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Good News: Spending on Training Increasing | Mindflash

Good News: Spending on Training Increasing | Mindflash | Digital-News on Scoop.it today | Scoop.it
In a recent Bersin by Deloitte study, spending on learning and development rose by 12% in 2012. In another study, 90% of CEOS said they plan to maintain or
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Social Customer Service on Twitter: How the Big Brands Match Up

Social Customer Service on Twitter: How the Big Brands Match Up | Digital-News on Scoop.it today | Scoop.it
More big brands are embracing twitter to engage with their fans. See how 14 of the biggest brands handle social customer service in this infographic.
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What Are Personalizations Biggest Challenges and Opportunities?

What Are Personalizations Biggest Challenges and Opportunities? | Digital-News on Scoop.it today | Scoop.it
Personalization is an area of growing importance, recently found to be US digital marketers' most important future area. Yet research indicates that marketers continue to
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How Can Place Pins Make It Pinteresting For Businesses?

How Can Place Pins Make It  Pinteresting For Businesses? | Digital-News on Scoop.it today | Scoop.it
The ‘Place Pins’ feature of Pinterest can highly alleviate the online exposure of a business. Don’t you think it’s the right time for you to make good use of it? How, you ask? Click here to know the answers.
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General Mills hacks portrayal of fathers with #HowToDad - Digiday

General Mills hacks portrayal of fathers with #HowToDad - Digiday | Digital-News on Scoop.it today | Scoop.it
General Mills' new ad and #howtodad campaign for Peanut Butter Cheerios has brought an energizing look at fatherhood to social media and advertising.
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Reach Customers at Every Step of the Buying Journey | SEJ

Reach Customers at Every Step of the Buying Journey | SEJ | Digital-News on Scoop.it today | Scoop.it
As part of Searchmetrics x SEJ conference, Murray Newlands caught up with Erik Ford to talk about buying journey.
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6 Potential Replacement Candidates for Matt Cutts

6 Potential Replacement Candidates for Matt Cutts | Digital-News on Scoop.it today | Scoop.it
Who could replace Matt Cutts while he is on leave? We come up with 6 possible candidates.
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EMC CEO wants to keep VMware inside the tent despite threat of investor challenge

EMC CEO wants to keep VMware inside the tent despite threat of investor challenge | Digital-News on Scoop.it today | Scoop.it
Joe Tucci, EMC CEO, doesn't want to spin off VMware from the main body of the firm.
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As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be Growing Pains | Digital-News on Scoop.it today | Scoop.it
The two chiefs are working closer than ever, but are they working well
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Trends in the Marketing Mix - Social HubSite - Social Networking Platform

Trends in the Marketing Mix - Social HubSite - Social Networking Platform | Digital-News on Scoop.it today | Scoop.it
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Trade secret or patent: What’s right for your company? –...

Trade secret or patent: What’s right for your company? –... | Digital-News on Scoop.it today | Scoop.it
As a technology startup, your core technology might be the company’s largest asset and the cornerstone of the business. Owning patents or applying for patents demonstrates the company has cutting-edge technologies and is investing in developing and protecting its IP. A strong patent portfolio...
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Should You Be One of Facebook's 1.5 Million Marketers?

Should You Be One of Facebook's 1.5 Million Marketers? | Digital-News on Scoop.it today | Scoop.it
Facebook's total revenue grew to more than $2.9 billion and advertising revenue climbed 67 percent from a year ago, its CEO said in a earnings conference call last night. And for its growth, Facebook thanks the 30 million small businesses and its 1.5 million active marketers who use the world's No. 1 social media platform. "To continue delivering the best returns for marketers, we’ve been very focused on improving the quality of the ad experiences for our community," Topic: Digital Marketing.
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The Mobile Enterprise Exists, But Successes Are Few and Far Between

The Mobile Enterprise Exists, But Successes Are Few and Far Between | Digital-News on Scoop.it today | Scoop.it
The mobile enterprise has some roadblocks standing in the way from moving from an ideal to a reality. I recently wrote about how a lack of enterprise mobile apps will prolong the realization of the anytime, anywhere workplace. But the dearth of apps is only one reason for the delay. Another reason is a lack of clearly defined business use cases for mobile devices. Organizations are sailing in uncharted mobile enterprise waters today, with few proven successes to emulate. The bulk of use cases Topic: Mobile Enterprise.
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25 Must-Tweet Inspirational Quotes From Inbound Experts

