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EMC President: 7 Digital Marketing Success Factors

EMC President: 7 Digital Marketing Success Factors | Digital-News on Scoop.it today | Scoop.it
At the intersection of products and marketing is where Jeremy Burton has found his dream job. An engineer by trade, Burton served EMC as Chief Marketing Officer (CMO) for three years before taking on his new role as President of Products and Marketin...
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MediaPost Publications Social Chatter About World Cup Expected To Impact Digital Marketing 06/13/2014

MediaPost Publications Social Chatter About World Cup Expected To Impact Digital Marketing 06/13/2014 | Digital-News on Scoop.it today | Scoop.it
Social Chatter About World Cup Expected To Impact Digital Marketing - 06/13/2014
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JBH marketing: Infographics and navigating the road to success | Archive | Marketing Week

JBH marketing: Infographics and navigating the road to success | Archive | Marketing Week | Digital-News on Scoop.it today | Scoop.it
How fully interactive infographics can help to support your organic search marketing efforts.
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Fresh native advertising guidelines at Condé Nast will make brands more competitive, says executive Elizabeth Line

Fresh native advertising guidelines at Condé Nast will make brands more competitive, says executive Elizabeth Line | Digital-News on Scoop.it today | Scoop.it
Condé Nast’s editorial and commercial policies have had to change to keep publications competitive in the native advertising field,...
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To Pay Or Not To Pay? The Internship Dilemma [INFOGRAPHIC]

To Pay Or Not To Pay? The Internship Dilemma [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it
By Heather R. Huhman Employers everywhere are faced with the decision to offer compensation as a ...
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China's genomics success shows big data challenges

China's genomics success shows big data challenges | Digital-News on Scoop.it today | Scoop.it
A decade ago, scientists took years of effort to amass raw data for the human genome. Today, BGI Shenzhen can do it in two hours or less.
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Would a Higher Accredited-Investor Threshold Clip Angels' Wings?

Would a Higher Accredited-Investor Threshold Clip Angels' Wings? | Digital-News on Scoop.it today | Scoop.it
The SEC is considering higher financial thresholds for accredited investors. That might not limit angel financing as much as feared.
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Pixie is a Smart TV app that can actually make your TV smart

Pixie is a Smart TV app that can actually make your TV smart | Digital-News on Scoop.it today | Scoop.it
Smart TVs share some characteristics with smartphones -- but otherwise they're still pretty dumb. Pixie could change that.
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A Day in the Life of a Tech Worker [infographic]

A Day in the Life of a Tech Worker [infographic] | Digital-News on Scoop.it today | Scoop.it
The average salary for a software engineer in San Francisco is $124,000, while the average in Los Angeles is $98,000. But which city is right for you and your career?
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TC Makers: Making The Future With The Team At Formlabs | TechCrunch

TC Makers: Making The Future With The Team At Formlabs | TechCrunch | Digital-News on Scoop.it today | Scoop.it
A few weeks ago I visited the headquarters of Formlabs in Somerville, Mass. where I had the pleasure of meeting the entire team in their small - but growing -..
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eBay Acquires Machine Translation Capabilities From AppTek To Help Expand International Sales | TechCrunch

eBay Acquires Machine Translation Capabilities From AppTek To Help Expand International Sales | TechCrunch | Digital-News on Scoop.it today | Scoop.it
eBay's focus on international expansion continues: yesterday its PayPal division announced PassPort, aimed at attracting more international sales, and today..
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VMware VP: Linux Containers Are Complementary - InformationWeek

VMware VP: Linux Containers Are Complementary - InformationWeek | Digital-News on Scoop.it today | Scoop.it
VMware VP Mathew Lodge talks hybrid cloud, Amazon Web Services, and Docker containers.
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It’s Time to Bury Batch and Blast for Good - The ExactTarget Blog

