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Membership Job Listings, In So Many Words

Membership Job Listings, In So Many Words | Digital-News on Scoop.it today | Scoop.it
What is today's association membership pro asked to do? A lot, if you go by what words turn up most frequently in membership job listings.
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Where are they now? Six favourite childhood brands in the digital world

Where are they now? Six favourite childhood brands in the digital world | Digital-News on Scoop.it today | Scoop.it
What happened to your favourite childhood brands? What is the value of brand recognition in the digital age? Does nostalgia mean anything in this fast-paced, digital world of ours?
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How does NATO use social media?

How does NATO use social media? | Digital-News on Scoop.it today | Scoop.it
We’ve all been laughing at President Cheese and its 45 day tweet-authorisation debacle (see HuffPo's explanation).
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Getting to grips with mobile SEO

Getting to grips with mobile SEO | Digital-News on Scoop.it today | Scoop.it
Numerous studies also show that the majority of users start their consumer journey on mobile and 32% of consumers make a monthly purchase.
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Digital marketing optimization: five lessons from the top performers

Digital marketing optimization: five lessons from the top performers | Digital-News on Scoop.it today | Scoop.it
The average conversion rate in Adobe's Digital Optimization survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%.
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The rise and rise of search

The rise and rise of search | Digital-News on Scoop.it today | Scoop.it
The recent preview of OS X Yosemite from Apple caused predictable amounts of chatter online (including this article) and rightly so.
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Six brilliant bits of micro-copy you can implement today

Six brilliant bits of micro-copy you can implement today | Digital-News on Scoop.it today | Scoop.it
Microcopy is one of those things that is hard to define (how does it differ from regular or maxicopy?) but you know it when you see it.
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How SAP Will Disrupt the Enterprise in the Big Data Age

How SAP Will Disrupt the Enterprise in the Big Data Age | Digital-News on Scoop.it today | Scoop.it
When it comes to business applications, SAP has owned the enterprise for quite a long time. The world’s third largest software vendor has done a lot of things right -- most notably it has provided the reliable tools managers need to run their businesses. And while that’s oversimplifying it a bit, the statement certainly lacks a “cool” factor. But if we look at the products and services we use every day, there’s a good chance that SAP’s technologies have been Topic: Big Data.
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Google Joins Publishers, Marketers in Video Ad Marketplace

Google Joins Publishers, Marketers in Video Ad Marketplace | Digital-News on Scoop.it today | Scoop.it
There's no denying the power of television advertising. Josh Jacobs, global CEO of Accuen and president of Platforms and Partnerships at the Omnicom Media Group, admitted this in a videoconference today with Google. Television offers "great story-telling," Jacobs told the Google customer advisory board audience today. "It's a canvas for wonderful things." But online can be even better for marketers, he said. Google feels the same. Google announced today "Google Partne Topic: Digital Marketing.
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Acquia Enhances Personalization with TruCentric Buy

Acquia Enhances Personalization with TruCentric Buy | Digital-News on Scoop.it today | Scoop.it
Acquia is making the most of its revenue growth. The company, a provider of open-source software, services and technical support based on the open source Drupal web content management system (CMS), just acquired TruCentric. TruCentric is a Toronto, Ontario-based vendor whose SaaS solution includes real time customer profiling for user engagement. The solution uses situational and historical data for marketers. The buy comes on the heels of 20 consecutive quarters of revenue growth for Topic: Web CMS.
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Siri, Dim the Lights #WWDC

The Internet of Things (IoT) continues to pick up steam, as Apple briefly -- and we mean briefly -- discussed HomeKit, its smart home service, at the Apple Worldwide Developers Conference (WWDC) 2014 this week in San Francisco. Apple’s SVP of Software Engineering, Craig Federighi, reportedly spoke about HomeKit for just 90 seconds of his 2 hour keynote, which was apparently enough to offer a decent idea of what it will look like. The service -- a wireless protocol that will certify smart d Topic: Internet of Things.
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The Latest Marketing World Casualty: Mass Marketing Campaigns

The Latest Marketing World Casualty: Mass Marketing Campaigns | Digital-News on Scoop.it today | Scoop.it
No one is waiting to be wooed by your elaborate campaigns. Marketing success today depends on customers seeing, engaging with -- and sharing -- your content within their trusted social networks. The path to purchase no longer looks the same to everyone, and it requires a very unique level of engagement.  Topic: Digital Marketing.
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What's Cooler Than Beats Music Using MapR? #HadoopSummit

What's Cooler Than Beats Music Using MapR? #HadoopSummit | Digital-News on Scoop.it today | Scoop.it
We all know streaming music is a big thing — people no longer get excited about building playlists or hitting shuffle on their iPods only to hear the same tired tunes over and over again. Today we want to listen to crowd-sourced, curated music that’s selected specifically for us. And services that can provide that need to process and crunch lots of data (demographic, psychographic, mobile, social …), big data and to then apply predictive analytics to determine what might deli Topic: Big Data.
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Four critical steps to commercial mobile success

