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Does Google Have a Grip on Your ERP Lead Generation Campaign?

Does Google Have a Grip on Your ERP Lead Generation Campaign? | Digital-News on Scoop.it today | Scoop.it
The date for Google’s much awaited I/O conference draws near. And with that, the internet is buzzing with talk from future developments of Android to its next move against Apple. But for B2B market…
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Retirement Calculators: What You Should Look For

Retirement Calculators: What You Should Look For | Digital-News on Scoop.it today | Scoop.it
Most people realize they need to save for retirement, but aren’t sure how much money they should set aside each month. A recent study from Prudential Financial Inc. found 70% of Americans are worri…
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What Exactly is a Disruption?

What Exactly is a Disruption? | Digital-News on Scoop.it today | Scoop.it
Time and again, you may have heard of the term “disruption” or “disruptive”, especially when discussions about startups are in place. A startup may be running on a disruptive business model i…
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Real Leaders Exercise Tact

Real Leaders Exercise Tact | Digital-News on Scoop.it today | Scoop.it
Tact is like a dessert fork, present but used sparingly Early in my leadership career, I was a terrible leader. My only concerns were my own needs. My leadership style consisted of being an arrogant …
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Remembering Names is Part of Your Personal Branding

Remembering Names is Part of Your Personal Branding | Digital-News on Scoop.it today | Scoop.it
You probably like to hear your name favorably called out. Well, so do others. People never forget that you remembered. It’s funny; the same guy who says he can’t remember names remembers the Tenn…
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How To Build Organizational Culture

How To Build Organizational Culture | Digital-News on Scoop.it today | Scoop.it
Recently, I was moderating a design thinking workshop and talking about how it is critical to foster a culture of innovation within the organization and that it is responsibility of the leaders to bu…
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35 Enviable Brands That Blow Content Marketers Away

35 Enviable Brands That Blow Content Marketers Away | Digital-News on Scoop.it today | Scoop.it
It’s a free-for-all out there. These days, competition for audience attention is intense — and in some cases, cutthroat. Some of the world’s most respected brands have decided, instead of noisi…
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Smarter Ways Toward New Product Development

Smarter Ways Toward New Product Development | Digital-News on Scoop.it today | Scoop.it
Using its own version of open innovation called Connect + Develop, Procter & Gamble is now accessing externally developed intellectual property to accelerate internal innovation. Is there a bette…
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Can These Video Marketing Resources Boost the Eyeballs on Your Brand?

Can These Video Marketing Resources Boost the Eyeballs on Your Brand? | Digital-News on Scoop.it today | Scoop.it
With a growing number of marketers realizing the importance of video marketing as part of their overall content creation strategy, it is crucial that brands and content creators maintain an awareness…
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5 Tips for Better Summer Sales Conversations

5 Tips for Better Summer Sales Conversations | Digital-News on Scoop.it today | Scoop.it
It’s that magical time of year when the weather gets better, and your prospects are often focused on things like family events and vacations rather than what they should be buying from you. As an…
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Driving While Filming – How to Do the “Drive and Talk”

Driving While Filming – How to Do the “Drive and Talk” | Digital-News on Scoop.it today | Scoop.it
Do you sometimes film yourself while driving? Some law and order types would call it driving while filming. Actually, that can be a tricky thing to pull off, for a number of reasons. You could get pu…
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L’Oreal App Holds Mirror to Consumer Insights

L’Oreal App Holds Mirror to Consumer Insights | Digital-News on Scoop.it today | Scoop.it
In beauty parlance, the digital app can be equated with the makeup brush – a discretionary tool, often soft on the edges, designed to deliver a desired effect. Add an element of product interaction…
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The Invisible CSM

The Invisible CSM | Digital-News on Scoop.it today | Scoop.it
If my assumption is correct, most of you have heard the mythical tale of the little Dutch boy who was walking to school one day and passed by a dike that had sprung a leak. Without much contemplation…
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Are You Smarketing or Smelling?

Are You Smarketing or Smelling? | Digital-News on Scoop.it today | Scoop.it
Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing. The ones who do not do it so well are, well, are smelling. And your Modern-Ma…
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5 Ingredients of a Successful Workforce

5 Ingredients of a Successful Workforce | Digital-News on Scoop.it today | Scoop.it
Your company’s productivity depends largely on the workforce you build. Unfortunately, it isn’t as simple as finding the best individuals to fill each position. The fact is that there are many pi…
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What Are Your B2B Instincts?

What Are Your B2B Instincts? | Digital-News on Scoop.it today | Scoop.it
We B2B marketers come in a colorful array of species. We all have those avenues we know well, those spaces we’re comfortable in, those tactics we prefer, and those topics we continue to explore fur…
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What Does the Customer Say? Reputation Management in the Age of Social Media

What Does the Customer Say? Reputation Management in the Age of Social Media | Digital-News on Scoop.it today | Scoop.it
When it comes to your company’s or your brand’s reputation, just one false move on a social media site, or just one bad review by a customer on a review site can do away with all the hard work yo…
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Why Your Inside Sales Reps Should Not Be Rookies

Why Your Inside Sales Reps Should Not Be Rookies | Digital-News on Scoop.it today | Scoop.it
Today, only the most experienced sales reps are in field sales, meeting the customers in person. The junior salespeople are placed in inside sales, tied to their phones and emails for all customer an…
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Principles Of Sales Part 3-Selling Is About Change

Principles Of Sales Part 3-Selling Is About Change | Digital-News on Scoop.it today | Scoop.it
I’ll continue to expand my discussion of The Not So New Principles Of Sales, addressing the third principle, Selling Is About Change. “Selling is about change. Both parties must want something di…
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Four Global Marketing Lessons Learned From the World Cup (So Far)

Four Global Marketing Lessons Learned From the World Cup (So Far) | Digital-News on Scoop.it today | Scoop.it
The 2014 FIFA World CupTM kicked off (soccer pun intended) on June 12th. We are nearing the end of the group stage, and a lot of teams have advanced, others have been eliminated, and some are still p…
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8 Mobile Stats Video Marketers Don’t Want To Ignore

8 Mobile Stats Video Marketers Don’t Want To Ignore | Digital-News on Scoop.it today | Scoop.it
Certainly, smartphones and other mobile devices have become integral to our daily lives — and so too has the content that they serve up. As the popularity and pervasiveness of these smaller screens…
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Embrace Business Failures

Embrace Business Failures | Digital-News on Scoop.it today | Scoop.it
Every failure should be seen as its own form of success. Every mistake holds a lesson and failures are full of wrong turns. Being scared of failing is absolutely pointless because it is our failures …
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Scientific Sales Enablement: Breaking Down The Elements For Sales Reps

Scientific Sales Enablement: Breaking Down The Elements For Sales Reps | Digital-News on Scoop.it today | Scoop.it
A lot of companies have a hard time wrapping their heads around sales enablement. This is because it’s not just one defined thing for one distinct group, but rather a working formula that fuses sal…
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4 Reasons Why Chipotle Won Big at Cannes

4 Reasons Why Chipotle Won Big at Cannes | Digital-News on Scoop.it today | Scoop.it
With an increasing number of digital campaigns moving away from the average microsite and towards content, it’s no surprise that “The Scarecrow” campaign from Chipotle was a big winner at Canne…
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Beyond the First Message: How to Keep Email Subscribers Engaged Over Time

Beyond the First Message: How to Keep Email Subscribers Engaged Over Time | Digital-News on Scoop.it today | Scoop.it
Picture this. That business idea you’ve been dreaming of for so long is finally on its way to becoming a reality. You’ve got a steady flow of incoming customers and prospects and now you’re rea…
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