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How To Get The Highest ROI During The Back-to-School Season (Infographic)

How To Get The Highest ROI During The Back-to-School Season (Infographic) | Digital-News on Scoop.it today | Scoop.it
After the holiday season, which brings in $601 billion in sales, back-to-school shopping is the second-largest shopping season of the year. The $74.9B it brought in last year was more than Mother’s…
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Link Earning Today: Redefining Your Outreach

Link Earning Today: Redefining Your Outreach | Digital-News on Scoop.it today | Scoop.it
Even prior to the day Matt Cutts announced the “end of guest blogging”, the process of link building has always been a long and tedious one. Backlinks have been a huge part of the Google algorith…
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US Social Commerce Statistics – Statistics and Trends [Infographic]

US Social Commerce Statistics – Statistics and Trends [Infographic] | Digital-News on Scoop.it today | Scoop.it
The influence of social media on our purchasing decisions is growing and according to latest infographic released by Invesp, US social commerce is estimated to reach 14 Billions by 2015 and will repr…
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Beginner’s Guide to Blogging 3/10: The Franklin

Beginner’s Guide to Blogging 3/10: The Franklin | Digital-News on Scoop.it today | Scoop.it
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-par…
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These Twitter Accounts Have Personality…Does Yours? (Part 2)

These Twitter Accounts Have Personality…Does Yours? (Part 2) | Digital-News on Scoop.it today | Scoop.it
Brands Using Twitter to Engage with Other Brands Last week, I gave you Part 1 of our two-part Social Media Saturday special. In last week’s post, I introduced you to three brands who are using Twit…
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How To Use Visual Content To Enhance Your Blog

How To Use Visual Content To Enhance Your Blog | Digital-News on Scoop.it today | Scoop.it
Online tools to create great graphics (without a graphic design degree) Including visual imagery in your online content is a powerful tool to communicate your message. Visual images make blog posts s…
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3 Signs Your Social Media Marketing Sucks

3 Signs Your Social Media Marketing Sucks | Digital-News on Scoop.it today | Scoop.it
You have implemented a social media strategy for your organization and that’s a huge step. Your company is about to land in the laps of many more potential clients or customers and who doesn’t ne…
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Blogging is Underrated

Blogging is Underrated | Digital-News on Scoop.it today | Scoop.it
Content is important. It’s a standard website staple that tells visitors who a company is, what they do, and what it is about them that makes them important. And that’s only the beginning. Yet, d…
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The Future of Field Service in a Connected World

The Future of Field Service in a Connected World | Digital-News on Scoop.it today | Scoop.it
Connected devices have arrived in the form of smart thermostats, smart home appliances, smart vending machines and even smart grids. And there are more on the way. By some estimates, there could be …
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When Should I Post on Twitter?

When Should I Post on Twitter? | Digital-News on Scoop.it today | Scoop.it
I love when I get asked questions about Twitter. It’s my absolute favorite platform and honestly, the one that’s brought me the most clients. However, when it comes to your Twitter strategy, it�…
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How to Start Blogging the Right Way

How to Start Blogging the Right Way | Digital-News on Scoop.it today | Scoop.it
So you’ve got yourself a business web site that’s built-out and functioning, but not quite getting the traffic you’d like. You think you should start blogging to attract visitors and get better…
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How To Craft A Social Selling Routine In 30 Minutes (Infographic)

How To Craft A Social Selling Routine In 30 Minutes (Infographic) | Digital-News on Scoop.it today | Scoop.it
Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? In this infographic from The Social W…
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Facebook Bans The Like-gate, Should You Be Frightened? – 8 Experts Weigh-in

Facebook Bans The Like-gate, Should You Be Frightened? – 8 Experts Weigh-in | Digital-News on Scoop.it today | Scoop.it
Increased heart rate and stomach cramps. Blood pressure rising. Do you feel these any more acutely when hearing the latest changes from Facebook? Well, in the past years I just got used to them. And …
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“Shake It Off”: Taylor Swift Makes Huge Announcements on Yahoo Worldwide Live Stream