Four critical steps to commercial mobile success | Digital-News on Scoop.it today | Scoop.it
As recent research by Comscore reveals that one in three online minutes is now spent beyond the desktop, it is clear that mobile and tablet devices are moving away from being secondary devices and fast becoming the primary experience.
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Three quick tips for optimising email marketing

Three quick tips for optimising email marketing | Digital-News on Scoop.it today | Scoop.it
After years of studying the online purchasing journey, I have a theory that when making an important purchase shoppers draw up a shortlist of four desirable items and/or four retailers to buy them from.
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Can Moscow's Skolkovo Innovation Centre really rival Silicon Valley?

Can Moscow's Skolkovo Innovation Centre really rival Silicon Valley? | Digital-News on Scoop.it today | Scoop.it
The Skolkovo Innovation Centre hosted its annual Startup Village this week, a two-day celebration of Russia’s new tech and innovation community that's being built from scratch on the outskirts of Moscow.
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Nine useful tips for managing digital teams

Nine useful tips for managing digital teams | Digital-News on Scoop.it today | Scoop.it
This week we hosted a roundtable on Managing Digital Teams, and some useful tips for recruitment, retention and internal communication came out of the discussion.
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Why is LEGO’s social media strategy so outstanding?

Why is LEGO’s social media strategy so outstanding? | Digital-News on Scoop.it today | Scoop.it
LEGO is one of the most beloved brands on the planet.
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Three brands that show the value of content repurposing

Three brands that show the value of content repurposing | Digital-News on Scoop.it today | Scoop.it
Repurposing content is a fundamental part of inbound marketing activity. Or it should be if it currently isn’t.
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20 years of Nike's World Cup ads

20 years of Nike's World Cup ads | Digital-News on Scoop.it today | Scoop.it
Nike has launched yet another brilliant advert for the World Cup but how does it compare to their previous efforts?
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8 Things You Can Learn About CX on Your Summer Vacation

8 Things You Can Learn About CX on Your Summer Vacation | Digital-News on Scoop.it today | Scoop.it
I fell in love with traveling when I ran away from home at the age of five. (You would have run, too, if you were forced to eat my sister's creamed chicken.) Years later, when I made a trip across the United States in a 1975 VW Super Beetle, I fell in love with technology, too. There's nothing like a car without air conditioning to prove that simplicity has its limits — and that innovation is essential.  Travel is one of the few things I suspect I won't regret on my death bed, at l Topic: Customer Experience.
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Measuring Social Marketing ROI: Possible or Pipe Dream?

Measuring Social Marketing ROI: Possible or Pipe Dream? | Digital-News on Scoop.it today | Scoop.it
Pretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point. As someone who has built a solid consulting agency using social media and content marketing, I can attest to the value of it holistically. But as with any marketing channel, return on investment comes into the conversation especially when discussing social strategies with medium and large business clients. Businesses as a whole have become metrics obsesse Topic: Digital Marketing.
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Finding the Perfect Balance Between SaaS and In-House DAM

Finding the Perfect Balance Between SaaS and In-House DAM | Digital-News on Scoop.it today | Scoop.it
It's a delicate balance to develop a hybrid strategy for Digital Asset Management. While Cloud SaaS solutions appeal to many organizations as a way to reduce costs and infrastructure, there are compelling reasons not to move all assets to the cloud. The secret to finding this balance lies in understanding what assets should be moved to the cloud and what should stay in-house. Topic: Digital Asset Management.
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Take that, Cisco: Microsoft is Tops in Enterprise Collaboration

Take that, Cisco: Microsoft is Tops in Enterprise Collaboration | Digital-News on Scoop.it today | Scoop.it
Maybe it hasn't reached Red Sox-Tampa Bay Rays level. But Cisco and Microsoft are certainly watching each other in the enterprise collaboration space. Last month, Cisco told us it was gunning for Microsoft with its Jive integration. Microsoft then defended its own suite. Nothing like numbers to clear up the argument -- for now, anyway. Microsoft has finally caught up with Cisco and generated more revenue from its enterprise collaboration infrastructure activities in the first quarter, acc Topic: Social Business.
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Apple's iBeacons Could Reinvigorate Retail

Apple's iBeacons Could Reinvigorate Retail | Digital-News on Scoop.it today | Scoop.it
Brick-and-mortar store locations are declining — and online retail continues to devour market share. Could Apple's iBeacon technology be the catalyst that slows the slide of traditional stores or even stops their predicted demise? It’s no secret the majority of physical retail locations have trouble competing with online retailers. There are a number or reasons why, including convenience, selection and price. But iBeacon might be in a position to level the playing field. Just by it Topic: Internet of Things.
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