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How To Protect Your Small Business From The Heartbleed Bug

How To Protect Your Small Business From The Heartbleed Bug | Digital-News on Scoop.it today | Scoop.it
The Heartbleed Bug is so widespread around the Internet, that businesses should simply use caution and assume that they have been impacted. Thousands of websites, some as large as Facebook, Google an…
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The Insanity of Vanity

The Insanity of Vanity | Digital-News on Scoop.it today | Scoop.it
Van·i·ty [van-i-tee]; noun, plural van·i·ties. 1. excessive pride in one’s appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: Failure to be elect…
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Putting Consumer Feedback to Good Use

Putting Consumer Feedback to Good Use | Digital-News on Scoop.it today | Scoop.it
Positive feedback can boost the spirits of any salesperson, and for some businesses it can mean even more. Telling the tale of a job well done could turn into a customer testimonial. Lots of business…
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26 Tips for Creating a Powerful Personal Brand Online

26 Tips for Creating a Powerful Personal Brand Online | Digital-News on Scoop.it today | Scoop.it
The social web is a game changer. It’s not a fad but an evolving ecosystem of web technologies that allow any individual to publish, promote and engage with a global audience. The real power of thi…
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Secret to Effective Business Writing: So Obvious Everyone Forgets It

Secret to Effective Business Writing: So Obvious Everyone Forgets It | Digital-News on Scoop.it today | Scoop.it
Copy editing and swift project management are invaluable to marketing directors and chief executives at medium-sized organizations involved in financial services, light industrial, government contrac…
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Looking Under The Hood Of Customer And Employee Engagement

Looking Under The Hood Of Customer And Employee Engagement | Digital-News on Scoop.it today | Scoop.it
A Skeptical Look Under The Hood Of Customer Engagement? Why is Customer Engagement so fashionable? Is that because Tops, Middles, and Marketers have found Jesus and come to love the Customer? I say �…
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The Difference Between Customer Success Managers and Account Managers

The Difference Between Customer Success Managers and Account Managers | Digital-News on Scoop.it today | Scoop.it
Although they’re sometimes seen as one and the same, my latest discussion with other customer success professionals proves they’re not — and here’s why. The very initial comparison is that CS…
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How to Successfully Network When You’re In Between Companies

How to Successfully Network When You’re In Between Companies | Digital-News on Scoop.it today | Scoop.it
I am an entrepreneur in between companies. How can I succinctly explain this in networking situations? The following answers are provided by the Young Entrepreneur Council (YEC). 1. Explain a Positiv…
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Web Development Will Continue to Evolve in 2014

Web Development Will Continue to Evolve in 2014 | Digital-News on Scoop.it today | Scoop.it
Throughout 2013, smartphone and tablet iterations altered how programmers and web development companies approached building web applications. In many ways this past year was a transition point. Brand…
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Scaling Optimization across Multiple Business Units and Brands

Scaling Optimization across Multiple Business Units and Brands | Digital-News on Scoop.it today | Scoop.it
One of the most inter­est­ing ses­sions I attended at Adobe Sum­mit this year exam­ined how to build an opti­miza­tion pro­gram across a series of dif­fer­ent brands or divi­sions under a …
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How to Approach Investors to Receive Funding

How to Approach Investors to Receive Funding | Digital-News on Scoop.it today | Scoop.it
As an M&A dealmaker I am at a unique vantage point, seeing how many business owners, or prospective business owners, go about raising capital for an upcoming expansion or acquisition.  I see man…
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Why Sales Leaders Are Falling In Love With Social Selling

Why Sales Leaders Are Falling In Love With Social Selling | Digital-News on Scoop.it today | Scoop.it
Have you ever thought about using social media to make the first contact to a prospect or lead rather than email? I know I didn’t until I was chatting with a colleague who mentioned he was seeing a…
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5 Ways Brands Get Noticed On Social Media

5 Ways Brands Get Noticed On Social Media | Digital-News on Scoop.it today | Scoop.it
With more than a billion people connected via the Web, many brands are struggling to get their content noticed amidst the growing noise of person-to-person communication. Even companies that can brea…
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Is it Time to Get Proficient with Your Sales Activity?

