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Marketing Day: January 24, 2013

Marketing Day: January 24, 2013 | Digital-News on Scoop.it today | Scoop.it
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
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Full Time Writer: Develop A Great Writing Career

Full Time Writer: Develop A Great Writing Career | Digital-News on Scoop.it today | Scoop.it
If you want to become a full time writer, there are only two things you need: writing which sells, and buyers for your writing.
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Google San Francisco's Telepresence Robot

Google San Francisco's Telepresence Robot | Digital-News on Scoop.it today | Scoop.it
Google's Marvin Chow posted a picture on Google+ of a Telepresence Robot at Google's San Francisco office. The cool part, the Telepresence Robot is delivering whiskey in a red jacket and Mickey Mouse
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Poll: Can You Build Links That Are Not Spam In Google's View?

Poll: Can You Build Links That Are Not Spam In Google's View? | Digital-News on Scoop.it today | Scoop.it
A WebmasterWorld thread asks the question most SEOs and Webmasters have asked themselves but are too afraid to ask out loud... Is all link building efforts considered spam by Google?Now, if you asked
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A Review of the In-Page Chrome Extension for Google Analytics - ClickThrough Marketing

A Review of the In-Page Chrome Extension for Google Analytics - ClickThrough Marketing | Digital-News on Scoop.it today | Scoop.it
In this month’s featured post, Dr Dave Chaffey shares his thoughts on Google’s Page Analytics Chrome extension. Have you seen Google’s new tool to help marketers review the effectiveness of their pages? It’s an extension for Chrome users, available for download here. I ask since although it’s now been released for a month, it’s had...
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5 Killer Resources To Help You Dominate LinkedIn

5 Killer Resources To Help You Dominate LinkedIn | Digital-News on Scoop.it today | Scoop.it
Learn how to dominate LinkedIn by optimizing your personal profile for SEO, your company page, and Groups for lead generation.
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Microsoft and Salesforce Union: Does It Hurt Small Businesses?

Microsoft and Salesforce Union: Does It Hurt Small Businesses? | Digital-News on Scoop.it today | Scoop.it
While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers.
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Connected TV: The Death of Online Video or the Future of TV?

Connected TV: The Death of Online Video or the Future of TV? | Digital-News on Scoop.it today | Scoop.it
Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success.
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Microsoft: Who Cares?

Microsoft: Who Cares? | Digital-News on Scoop.it today | Scoop.it
Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems no matter what the numbers say, Microsoft is here to stay.
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L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign? | Digital-News on Scoop.it today | Scoop.it
When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing?
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How JCPenney changed its view of Facebook - Digiday

How JCPenney changed its view of Facebook - Digiday | Digital-News on Scoop.it today | Scoop.it
JCPenney now views Facebook as a place for paid media, not organic content.
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Pinterest's new head of brand: 'I'm here to expand it globally' - Digiday

Pinterest's new head of brand: 'I'm here to expand it globally' - Digiday | Digital-News on Scoop.it today | Scoop.it
Pinterest is large but its user base is still predominantly female. Maybe that's why they brought on a man to be the first head of brand.
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The Bloomberg Media digital way: talent, talent, talent - Digiday

The Bloomberg Media digital way: talent, talent, talent - Digiday | Digital-News on Scoop.it today | Scoop.it
Bloomberg LP seems to have it all: a lucrative financial terminal business, a wire service and a series of media properties that span television, radio and print. One thing it doesn’t have? A Web-friendly, mainstream digital presence. For Bloomberg Media CEO Justin Smith, turning that around requires more than just building digital-first properties (which Bloomberg has been …
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Google Inc. (GOOG) And Motorola Entering Phablet Market With The New Nexus Device ?

Google Inc. (GOOG) And Motorola Entering Phablet Market With The New Nexus Device ? | Digital-News on Scoop.it today | Scoop.it
Google Inc. (GOOG) And Motorola working on a 5.9-inch screen size phablet device, purported as Nexus 6. The specification, price and launch
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Would Google Release A Penguin Update In The Summer? It's Been 10 Months!

Would Google Release A Penguin Update In The Summer? It's Been 10 Months! | Digital-News on Scoop.it today | Scoop.it
It has been exactly 297 days since the last official Penguin update, Penguin 2.1, which was on October 4th. That means it has almost been 10 months since the last update.10 months of waiting for thos
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Google Timeline Knowledge Graph

Google Timeline Knowledge Graph | Digital-News on Scoop.it today | Scoop.it
Florian Kiersch posted on Google+ a new experimental Google search feature baked into the knowledge graph top carousel bar. It is a timeline version, where if you search for something, Google may sho
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Google Pigeon Update: Was It A Major Update?

Google Pigeon Update: Was It A Major Update? | Digital-News on Scoop.it today | Scoop.it
On Friday we reported on the largest local search algorithm update we've seen from Google in ages. It seems from our early review of the reaction of the SEO/webmaster community that this update was i
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Lean back CMOment: The customer-service challenge

Lean back CMOment: The customer-service challenge | Digital-News on Scoop.it today | Scoop.it
Q&A with Matt Burchard, senior director of marketing and customer experience, Zappos
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VIDEO: Why mobile users are essential for email marketing

VIDEO: Why mobile users are essential for email marketing | Digital-News on Scoop.it today | Scoop.it
Email marketing is a solid and reliable marketing practice, but with mobile penetration on the rise, brands should be aware of how to target these users too.
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Connecting Data With the Analytics Selfie

Connecting Data With the Analytics Selfie | Digital-News on Scoop.it today | Scoop.it
Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts.
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Tap Into the "Big Data" Power of Search

Tap Into the "Big Data" Power of Search | Digital-News on Scoop.it today | Scoop.it
Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts.
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13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2) | Digital-News on Scoop.it today | Scoop.it
This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models.
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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco | Digital-News on Scoop.it today | Scoop.it
This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search.
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How a data startup cracked the content-marketing code - Digiday

How a data startup cracked the content-marketing code - Digiday | Digital-News on Scoop.it today | Scoop.it
Lots of brands are churning out content marketing these days. Far fewer, however, are filling books with their output.
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The 5 biggest myths of modern advertising - Digiday

The 5 biggest myths of modern advertising - Digiday | Digital-News on Scoop.it today | Scoop.it
As the advertising world tries to come to grips with digital, a series of myths and stereotypes has sprung up around the transition.
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How to Introduce Customer Lifetime Value into Online Advertising Optimization

How to Introduce Customer Lifetime Value into Online Advertising Optimization | Digital-News on Scoop.it today | Scoop.it
Calculating CLV can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself a very basic question – how much is your customer worth to you?
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