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Why a “Challenger Sale” Sales Team Needs Content Marketing

Why a “Challenger Sale” Sales Team Needs Content Marketing | Digital-News on Scoop.it today | Scoop.it
57% of the purchase decision is made before a customer ever re...
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49 percent of SMBs decided to start their own biz while working for someone else

49 percent of SMBs decided to start their own biz while working for someone else | Digital-News on Scoop.it today | Scoop.it

Bosses, close your ears.


Almost half of all small business owners decided to branch out on their own while they were working for someone else. I’m thinking Monday mornings had a lot to do with it, or maybe another Friday late night without overtime pay?


[...]

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The Emotional Journey: Moving Customers Toward the Sale

The Emotional Journey: Moving Customers Toward the Sale | Digital-News on Scoop.it today | Scoop.it
Purchasing online is an emotional experience. We will address five elements for high website conversion: branding, honesty, respect, community and security.
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6 Steps To Fix My Hacked Site - State of Digital

6 Steps To Fix My Hacked Site - State of Digital | Digital-News on Scoop.it today | Scoop.it
Has your site been hacked? Lacking in coding skills? Find out how non-web developers can get rid of spam on their site in 6 easy ways
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Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages - State of Digital

Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages - State of Digital | Digital-News on Scoop.it today | Scoop.it
HeroConf 2014 started out with a good pep talk from Bryan Eisnberg on how necessary it is to create better landing pages and provided insights on how to achieve optimal results.
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In What Order Do You Put Together Your Blog Post? - Content Marketing and Social Media Success

In What Order Do You Put Together Your Blog Post? - Content Marketing and Social Media Success | Digital-News on Scoop.it today | Scoop.it
Do you follow a structure when creating your blog posts? In the last few posts I've mentioned that I use outlining as my way of creating content faster. But when it comes to blog posts I have a very specific routine that I use to create my blog posts. Do you?

Decide on the post topic and t...
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Branding Strategy Insider | Brand Strategy: Attack At The Weakest Link

Branding Strategy Insider | Brand Strategy: Attack At The Weakest Link | Digital-News on Scoop.it today | Scoop.it
When you strategize and deliver a brand underpinned by unexpected value, you change the emotional landscape that you compete in and you sidestep the cluttered, increasingly emotive middle ground that your commoditizing competitors are squabbling over. You also actively avoid re-plowing the deeply owned and highly branded field of another. That’s how you build market leadership. That’s how you continue to lift brand equity. By owning and fuelling emotions that are increasingly and delightfully associated with you.
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Sini Tagiloa's curator insight, August 10, 4:34 AM

#BrandEquity, striking where it hurts when your competitors least expect it. This brings about #BrandPreference and builds #BrandIdentity.

Abbey Davis's curator insight, September 9, 10:36 PM

A brand that has strong competition must look for something that this brand doesn't provide it's consumers, a feeling or an emotion perhaps that consumers do not get from the competition. This is referred to as emotional equity. 

 

What can our brand do that other brands aren't doing which we can be great at?! Market leaders strategise and deliver a brand underpinned by unexpected value. 

Duy Long Dang's curator insight, October 1, 2:43 AM

media as a vehicle to drive the business and reach the target market in the global scale

 

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The Three Sides To Data Security

The Three Sides To Data Security | Digital-News on Scoop.it today | Scoop.it
In today’s complex corporate and business network environments, controlling access to sensitive data is of utmost concern. The amount of security-related data stored across a network is immense for...
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Infographic: Brands on social content - Digiday

Infographic: Brands on social content - Digiday | Digital-News on Scoop.it today | Scoop.it
We asked attendees at this week’s Digiday Brand Summit to let us know how they’re using their many social platforms. Here’s what they said about which they're focusing on, which allowed for the most creative flexibility and more.
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5 things we learned at the Digiday Brand Summit - Digiday

A handful of the nation’s top marketers gathered in Nashville to discuss the impact digital innovation has had on consumer behavior. Here's what we learned.
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Study: 25 percent of advertisers can't define 'lookalike modeling' - Digiday

