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All The Latest in Manti Te'o's Strange and Twisted Saga

All The Latest in Manti Te'o's Strange and Twisted Saga | Digital-News on Scoop.it today | Scoop.it
Manti Te'o maintained his innocence in the hoax and it was revealed he spent 500 hours on the phone with a man pretending to be his girlfriend. Seriously.
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WATCH General Mills teaches you #HowToDad right

WATCH General Mills teaches you #HowToDad right | Digital-News on Scoop.it today | Scoop.it
Promoting the new peanut butter Cheerios, the campaign shows modern day fathers #HowToDad and do it right.
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Garnier digitises experiential marketing

Garnier digitises experiential marketing | Digital-News on Scoop.it today | Scoop.it
Garnier takes experiential marketing to the streets where they ask two celebrities to run around asking passers-by to try out essences and compete to see who has the best performing product.
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Yates to replace Doris Kuok on McCann's Cathay Pacific team

Yates to replace Doris Kuok on McCann's Cathay Pacific team | Digital-News on Scoop.it today | Scoop.it
Yates joins as the airline begins to look outside McCann's dedicated Cathay Pacific Team for branding and digital ideas.
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HK4As unveils Kam Fan jury

HK4As unveils Kam Fan jury | Digital-News on Scoop.it today | Scoop.it
Check out a list of Kam Fan jury 2014 here.
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Local Marketing Gets A Toy | Social Media Today

Local Marketing Gets A Toy | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Yelp is ten years old and they gave everybody else a gift to celebrate — a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. You can look at their suggestions, like whether chicken & waffles became popular before deviled eggs in San Francisco. This answers their question about which came first, the chicken or the egg…..


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Deathwatch: Social Media Innovation is Not Dying | Social Media Today

Deathwatch: Social Media Innovation is Not Dying | Social Media Today | Digital-News on Scoop.it today | Scoop.it

With apologies to Monty Python...


In the late 90s, some organization declared the World Wide Web was over. The prediction of the web’s demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I’ve come up empty, but my memory of the report is so clear that I’m willing to bet real money that the prediction happened.)


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Weekly SEO Roundup on Ahrefs Blog: Week of 25 Jul 2014 - Ahrefs Blog

Weekly SEO Roundup on Ahrefs Blog: Week of 25 Jul 2014 - Ahrefs Blog | Digital-News on Scoop.it today | Scoop.it
Ahrefs Insights Link is President Still thinking that content is king? Only for those who monetize it! Tad Chef rightly points out that content is just one
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Want Blog Posting Information? Make Sure You Read This! | Seo Fantastic

Want Blog Posting Information? Make Sure You Read This! | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Writing A Blog can be so easy to do because everyone is doing it. It almost seems like everyone owns a blog. However, if you're interested in creating a
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Tips And Tricks For Online Marketing Enthusiasts | Seo Fantastic

Tips And Tricks For Online Marketing Enthusiasts | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Some startups evolve into financial powerhouses, while others will stay small and local. The vast majority; however, fade into oblivion. Businesses fail at an
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Startup Offers Free Collaboration Option for Any Web Page

Startup Offers Free Collaboration Option for Any Web Page | Digital-News on Scoop.it today | Scoop.it
Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page. Lifestreams Technologies, a 2-year-old company based in New Haven, Conn., said the widget can be used on any intranet or public-facing website by adding a snippet of code to the html. "Most websites today are relatively static," said Peter Prosol, business development director for the 10-person SaaS firm. "You'll find pictures and i Topic: Social Business.
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This Week: Forrester's Digital Experience Wave + Yammer Aversion

No Leaders In Forrester DX Wave Forrester says no one leads in Digital Experience Delivery Platforms. Are they right? Master Customer Experience  Customer experience is morphing once again. Better keep up.  Do People Even Use Yammer?  The problem's not in the product, but with adoption. Microsoft Wins in Apple-IBM Deal? There may be a silver lining for Microsoft after the big deal. Who's Who in Internet of Things These 10 are the industry's leaders, said a marketing influence p Topic: Customer Experience.
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Here's Who Made Gartner's MQ for Business Analytics Services

The development of decision making and management capabilities across the enterprise has become critically important, largely because enterprises are transforming from process driven to information driven. However, there are so many different business analytics offerings that it is getting close to impossible for enterprises to pick a product that will cover all of their bases.Enter the business analytics services providers. Even here, there are over a hundred such providers according to Gartner Topic: Analytics.
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3 Things You Probably Forgot in Your Mobile Strategy