Is it Time to Get Proficient with Your Sales Activity? | Digital-News on Scoop.it today | Scoop.it
I have a very common request from sales leaders. Recently I was speaking with a client in Beijing. This manager said they really needed our help in the area of time management. The four key areas mos…
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How Ebooks Can Help You Market Your Business

How Ebooks Can Help You Market Your Business | Digital-News on Scoop.it today | Scoop.it
Using ebooks for marketing purposes has steadily become more popular in recent times, and with good reason too. Crafting an ebook for your company serves multiple purposes, with the most effective me…
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Landing pages, CTAs provide reasons to return to your website

Landing pages, CTAs provide reasons to return to your website | Digital-News on Scoop.it today | Scoop.it
As your organization’s virtual face to the outside world of potential clients and customers, a business website should feature many distinctive characteristics. Obviously, it should have a clean, p…
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With Great Software Leads Come Great Responsibility

With Great Software Leads Come Great Responsibility | Digital-News on Scoop.it today | Scoop.it
Since The Amazing Spider-Man 2 came out, I think now is good a time as any to quote: “With great power, comes great responsibility.” And if your software leads grant great power to your ERP firm,…
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The Power of Customer Photos

The Power of Customer Photos | Digital-News on Scoop.it today | Scoop.it
Customer images are a great way to show potential customers the value of your product. Amazon knows this and has been doing it for years. Customer images show your products in context—how people re…
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Sales And Marketing Too Sterile? Put The Person Back Into The Buyer

Sales And Marketing Too Sterile? Put The Person Back Into The Buyer | Digital-News on Scoop.it today | Scoop.it
In the golden heyday of advertising, art and emotion called the shots. Then the digital wave of internet and informatics rolled in, and now sales and marketing are more scientific than ever: whitewas…
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3 Conference Pros Show You How to Network

3 Conference Pros Show You How to Network | Digital-News on Scoop.it today | Scoop.it
Tips from a Lunatic: Kristin Luna, @LunaticAtLarge, isn’t actually crazy. She’s just crazy for conferences. As a travel and media writer, Kristin has attended conferences all over the world, and …
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New Report Findings: 5 Crucial Takeaways for Mobile Video Marketers

New Report Findings: 5 Crucial Takeaways for Mobile Video Marketers | Digital-News on Scoop.it today | Scoop.it
Last week, the Mobile Marketing Association (MMA) released the industry’s first Mobile Video Benchmark Study. In order to deliver mobile video performance insights to brands and marketers, the MMA …
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How the Importance of the Flack-Hack Relationship Has Shifted – Or Not?

How the Importance of the Flack-Hack Relationship Has Shifted – Or Not? | Digital-News on Scoop.it today | Scoop.it
Through the years, the relationship between PR pros and the media has had some significant changes. Gone are the days of the “three martini lunch” to sell a story idea. Today, journalists and PR …
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The Secret To Getting The Most Out Of Your In-Person Interviews

The Secret To Getting The Most Out Of Your In-Person Interviews | Digital-News on Scoop.it today | Scoop.it
The solution: a great screening interview. Conducting in-person interviews has a high cost to your organization, as they can eat up dozens of hours for all the people on your hiring team. And yet the…
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10 Things Successful Content Marketers Do

10 Things Successful Content Marketers Do | Digital-News on Scoop.it today | Scoop.it
If there’s anything I’ve learned in my years with Resonance, it’s that what makes a good — even great — content marketer isn’t how many books they’ve read, h…
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4 SEO Techniques That You Need To Avoid

4 SEO Techniques That You Need To Avoid | Digital-News on Scoop.it today | Scoop.it
For long we have spoken about what techniques you need to apply to optimize your website for the search engines. Today let us look at some SEO techniques which can cause harm instead of benefitting y…
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