Study: 25 percent of advertisers can't define 'lookalike modeling' - Digiday | Digital-News on Scoop.it today | Scoop.it
Audience targeting is standard practice among advertisers, but a recent study reveals that one tool in the targeting arsenal, lookalike modeling, is returning more results among those advertisers and agencies that are using it. But some don't even know what it is. Sponsor content by eXelate.
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Business Insider moves deeper into events - Digiday

Business Insider moves deeper into events - Digiday | Digital-News on Scoop.it today | Scoop.it
Business Insider is just the latest publisher to further expand its footprint into events in the drive to diversify revenue.
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4 Things You Need to Know about Google+ (Including Who the Heck Is Dave Besbris)

4 Things You Need to Know about Google+ (Including Who the Heck Is Dave Besbris) | Digital-News on Scoop.it today | Scoop.it
Google+ is about to undergo some changes, as 8-year veteran 
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Digital NewFronts: Microsoft makes Xbox movies and Yahoo plans to travel

Digital NewFronts: Microsoft makes Xbox movies and Yahoo plans to travel | Digital-News on Scoop.it today | Scoop.it
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Twitter's revenue stream shows why the Gnip deal makes sense

Twitter's revenue stream shows why the Gnip deal makes sense | Digital-News on Scoop.it today | Scoop.it
Gnip has been growing, unlike Twitter's data processing business.
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3 Can’t-Miss Tips for Optimizing Social Media Content

3 Can’t-Miss Tips for Optimizing Social Media Content | Digital-News on Scoop.it today | Scoop.it
How do you optimize social media content to get more shares, likes and followers? Learn 3 tips and the best goals for social media marketing.
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BrightonSEO: Lessons Learnt from Link Building - State of Digital

BrightonSEO: Lessons Learnt from Link Building - State of Digital | Digital-News on Scoop.it today | Scoop.it
Are links still important? Find out the key take aways on link building from the experts at BrightonSEO. Actionable tips to implement straight away.
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Get Your Free Copy of the Creativity E-Book - State of Digital

Get Your Free Copy of the Creativity E-Book - State of Digital | Digital-News on Scoop.it today | Scoop.it
Creativity, for some it is something mysterious, it's something for others, like designers or the Steve Jobs' of this world. But is it really?
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17 ways to boost your website's credibility - Content Marketing and Social Media Success

17 ways to boost your website's credibility - Content Marketing and Social Media Success | Digital-News on Scoop.it today | Scoop.it
Do you remember your first website? I wish I had a screen shot of mine. It was set up in GeoCities and it was an unholy mess in bright yellow if my memory serves me correctly.

Fast forward a few years to 2006 and I had a really lovely Flash website in orange and silver, with sliding doors that op...
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Who's At EETN This Year?

Who's At EETN This Year? | Digital-News on Scoop.it today | Scoop.it
Niblitz is producing their third Everywhere Else conference this week in Memphis, Tennessee from April 30th to May 2nd.

Everywhere Else Tennessee is a conference for startups who exist everywher...
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How Hearst uses Pinterest to boost traffic - Digiday

How Hearst uses Pinterest to boost traffic - Digiday | Digital-News on Scoop.it today | Scoop.it
Publishing is becoming increasingly reliant on Facebook and Twitter referrals to drive traffic. But Hearst has seen an unexpected bump from Pinterest.
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Confessions of a small agency partner - Digiday

Confessions of a small agency partner - Digiday | Digital-News on Scoop.it today | Scoop.it
One agency partner dishes on clients having an "Ikea mentality" about agencies, the challenge of being a woman in ad land and more.
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Condé Nast's NewFronts pitch: We're so premium - Digiday

Condé Nast's NewFronts pitch: We're so premium - Digiday | Digital-News on Scoop.it today | Scoop.it
The luxe publisher announces three new channels and the rollout of a new platform for premium video, The Scene
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Yahoo's NewFronts pitch: Premium video, end-to-end advertising - Digiday

Yahoo's NewFronts pitch: Premium video, end-to-end advertising - Digiday | Digital-News on Scoop.it today | Scoop.it
Yahoo, a Web company, is eager to grab a piece of the TV advertising pie. Here's its pitch.
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