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Microsoft Posts Record Revenue of $21.5 Billion in December Quarter

Microsoft Posts Record Revenue of $21.5 Billion in December Quarter | Digital-News on Scoop.it today | Scoop.it
It looks like Microsoft had a decent end to 2012. Microsoft reported earnings-per-share of $0.76 on revenue of $21.46 billion in the December quarter, beating EPS estimates by a...
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A Case for Long-term Agency Relationships

A Case for Long-term Agency Relationships | Digital-News on Scoop.it today | Scoop.it
When a brand needs to innovate, test or validate new concepts, or simply needs to step outside the existing process of approval, agencies become that testing ground. When we look at the launch of eng…
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How Brands Are Using Your Best Instagram Shots For More Authentic Marketing - Fast Company

How Brands Are Using Your Best Instagram Shots For More Authentic Marketing - Fast Company | Digital-News on Scoop.it today | Scoop.it
Fast Company How Brands Are Using Your Best Instagram Shots For More Authentic Marketing Fast Company Another company seizing on the boom in social photography is Olapic, focused not on a marketplace model, but on new brand marketing and ecommerce...
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4 content marketing mistakes you absolutely have to avoid making - Memeburn

4 content marketing mistakes you absolutely have to avoid making - Memeburn | Digital-News on Scoop.it today | Scoop.it
Memeburn
4 content marketing mistakes you absolutely have to avoid making
Memeburn
A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and measurement of informational content online.
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Clap Along If Your Content Strategy Feels Like A Room Without A Roof - Business 2 Community

Clap Along If Your Content Strategy Feels Like A Room Without A Roof - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Clap Along If Your Content Strategy Feels Like A Room Without A Roof
Business 2 Community
A great content marketing strategy isn't done until you've actually come up with the MARKETING part!
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Value-Based Marketing: Sources of Content Inspiration

Value-Based Marketing: Sources of Content Inspiration | Digital-News on Scoop.it today | Scoop.it
...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start?
Everyone knows that content is the key to turning a lead into a buyer.
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ISIS-Linked Blog: Bitcoin Can Fund Terrorist Movements Worldwide - CoinDesk

ISIS-Linked Blog: Bitcoin Can Fund Terrorist Movements Worldwide - CoinDesk | Digital-News on Scoop.it today | Scoop.it
The Islamic State of Iraq and Syria (ISIS) has proposed using bitcoin to fund global jihadist efforts.
See it on Scoop.it, via money money money

Via jean lievens
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Next Bitcoin Core Version to Include 'Smarter' Transaction Fees - CoinDesk

Next Bitcoin Core Version to Include 'Smarter' Transaction Fees - CoinDesk | Digital-News on Scoop.it today | Scoop.it
Bitcoin Foundation chief scientist Gavin Andresen has outlined the details of new floating transaction fees to be included in the code of the next Bitcoin Core release.

Via jean lievens
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Facebook is the top tool for customer service, consumers say - ZDNet

Facebook is the top tool for customer service, consumers say - ZDNet | Digital-News on Scoop.it today | Scoop.it
Facebook is the top tool for customer service, consumers say
ZDNet
Its 2014 Survey "Customer Engagement and Today's Consumer" shows that brands need to understand how the roles of customer engagement are evolving.
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Facebook kills 'Lecpetex' botnet, which hit 250000 computers - PCWorld

Facebook kills 'Lecpetex' botnet, which hit 250000 computers - PCWorld | Digital-News on Scoop.it today | Scoop.it
Facebook kills 'Lecpetex' botnet, which hit 250000 computers PCWorld Facebook said police in Greece made two arrests last week in connection with a little-known spamming botnet called “Lecpetex,” which used hacked computers to mine the Litecoin...
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Supercharge Social Media -- With Your Employees - Forbes

Supercharge Social Media -- With Your Employees - Forbes | Digital-News on Scoop.it today | Scoop.it
Supercharge Social Media -- With Your Employees
Forbes
Yet, many enterprises fail to leverage the inherent efficiency of social because they rely on traditional paid marketing tactics to grow their social footprint.
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How the Target Breach Has Affected Small Business Data Security - CIO

How the Target Breach Has Affected Small Business Data Security - CIO | Digital-News on Scoop.it today | Scoop.it
How the Target Breach Has Affected Small Business Data Security CIO Small and medium-sized businesses may think they're immune to the kinds of attacks that wreaked havoc on Target last year, but they're susceptible to the same nefarious forces –...
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An F for business friendliness? - BurlingtonFreePress.com

An F for business friendliness? - BurlingtonFreePress.com | Digital-News on Scoop.it today | Scoop.it
An F for business friendliness? BurlingtonFreePress.com "The Democratic supermajority in the Legislature and the Shumlin administration are knowingly ignoring the pleas of Vermonters and small businesses struggling under the burden of their tired...
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Become the Other CEO (the Customer Experience Officer): A 30-Day Challenge - Banktech