3 Things You Probably Forgot in Your Mobile Strategy | Digital-News on Scoop.it today | Scoop.it
Mobile has moved beyond a “channel” and become a behavior. A verb. A necessity. It’s safe to say that if you haven’t moved to mobile in some form -- advertising, app, responsive name, you name it -- you've fallen way behind. So I’m going to assume we’re all on the same page and have at least dipped our toe in the mobile waters. Mobile is now the dominant channel in online advertising. And while many companies at least have a mobile site, most are missing that Topic: Digital Marketing.
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Maybank on justifying a move to digital

Maybank on justifying a move to digital | Digital-News on Scoop.it today | Scoop.it
Here’s how the bank put innovation in its digital engagement in a heavily regulated industry.
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WATCH Durex finds a balanced rhythm for Performax launch

WATCH Durex finds a balanced rhythm for Performax launch | Digital-News on Scoop.it today | Scoop.it
Durex addresses the importance of “speeding her up and slowing him down” for its newest product line, Performax.
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Peek into Facebook's new Hong Kong digs [GALLERY]

Peek into Facebook's new Hong Kong digs [GALLERY] | Digital-News on Scoop.it today | Scoop.it
Facebook yesterday unveiled its new office on the 60th of the One Island East tower located at Quarry Bay.
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Pancake House is now Max's Group

Pancake House is now Max's Group | Digital-News on Scoop.it today | Scoop.it
Max's Group consolidates 14 brands from Pancake House and Max's Group of Companies, following a P4 billion share-swap deal this month.
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How To Build Brand Awareness Through Internet Marketing [Infographic] | Social Media Today

How To Build Brand Awareness Through Internet Marketing [Infographic] | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Are you looking for some effective (yet free) ways to grow your business online?
 
There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.
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Digital Marketing Technology | Social Media Today

Digital Marketing Technology | Social Media Today | Digital-News on Scoop.it today | Scoop.it

If there is one powerful outcome from the advancement of technology it would be marketing. Gone are the days of running an ad in the local paper and wondering if anyone saw it. Asking people how they heard about your business seems so yesterday.


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Maximize Your Profits Using Facebook Marketing Strategies | Seo Fantastic

Maximize Your Profits Using Facebook Marketing Strategies | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
There are nearly unlimited points of view about Facebook for marketing. The trends may seem tempting, but they may not be the whole picture in terms of true
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Search Engine Optimization Overwhelming You? This Advice Will Help | Seo Fantastic

Search Engine Optimization Overwhelming You? This Advice Will Help | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Read the great SEO advice and enjoy a successful site. Coding is an important aspect to consider when you are using SEO. For instance, if you have JavaScript
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New To Video Marketing? Quickly Become A Pro | Seo Fantastic

New To Video Marketing? Quickly Become A Pro | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Video marketing uses videos posted online to advertise a business or services. It might appear easy, but there are a number of things you need to know before
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Microsoft Kicks Oracle's Big Data Butt

Oracle CEO Larry Ellison must be feeling the heat, Forbes reports that the world’s highest paid CEO lost $1.9 billion of his wealth last year.There, there Larry, no need for crocodile tears, you’ve got your very own Hawaiian island, an America’s Cup winning yacht, a 23 acre estate that is worth $200 million, as well as a dozen other homes in places like Malibu, Calif., Lake Tahoe, Newport, R.I. and Kyoto, Japan. Never mind the fleet of exotic cars and the golf tournament you ow Topic: Big Data.
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What it Takes to Provide a Seamless Customer Experience

At the heart of creating a unified conversation across all digital channels are three core technology areas: web content management, e-commerce and mobile platforms. Each of these areas has its own nuances, but it’s the aggregate -- the integration of all three -- that will determine a brand’s ability to prosper in the age of the customer.CMOs and CTOs are being asked to work together like never before to solve the technology integration riddle in order to achieve high levels of enga Topic: Customer Experience.
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It's Not Just the Money, Honey: HP and Hortonworks' $50M Marriage

It's Not Just the Money, Honey: HP and Hortonworks' $50M Marriage | Digital-News on Scoop.it today | Scoop.it
Hortonworks announced yesterday that it has won a $50 million investment from HP. But it wasn’t billed that way by either company. Instead the press release read “HP and Hortonworks Deepen Relationship focused on Enterprise Hadoop.” The reason it was framed that way is pretty simple: HP needs a powerful data engine for HAVEn, its “open” big data architecture that incorporates Hadoop, Autonomy, Vertica, Enterprise security and a number of apps that can be built on th Topic: Big Data.
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