25 Must-Tweet Inspirational Quotes From Inbound Experts | Digital-News on Scoop.it today | Scoop.it
Get inspired by these 25 quotes from inbound experts.
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One Click Closer to Checkout - The ExactTarget Blog

One Click Closer to Checkout - The ExactTarget Blog | Digital-News on Scoop.it today | Scoop.it
The more you ask of consumers the less likely they are to give you what you want. That’s why email signup forms perform best when they are short. That’s why bloated checkout processes don’t work well (and why Amazon patented … Continued
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The Best Times to Prospect to IT Executives

The Best Times to Prospect to IT Executives | Digital-News on Scoop.it today | Scoop.it
It takes a substantial amount of persistence to get a qualified appointment with an IT executive, details a study by LeadJen [download page] of lead generation campaigns
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Absolute Digital Media Become Columnists for Social Biz Magazine

Absolute Digital Media Become Columnists for Social Biz Magazine | Digital-News on Scoop.it today | Scoop.it
Ben Austin, CEO of the award winning online marketing agency, is proud to be announced as a [new columnist for Social Biz Magazine|http://www.socialbizm...
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Ten Years Of Local Search Data Accessible With Yelp Trends Tool - Search Engine Journal

Ten Years Of Local Search Data Accessible With Yelp Trends Tool - Search Engine Journal | Digital-News on Scoop.it today | Scoop.it
Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to
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How I Write 8 Blog Posts a Week While Running 2 Companies - Search Engine Journal

How I Write 8 Blog Posts a Week While Running 2 Companies - Search Engine Journal | Digital-News on Scoop.it today | Scoop.it
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content crea
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Big data gotchas and agile BI lessons from TDWI Boston

Big data gotchas and agile BI lessons from TDWI Boston | Digital-News on Scoop.it today | Scoop.it
TDWI's World Conference - Boston, where all things BI, analytics, big data were hashed. Here's a few highlights from my notes.
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CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money | Digital-News on Scoop.it today | Scoop.it
Chief marketers who usurp the CDO role earn the boards respect, as well as base salarys of 500,000 and up, says a new study.
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Mobile Approaches Three Quarters of Facebooks Ad Revenue

Mobile Approaches Three Quarters of Facebooks Ad Revenue | Digital-News on Scoop.it today | Scoop.it
Mobile accounted for 62 of the social networks 2.7 billion ad revenue in Q2, a 21 increase from the same period last year.
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11 social and tech events for the up-and-coming entrepreneur –...

11 social and tech events for the up-and-coming entrepreneur –... | Digital-News on Scoop.it today | Scoop.it
A list of 11 events happening soon in NYC that will help jumpstart your next social or tech venture.
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Learn To Market Through Facebook With These Ideas. | Seo Fantastic

Learn To Market Through Facebook With These Ideas. | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Facebook is a great place that everyone will be able to use to their advantage. You can also reach people from all over the world. You can find out more about
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Retailers Face Challenges, But With Effort Comes Rewards

Retailers Face Challenges, But With Effort Comes Rewards | Digital-News on Scoop.it today | Scoop.it
The term “channel” in a retail context has as many meanings as the disparate paths between merchant and consumer. As the variety of channels continues to grow -- online, offline, mobile, kiosk, call center, website, store -- retailers are challenged with meeting the expectations of consumers who pick and choose channels as their needs demand. Retailers want to provide these consumers with a consistent and seamless experience -- many explicitly claiming strategies to enable an "o Topic: Customer Experience.
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One Consultant's Approach to a Small SharePoint Cleanup

One Consultant's Approach to a Small SharePoint Cleanup | Digital-News on Scoop.it today | Scoop.it
A pilot SharePoint cleanup project is straightforward. A consultant facilitating a small project to clean up a company’s SharePoint intranet can reach the lessons learned phase with a few basic tools.Recall the mantra: simple is elegant. Topic: Information Management.
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