword Planner - just got its biggest overhaul since it was released. Learn how you can now visualize your Keyword Research with new mobile and trending data.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Is News Dead? | Social Media Today

Is News Dead? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Most people today are snacking from a huge news and information buffet spread across traditional news hours, 24-hour news television and various websites. Far from reducing news media’s authority this seems to actually improve it as information overload and conflicting facts conspire to confound us.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Socially Stephanie: Instagram Community-Building | Social Media Advice | Social Media Today

Socially Stephanie: Instagram Community-Building | Social Media Advice | Social Media Today | Digital-News on Scoop.it today | Scoop.it
"Dear Socially Stephanie: How can I build a following and community on Instagram without having my own photos to share?"
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

How to Use Research to Take Content From Flimsy to Fabulous | Social Media Today

How to Use Research to Take Content From Flimsy to Fabulous | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Regardless of the topic, content created without the benefit of solid research will lack substance and credibility. Here are six research tips for quality content.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Content Is Crucial for SEO | Social Media Today

Content Is Crucial for SEO | Social Media Today | Digital-News on Scoop.it today | Scoop.it
If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don’t care about companies; they only rank content. It doesn’t matter how great your company is if you can’t offer the readers high quality content.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Description for Your AdWords Text Ads | Social Media Today

Description for Your AdWords Text Ads | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Twitter War | Social Media Today

Twitter War | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Internet censorship is a growing issue in emerging nations. Most of us are fortunate enough to use the internet and social networks to express our thoughts and can vouch for freedom of expression but there are countries who are at war, for years, for freedom of speech and information.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Fiction Makes You a Better Storyteller | Social Media Today

Fiction Makes You a Better Storyteller | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Fiction is an underused tool to become better at storytelling. If you produce content, reading fiction is not a nice-to-have, it’s a necessity. Now you have the opportunity to “get away” with reading fiction. It helps your storytelling. It makes you a better content producer. And it enables you to see your organization’s stories in new and compelling ways.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Inbound Marketing Ideas | Social Media Today

Inbound Marketing Ideas | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Facebook Is Not Part of My Social Strategy | Social Media Today

Facebook Is Not Part of My Social Strategy | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Customer Service Lessons Crayola’s Twitter Can Teach Us | Social Media Today

Customer Service Lessons Crayola’s Twitter Can Teach Us | Social Media Today | Digital-News on Scoop.it today | Scoop.it
There are plenty of lessons that a tweet from Crayola can teach entrepreneurs, small businesses, and anyone with a Twitter handle, to pass on the internet with flying colors.While other companies may be inclined to reap in the benefits of a passing meme’s success and play off of that for awhile, Crayola is more focused on child development.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Want a Job in This Field? | Social Media Today

Want a Job in This Field? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above all, a series of insights regarding getting started in content marketing from CMI, Kelly Services and content marketing expert, Jean Spencer.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Content Marketing: Reach vs. Depth | Social Media Today

Content Marketing: Reach vs. Depth | Social Media Today | Digital-News on Scoop.it today | Scoop.it
your real goal is not just to get visitors. It’s to drive business. For that you need people to engage with your content. You need depth, not just reach. And when it comes to referring visitors who will engage, some social networks are better than others.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

7 Deadly Sins of Marketing Automation | Social Media Today

7 Deadly Sins of Marketing Automation | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Marketing automation tools can be extremely efective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite of the effect and create a user experience that's simply evil.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Snapchat Marketing | Social Media Today

Snapchat Marketing | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Brands are jumping on Snapchat everyday trying to gain the attention of the elusive young audience that hangs out there. If you're scratching your head wondering how to conquer this new frontier, your help is on the way. It's time to talk about scalable goals, objectives, strategies, and tactics with some of the social media managers out there using Snapchat successfully.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Social and the GM Recall | Social Media Today

Social and the GM Recall | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The best recourse for drivers today is engage in social media to force the hand behind the corporate steering wheel. Social listening is where the rubber now hits the road. Only a quantum General Motors culture shift will propel it from the clandestine to the transparency and authenticity of listening to and engaging with customers.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

A Small Business’ Road Map to Internet Marketing Success | Social Media Today

A Small Business’ Road Map to Internet Marketing Success | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Let’s take a look at the five checkpoints on the internet marketing road map for small businesses, and discuss key factors involved in successfully reaching each of them. Ready, set, go!
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Hybrid Content Marketing | Social Media Today

Hybrid Content Marketing | Social Media Today | Digital-News on Scoop.it today | Scoop.it
A click-worthy ad doesn't have to have an in-your-face CTA.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Social Media is Transforming Health Care | Social Media Today

Social Media is Transforming Health Care | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

The Future of Social Customer Service | Social Media Today

The Future of Social Customer Service | Social Media Today | Digital-News on Scoop.it today | Scoop.it
These days, social customer service is ruled by the customer rather than companies. It is the customer who relentlessly determines how, when, and where he wants to be helped, and not the other way around. Therefore, seamless customer experience is upon us!
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Car Brands and Hispanic Consumers | Social Media Today

Car Brands and Hispanic Consumers | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Toyota and Ford use culturally targeted marketing to talk to the Hispanic audience in the US.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

5 Twitter Hacks To Grow An Influential Network | Social Media Today

5 Twitter Hacks To Grow An Influential Network | Social Media Today | Digital-News on Scoop.it today | Scoop.it
With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. It’s impressive, but it’s also overwhelming. So the question remains: how do individuals and brands cut through the content clutter, stand out, and connect with influencers?
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Google+ Features | Social Media Today

Google+ Features | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for marketers, but not easy to wrap your head around.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

How Semantic Search Drives Marketing | Social Media Today

How Semantic Search Drives Marketing | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could surface spam-free, high quality results in response to a search query.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

5 Ways Small Businesses can Supercharge their Local Social Media | Social Media Today

5 Ways Small Businesses can Supercharge their Local Social Media | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small business and the customers just down the road are your target market.
more...
No comment yet.