“Shake It Off”: Taylor Swift Makes Huge Announcements on Yahoo Worldwide Live Stream | Digital-News on Scoop.it today | Scoop.it
Taylor Swift fans were abuzz with anticipation at the fact that Taylor Swift was going to be making a huge announcement today. The worldwide live stream was presented through Yahoo and ABC and was al…
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Why You’re Failing At Your Social Selling Campaigns

Why You’re Failing At Your Social Selling Campaigns | Digital-News on Scoop.it today | Scoop.it
The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers are a community of users…
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Video Marketing With YouTube? Don’t Make These Mistakes!

Video Marketing With YouTube? Don’t Make These Mistakes! | Digital-News on Scoop.it today | Scoop.it
Video marketing is an extremely powerful yet often overlooked channel of marketing. People often (mistakenly) think that succeeding in video marketing is a matter of luck. That you just put out a vid…
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11 Ways To Beat “Blogger’s Block”

11 Ways To Beat “Blogger’s Block” | Digital-News on Scoop.it today | Scoop.it
Whether you’re a content creator or upper level management, sometimes, we all run out of ideas. It’s just the nature of the beast. Thankfully, the web is rich with resources to help you get back …
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Choosing the Best Social Platform for Business Marketing

Choosing the Best Social Platform for Business Marketing | Digital-News on Scoop.it today | Scoop.it
The biggest complaint most business have about marketing is that there are just too many things to do. It’s hard to argue this point, especially when you consider the massive amount of competition,…
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What University Can and Can’t Teach You (Infographic)

What University Can and Can’t Teach You (Infographic) | Digital-News on Scoop.it today | Scoop.it
You believe there is life better outside the university, but why go in the university in the first place when there’s a better world out there in the first place? Here are things you can do while n…
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Why PR Should Lead the Charge for Organic Search

Why PR Should Lead the Charge for Organic Search | Digital-News on Scoop.it today | Scoop.it
I wrote a post in June stating that PR’s digital opportunity would come at the expense of SEO consultancies. Here’s the core rationale — Virtually every buyer around the world conducts some for…
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A Step-by-Step Guide to SEO Keyword Research with Free Tools

A Step-by-Step Guide to SEO Keyword Research with Free Tools | Digital-News on Scoop.it today | Scoop.it
Google’s Hummingbird update made quite a ripple in the search engine marketing world by introducing a more conversation-focused approach to search engine, but it did not completely revoke the rel…
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What Should Your Company Spend on Blogging? (Part 1)

What Should Your Company Spend on Blogging? (Part 1) | Digital-News on Scoop.it today | Scoop.it
Don’t laugh, because, one day, it will happen. A company’s blog will win a Pulitzer journalism prize. And the next thing that will happen for that company (if it hasn’t already at that point) i…
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More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook

More Waves of Digital Disruption: From DoubleClick to Twitter via Facebook | Digital-News on Scoop.it today | Scoop.it
When DoubleClick launched their self-service advertising network it was a revelation. It provided marketers with a powerful sense of control over their advertising, its placement and spend. At the sa…
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Keywords: Can’t Live With ‘Em, Can’t Live Without ‘Em!

Keywords: Can’t Live With ‘Em, Can’t Live Without ‘Em! | Digital-News on Scoop.it today | Scoop.it
A couple of years ago, SEO strategy was all about keywords. Keywords were the most important part of a successful SEO strategy: how many keywords were on a page? Did I choose the best meta keywords f…
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Blogging For Your Business: 5 Steps For Getting Started

Blogging For Your Business: 5 Steps For Getting Started | Digital-News on Scoop.it today | Scoop.it
At Mainstreethost, we talk endlessly about content marketing, and more specifically, blogging. We know first-hand the many benefits it has for a business, and we know how difficult it can be to get s…
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