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This App Turns Your Facebook Activity Into Beautiful Data

This App Turns Your Facebook Activity Into Beautiful Data | Digital-News on Scoop.it today | Scoop.it
You may think you know what's going on with all of your Facebook friends, but a new app proves you only know the start of it.
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You Can’t Not Click: Weighing the Pros & Cons of Clickbait

You Can’t Not Click: Weighing the Pros & Cons of Clickbait | Digital-News on Scoop.it today | Scoop.it
Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on t…
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Treat Your Blog as You Would Treat Your Spouse: Be Patient, Loving and Adventurous

Treat Your Blog as You Would Treat Your Spouse: Be Patient, Loving and Adventurous | Digital-News on Scoop.it today | Scoop.it
I guess I am still in the newlywed phase, as the romance Gods would call it: I am a bit shy of my one-year wedding anniversary with my hubby; we still gleefully cook dinner every night instead of rev…
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Watch This Guy Jump Over A Speeding Lamborghini (Watch)

Watch This Guy Jump Over A Speeding Lamborghini (Watch) | Digital-News on Scoop.it today | Scoop.it
Depending on the model, a Lamborghini can go as fast as 405 kph. This yellow beast in the video goes at a “mere” 130 kph, but that speed is still nothing to laugh at. Especially if you’re the g…
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Facebook Dominates News Sharing

Facebook Dominates News Sharing | Digital-News on Scoop.it today | Scoop.it
At BuzzSumo we have been tracking how content is shared and discovered across social networks. The sharing of content varies across social networks according to the content topic and format, for exam…
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Do You Like Facebook Articles You Don’t Even Read?

Do You Like Facebook Articles You Don’t Even Read? | Digital-News on Scoop.it today | Scoop.it
Just for fun, we boosted a post, where we interviewed the community manager of the Huffington Post. It got over 100 likes. Here are the results from the boosted post. As you can see, 107 likes, but o…
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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Digital-News on Scoop.it today | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts
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Ready for take-off? Here’s your Content Marketing checklist

Ready for take-off? Here’s your Content Marketing checklist | Digital-News on Scoop.it today | Scoop.it
Here is a 50 point Second Half Content Marketing Checklist to help you create content like an A-lister. Use these questions to get your content on track.
Source: heidicohen.com Continue reading →
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Janet Yellen thinks social media is overvalued - Washington Post (blog)

Janet Yellen thinks social media is overvalued - Washington Post (blog) | Digital-News on Scoop.it today | Scoop.it
Janet Yellen thinks social media is overvalued
Washington Post (blog)
Fed Chair Janet Yellen has a hot stock tip for you: stop throwing so much money at anything that calls itself a social network.
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4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers - AllFacebook

4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button -- available on desktop and mobile ads and page posts -- is currently limited to a few small and midsized businesses in the U.S.
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UpTempo Group's curator insight, July 22, 5:11 PM

Last week, Facebook was experimenting with a new “buy button” feature, allowing businesses to sell merchandise directly on the social media platform. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.

 

This is an extremely smart business move for Facebook. Facebook users are not able purchase merchandise on their Newsfeed, where small businesses can market to consumers on the biggest social networking website.

 

Many digital marketers wonder how this will affect them. Here is how it can become very beneficial:

 

It’s an easy way to convert your audience where they’re spending time: The buy button eliminates the need to pull Facebook users away from the site to make transactions, enabling higher conversion rates through frictionless purchases.

 

Facebook recognizes that shopping has become more social: 92 percent of today’s consumers say they trust word-of-mouth more than advertising. Recognizing this trend, most retailers and brands have invested in marketing tactics that leverage user-generated content like user photos, ratings and reviews. 

 

It’s a smart tactic for demonstrating Facebook’s return on investment: The direct impact of Facebook marketing on revenue has always been tough to measure. And while there are many methods for proving social media ROI, measuring direct response is the cleanest.

