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Why I Hate Bounce Rate & Why You Should Too

Why I Hate Bounce Rate & Why You Should Too | Digital-News on Scoop.it today | Scoop.it
This is an intermediate level post for people who want to know more about Bounce rate within Google Analytics and how to use it in analyzing websites. I have a site with a bounce rate of 72%. This is…
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Why Variety is the Key to Successful Calls to Action

Why Variety is the Key to Successful Calls to Action | Digital-News on Scoop.it today | Scoop.it
Calls to action (CTA) are an important component to any B2B website. Acting as a special banner, button or graphic text on a webpage, a CTA is meant to prompt the website visitor to perform a specifi…
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Storytelling: What Marketers Need to Know

Storytelling: What Marketers Need to Know | Digital-News on Scoop.it today | Scoop.it
Whether you’re a content marketer, business blogger, social media analyst, or carry some other title, we are all storytellers. Storytelling is mankind’s most lasting and enjoyable form of enterta…
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6 Ways To Improve Your PPC Advertising

6 Ways To Improve Your PPC Advertising | Digital-News on Scoop.it today | Scoop.it
If your PPC advertising is experiencing low click through rates and conversion rates your ad copy might be to blame. Due to the size limitations of PPC ads you must use the available character space …
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Content Sharing Advice From The Experts

Content Sharing Advice From The Experts | Digital-News on Scoop.it today | Scoop.it
Admit: you have a dream. Maybe you’re even afraid to say it. You dream of getting your video, blog post, ad, presentation or whatever it is going massively viral. You want it to be shared as much a…
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Easy Access and Smart Incentives to Drive Revenue

Easy Access and Smart Incentives to Drive Revenue | Digital-News on Scoop.it today | Scoop.it
How can an account creation tool and a 5% discount be used to create over $300,000 in incremental revenue within 30 days? Recently, a Social Annex client used two simple tools to provide a rapid boos…
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Vendor Didn’t Have the “Bench Strength” to Satisfy Their Sophisticated Customer

Vendor Didn’t Have the “Bench Strength” to Satisfy Their Sophisticated Customer | Digital-News on Scoop.it today | Scoop.it
Even a seasoned supplier makes mistakes. In this case study, a decades-old vendor over-reached, won the chance to expand into a new market, then fell flat on its face. A formal candid feedback projec…
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ACT Now to Develop Brand Advocacy

ACT Now to Develop Brand Advocacy | Digital-News on Scoop.it today | Scoop.it
As social commerce is quickly turning into visual commerce, brands have to act fast in order to keep up with this new generation of shoppers. More and more competitors are entering the market, testin…
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Content Marketing Outsourcers Prove Positive for ROI

Content Marketing Outsourcers Prove Positive for ROI | Digital-News on Scoop.it today | Scoop.it
Outsourcing today is far from what it once was, especially since marketing has taken itself into the online world. All of our clients are outsourcing to an extent. They either use our content strateg…
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Trying to Align with Sales? Marketing, You Are the Problem

Trying to Align with Sales? Marketing, You Are the Problem | Digital-News on Scoop.it today | Scoop.it
Preliminary Insights into the ANNUITAS Enterprise Demand Generation Study Last month ANNUITAS launched a Demand Generation Research project focused on large enterprise B2B organizations. The thought …
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A to Z of Personal Branding

A to Z of Personal Branding | Digital-News on Scoop.it today | Scoop.it
I saw this great presentation on slide share about Personal Branding created by Barry Feldman. Everyone of us is a brand now, whether we acknowledge this or not. Just like any other brand, we need to…
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Networking Lessons From High-Performance Car Racing

Networking Lessons From High-Performance Car Racing | Digital-News on Scoop.it today | Scoop.it
If you take a high-performance racing class, one of the first things you will experience is a ride around the track in a vehicle that seems ill-equipped for racing. Some classes might take you around…
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Using YouTube for Market Research: Emerging Markets

Using YouTube for Market Research: Emerging Markets | Digital-News on Scoop.it today | Scoop.it
Utilizing YouTube to discover what people are saying about a brand is a great way to conduct market research. On YouTube, thanks to the volunteering of information, its global scale, and diverse set …
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Should You Use “No Follow” on Your Landing Pages?