It’s Time to Bury Batch and Blast for Good - The ExactTarget Blog | Digital-News on Scoop.it today | Scoop.it
A friend of mine recently asked me to look at one of her “email blasts” for the specialty retail clothing line she runs. I immediately responded to her that she should never call it a blast. She responded “what do…
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A new digital marketing platform in 24 hours? How hackathons aid collaborative product development

As more and more businesses are reaping the rewards of internal hackathons, agencies are starting to use hack days with clients as a way to build digital marketing products quickly. This collaborative new form of product development allows businesses to improve their existing platforms and respond quickly to changing marketing conditions and consumer demands – as FusePump and Chain Reaction Cycles found out.
London (PRWEB UK) 12 June 2014
Hacks are an incredibly efficient and powerful way to deliver new digital marketing products or services. Technology businesses of all sizes are more frequently hosting hackathons, defined as "a collaboration between computer programmers and others involved in software development, including graphic designers, interface designers and project managers, working intensively on software projects as a route to innovation." Indeed, agencies and technology suppliers are beginning to recognise the value in hosting hack events with clients, in a bid to quickly create and improve digital marketing technology, and respond effectively to constantly changing market conditions and demands that are, ultimately, driven by the end consumer.
Marketing technology company FusePump recently worked with their client Chain Reaction Cycles to explore this new method of product development – and started to build a new platform in just 24 hours.

The brief from Chain Reaction Cycles was pretty spot-on, as it described their overall aims and requirements without being too prescriptive (and potentially stifling creativity inventiveness). Like many retailers, they were interested in optimising their Google integrations: Product Listing Ads (PLAs), Google Shopping and PPC bid management. Moreover, they were keen to utilise the available market information to respond quickly and effectively to consumer demand.
To address these areas, teams throughout FusePump hacked the client's data. The winning team created a price comparison platform that would enable Chain Reaction Cycles – or any other client – to take advantage of changing market conditions. It would give them the ability to monitor competitor pricing across various channels, and update their own pricing accordingly. The 'recommendation engine' could suggest a course of action based on the client's profit margins. The client could also use the data to build dynamic display advertising campaigns, and monitor their competitiveness against sales volumes.
For example, knowing that a competitor was missing items from its stock, or advertising them at a higher price, Chain Reaction Cycles could promote their products in the appropriate channels and, in theory, reap the rewards. They could also ensure that their online advertising budget only went towards certain products that were priced competitively (therefore not wasting PPC spend) and where sales margins were considered worthwhile. In short, Chain Reaction Cycles could make sound commercial decisions, taking into account key metrics like price points, margin and stock availability, across comparison search engines, marketplaces, paid search and other channels.
Rich McKnight, Digital Marketing Manager, Chain Reaction Cycles, said:

"Pricing competitively across multiple online channels, such as Google shopping and paid search, is a real challenge for us – one that we were very keen to conquer. The FusePump teams all did really well (considering the short time-frame) to analyse our data, spec ideas, and develop them into workable marketing tools. The event highlights to me the real value of using collaborative hackathons for future digital channel growth. The brief set prior to the hackathon event was met by all teams, and most developed concepts that the business could, and will, look to use in 2014."
Emerging trends in consumer search behaviour mean that competitive pricing is more important than ever. With declining brand loyalty and the ability to compare prices across multiple retailers at the touch of a button, it’s crucial to use appropriate market data (and technology) wisely.
Indeed, research shows that being able to dynamically re-price products within marketplaces does increase profit margins. Being price competitive is a great way to acquire new customers.
While the solution hasn't been fully built yet, the team managed to demo a basic working product and prove the efficacy of their idea in just over a day, and provide a business case, with strong supporting evidence for development - including a detailed cost/benefit analysis to prove that the product was completely viable. The team estimates that the full solution could be live in a couple of months, with new clients brought on board in a matter of days thereafter.
Matt Bailey from Performance Horizon Group was one of three judges at the event. "The winning presentation and demo were very thorough and covered all bases – the team thought about all the implications of the product," said Matt. "It didn't just address the needs of Chain Reaction Cycles but could be rolled out to other clients - it could be taken to market very easily."
Hackathons are fun: they build teams and encourage socialising and create a bit of buzz. But the main aim of a hackathon should be to deliver a viable product that solves a problem. Technology suppliers and e-commerce retailers should look at hackathons as a way to work more closely together; to step back from daily tasks and look at market and customer data with fresh eyes, to solve new and interesting problems. The success of the FusePump Hackathon means that it certainly won’t be the last one they do.


