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How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer

How Many Segments Does Caterpillar Have? Buyer Personas Supply the Correct Answer | Digital-News on Scoop.it today | Scoop.it
One of the most important decisions a marketer needs to make is segmentation – how to determine the essential differences between customer groups and effectively market to them. Companies use lots …
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Need Content? Tap into the Crowd!

Need Content? Tap into the Crowd! | Digital-News on Scoop.it today | Scoop.it
You probably learn a great deal from interacting with your clients or customers. Often, they have success stories from using your product or service in an innovative way, or they love working with yo…
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Internet Marketing Has Never Been This Easy Before!

Internet Marketing Has Never Been This Easy Before! | Digital-News on Scoop.it today | Scoop.it
With the popularity of the internet these days, it is no wonder why internet marketing has become a popular tool for getting a product or service known. However, the only way that you can become succ…
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Global Sales Planning – The Risk of Listening to the Experts

Global Sales Planning – The Risk of Listening to the Experts | Digital-News on Scoop.it today | Scoop.it
The risk of unknown unknowns Typically companies hesitate to export because of concerns about known complications – normally falling into a category we call (borrowed from McGladrey) “tra…
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A New Framework for Sales Enablement

A New Framework for Sales Enablement | Digital-News on Scoop.it today | Scoop.it
Is “sales enablement” just another buzzword? Yes, and no. Yes: A quick Google search returns just over a million hits, and many are insipid. (“Is ‘sales enablement’ the new black?” I’m …
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HR Takes Less Than 5 Minutes To Review A Resume (Report)

HR Takes Less Than 5 Minutes To Review A Resume (Report) | Digital-News on Scoop.it today | Scoop.it
There is no more crucial aspect to any organization’s long-term success than hiring. Just one stat: a top-performer at a company, on average, is worth at least 14 times their salary while a terri…
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3 Powerful Apps That Will Help You Write B2B Copy That Converts

3 Powerful Apps That Will Help You Write B2B Copy That Converts | Digital-News on Scoop.it today | Scoop.it
A few small changes to your copy can lead to big increases in your conversions. As a B2B copywriter, I’m always looking for ways to improve my writing and help my clients get better results. I rece…
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How to Choose the Right Applicant Tracking Solution – Part 2

How to Choose the Right Applicant Tracking Solution – Part 2 | Digital-News on Scoop.it today | Scoop.it
If you missed Part 1 of our series on “How to Choose the Right Applicant Tracking Solution,” be sure to check it out here. The right applicant tracking solution can help you streamline the hiring…
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Who Are You Targeting? Really?

Who Are You Targeting? Really? | Digital-News on Scoop.it today | Scoop.it
To achieve true segment focus, managers must be able to identify and define the markets they plan to market to/with. To hone in on the segments to identify the ones that best fit their business/marke…
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What Happens to Matching Gifts When Spouses Work At Different Companies?

What Happens to Matching Gifts When Spouses Work At Different Companies? | Digital-News on Scoop.it today | Scoop.it
Every once in a while, someone asks a question which is worthy of sharing. Just yesterday I received a question from a gentleman named Henry. His question was as follows: If a donation is made fro…
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Hedge Fund Investment Compliance in 2014

Hedge Fund Investment Compliance in 2014 | Digital-News on Scoop.it today | Scoop.it
A survey of hedge fund managers carried out by KPMG International, The Alternative Investment Management Association (AIMA) and the Managed Funds Association (MFA) has shown that compliance investmen…
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Agile and UX – Is There a Generation Gap or Are They Pals?

