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Three Easy Steps To Building Your Small Business

Three Easy Steps To Building Your Small Business | Digital-News on Scoop.it today | Scoop.it
Blog post at : Guest post by Erin Palmer of the University Alliance Love it, loathe it, or simply feel lukewarm about it, you can’t live without soci[..]...
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Using Digital Marketing to Brand Yourself Before You Wreckity Wreck Yourself

How to use SEO and Social Media tactics to brand yourself online so that others view you as an expert in your field. This presentation

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BlackBerry boosts security assets with Germany's SecuSmart - CBC.ca

BlackBerry boosts security assets with Germany's SecuSmart - CBC.ca | Digital-News on Scoop.it today | Scoop.it
Toronto Star BlackBerry boosts security assets with Germany's SecuSmart CBC.ca Since joining the company in November, Chen has hired several executives from software maker Sybase, a struggling company he helped reshape into a profitable operation...
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Business@redOrbit – You're Wrong. Accept It And Be Ready For Change - RedOrbit

Business@redOrbit – You're Wrong. Accept It And Be Ready For Change - RedOrbit | Digital-News on Scoop.it today | Scoop.it
RedOrbit
Business@redOrbit – You're Wrong. Accept It And Be Ready For Change
RedOrbit
In the last two weeks I have met with two companies less than five years old who are rapidly growing in their respective fields, technology and financial services.
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OK Cupid Latest Social Media Site Admitting To Manipulating Users' Data - CBS Local

OK Cupid Latest Social Media Site Admitting To Manipulating Users' Data - CBS Local | Digital-News on Scoop.it today | Scoop.it
VICE News OK Cupid Latest Social Media Site Admitting To Manipulating Users' Data CBS Local LOS ANGELES (CBSLA.com) — In the wake of all the backlash directed at Facebook for manipulating users' data, dating website OK Cupid has just admitted to...
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LIVE: Twitter Earnings - Business Insider

LIVE: Twitter Earnings - Business Insider | Digital-News on Scoop.it today | Scoop.it
Business Insider
LIVE: Twitter Earnings
Business Insider
We were told that the COO decision revolved around Twitter's need to improve its product to attract new users.
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TWITTER SHARES EXPLODE AFTER EARNINGS - Business Insider

TWITTER SHARES EXPLODE AFTER EARNINGS - Business Insider | Digital-News on Scoop.it today | Scoop.it
Business Insider
TWITTER SHARES EXPLODE AFTER EARNINGS
Business Insider
The company's Q2 financial results beat expectations across the board. Revenue surged to $312 million, beating expectations for $283.9 million.
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A Fake Market Basket Twitter Account is Trying to Sell the Company - Boston.com

A Fake Market Basket Twitter Account is Trying to Sell the Company - Boston.com | Digital-News on Scoop.it today | Scoop.it
A Fake Market Basket Twitter Account is Trying to Sell the Company
Boston.com
Between the Faulknerian family struggle, the worker's shutting down deliveries, and customers taking to the picket lines, the Market Basket story has always been dramatic.
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Social Is the Key to Customer Experience

Social Is the Key to Customer Experience | Digital-News on Scoop.it today | Scoop.it
Organizations in the midst of digital transformation need to take another look at how they are managing overall customer experience throughout the complete customer journey.
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Ten very cool examples of experiential marketing

Ten very cool examples of experiential marketing | Digital-News on Scoop.it today | Scoop.it
Experiential marketing, what is it good for?

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Use of social media erodes communication skills in workplace

Use of social media erodes communication skills in workplace | Digital-News on Scoop.it today | Scoop.it
Amber Atkins is quickly climbing the stairs of success at CenturyLink, where she immediately landed a job fresh after graduating from the University of Louisiana at Monroe.

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Charles Tiayon's curator insight, Today, 4:46 AM

Amber Atkins is quickly climbing the stairs of success at CenturyLink, where she immediately landed a job fresh after graduating from the University of Louisiana at Monroe.

