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How Poor Leaders Become Good Leaders

How Poor Leaders Become Good Leaders | Digital-News on Scoop.it today | Scoop.it
They need to practice common managerial virtues far more often than they're doing.
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The Case for Future-Proofing Supply Chains With Sustainable Procurement

The Case for Future-Proofing Supply Chains With Sustainable Procurement | Digital-News on Scoop.it today | Scoop.it
Introduction Sustainable sourcing is turning out as the most important function of supply chain management. And the reason why sustainable sourcing may very well become the single most important aspe…
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How To Link Inbound Marketing With Trade Show Success

How To Link Inbound Marketing With Trade Show Success | Digital-News on Scoop.it today | Scoop.it
Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. Inbound marketing is a philosophy rooted in the idea th…
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4 Content Generation Tools Digital Marketers Can’t Live Without

4 Content Generation Tools Digital Marketers Can’t Live Without | Digital-News on Scoop.it today | Scoop.it
Farewell writer’s block! By using the follow six topic generation tools, you can develop article topics when you don’t have the slightest clue. Here are the four tools: 1. Blog Topic Generator Bl…
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Trust Your Intuition

Trust Your Intuition | Digital-News on Scoop.it today | Scoop.it
MBA students are taught to treat business in a rational, scientific way. They analyse situations, develop financial models, critically examine management decisions and logically examine different sce…
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5 Tips for Using Customer Data to Deliver High Value

5 Tips for Using Customer Data to Deliver High Value | Digital-News on Scoop.it today | Scoop.it
Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and experiences. However, the burden is on marketers t…
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Letter to a CEO: The Surprising View in the Mirror

Letter to a CEO: The Surprising View in the Mirror | Digital-News on Scoop.it today | Scoop.it
 Dear CEO: Congratulations.  You’ve worked hard, built a business and can now enjoy the fruits of an impressive level of personal wealth. In recent times, you’ve shifted your focus beyond the d…
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17 Powerful Persuasive Writing Techniques

17 Powerful Persuasive Writing Techniques | Digital-News on Scoop.it today | Scoop.it
Image source Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at …
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5 Characteristics of the Perfect B2B Trade Show Tweet

5 Characteristics of the Perfect B2B Trade Show Tweet | Digital-News on Scoop.it today | Scoop.it
If you’re planning to attend a B2B trade show event or traditional marketing event, you’ve no doubt already got your idea notebook ready to jot down ideas for blog posts, and you’re planning to…
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Is Forcing Your Campaign to Act a Certain Way Harmful?

Is Forcing Your Campaign to Act a Certain Way Harmful? | Digital-News on Scoop.it today | Scoop.it
You’ve got big plans for your PR campaign. You know exactly where it’s going to go, at what times, and how fast it should grow. You even know what kind of people you want to pay attention to your…
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Inbound Marketing for Manufacturers…and Sales Channel Implications

Inbound Marketing for Manufacturers…and Sales Channel Implications | Digital-News on Scoop.it today | Scoop.it
Agents & Distributors – can’t live with them and can’t live without them Without exception every B2B manufacturing company exec with whom I speak laments the challenges they fac…
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Content Marketing – Is Longer Really Better?

Content Marketing – Is Longer Really Better? | Digital-News on Scoop.it today | Scoop.it
Without a doubt, this is one of the most frequent questions I get in emails, on forums, and during my Content Consultations. It seems like everyone out there wants to know exactly how many words equ…
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You Are a Topic at Your Employees’ Dinner Tables

You Are a Topic at Your Employees’ Dinner Tables | Digital-News on Scoop.it today | Scoop.it
The transition from individual contributor to management is probably a bit selfish for almost everyone. In that moment when your responsibilities and title change, you will naturally focus your atten…
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Facebook Referral Traffic on Rise, While Twitter, Pinterest Dip - SiteProNews

Facebook Referral Traffic on Rise, While Twitter, Pinterest Dip - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Facebook remains the undisputed king of social networking. According to the latest report from social analytics firm Shareaholic, Facebook remains the lead
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Valuable Inside Recruiter Tips for Your Job Search

Valuable Inside Recruiter Tips for Your Job Search | Digital-News on Scoop.it today | Scoop.it
One of the first things executive recruiters do when we kick off a new search assignment is to develop a Search Strategy. Once we complete the Recruitment Profile (a.k.a. Job Description) and identif…
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9 Signs You Could Be Jobless In 2015

9 Signs You Could Be Jobless In 2015 | Digital-News on Scoop.it today | Scoop.it
Businesses; jobs and the workplaces are changing faster than ever before. Skills which were considered ‘hot’ until yesterday are no longer considered even special today. With the change i…
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Avoiding Pitfalls that Can Stifle the Growth of Your Business

Avoiding Pitfalls that Can Stifle the Growth of Your Business | Digital-News on Scoop.it today | Scoop.it
Despite the reports of a high level of volatility in the global market and a national government that seems to be inoperable when it comes to effectively engaging the economy to any true degree, smal…
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What To Do When Nobody’s Reading Your Content

What To Do When Nobody’s Reading Your Content | Digital-News on Scoop.it today | Scoop.it
If a tree falls in the woods and nobody’s around, does it make a sound? And if you produce unique, compelling content for your business but nobody reads it, does it make a difference? We’ll tell …
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How to Drive Audience Engagement via E-mail

How to Drive Audience Engagement via E-mail | Digital-News on Scoop.it today | Scoop.it
The growing importance of effective e-mail marketing tactics remains one of the major international trends these days. However, it is no longer sufficient to send the company’s newsletter to client…
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Content Recommendation: Content Strategy Must Come Before Content Technology

Content Recommendation: Content Strategy Must Come Before Content Technology | Digital-News on Scoop.it today | Scoop.it
The content marketing industry has grown into a seismic $4billion industry: powered by millions in investment from online publishers and marketers. Yet despite this, many are still struggling to get …
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The 9 Habits to Stop Now

The 9 Habits to Stop Now | Digital-News on Scoop.it today | Scoop.it
What you don’t do determines what you can do. Tim Ferriss, author of the cult hit and international best-seller ‘The 4-Hour Workweek’, makes that observation in a podcast last month. I comple…
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The Digital Reality: How Technology has Transformed the New Business

The Digital Reality: How Technology has Transformed the New Business | Digital-News on Scoop.it today | Scoop.it
Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.  Robert Plant recently wrote an article over at Harvard Business Review th…
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The Social, Mobile, Analytics, Cloud (SMAC) Equalizer for Small Business

The Social, Mobile, Analytics, Cloud (SMAC) Equalizer for Small Business | Digital-News on Scoop.it today | Scoop.it
Imabe credit: www.blazedream.com The digital marketing world has evolved to create more room for the discovery of better technology in improving businesses to become more competitive and successful. …
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The Future of Digital Marketing According to the Giants

The Future of Digital Marketing According to the Giants | Digital-News on Scoop.it today | Scoop.it
Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now…
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Improve Customer Service by Empowering Your Employees

Improve Customer Service by Empowering Your Employees | Digital-News on Scoop.it today | Scoop.it
“The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.” –Bill Gates, co-founder of Mi…
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10 Ways to Empower Channel Partners and Drive Sales Growth

10 Ways to Empower Channel Partners and Drive Sales Growth | Digital-News on Scoop.it today | Scoop.it
One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. The reality is that the demand generation responsibility rests almo…
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