Agile and UX – Is There a Generation Gap or Are They Pals? | Digital-News on Scoop.it today | Scoop.it
Agile methodology started evolving in late 90s and has had a good gestation period. UX, on the other hand, came much later. Taming both concepts for co-existence is still an art that needs to be perf…
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How to Social Proof Your Website

How to Social Proof Your Website | Digital-News on Scoop.it today | Scoop.it
Social proof your website and you will see the benefits, reaping sales and building trust in your brand – here’s how. It may be the big marketing buzzword, but what exactly is social proofing? It…
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How to Develop a Powerful B2B Value Proposition

How to Develop a Powerful B2B Value Proposition | Digital-News on Scoop.it today | Scoop.it
Developing a powerful B2B Value Proposition will differentiate your company from your competition. If you are having trouble differentiating your business from your competitors, then please read this…
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10 Tips to Drive Webinar Attendance

10 Tips to Drive Webinar Attendance | Digital-News on Scoop.it today | Scoop.it
On average, only about 30% of webinar registrants attend, but strategic event recruitment can increase attendance rates to 65%, doubling conversion rates and ROI. The tips below will help your webina…
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How to Get B2B Customers to Post Honest Reviews

How to Get B2B Customers to Post Honest Reviews | Digital-News on Scoop.it today | Scoop.it
Does the thought of fishing for compliments make you squirm? If there’s one place you can’t afford to be shy, it’s your business. There are so many companies competing for attention with all k…
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Grammar Hammer: For All Intents and Purposes

Grammar Hammer: For All Intents and Purposes | Digital-News on Scoop.it today | Scoop.it
Every once in a while even I, the Grammar Hammer, must admit when I am wrong. Suffice it to say, I am confident in my use of “in spite of” and I can properly “beg a question.” So, for all int…
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How to Plan The Perfect Voice Over for Your Video

How to Plan The Perfect Voice Over for Your Video | Digital-News on Scoop.it today | Scoop.it
So your video needs a VO (voice over)? A smooth-talking narrator to carefully guide your viewer through the story of your video? And, you want it to be perfect, right? It can be done, but before anyo…
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The 5 Things You Can Do To Get Ahead In Your PR Career

The 5 Things You Can Do To Get Ahead In Your PR Career | Digital-News on Scoop.it today | Scoop.it
Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone who has been in thi…
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How (And Why) to Define a Targeted Audience for Your Marketing Campaign

How (And Why) to Define a Targeted Audience for Your Marketing Campaign | Digital-News on Scoop.it today | Scoop.it
The very first step in your content marketing plan should be to pick your target audience. You’d think this would be common sense; however, the vast majority of small business owners all make one c…
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Strategy to Action: Put Away the Strategy Slides

Strategy to Action: Put Away the Strategy Slides | Digital-News on Scoop.it today | Scoop.it
Phillip Kotter recently published a blog – “Forget the Strategy PowerPoint“ on HBR where he speaks about how should a CEO communicate or cascade the organizational strategy, so that the entire …
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Create Content or Prospect via LinkedIn: Which is a Better Use of Time?

Create Content or Prospect via LinkedIn: Which is a Better Use of Time? | Digital-News on Scoop.it today | Scoop.it
Are you looking for ways to generate more leads? Are you trying to decide if you should allocate more resources to inbound marketing instead of the more traditional outbound marketing that has served…
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Are Marketing Techniques Simply About Creating “Entanglements?”

Are Marketing Techniques Simply About Creating “Entanglements?” | Digital-News on Scoop.it today | Scoop.it
As a business man and marketer, I want my prospect to find it easier to buy my product or service over any other and my customer to find it difficult to leave me. This applies whether my customer is …
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Content Marketing Interview Questions

Content Marketing Interview Questions | Digital-News on Scoop.it today | Scoop.it
As expected with the growth of content marketing, and the investment in content marketing (71 percent of companies are increasing budgets according to one survey), more companies are opening up conte…
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Agile and UX – Is There a Generation Gap or Are They Pals?

Agile and UX – Is There a Generation Gap or Are They Pals? | Digital-News on Scoop.it today | Scoop.it
Agile methodology started evolving in late 90s and has had a good gestation period. UX, on the other hand, came much later. Taming both concepts for co-existence is still an art that needs to be perf…
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