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Focus Your Website on Who Writes it Not the Content Itself

Focus Your Website on Who Writes it Not the Content Itself | Digital-News on Scoop.it today | Scoop.it
Readers are highly interested in web content writers I know this is going to be tough to believe, but there are people all over the world who go to every movie Tom Cruise makes, regardless of the sub…
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Why Luxury Brands are Eschewing Product in Favor of Experiences

Why Luxury Brands are Eschewing Product in Favor of Experiences | Digital-News on Scoop.it today | Scoop.it
Social signifiers that confer status on an individual are at the heart of many trends. People are looking for validation from their peers through the products they consume and the experiences they ha…
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Positioning Yourself As An Expert in Digital Marketing

Positioning Yourself As An Expert in Digital Marketing | Digital-News on Scoop.it today | Scoop.it
Image credit: wix.com The digital world today is so advanced and lucrative that digital marketers often find themselves in a very competitive marketing environment. If you want to expand your busines…
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A Major Obstacle to Growing as a Leader

A Major Obstacle to Growing as a Leader | Digital-News on Scoop.it today | Scoop.it
Due to the fact that I have worked as a psychologist and family coach over the past 20 years, I have had the privilege of observing and interacting with thousands of individuals and families. Obvious…
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Don’t Underestimate The Power Of A Properly Written Wikipedia Article

Don’t Underestimate The Power Of A Properly Written Wikipedia Article | Digital-News on Scoop.it today | Scoop.it
On any given day, I am bombarded with dozens of emails from people seeking professional help with Wikipedia pages. There are multiple reasons why people reach out to me for help. Sometimes they just …
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Stop Striving for Perfection!

Stop Striving for Perfection! | Digital-News on Scoop.it today | Scoop.it
In Debora Spar’s book, Wonder Women: Sex, Power, and the Quest for Perfection, the Barnard college President writes that striving for perfection is a futile goal and it will only lead to frustratio…
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Measuring CRM in the Digital Age

Measuring CRM in the Digital Age | Digital-News on Scoop.it today | Scoop.it
CRM (Customer Relationship Management) means different things to different people, especially in the digital age, where the term social CRM or cCRM muddles it further. If we have trouble defining it,…
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Finance Lead Generation Tips – When Your Good Advice Backfires

Finance Lead Generation Tips – When Your Good Advice Backfires | Digital-News on Scoop.it today | Scoop.it
Good business advice generates a lot of positive effects, marketing wise. It creates and nurtures trust. It establishes credibility. It sets up the sales-readiness that every financial lead generatio…
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Generating Finance Leads While Enjoying Your Own Finances

Generating Finance Leads While Enjoying Your Own Finances | Digital-News on Scoop.it today | Scoop.it
The term eating your own dog food tends to carry negative connotations of not enjoying your own products. What makes this really misleading however is the fact that there are plenty of businesses big…
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What Disney Can Teach Entrepreneurs

What Disney Can Teach Entrepreneurs | Digital-News on Scoop.it today | Scoop.it
When Walt Disney first sketched a mouse on a train trip back from a failed business meeting, he probably had no idea that Mickey Mouse would become the enduring icon of family entertainment and the D…
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5 Steps to Making the Best Connections

5 Steps to Making the Best Connections | Digital-News on Scoop.it today | Scoop.it
Most job seekers know connections are important. Especially when about 70 percent of job postings aren’t advertised, it’s all about who you know when trying to find a job. According to a recent s…
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Social Media Image Size Cheat Sheet

Social Media Image Size Cheat Sheet | Digital-News on Scoop.it today | Scoop.it
We understand you’re busy. You can’t spend all of your time scrounging around the internet for simple information. Social media sites keep updating and changing their header or cover photo dimens…
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Social Media Marketing Mistakes – Are You Making These Too?

Social Media Marketing Mistakes – Are You Making These Too? | Digital-News on Scoop.it today | Scoop.it
Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Medi…
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Lead Generation Tips – When One Question Leads to Many

Lead Generation Tips – When One Question Leads to Many | Digital-News on Scoop.it today | Scoop.it
You’ve seen this development before. What seems like a simple question is in fact a long list of them packaged into one. From asking why the sky is blue to what’s the perfect steak, experts alway…
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Treat People Like Adults – The Do’s and Don’ts of Implementing New Flexible Working Legislation

Treat People Like Adults – The Do’s and Don’ts of Implementing New Flexible Working Legislation | Digital-News on Scoop.it today | Scoop.it
On 28th June new employment legislation on flexible working will be introduced. It’s an interesting development given that much of the recent changes to employment law have been ‘employer friendl…
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5 Ways a Great Employer Brand Can Improve Your Hiring

5 Ways a Great Employer Brand Can Improve Your Hiring | Digital-News on Scoop.it today | Scoop.it
Every day in the U.S. 2.4 million brand-related conversations take place. You need your employer brand to become part of the conversation if you want to attract the right kind of candidates. With the…
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The New Corporate Culture Change Toward Creative Content

The New Corporate Culture Change Toward Creative Content | Digital-News on Scoop.it today | Scoop.it
I spent a fascinating day at the Fusion Content Marketing Conference in Antwerp yesterday, and the themes emerging suggest that corporate attitudes towards content marketing are changing remarkably i…
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The Importance of Being No. 1

The Importance of Being No. 1 | Digital-News on Scoop.it today | Scoop.it
Satisfaction is relative to competitive alternatives. Improving financial performance lies in understanding how customers rank your business. New research shows that the relationship between customer…
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3 Ways Human Networks Can Help Drive Change

3 Ways Human Networks Can Help Drive Change | Digital-News on Scoop.it today | Scoop.it
The technology vice president of a local financial services company was frustrated. A bottom-line strategy depended on the success of a recent reorganization. Unfortunately, the reorganization was no…
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Free Can Be A Great Customer Service Strategy

Free Can Be A Great Customer Service Strategy | Digital-News on Scoop.it today | Scoop.it
Customer Loyalty Sometimes one of the greatest ways to provide great customer service is to give something of value away for free. It doesn’t have to be anything big or expensive. It can be somethi…
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Getting Sales Leads for Specialty Offers

Getting Sales Leads for Specialty Offers | Digital-News on Scoop.it today | Scoop.it
Like all holiday seasons, summer’s full of special occasions. Birthdays. Beaches. Blowouts. It’s the time of year when many industries get to offer specialty products and packages for vacation-re…
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Use Better Suggestions to Generate Software Leads?

Use Better Suggestions to Generate Software Leads? | Digital-News on Scoop.it today | Scoop.it
Remember the lemonade stand? Oftentimes it’s one of the most common suggestions you’d give to kids getting bored with summer. In fact, it’s so common, so cartoony, you’d think somebody would …
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How to Sell Marketing Automation to Your CXO

How to Sell Marketing Automation to Your CXO | Digital-News on Scoop.it today | Scoop.it
You’ve reached that point: You need to take your marketing to the next level, beyond the email program that your company is outgrowing. You know that marketing automation will let you scale your ef…
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How are Call Centers Bullying Their Employees With Bad Scripts

How are Call Centers Bullying Their Employees With Bad Scripts | Digital-News on Scoop.it today | Scoop.it
Saying that call center scripts are harming your company would be like saying that smoking is bad for your health. Everyone knows it and yet people keep on smoking and call centers keep on using scri…
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5 Regrettable Social Media Faux Pas

5 Regrettable Social Media Faux Pas | Digital-News on Scoop.it today | Scoop.it
Social media dominates the time people spend online, and a vast majority of companies now have some type of social presence.  Unfortunately, social success remains elusive for many; common social m…
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