At 22, she is the recruiting coordinator for the Fortune 500 company where she meets other millennials seeking their future in one of Louisiana’s top companies. But she finds many among her generation who lack people skills after years of communicating mostly via texts or social media.

Hundreds of human resources executives stated in a survey for the Center for Professional Excellence they’ve encountered millennials who use slang, casual language and respond to a text message or answer a call during job interviews.

“I can agree with that because I meet students at job fairs and different hiring events, and it does seem like there is a step back in communication. For most of us, when we need to communicate we’ll send text messages and there’s not much day-to-day interaction,” Atkins said. “We spend too much time looking into our phones, and we lose our ability to look someone in the eyes, and we miss a lot of little things.”

Grambling State University senior E’Vonne Gipson is majoring in mass communication and pursuing a career in journalism or public relations, a field where people skills will be a top priority.

She believes universities can do a better job of preparing millennials for entering the workforce with classes that teach oral communication, public speaking, writing skills, organization skills and job readiness.

She is participating in an internship at theAbilene Reporter-News in Texas because she believes hands-on experience only improves her chances upon graduation.

“I think it will take more than me attending class every day to enter the workforce,” Gipson said. “You have to stand out and become more experienced and participate in things others are not willing to try. Be a lifelong learner.”

She agrees constant use of social media can affect one’s communication skills, especially for members of a generation who have spent so much time texting or communicating through social media.

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Digital Information World: 10 Essential Tools To Track Your Social Media Data - #infographic

Digital Information World: 10 Essential Tools To Track Your Social Media Data - #infographic | Digital-News on Scoop.it today | Scoop.it
Always be tracking! Checkout this infographic-list of essential tools to track your Social Media data.
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The 2014 Digital Dollar Shift [INFOGRAPHIC]

The 2014 Digital Dollar Shift [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it
As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with b-to-be marketers.
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Chicago's First Bitcoin ATM Debuts in Lakeview - DNAinfo

Chicago's First Bitcoin ATM Debuts in Lakeview - DNAinfo | Digital-News on Scoop.it today | Scoop.it
Flores said his gluten-free cafe has been accepting bitcoin for about four months. It makes up 1-2 percent of his revenue.
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Inside Business: Center for Technology and Business - KFYR-TV

Inside Business: Center for Technology and Business - KFYR-TV | Digital-News on Scoop.it today | Scoop.it
Inside Business: Center for Technology and Business
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... that are looking to start or grow their business.
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Social Media Coaching 2014 | Social Media Marketing Plan

http://www.growyourbusinessclub.co.uk - Social Media Coaching 2014 | Social Media Marketing Plan is an overview of the social media daily planner coaching program

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Why the marketing director is here to stay - despite what P&G may think - Marketing

Why the marketing director is here to stay - despite what P&G may think - Marketing | Digital-News on Scoop.it today | Scoop.it
Why the marketing director is here to stay - despite what P&G may think
Marketing
When Procter & Gamble acts, other brand-owners take note.
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Twitter doubled its ad revenues - VentureBeat

Twitter doubled its ad revenues - VentureBeat | Digital-News on Scoop.it today | Scoop.it
VentureBeat
Twitter doubled its ad revenues
VentureBeat
And Twitter says it made reasonable gains in each. Average monthly active users grew to 271 million in the quarter, up from 255 million last quarter.
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Twitter stock up 30% as company doubles revenue - CBC.ca

Twitter stock up 30% as company doubles revenue - CBC.ca | Digital-News on Scoop.it today | Scoop.it
CBC.ca Twitter stock up 30% as company doubles revenue CBC.ca Shares in social media company Twitter spiked after hours on Tuesday as the company revealed it more than doubled its revenue in the last quarter and now claims 271 million people...
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Don't Panic About Social Security - Fox Business

