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Experiences Are The New Luxury Goods

Experiences Are The New Luxury Goods | Digital-News on Scoop.it today | Scoop.it
Experiences Are The New Luxury Goods
When Will Dean, CEO of the $100M Tough Mudder obstacle race franchise, made that statement I stopped everything I was…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 8, 2013 5:43 PM

The Maslow Thing
This idea of our movement from hard goods to experiences is beyond important. Think about it. Your car lasts 5x as long as twenty years ago. The recession has us asking hard questions about the circular nature of consumption. 

Most things we buy DEPRECIATE in value. 

Will Dean, the CEO of the suddenly $100M Tough Mudder "experiences" company can teach every marketing team an important idea. Your product or service isn't about features and benefits anymore, or not so simply and only about features and benefits. 

Your product or service, no matter how boring and removed you think it is, turns on the experience it creates the memories. Dean notes how experiences create memories and memories APPRECIATE in value. 

Maslow believed in a "hierarchy of needs". Once base needs were more than satisfied we would work up to the ladder to focus on self-actualization. 

Maslow's Time is NOW.

When people pay $100 to race in mud under barbed wire we've arrived at the moment in time when base needs have receded far enough (for most) that our lives are about THE BIG QUESTIONS. Big Questions such as hope, faith and love produce a wandering spirit looking for a muddy hole, a bunch of barbed wire and a tribe to share it all with. 

The implications of The Experience Economy (need to take Pine's and Gilmore's book off the shelf again) are vast. How does your company, brand, products or services create memories, chronicle memories, share memories? Knowing the answer to these questions will determine what kind of future your enterprise will create, what kind of memories it will shape, form and share. 

Wrote about the big questions issue last week for New Media Leaders:
http://newmedialeaders.com/ideas/why-big-marketing-ideas-rule-343/  

 

Ken Morrison's curator insight, March 8, 2013 6:53 PM

A beautiful look at the value of creating memories.  Most costs and some investments deprectiate with time.  Investing in memories will "appreciate" in value and build bonds between people who you care about.  It ends with some nice questions to ask for how this applies to customers and/or employers.

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How To Generate A Positive ROI From Your Social Media Marketing [PODCAST]

How To Generate A Positive ROI From Your Social Media Marketing [PODCAST] | Digital-News on Scoop.it today | Scoop.it
Episode 42 of The Small Business Marketing Report Podcast A lot of people think you can’t measure the effectiveness of social media. When in truth it’s just they are trying to measure the wrong things. In this weeks show we tackle the very common question of how to get a return on investment from your …
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A Guide to Optimize Web Content for Search Engines and Users

A Guide to Optimize Web Content for Search Engines and Users | Digital-News on Scoop.it today | Scoop.it
Content optimization is a critical process; producing more content is not only enough but making it visible to your targeted audience should be the goal of  a every content marketer.  If your targeted audience won’t be able to find it then what is the point of producing compelling content?  In order to get found on the…
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B2B Companies Use Twitter for Customer Support No Matter Their Size

B2B Companies Use Twitter for Customer Support No Matter Their Size | Digital-News on Scoop.it today | Scoop.it
The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible you...
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Shapeways First to Offer Multicolor 3D Printed Plastic | Inside3DP.com

Shapeways First to Offer Multicolor 3D Printed Plastic | Inside3DP.com | Digital-News on Scoop.it today | Scoop.it
3D printing marketplace Shapeways has become the first to offer multicolored plastic capable of making movable goods in an array of colors.
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Google's Project Ara vs. MakerBot's New Fraemes | Inside3DP.com

Google's Project Ara vs. MakerBot's New Fraemes | Inside3DP.com | Digital-News on Scoop.it today | Scoop.it
MakerBot has partnered with custom 3D printed phone case maker Fraeme. Will they be able to compete with Google's Project Ara?
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Want to Get More From Your Social Media? Be "Interestinger"

Want to Get More From Your Social Media? Be "Interestinger" | Digital-News on Scoop.it today | Scoop.it
Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content is boring, you won't see engagement.
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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter | Digital-News on Scoop.it today | Scoop.it
Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach.
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51 UPS Stores Affected by Data Breach

51 UPS Stores Affected by Data Breach | Digital-News on Scoop.it today | Scoop.it
The company says the intrusion was part of a broadbased hacking of retailers that endured from January through August.
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Mohegan Sun Bets on an Integrated Customer Experience - Direct Marketing News

Mohegan Sun Bets on an Integrated Customer Experience - Direct Marketing News | Digital-News on Scoop.it today | Scoop.it
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site.
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How to Get a Company to See Your Complaint on Twitter - AllTwitter

How to Get a Company to See Your Complaint on Twitter - AllTwitter | Digital-News on Scoop.it today | Scoop.it
How to Get a Company to See Your Complaint on Twitter
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SEO vs. SEM or both?