For the original version on PRWeb visit: http://www.prweb.com/releases/2014/06/prweb11939285.htm
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Cloud Computing and Cloud Security: Tech Trends Cheat Sheet, Part 2

Cloud Computing and Cloud Security: Tech Trends Cheat Sheet, Part 2 | Digital-News on Scoop.it today | Scoop.it
Cloud computing has been getting buzz for years, but not everyone is ready. What are the pros, cons, and cloud security musts?
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Employers: What To Be Thankful For This Year [INFOGRAPHIC]

Employers: What To Be Thankful For This Year [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it
By Heather R. Huhman It’s that time of year again. The turkey is waiting to be stuffed, the in...
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European newspapers search for ways to survive digital revolution

European newspapers search for ways to survive digital revolution | Digital-News on Scoop.it today | Scoop.it
From paywalls to web-only brands, media across the continent are belatedly looking at ways to make money as print sales plummet
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Acquiring Customers Amid the Social Babble #SDLInnovate

You don't need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter. That was the landscape  Liz High, vice president for global insights and analytics at SDL, explored at her company's Innovate event in San Francisco. More specifically, the workshop was titled: "Social Intelligence: Drive Customer Acquisition While Increasing Customer Spend."  "When you think of social media, it's the most brilliant data Topic: Customer Experience.
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U.S. Marshall is auctioning off Silk Road-seized Bitcoin

U.S. Marshall is auctioning off Silk Road-seized Bitcoin | Digital-News on Scoop.it today | Scoop.it
Dying to get your hands on some Bitcoins? Well, now you can. The U.S. Marshall is "inviting bids" for roughly 26,656 Bitcoins seized from online black market Silk Road. That large stake is worth a ...
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Avangate Updates Digital Commerce Platform

Avangate Updates Digital Commerce Platform | Digital-News on Scoop.it today | Scoop.it
Avangate announced its Avangate Commerce Solution, which makes it simpler to manage the ordering process, and provides access to analytics.
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Kindle Fire Mayday Customer Service Provides Angry Birds Walkthroughs, Dragon Drawings | TechCrunch

Kindle Fire Mayday Customer Service Provides Angry Birds Walkthroughs, Dragon Drawings | TechCrunch | Digital-News on Scoop.it today | Scoop.it
Amazon's Kindle Fire Mayday service launched eight months ago, and in not quite a year it's already the first place Kindle Fire HDX users go when they're..
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The World Startup Report Releases ‘The Internet Hall Of Fame” With Data From 50 Countries | TechCrunch

The World Startup Report Releases ‘The Internet Hall Of Fame” With Data From 50 Countries | TechCrunch | Digital-News on Scoop.it today | Scoop.it
Last March, TechCrunch covered one of the World Startup Report's first releases. Now the organization is back with an ambitious project that gathers insight..
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How Microsoft Plans to Beat Sony in the Console Wars

How Microsoft Plans to Beat Sony in the Console Wars | Digital-News on Scoop.it today | Scoop.it
Microsoft entered E3 2014 on the defensive after watching the Xbox One fall behind Sony’s PlayStation 4 over the past six months. However, the company has
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Geekend: Star Wars/Star Trek Rumor Mills In Hyper-Drive - InformationWeek

Geekend: Star Wars/Star Trek Rumor Mills In Hyper-Drive - InformationWeek | Digital-News on Scoop.it today | Scoop.it
Internet is breaking under the strain of so many rumors about our favorite geek franchises.
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