Don't Panic About Social Security - Fox Business | Digital-News on Scoop.it today | Scoop.it
Don't Panic About Social Security
Fox Business
It was another non-event when the Social Security tax eventually went back up to 6.2%. “Nobody appreciated it when it went down and nobody complained when it went back up,” says Munnell.
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What All Americans And Their Representatives Need to Know About Social ... - Forbes

What All Americans And Their Representatives Need to Know About Social ... - Forbes | Digital-News on Scoop.it today | Scoop.it
What All Americans And Their Representatives Need to Know About Social ...
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Would You Erase Yourself from Google Search Results? [PODCAST]

Would You Erase Yourself from Google Search Results? [PODCAST] | Digital-News on Scoop.it today | Scoop.it
New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history?
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Ongoing HCP social media monitoring can avert brand disaster

Ongoing HCP social media monitoring can avert brand disaster | Digital-News on Scoop.it today | Scoop.it

HCP social media monitoring is like having permanent access to a market research focus group of over 350,000 healthcare professionals. There are many ways you can use the insights that come from listening to their conversation. You can keep up to date on your customers’ needs & concerns, identify who the key digital opinion leaders in your therapy area are, see which channels they use to engage with each other, understand how your competitors are perceived and much more.

Today let’s look at how using HCP social media monitoring to watch for doctors spreading misunderstood information about your product is crucial for pharma.

The danger of not responding to misinformed HCP conversation online

A few years ago if a doctor was misinformed about your brand they might tell some of their colleagues in their workplace the wrong information. Pharma would have no way of knowing that their conversation was potentially damaging their products’ reputation but luckily the effect would usually not be widespread and in most cases would be unlikely to cause a significant impact on your brand.

In 2014 healthcare professionals are not just sharing their knowledge with their immediate colleagues. Doctors are using public social media to engage, converse, share news and voice their opinions on brands with colleagues from all over the world. So what happens now if one healthcare professional is using social media to voice their opinion which happens to be misinformed?

Renhe Pharma loses $160 USD from HCP spreading product misinformation

Last year, Renhe Pharmacy lost 10% in stock value after a doctor shared misinformation via a 140-character post on Chinese social media site Sina Weibo. According to South China Morning Post, a Beijing-based doctor posted the following  offending message on Weibo: “Youkadan and Haowawa medicine have been proven toxic to children’s livers. Children under one year should absolutely not take it. Children under six should take it with caution.” The post was immediately shared, tens of thousands of times, by others including a Chinese television star who at the time had over 26 million followers.

Although the doctor who posted the message later admitted that he had inadequate information, and China’s Food and Drug Administration issued a statement claiming the medicine was safe, it was too late to prevent the company’s loss of around $160USD. Have a look at the full story here.

The question is could this have been dealt with better if Renhe had been immediately made aware of the doctors post? Could their intervention have stopped this spreading so quickly? In any case forewarned is forearmed as the saying goes. By the time Renhe were aware of the post the “fire” was out of control and, though they tried the best with damage limitation, it was hard to reverse the impact this had caused.

Listening to how HCPs are discussing your brand online is key, especially when it comes to stopping the spreading of misinformation before your brand reputation has suffered irreversible damage.


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Measuring What Matters: Those Addictive Numbers

Measuring What Matters: Those Addictive Numbers | Digital-News on Scoop.it today | Scoop.it
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog.
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Proposed Rules Expose Rifts Among Bitcoin Enthusiasts - New York Times

Proposed Rules Expose Rifts Among Bitcoin Enthusiasts - New York Times | Digital-News on Scoop.it today | Scoop.it
A new front has opened in the battle over Bitcoin.
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Coinapult Launches LOCKS, Aiming to Eliminate Bitcoin Price Volatility - CoinDesk

Coinapult Launches LOCKS, Aiming to Eliminate Bitcoin Price Volatility - CoinDesk | Digital-News on Scoop.it today | Scoop.it
That could be set to change, however, with the introduction of a new service from Panama-based bitcoin wallet provider Coinapult.
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