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Twitter Acquires Vine, Launches iOS App For Sharing 6-Second Videos

Twitter Acquires Vine, Launches iOS App For Sharing 6-Second Videos | Digital-News on Scoop.it today | Scoop.it
What Instagram did for mobile/social photos, Twitter is hoping Vine will do for mobile/social video. The company confirmed its Vine acquisition today, and launched the mobile video service with an iPhone/iPod Touch app.
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TWITTER SHARES EXPLODE AFTER EARNINGS - Business Insider

TWITTER SHARES EXPLODE AFTER EARNINGS - Business Insider | Digital-News on Scoop.it today | Scoop.it
Business Insider
TWITTER SHARES EXPLODE AFTER EARNINGS
Business Insider
The company's Q2 financial results beat expectations across the board. Revenue surged to $312 million, beating expectations for $283.9 million.
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A Fake Market Basket Twitter Account is Trying to Sell the Company - Boston.com

A Fake Market Basket Twitter Account is Trying to Sell the Company - Boston.com | Digital-News on Scoop.it today | Scoop.it
A Fake Market Basket Twitter Account is Trying to Sell the Company
Boston.com
Between the Faulknerian family struggle, the worker's shutting down deliveries, and customers taking to the picket lines, the Market Basket story has always been dramatic.
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Social Is the Key to Customer Experience

Social Is the Key to Customer Experience | Digital-News on Scoop.it today | Scoop.it
Organizations in the midst of digital transformation need to take another look at how they are managing overall customer experience throughout the complete customer journey.
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Ten very cool examples of experiential marketing

Ten very cool examples of experiential marketing | Digital-News on Scoop.it today | Scoop.it
Experiential marketing, what is it good for?

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Use of social media erodes communication skills in workplace

Use of social media erodes communication skills in workplace | Digital-News on Scoop.it today | Scoop.it
Amber Atkins is quickly climbing the stairs of success at CenturyLink, where she immediately landed a job fresh after graduating from the University of Louisiana at Monroe.

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Charles Tiayon's curator insight, Today, 4:46 AM

Amber Atkins is quickly climbing the stairs of success at CenturyLink, where she immediately landed a job fresh after graduating from the University of Louisiana at Monroe.

At 22, she is the recruiting coordinator for the Fortune 500 company where she meets other millennials seeking their future in one of Louisiana’s top companies. But she finds many among her generation who lack people skills after years of communicating mostly via texts or social media.

Hundreds of human resources executives stated in a survey for the Center for Professional Excellence they’ve encountered millennials who use slang, casual language and respond to a text message or answer a call during job interviews.

“I can agree with that because I meet students at job fairs and different hiring events, and it does seem like there is a step back in communication. For most of us, when we need to communicate we’ll send text messages and there’s not much day-to-day interaction,” Atkins said. “We spend too much time looking into our phones, and we lose our ability to look someone in the eyes, and we miss a lot of little things.”

Grambling State University senior E’Vonne Gipson is majoring in mass communication and pursuing a career in journalism or public relations, a field where people skills will be a top priority.

She believes universities can do a better job of preparing millennials for entering the workforce with classes that teach oral communication, public speaking, writing skills, organization skills and job readiness.

She is participating in an internship at theAbilene Reporter-News in Texas because she believes hands-on experience only improves her chances upon graduation.

“I think it will take more than me attending class every day to enter the workforce,” Gipson said. “You have to stand out and become more experienced and participate in things others are not willing to try. Be a lifelong learner.”

She agrees constant use of social media can affect one’s communication skills, especially for members of a generation who have spent so much time texting or communicating through social media.

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Digital Information World: 10 Essential Tools To Track Your Social Media Data - #infographic

Digital Information World: 10 Essential Tools To Track Your Social Media Data - #infographic | Digital-News on Scoop.it today | Scoop.it
Always be tracking! Checkout this infographic-list of essential tools to track your Social Media data.
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The 2014 Digital Dollar Shift [INFOGRAPHIC]

The 2014 Digital Dollar Shift [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it
As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with b-to-be marketers.
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Chicago's First Bitcoin ATM Debuts in Lakeview - DNAinfo

Chicago's First Bitcoin ATM Debuts in Lakeview - DNAinfo | Digital-News on Scoop.it today | Scoop.it
Flores said his gluten-free cafe has been accepting bitcoin for about four months. It makes up 1-2 percent of his revenue.
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Apple Allows the World's Most Popular Bitcoin Wallet Back Into Its Store - Wired

Apple Allows the World's Most Popular Bitcoin Wallet Back Into Its Store - Wired | Digital-News on Scoop.it today | Scoop.it
Six months after Apple removed Blockchain from its online App Store—effectively preventing people from using the popular bitcoin wallet app on the iPhone and the iPad—the tech giant has now allowed the app back into the store.

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7 Ways to Make Your Video Stand Out on Pinterest

7 Ways to Make Your Video Stand Out on Pinterest | Digital-News on Scoop.it today | Scoop.it
Pinterest is best known for pinning recipes that never get made, workouts that never get done and thousands of darn good quotes. But it’s also become a great place for marketers to pin videos.
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Twitter Picked Up 16M Active Users In Q2

Twitter Picked Up 16M Active Users In Q2 | Digital-News on Scoop.it today | Scoop.it
In its most recent quarter, Twitter didn’t just report stronger-than-expected financials. It also showed continued user growth, which has been an ongoing concern for the company.
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8 Tips to Take Advantage of The New Google My Business

8 Tips to Take Advantage of The New Google My Business | Digital-News on Scoop.it today | Scoop.it
Google My Business: How to make the most of the new platform to be found online and increase customer interactions.
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APAC Digital's curator insight, July 29, 10:59 PM

Do we need to be on every social channel? 

