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Get Consistent With Your Content Strategy | Social Media Today

Get Consistent With Your Content Strategy | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Research, strategy, writing, monitoring, measurement, more writing...the content marketing to-do list never ends! With the amount of published content expanding daily, how is one to keep up with the demand? Unfortunately, it can become easy to lose your content focus if you lack a schedule and editorial calendar to enforce it.
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Online Shopping Behavior | Social Media Today

Online Shopping Behavior | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Up to 64% of people who own smartphones use their phones to shop online. The average smartphone buyer spends $1,800 per year. And that’s across a wide range of products like clothing, cosmetics, books and even appliances. Fifty-one percent of online shoppers consider social media a credible sources for information about a product or service they are interested in.
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The Epic Twitter Arrest of @PeoriaMayor | Social Media Today

The Epic Twitter Arrest of @PeoriaMayor | Social Media Today | Digital-News on Scoop.it today | Scoop.it
In April, Peoria Mayor Jim Ardis ordered a police raid to shut down the expletive-laden Twitter parody account @PeoriaMayor. 29-year old Jim Daniels created the account (now renamed @NotPeoriaMayor for clarity sake) as a joke. He tweeted in the first person about “the mayor’s” drug-laden sexual escapades.
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Pinterest Self-Serve Ads Are Coming - Are You Ready? | Social Media Today

Pinterest Self-Serve Ads Are Coming - Are You Ready? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Pinterest has announced the ability for businesses to promote pins to a targeted audience on a per-click basis. The do-it-yourself "promoted pins" offering is still in testing but you can sign up now.
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How to make the most of social media for your small business | Social Media Today

How to make the most of social media for your small business | Social Media Today | Digital-News on Scoop.it today | Scoop.it
From Twitter to Pinterest, the digital landscape has never been richer, but challenges can also arise for SMEs when using these online platforms which may not have been anticipated. Our infographic gives you a few hints and tips to effectively manage your small business social media campaign.
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Why The Decline in Facebook Reach is Good For Brands | Social Media Today

Why The Decline in Facebook Reach is Good For Brands | Social Media Today | Digital-News on Scoop.it today | Scoop.it
There has been a lot written about the decline in organic reach on Facebook. The data has been poured over, conspiracy theories have been written, and the overall conclusion has been that Facebook is stealing hard earned reach from page owners, leading many to look for a focus away from Facebook.
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13 Steps to Your First Facebook Advertising Campaign | Social Media Today

13 Steps to Your First Facebook Advertising Campaign | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The truth is, whether the question about Facebook advertising is asked directly or it's the answer to another question, I often find myself explaining the basics of Facebook Ads. If you’ve wondered about how to set up a Facebook Ads campaign, there are 13 steps in this post to get you started.
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Tracking Nearly 500,000 Leads | Social Media Today

Tracking Nearly 500,000 Leads | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Social media isn’t typically thought as a lead generation channel, but it can have a big impact on any business and shouldn’t be ignored.
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Social Media and Regulation Possibilities | Social Media Today

Social Media and Regulation Possibilities | Social Media Today | Digital-News on Scoop.it today | Scoop.it
We invited Joanna Belbey of Actiance, Inc., Tom Chernaik of Command Post, and DeShelia Spann, Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry, on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.
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Customer Relationship Management Worst Case Practices | Social Media Today

Customer Relationship Management Worst Case Practices | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Marketers have many new exciting options to personalize relationships, foster engagement and drive the business. However, there are still too many brands that are producing spam in lieu of personalized and engaging communications. In this post, we look at some worst case examples.
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New Enterprise Google AdWords Features | Social Media Today

New Enterprise Google AdWords Features | Social Media Today | Digital-News on Scoop.it today | Scoop.it
In the new features announcement, VP of Products Jerry Dischler said, "Many of you have told us that working with AdWords is just too complicated and that often, you have to use offline tools, AdWords Editor or spreadsheets in order to deliver a large number of campaigns." With bulk editing of campaigns, extensions and settings, he said, you'll be able to do this within AdWords.
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Drive Traffic to Your Long-Form Content | Social Media Today

Drive Traffic to Your Long-Form Content | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The bottom line is that your fan base will never really grow to the size you want without giving your content some good publicity, but with so many platforms and ways to share, how do you know where to even begin? Follow these easy to steps to use social media to market your content and you’ll be on your way to building a bigger community.
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Interview with Trent Dyrsmid | Social Media Today