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Help fund a solar-powered Raspberry Pi school

Help fund a solar-powered Raspberry Pi school | Digital-News on Scoop.it today | Scoop.it
The Raspberry Pi Foundation’s Eben Upton was inspired to create his bare-bones credit-card sized computer after noticing a decline in the number of children learning to code. He wanted to create a cheap computer designed to be programmed, much like the BBC Micro, which was hugely popular in UK schools back in the 1980s.
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Fortune's new editor: 'Readers don’t care who produces great content' - Digiday

Fortune's new editor: 'Readers don’t care who produces great content' - Digiday | Digital-News on Scoop.it today | Scoop.it
The business publication's newly named editor Alan Murray says it's not too late for Fortune to catch up online.
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Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make | Digital-News on Scoop.it today | Scoop.it
Learn about how you might be breaking CAN-SPAM laws.
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Apple earnings preview: iPhone 6 in focus | SiliconBeat

Apple earnings preview: iPhone 6 in focus | SiliconBeat | Digital-News on Scoop.it today | Scoop.it
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A Guide to Nonprofit Blogging [INFOGRAPHIC]

A Guide to Nonprofit Blogging [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it
Let’s cut to the chase; you need to start blogging. Without fresh content, your nonprofit’s website is nothing more than an online billboard with a tip jar. Blogging is a great way to give people…
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Why All-in-One Social Media Management Systems Don’t Cut It for Social Customer Service

Why All-in-One Social Media Management Systems Don’t Cut It for Social Customer Service | Digital-News on Scoop.it today | Scoop.it
You are a Customer Service hero. You lead teams of hundreds or thousands of customer service superstars, delighting customers at every turn. You can rattle off each day’s service level for the past…
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Facebook’s New Missed Call Ad Feature: What it Means For Advertisers

Facebook’s New Missed Call Ad Feature: What it Means For Advertisers | Digital-News on Scoop.it today | Scoop.it
Nearly half of the world today is connected on mobile, and marketers have gradually been waking up to this fact. When it comes to emerging markets like India, there are currently 100 million active m…
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A Sneak Peek into the Evolution of SEO

A Sneak Peek into the Evolution of SEO | Digital-News on Scoop.it today | Scoop.it
The advent of browser-based searches or online search led to the birth of the concept known as search engine optimization or SEO. Popular search engines such as Yahoo, Google, Bing, MSN, Ask Jeeves a…
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Flipkart The Most Socially Devoted Facebook Brand In H1 2014 — Socialbakers

Flipkart The Most Socially Devoted Facebook Brand In H1 2014 — Socialbakers | Digital-News on Scoop.it today | Scoop.it
Social Bakers, the social media analytics company that monitors brands on social media, has shared its first half 2014 social media performance report for Indian brands. Listed below are six such dat…
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Building A Robust B2B Marketing Platform Through Bizo Acquisition

Building A Robust B2B Marketing Platform Through Bizo Acquisition | Digital-News on Scoop.it today | Scoop.it
Today, I’m delighted to welcome the Bizo team to LinkedIn. We believe the talent, products, and technology they bring will enhance our ability to offer a comprehensive B2B marketing platform for brands.  As a leader in business audience marketing, Bizo has played a significant role in how B2B marketers connect
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The (Not So) Serious Business Of LinkedIn

The (Not So) Serious Business Of LinkedIn | Digital-News on Scoop.it today | Scoop.it
Here are some ways to add levity and interest to your LinkedIn profiles. See how a few customizations to your LinkedIn profile can being you more business!
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Beware the Dangers of Social Media Lifestyle Inflation - DailyFinance

Beware the Dangers of Social Media Lifestyle Inflation - DailyFinance | Digital-News on Scoop.it today | Scoop.it
Beware the Dangers of Social Media Lifestyle Inflation
DailyFinance
Perhaps this strategy limits my social contact, but I do a lot of work on the computer and I want to stay efficient.
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In Q2, Facebook drove nearly a quarter of Web traffic - Inside Facebook

In Q2, Facebook drove nearly a quarter of Web traffic - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
If you're reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet's traffic.
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New App is Available for Prenatal Support - PSFK

New App is Available for Prenatal Support - PSFK | Digital-News on Scoop.it today | Scoop.it
How an app has evolved into prenatal advice in a smartphone
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How to construct a financial plan that investors will love –...

How to construct a financial plan that investors will love –... | Digital-News on Scoop.it today | Scoop.it
Funding might have the word “fun” in it, but that doesn’t mean that securing investors or raising funds is an enjoyable or easy process. Pitching your business idea to venture capitalists is an art form, and recently, David Ehrenberg, founder and CEO of Early Growth Financial Services...
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You're No Little Fish: Stand Out by Dominating Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing | Digital-News on Scoop.it today | Scoop.it
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
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