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Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform | Digital-News on Scoop.it today | Scoop.it
 Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like Starbucks and iTunes.
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Don't Panic About Social Security - Fox Business

Don't Panic About Social Security - Fox Business | Digital-News on Scoop.it today | Scoop.it
Don't Panic About Social Security
Fox Business
It was another non-event when the Social Security tax eventually went back up to 6.2%. “Nobody appreciated it when it went down and nobody complained when it went back up,” says Munnell.
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What All Americans And Their Representatives Need to Know About Social ... - Forbes

What All Americans And Their Representatives Need to Know About Social ... - Forbes | Digital-News on Scoop.it today | Scoop.it
What All Americans And Their Representatives Need to Know About Social ...
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Would You Erase Yourself from Google Search Results? [PODCAST]

Would You Erase Yourself from Google Search Results? [PODCAST] | Digital-News on Scoop.it today | Scoop.it
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history?
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Ongoing HCP social media monitoring can avert brand disaster

Ongoing HCP social media monitoring can avert brand disaster | Digital-News on Scoop.it today | Scoop.it

HCP social media monitoring is like having permanent access to a market research focus group of over 350,000 healthcare professionals. There are many ways you can use the insights that come from listening to their conversation. You can keep up to date on your customers’ needs & concerns, identify who the key digital opinion leaders in your therapy area are, see which channels they use to engage with each other, understand how your competitors are perceived and much more.

Today let’s look at how using HCP social media monitoring to watch for doctors spreading misunderstood information about your product is crucial for pharma.

The danger of not responding to misinformed HCP conversation online

A few years ago if a doctor was misinformed about your brand they might tell some of their colleagues in their workplace the wrong information. Pharma would have no way of knowing that their conversation was potentially damaging their products’ reputation but luckily the effect would usually not be widespread and in most cases would be unlikely to cause a significant impact on your brand.

In 2014 healthcare professionals are not just sharing their knowledge with their immediate colleagues. Doctors are using public social media to engage, converse, share news and voice their opinions on brands with colleagues from all over the world. So what happens now if one healthcare professional is using social media to voice their opinion which happens to be misinformed?

Renhe Pharma loses $160 USD from HCP spreading product misinformation

Last year, Renhe Pharmacy lost 10% in stock value after a doctor shared misinformation via a 140-character post on Chinese social media site Sina Weibo. According to South China Morning Post, a Beijing-based doctor posted the following  offending message on Weibo: “Youkadan and Haowawa medicine have been proven toxic to children’s livers. Children under one year should absolutely not take it. Children under six should take it with caution.” The post was immediately shared, tens of thousands of times, by others including a Chinese television star who at the time had over 26 million followers.

Although the doctor who posted the message later admitted that he had inadequate information, and China’s Food and Drug Administration issued a statement claiming the medicine was safe, it was too late to prevent the company’s loss of around $160USD. Have a look at the full story here.

The question is could this have been dealt with better if Renhe had been immediately made aware of the doctors post? Could their intervention have stopped this spreading so quickly? In any case forewarned is forearmed as the saying goes. By the time Renhe were aware of the post the “fire” was out of control and, though they tried the best with damage limitation, it was hard to reverse the impact this had caused.

Listening to how HCPs are discussing your brand online is key, especially when it comes to stopping the spreading of misinformation before your brand reputation has suffered irreversible damage.


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Measuring What Matters: Those Addictive Numbers

Measuring What Matters: Those Addictive Numbers | Digital-News on Scoop.it today | Scoop.it
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog.
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Proposed Rules Expose Rifts Among Bitcoin Enthusiasts - New York Times

Proposed Rules Expose Rifts Among Bitcoin Enthusiasts - New York Times | Digital-News on Scoop.it today | Scoop.it
A new front has opened in the battle over Bitcoin.
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Coinapult Launches LOCKS, Aiming to Eliminate Bitcoin Price Volatility - CoinDesk

Coinapult Launches LOCKS, Aiming to Eliminate Bitcoin Price Volatility - CoinDesk | Digital-News on Scoop.it today | Scoop.it
That could be set to change, however, with the introduction of a new service from Panama-based bitcoin wallet provider Coinapult.
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How and Why to Build an Unbanked Bitcoin ATM | Bitcoinism

How and Why to Build an Unbanked Bitcoin ATM | Bitcoinism | Digital-News on Scoop.it today | Scoop.it
Unfortunately, despite complying with all the legal requirements we have been unable to secure banking facilities. Without these the Bitcoin ATM business cannot operate long term.

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The Five Companies in the Race to Be the First Bitcoin IPO - Money Morning

The Five Companies in the Race to Be the First Bitcoin IPO - Money Morning | Digital-News on Scoop.it today | Scoop.it
While there are no imminent plans for a Bitcoin IPO - the first major public offering of aBitcoin-based company - the steady growth of the Bitcoin economy means it's just a matter of time.

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Implementing the Hreflang tag

Implementing the Hreflang tag | Digital-News on Scoop.it today | Scoop.it
When your website starts to receive a substantial amount of traffic from Google’s foreign sites and you have the capability of servicing international countries, hreflang can be beneficial to your in-country visibility.

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Are Marketing and IT Execs United or Divided? [Infographic]

Are Marketing and IT Execs United or Divided? [Infographic] | Digital-News on Scoop.it today | Scoop.it
Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture.
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"Free Social WiFi" Isn’t Exactly Free

"Free Social WiFi" Isn’t Exactly Free | Digital-News on Scoop.it today | Scoop.it
The idea behind the concept of social WiFi is pretty simple: merchants offer free WiFi service to customers who visit their stores in exchange for customers logging into their network using their Facebook or LinkedIn accounts or by giving the...
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