Interview with Trent Dyrsmid | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Our latest interview with author, entrepreneur, content marketing and marketing automation expert Trent Dyrsmid. It was great to hear insights from Trent – a thought leader who has built and sold a successful business (which he started from the kitchen table!) from the ground up and launched an incredible marketing agency.
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Write Great Headlines | Social Media Today

Write Great Headlines | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Wanna know a secret? The headline of this post alone, with proper placement and sharing of the article of course, might take this viral. If so, everything I'm about to share will be validated. If not...hey, you won't know until later anyway, so you may as well read on now. What else are you going to do?
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There’s no ‘Magic Pill’ for Social Media Success | Social Media Today

There’s no ‘Magic Pill’ for Social Media Success | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Social media, like everything, takes time and effort in order to see best results - and while automation is great, there are some things that can't be automated.
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The Not-So-Secret Formula of the Modern CMO | Social Media Today

The Not-So-Secret Formula of the Modern CMO | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Understanding the role of a chief marketing officer in 2014 isn't easy. There’s the digital marketing landscape taking over on one front, and ever-growing corporate accountability on the other. Customers have taken control of the brand conversations and the rules of marketing are changing.
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Why Instagram is a Credible Alternative to the Fading Facebook & Twitter | Social Media Today

Why Instagram is a Credible Alternative to the Fading Facebook & Twitter | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Social media has indeed brought new blood to the whole realm of digital marketing. While its effectiveness over email marketing as a marketing approach is debatable, but as a standalone marketing tool, social media is pricelessly critical for any digital marketeer looking to make a serious impact.
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We Need to Rethink Our Definition of Engagement | Social Media Today

We Need to Rethink Our Definition of Engagement | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Over the last week, you probably saw about 40 posts talking about how you can increase your social media engagement. Let me guess - they asked you to use more photos, be more relevant, talk to your fans, be friendly, use short text snippets and all that garbage right?
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Engaging Your Audience: Avoid Random Acts of Content | Social Media Today

Engaging Your Audience: Avoid Random Acts of Content | Social Media Today | Digital-News on Scoop.it today | Scoop.it
The proliferation of Web technology and social networks has forever changed the marketing landscape. Or has it? In recent years, we’ve become conditioned to believe that technology has fundamentally changed the rules of marketing. But are we simply distracting ourselves with our own hype?
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The Social Media Frequency Guide: How Often Should You Post | The Social Media Frequency Guide: How Often Should You PostSocial Media Today

The Social Media Frequency Guide: How Often Should You Post | The Social Media Frequency Guide: How Often Should You PostSocial Media Today | Digital-News on Scoop.it today | Scoop.it
When it comes to tv advertising, there is always one ad you know by heart and even find yourself mimicking the tv when it comes on. This is when you know you have seen this advert too many times and in most cases, it starts to annoy you and you would never consider purchasing this product.
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What Is and Isn't Working on Your Facebook Page | Social Media Today

What Is and Isn't Working on Your Facebook Page | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Most Facebook admins don't have time to spend hours upon hours digging into the depths of Facebook’s Insights. Managing a Facebook Page is already a lot of work and it’s not the only job most of us have. While I don’t recommend completely ignoring Facebook insights on a day-to-day basis there’s a quick and fairly easy way to track the real engagement.
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Tom Liacas Consulting - Online Reputation Audits | Social Media Today

Tom Liacas Consulting - Online Reputation Audits | Social Media Today | Digital-News on Scoop.it today | Scoop.it
At the time of writing, most companies and institutions are aware of thedamage that negative online conversations can do to their reputation and, as a result, to their operations and bottom line. In response, many have put in place some kind of monitoring system to track online mentions of concern or have hired a paid supplier to scan and report.
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Taking Advantage of Facebook’s News Feed Algorithm Change | Social Media Today

Taking Advantage of Facebook’s News Feed Algorithm Change | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Facebook recently made some news feed algorithm changes that they hope will help provide a better experience for their users, but is making it difficult for marketers to have their content show up.
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Content Creation Without Writing | Social Media Today

Content Creation Without Writing | Social Media Today | Digital-News on Scoop.it today | Scoop.it
If you spend any time online, it won’t come as a surprise to you that everyone is talking about content. Content is king! No, content is prince! No, content is queen! Whatever content is, it’s important, but many organizations struggle to figure out how to use it in their marketing.
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Why Influencers Are Essential to Content Marketing Success | Social Media Today

Why Influencers Are Essential to Content Marketing Success | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Influencer marketing and content marketing are essential to marketing success. Find out in 3 steps how you can boost your content marketing strategy with the help of carefully selected influencers. Find, engage and nurture.
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