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Insight Selling Through StorySelling

Insight Selling Through StorySelling | Digital-News on Scoop.it today | Scoop.it
True story. Before a meeting, a potential customer downloads, and then watches 11-videos on SAP’s CRM. So by the time the meeting rolls around, the last thing the potential customer wanted was more…
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What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs? | Digital-News on Scoop.it today | Scoop.it
You’ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. One of the most important roles for B2B markete…
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Make the Most of Your Web Page Titles. All Three of Them.

Make the Most of Your Web Page Titles. All Three of Them. | Digital-News on Scoop.it today | Scoop.it
Sometimes, the most difficult and frustrating part of writing for the Web is coming up with just the right title. That perfect title grabs readers’ attention and entices them to read further. It’…
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What Boards Should Ask About Risk Management

What Boards Should Ask About Risk Management | Digital-News on Scoop.it today | Scoop.it
Let’s say that you have taken your car in to your dealer for a routine service and check-up. How would you feel if the mechanic came back and gave you this report? “Your speedometer registers zer…
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How To Build and Optimize Sales Forecasting Templates

How To Build and Optimize Sales Forecasting Templates | Digital-News on Scoop.it today | Scoop.it
Sales forecasting is a critical business function for every company, but sales forecasting templates and tools most definitely aren’t one-size-fits-all. The key to successful sales forecasting is t…
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Top Tips for Doing Business in China in 2014 and Beyond

Top Tips for Doing Business in China in 2014 and Beyond | Digital-News on Scoop.it today | Scoop.it
Since it opened up to foreign investment in the late 1970s, China has become increasingly important to the global economy. As a result, brands are constantly looking to expand into the country in or…
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Creative Branding Defined

Creative Branding Defined | Digital-News on Scoop.it today | Scoop.it
In today’s competitive market every business should be on board with a branding strategy that is clearly representing your mission statement along with an active community in order to be effective …
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Keep Your Business Organized: 4 Old School Methods That Will Never Go Out Of Style

Keep Your Business Organized: 4 Old School Methods That Will Never Go Out Of Style | Digital-News on Scoop.it today | Scoop.it
If you own a business, you probably understand the importance of staying organized to get more done. This can be applied both to your role as an entrepreneur and the ability of your associates to sta…
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Businesses: You’re Humans, Too. Start Acting Like It.

Businesses: You’re Humans, Too. Start Acting Like It. | Digital-News on Scoop.it today | Scoop.it
The other day, I was reviewing a website with some colleagues (to protect the privacy of this website, we’ll call it anonymous.com). That morning, we picked apart anonymous.com’s user experience …
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Relocation on a Resume: Skills that Show Your Mobility is Worth Employment

Relocation on a Resume: Skills that Show Your Mobility is Worth Employment | Digital-News on Scoop.it today | Scoop.it
In today’s economy, relocation is something that people often think long and hard about. According to an article in The Atlantic regarding the decline in job and residential mobility “… the evi…
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Ask.com Tells How They’re Delivering Amazing Customer Experiences with Parature at Gartner 360

Ask.com Tells How They’re Delivering Amazing Customer Experiences with Parature at Gartner 360 | Digital-News on Scoop.it today | Scoop.it
While technology is a great facilitator in improving the customer experience, the drive and passion to use it to its full potential is equally important. A Top U.S. Internet Site, Ask.com has been a …
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Dealing with Difficult People In Your Career

Dealing with Difficult People In Your Career | Digital-News on Scoop.it today | Scoop.it
It happens to everyone. You have a colleague at work who wants things his way or the highway. Or you have a client who’s never happy. There is no escaping difficult people at work or in business. M…
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10 Habits of Successful Entrepreneurs

10 Habits of Successful Entrepreneurs | Digital-News on Scoop.it today | Scoop.it
Entrepreneurs are an idiosyncratic group of people. Each one has found success in his or her own way. It’s difficult to duplicate the results. Success takes hard work, dedication and, most importan…
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Shrinking eCommerce Images to Improve Page Load Times

Shrinking eCommerce Images to Improve Page Load Times | Digital-News on Scoop.it today | Scoop.it
A picture is worth a thousand words – and then some. For those in the eCommerce biz, the quality of a product picture can make or break a sale. Because online shoppers don’t have the opportunity …
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4 Ways to Repurpose Your Evergreen Content

4 Ways to Repurpose Your Evergreen Content | Digital-News on Scoop.it today | Scoop.it
If you can repackage old content, you can take reach of a new audience. Posting an article on your company’s blog doesn’t have to be a one-time deal. There are ways to continue to profit from you…
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Google Maps Favors Businesses That Get Clicked On More

Google Maps Favors Businesses That Get Clicked On More | Digital-News on Scoop.it today | Scoop.it
When consumers are searching for local business information, it makes sense that so long as your business listing information is correct, your business will show on the map when the search includes y…
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7 Keys to Developing a Heart Centered Business

7 Keys to Developing a Heart Centered Business | Digital-News on Scoop.it today | Scoop.it
In doing a business Health Check to develop a heart centered business (HCB), one of the things to set as a goal is creating long-lasting freedom through the right environment. One such decision was t…
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3 Steps to Bring Your Email Marketing Back to Life

3 Steps to Bring Your Email Marketing Back to Life | Digital-News on Scoop.it today | Scoop.it
Email marketing has been getting a bad rep recently, with rumours circulating the marketing sphere that it’s not just dying – but dead. But hard metrics are fighting back, to prove email …
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7 Promotional Product Trends Of 2014

7 Promotional Product Trends Of 2014 | Digital-News on Scoop.it today | Scoop.it
There are a lot of trends emerging this year already that have the potential to change the landscape of promotional products. Both the methods used and the demand for certain products are changing wi…
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How to Motivate a Sluggish Sales Team

How to Motivate a Sluggish Sales Team | Digital-News on Scoop.it today | Scoop.it
Sales is a high-pressure field, and maintaining motivation, energy, and drive is incredibly important for success. It is normal to feel discouraged when a deal doesn’t work out, but the ability to …
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A Quick Checklist for Positive Cash Flow

A Quick Checklist for Positive Cash Flow | Digital-News on Scoop.it today | Scoop.it
National Small Business Week started in 1963 and is upon us this week. The Company Corporation wants to thank all small business owners & entrepreneurs for all their hard work and perseverance. S…
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What is Indirect Procurement and Why Should You Care?

What is Indirect Procurement and Why Should You Care? | Digital-News on Scoop.it today | Scoop.it
Indirect Procurement: Creating and Sustaining Superior Performance How often have you heard of indirect procurement? Indirect procurement being the act of acquiring goods that have no direct impact o…
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3 Ways to Improve Cross-sell and Up-sell Conversion Rates

3 Ways to Improve Cross-sell and Up-sell Conversion Rates | Digital-News on Scoop.it today | Scoop.it
I was recently shopping for a new Wi-Fi ready television and during the checkout process Amazon suggested that I might like to purchase a LAN adapter to connect the TV to my home network. In business…
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Paypal Versus Stripe. Which One Should I Choose?

Paypal Versus Stripe. Which One Should I Choose? | Digital-News on Scoop.it today | Scoop.it
The payment gateway is one of the most important and sensitive components of any electronic business. Your income as a company or freelancer depends on its smooth operation, and its fees, usability, …
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UX Formula of the Day: Content + Strategy = Positive User Experience

UX Formula of the Day: Content + Strategy = Positive User Experience | Digital-News on Scoop.it today | Scoop.it
Math is fun, isn’t it? Let’s face it, to market a business well, you must have great content where your users expect to find it. Content is everywhere you look; it’s videos and blogs, website c…
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