Become the Other CEO (the Customer Experience Officer): A 30-Day Challenge - Banktech | Digital-News on Scoop.it today | Scoop.it
Become the Other CEO (the Customer Experience Officer): A 30-Day Challenge Banktech CEOs can certainly gain insight to the customer experience by reading the myriad of content available on the subject, or perhaps they could take another approach --...
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How to Create Content for a Damn Good Marketing Automation Program - Business 2 Community

How to Create Content for a Damn Good Marketing Automation Program - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Business 2 Community
How to Create Content for a Damn Good Marketing Automation Program
Business 2 Community
Mix in blog posts, eBooks, webinars, infographics, Slideshare presentations, videos, etc. Your audience reads and digests ...
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Seven Deadly Sins of Landing Page Design - Business 2 Community

Seven Deadly Sins of Landing Page Design - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Seven Deadly Sins of Landing Page Design
Business 2 Community
Landing pages are one of the most important marketing tools organizations use to attract and direct users to their webpages in the hope of converting them into consumers.
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This is What an Inauthentic Brand Publication Looks Like

This is What an Inauthentic Brand Publication Looks Like | Digital-News on Scoop.it today | Scoop.it
...As Kiera Butler noted on Mother Jones, Chick-fil-A—whose chicken sandwich is stuffed with 27 grams of fat, 1750 milligrams of sodium, and an ingredients list almost as long as the Declaration of Independence—is an odd fit to launch a wellness...
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How to Split Your Time Between Technical SEO and Content Marketing - Entrepreneur

How to Split Your Time Between Technical SEO and Content Marketing - Entrepreneur | Digital-News on Scoop.it today | Scoop.it
Entrepreneur
How to Split Your Time Between Technical SEO and Content Marketing
Entrepreneur
But here's the kicker. Just about everyone is doing content marketing. Take small B2Bs, for example, which constitutes a large percentage of my audience.
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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | Digital-News on Scoop.it today | Scoop.it
After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....
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EBA: Investors should avoid Bitcoin, identifies 70 risks - ZDNet

EBA: Investors should avoid Bitcoin, identifies 70 risks - ZDNet | Digital-News on Scoop.it today | Scoop.it
The European Banking Authority (EBA) has weighed in on the use of virtual currency, and recommends that Bitcoin be avoided until regulatory systems are put into place.

Via jean lievens
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There's a Lot of Bitcoin Hype, But Where Can You Actually Use Them? - CoinTelegraph

There's a Lot of Bitcoin Hype, But Where Can You Actually Use Them? - CoinTelegraph | Digital-News on Scoop.it today | Scoop.it
There has been a lot of buzz about Bitcoin this year. First, there were questions about the volatile nature of a cryptocurrency followed by whirling prices and the eventually collapse of Mt. Gox, the once bitcoin exchange giant.

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The Instagram effect - Timesonline.com

The Instagram effect - Timesonline.com | Digital-News on Scoop.it today | Scoop.it
The Instagram effect
Timesonline.com
Wilson is a savvy user of social media, but she's a consumer, too. She just bought a trendy crochet swimsuit, ...
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How To Integrate SEO Ranking Tools With Analytics Tools - Search Engine Land

How To Integrate SEO Ranking Tools With Analytics Tools - Search Engine Land | Digital-News on Scoop.it today | Scoop.it
How To Integrate SEO Ranking Tools With Analytics Tools
Search Engine Land
Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together.
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Four Steps to Implement Mobile CRM the Right Way - IT Business Edge

Four Steps to Implement Mobile CRM the Right Way - IT Business Edge | Digital-News on Scoop.it today | Scoop.it
IT Business Edge Four Steps to Implement Mobile CRM the Right Way IT Business Edge To utilize customer data and develop hyper-targeted mobile content, commonly referred to as "mobile customer relationship management" or "mobile CRM," companies...
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How Is Your Small Business Making Use of Big Data? - New York Times (blog)

How Is Your Small Business Making Use of Big Data? - New York Times (blog) | Digital-News on Scoop.it today | Scoop.it
New York Times (blog)
How Is Your Small Business Making Use of Big Data?
New York Times (blog)
We've just published an article about how more small businesses are finding ways to make use of big data.
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Today in Small Business: Paying Employees After a Fire - New York Times (blog)

Today in Small Business: Paying Employees After a Fire - New York Times (blog) | Digital-News on Scoop.it today | Scoop.it
Today in Small Business: Paying Employees After a Fire
New York Times (blog)
For businesses that don't have the budgets needed to create online awareness, here's how to use social media to attract customers.
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