SEO vs. SEM or both? | Digital-News on Scoop.it today | Scoop.it
So, you’ve decided to take the big plunge and put in more efforts in promoting your website or e-commerce, and then you encountered these big words search engine optimization (SEO) and search engine marketing (SEM).
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Geolocation dual social networking app is launched by Jiveocity - Mobile Commerce Press

Geolocation dual social networking app is launched by Jiveocity - Mobile Commerce Press | Digital-News on Scoop.it today | Scoop.it
geolocation technology, giving consumers the ability to view and interact with each other at any location and also enabling businesses
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Instagram Demonstrates Power of Visual Content to Boost Engagement

Instagram Demonstrates Power of Visual Content to Boost Engagement | Digital-News on Scoop.it today | Scoop.it
Fast-growing Instagram is outperforming networks like Facebook and Twitter, proving powerful visual content can fuel stronger brand engagement.
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Secret Formulas Behind Successful Social Media Posts

Secret Formulas Behind Successful Social Media Posts | Digital-News on Scoop.it today | Scoop.it
The science of social media! What’s the best time to post on Facebook, how often should you update LinkedIn update, what’s length for a viral video?
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What Would it Mean to us if Social Media Stopped Existing Altogether?

What Would it Mean to us if Social Media Stopped Existing Altogether? | Digital-News on Scoop.it today | Scoop.it
Social media has dramatically changed our world in the last few years. Social media gives everybody the chance to be aware of what is going on around, to give your opinion about the main issues you are interested in, to interact with people, companies and organizations being sure that you will be heard. Nothing is…
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The Connection Between 3D Printing and Happiness | Inside3DP.com

The Connection Between 3D Printing and Happiness | Inside3DP.com | Digital-News on Scoop.it today | Scoop.it
3D printing gives us an affordable entry into the hope of seeing our design come to fruition. paving the way to happiness and fulfillment.
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FDA-Approved 3D Printed Facelift is a First | Inside3DP.com

FDA-Approved 3D Printed Facelift is a First | Inside3DP.com | Digital-News on Scoop.it today | Scoop.it
Oxford Performance Materials, who developed the first 3D printed skull implant, have received FDA approval for a 3D printed facial implant.
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Show Us Your Briefs

Show Us Your Briefs | Digital-News on Scoop.it today | Scoop.it
High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them.
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The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile | Digital-News on Scoop.it today | Scoop.it
By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment.
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4 Ways Predictive Technology Makes Your Life Easier

4 Ways Predictive Technology Makes Your Life Easier | Digital-News on Scoop.it today | Scoop.it
Advancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in which predictive technology can make a marketer's life easier.
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B2Bs and B2Cs Are Breaking Bad eCom Habits Infographic

B2Bs and B2Cs Are Breaking Bad eCom Habits Infographic | Digital-News on Scoop.it today | Scoop.it
Why this last season was the most memorable yet.
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Read Now Before Time Runs Out

Read Now Before Time Runs Out | Digital-News on Scoop.it today | Scoop.it
The value of scarcity isnt a comeandgo tactic.
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66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY] - AllTwitter

66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY] - AllTwitter | Digital-News on Scoop.it today | Scoop.it
66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
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The Riddle of Mobile Commerce - Mobile Commerce Press

The Riddle of Mobile Commerce - Mobile Commerce Press | Digital-News on Scoop.it today | Scoop.it
Mobile commerce has become quite popular, but not everyone is sold on the idea of paying for things with their
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What's the Point of Wearable Technology? - QR Code Press | QR Code Press

What's the Point of Wearable Technology? - QR Code Press | QR Code Press | Digital-News on Scoop.it today | Scoop.it
Wearable technology is gaining a lot of momentum, but does it have any real value? There are a wide range of wearable devices that are set to be released in
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