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Communications Lessons Learned From an Extrovert by @lkpetrolino

Communications Lessons Learned From an Extrovert by @lkpetrolino | Digital-News on Scoop.it today | Scoop.it
Introverts shouldn't be the only ones getting attention for their online communications styles. Learn three important lessons from a proud extrovert.
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Donald Sterling | PR Disaster | Social Media Today

Donald Sterling | PR Disaster | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Managing the communications debacle surrounding Donald Sterling's racist comments will require more than simply banning the Los Angeles Clippers owner.
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Blog Trends to Avoid | Social Media Today

Blog Trends to Avoid | Social Media Today | Digital-News on Scoop.it today | Scoop.it
There are a number of blog post trends that are dangerous for businesses.
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Comparing Google Sitelinks With Google Analytics Data

Comparing Google Sitelinks With Google Analytics Data | Digital-News on Scoop.it today | Scoop.it
In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites.
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404 Errors Getting You Down? 2 Quick Ideas

404 Errors Getting You Down? 2 Quick Ideas | Digital-News on Scoop.it today | Scoop.it
Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the best one for you.
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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO | Digital-News on Scoop.it today | Scoop.it
To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands.
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Programmatic Can Finally Prove the ROI of Social Media Investment

Programmatic Can Finally Prove the ROI of Social Media Investment | Digital-News on Scoop.it today | Scoop.it
The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable metrics.
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AOL Reveals 16 Original Programs at the NewFronts

AOL Reveals 16 Original Programs at the NewFronts | Digital-News on Scoop.it today | Scoop.it
AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-comparable audience measurement across all of its new series.
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Original Digital Video Programming to Be as Important as TV [Study]

Original Digital Video Programming to Be as Important as TV [Study] | Digital-News on Scoop.it today | Scoop.it
A new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertising.
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Autonomy and the Free Will to Convert

Autonomy and the Free Will to Convert | Digital-News on Scoop.it today | Scoop.it
Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over their decision-making process.
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Digital Video Set to Overtake TV for Media Buyers - Sales and Marketing @ FolioMag.com

Digital Video Set to Overtake TV for Media Buyers - Sales and Marketing @ FolioMag.com | Digital-News on Scoop.it today | Scoop.it
Shift could open door for publishers.
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Best Books on Sales and Selling

Best Books on Sales and Selling | Digital-News on Scoop.it today | Scoop.it
I believe books are still one of the greatest values available when it comes to learning new business thinking. There’s certainly a place for courses and videos and workshops, but for about $20 and the time to read, you can gain access to another person’s ideas, systems, processes and tools that may have taken aContinue Reading
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Social Media Crisis Prevention | Social Media Today

Social Media Crisis Prevention | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The right social media policy can actually help you avoid a crisis and help you keep your online issues from blowing up.
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ShareThis Calculates Cash Value of a Share

ShareThis Calculates Cash Value of a Share | Digital-News on Scoop.it today | Scoop.it
Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom.
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5 Signs You Don’t Have an Email Strategy

5 Signs You Don’t Have an Email Strategy | Digital-News on Scoop.it today | Scoop.it
Having an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy in place.
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Solving for the Segmentation Trap by Creating Audiences of One

Solving for the Segmentation Trap by Creating Audiences of One | Digital-News on Scoop.it today | Scoop.it
Many mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience science.
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A 5-Step Guide to Proven Content Marketing Success

A 5-Step Guide to Proven Content Marketing Success | Digital-News on Scoop.it today | Scoop.it
Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed, and measured effectively.
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The Internet of Things: The $300 Billion Opportunity for Marketers

The Internet of Things: The $300 Billion Opportunity for Marketers | Digital-News on Scoop.it today | Scoop.it
If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these examples of how the megatrend is impacting our lives and businesses.
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Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience | Digital-News on Scoop.it today | Scoop.it
Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet.
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Financial Institutions Face Analytics Challenges

Financial Institutions Face Analytics Challenges | Digital-News on Scoop.it today | Scoop.it
Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors.
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Social Is the Next Great Direct Response Channel

Social Is the Next Great Direct Response Channel | Digital-News on Scoop.it today | Scoop.it
Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging.
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Condé Nast Goes Big On Video - Consumer @ FolioMag.com

Condé Nast Goes Big On Video - Consumer @ FolioMag.com | Digital-News on Scoop.it today | Scoop.it
Entertainment division launches more channels, curated video site.
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Beyoncé, The Time 100 and Leveraging the PR Value of the List - Tony Silber - Blogs Consumer @ FolioMag.com

Beyoncé, The Time 100 and Leveraging the PR Value of the List - Tony Silber - Blogs Consumer @ FolioMag.com | Digital-News on Scoop.it today | Scoop.it
Authenticity, longevity and innovation are all related.
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