Should You Use “No Follow” on Your Landing Pages? | Digital-News on Scoop.it today | Scoop.it
When you create an online marketing campaign with landing pages, should you index your page on search? This is a question I’m often asked by marketers and savvy small business owners. Now, I’m no…
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5 Things Your Sales Team Wishes You Understood

5 Things Your Sales Team Wishes You Understood | Digital-News on Scoop.it today | Scoop.it
I have always thought that there are two types of people in this world: salespeople and consumers. When conjuring up the image of a typical member of a sales team, I picture a relentless presenter wh…
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Do You Have What it Takes to Close the Marketing Loop?

Do You Have What it Takes to Close the Marketing Loop? | Digital-News on Scoop.it today | Scoop.it
Part 2: Closed-Loop Marketing – Sales and Marketing Have a Conversation Inbound marketing is changing all the time. It’s kind of like how an eight year old girl plays dress-up. You see her in…
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Why the Resume Is Not Dead

Why the Resume Is Not Dead | Digital-News on Scoop.it today | Scoop.it
There has been a lot of talk recently in the job seeker world regarding the true worth of resumes—and cover letters. A recent article from Fast Company even suggested that the “traditional” res…
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Job One For Your Content: Build Trust

Job One For Your Content: Build Trust | Digital-News on Scoop.it today | Scoop.it
The worst person at the party is the guy who talks only about himself. The guy who wants you to know how great he is. We roll our eyes at that guy. We walk away from that guy. And yet, that’s how a…
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Why Your AdWords Quality Score Needs More Attention

Why Your AdWords Quality Score Needs More Attention | Digital-News on Scoop.it today | Scoop.it
Your AdWords quality score is extremely important, yet it is something that many companies completely ignore and make no attempt to improve. This is the equivalent of tossing money out your office wi…
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Tech Start-Up Tips: Big-Picture Thinking with the Founder of FeedBurner

Tech Start-Up Tips: Big-Picture Thinking with the Founder of FeedBurner | Digital-News on Scoop.it today | Scoop.it
1871 in Chicago is known for being the place where digital start-ups get their start. That means hosting events with tips for burgeoning entrepreneurs, networking events, and also their monthly “Fo…
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When I Grow Up, I Want to Be a Content Marketing Manager

When I Grow Up, I Want to Be a Content Marketing Manager | Digital-News on Scoop.it today | Scoop.it
Following the prediction in January that 2014 will be the year big corporates start recruiting for a Chief Content Officer or Content Marketing Manager, we at Southerly were keen to see a recently pu…
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The One Business Success Factor That Can’t Be Underestimated

The One Business Success Factor That Can’t Be Underestimated | Digital-News on Scoop.it today | Scoop.it
When you’re building a business, there’s one factor in your success that cannot be underestimated. This business success factor is the one thing that, without it, you’re fighting against the cu…
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Kill Your Global Digital Marketing in 1 Step – With Focus on Language

Kill Your Global Digital Marketing in 1 Step – With Focus on Language | Digital-News on Scoop.it today | Scoop.it
Focus on the facts Let’s assume…..dangerous, right?  But we need to start somewhere. So let’s assume that you set out to create content marketing which will support your B2B sales …
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The Importance of Falling in Love with Your Job

The Importance of Falling in Love with Your Job | Digital-News on Scoop.it today | Scoop.it
Many of us go to our jobs five days a week, surround ourselves in projects and work and carry our emails on our phone everywhere we go. In a society where we never stop working, it is essential to fi…
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The 5 Obsessions of Working Women

The 5 Obsessions of Working Women | Digital-News on Scoop.it today | Scoop.it
In the past couple of years we’ve all seen the rise of the working mom versus the stay-at-home mom battle. What I’ve noticed is the typical perception of women is positively changing, regardless …
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