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The 'How To Guide' Of SEO Outsourcing | Business Infogrpahics

The 'How To Guide' Of SEO Outsourcing | Business Infogrpahics | Digital-News on Scoop.it today | Scoop.it
Outsourcing search engine optimization, or anything pertaining to a website for that matter, can be difficult and even more so for a novice.
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Sara Clifton: Summer School, Learning from the Experts

Sara Clifton: Summer School, Learning from the Experts | Digital-News on Scoop.it today | Scoop.it
What is the best education? What background is important? Sara Clifton, Founder of Search Integration AB tells you what she thinks.
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The End of Exact Match Keywords: What Does It All Mean? - State of Digital

The End of Exact Match Keywords: What Does It All Mean? - State of Digital | Digital-News on Scoop.it today | Scoop.it
Google announced that exact match keywords are changing and we look at how this will affect advertisers.
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Adwords Update: Dynamic Sitelinks, Callout Extensions & Upgrading to Display Select - State of Digital

Adwords Update: Dynamic Sitelinks, Callout Extensions & Upgrading to Display Select - State of Digital | Digital-News on Scoop.it today | Scoop.it
If you don`t have time to keep up with Adwords changes - here are our pick of the most recent updates.
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Conversion Optimization Is Even More Important Than Search Engine Optimization

Conversion Optimization Is Even More Important Than Search Engine Optimization | Digital-News on Scoop.it today | Scoop.it
It's not enough to optimize for search; you have to consider conversion optimization to turn visitors into leads. Click here to learn how.
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Inbound Marketing Delivers Marketing Tactics For Companies That Attack

Inbound Marketing Delivers Marketing Tactics For Companies That Attack | Digital-News on Scoop.it today | Scoop.it
Inbound marketing arms companies that want to attack instead of defend. Check out this article on how to leverage marketing to attack your market.
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Help! I’m Trapped In My Old Marketing, And I Can’t Get Out

Help! I’m Trapped In My Old Marketing, And I Can’t Get Out | Digital-News on Scoop.it today | Scoop.it
Moving from outbound to inbound marketing isn't hard if you have a solid plan and well-thought-out marketing strategy. Click here so see some of the steps required.
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4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy | Simply Measured

If your brand is active on multiple social channels, looking at audience response and engagement results on a channel-by-channel basis just isn’t going to cut it. You’re not seeing the data in context. I wanted to show how much rich information can be gleaned from a streamlined yet deep cross-channel analysis, so I pulled a…
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Social Media Strategy: The Pros and Cons of Global vs. Local | Simply Measured

Social Media Strategy: The Pros and Cons of Global vs. Local | Simply Measured | Digital-News on Scoop.it today | Scoop.it
Every social media strategy – local or global – has pros and cons. Understanding these tradeoffs will help your brand decide which type of presence you need, or whether you want something in between: a “global-local” presence. Choosing a direction can be tricky. Lets take a look at some of the options you have. Local Presence Many small…
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5 Keys to Social Media Measurement For Every Network | Simply Measured

5 Keys to Social Media Measurement For Every Network | Simply Measured | Digital-News on Scoop.it today | Scoop.it
If you’re a social media marketer, you’re spread pretty thin. You create editorial calendars, visual assets, content, plan campaigns, set goals, and measure results. This task-list could sound familiar to any marketer, regardless of their arena. The difference for social media marketers is that you’re operating in an ever-changing landscape, and your area of responsibility is…
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Web Magnetism: Attracting Global Business Online

Web Magnetism: Attracting Global Business Online | Digital-News on Scoop.it today | Scoop.it
The Power of Multilingual Internet Marketing our company is likely one of the many looking to tap into overseas markets to increase sales. It’s up to marke
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Dial Up the Power of Mobile Search

Dial Up the Power of Mobile Search | Digital-News on Scoop.it today | Scoop.it
With 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 an
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The Definitive Guide to Instagram Marketing

The Definitive Guide to Instagram Marketing | Digital-News on Scoop.it today | Scoop.it
Instagram is revolutionizing the visual web. With more than 200 million active monthly users and over 60 million photos shared each day, it’s evident that
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AsiaPac Regional Data: Continued Growth Pushing Digital Business Leadership?

AsiaPac Regional Data: Continued Growth Pushing Digital Business Leadership? | Digital-News on Scoop.it today | Scoop.it
Data from Saugatuck s global survey on Cloud and Digital Business adoption indicates tremendous activity worldwide, with the most activity among firms in the Asia-Pacific region
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4 Crucial Ingredients for a Successful SEO Strategy - State of Digital

4 Crucial Ingredients for a Successful SEO Strategy - State of Digital | Digital-News on Scoop.it today | Scoop.it
SEO is not an out-of-the-box service. A successful SEO strategy emerges from understanding the client, the industry, Google`s SERPs, and your link tactics.
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Marcus Tandler: Summer School, Learning from the Experts - State of Digital

Marcus Tandler: Summer School, Learning from the Experts - State of Digital | Digital-News on Scoop.it today | Scoop.it
What is the best education, what background is important? Marcus Tandler, Partner Tandler.Doerje.Partner tells you what he thinks.
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5 Reasons to Use SEMrush: A Review

5 Reasons to Use SEMrush: A Review | Digital-News on Scoop.it today | Scoop.it
There are lots of SEO tools on the market. How do you know which one to use? Jo Turnbull reviews SEMrush and explains 5 ways to use this powerful SEO tool.
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Why Email Marketing Has To Nurture And Not Sell

Why Email Marketing Has To Nurture And Not Sell | Digital-News on Scoop.it today | Scoop.it
Educate and advise your prospects with email marketing and content-oriented lead nurturing campaigns. Find out how in this article.
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What The Guardians Of The Galaxy Know About Inbound Marketing

What The Guardians Of The Galaxy Know About Inbound Marketing | Digital-News on Scoop.it today | Scoop.it
Inbound marketing tactics have to complement one another to realize dramatic results. Find out how to integrate your tactics in a single program.
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9 Ways Your Sales People Turn Off Prospects So They Never Buy From You

9 Ways Your Sales People Turn Off Prospects So They Never Buy From You | Digital-News on Scoop.it today | Scoop.it
Your sales people are doing a number of things that make your prospects feel bad. Find out what those are, and get them thinking about inbound sales.
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Cross-Channel Social Media Measurement Webinar | Simply Measured

Cross-Channel Social Media Measurement Webinar | Simply Measured | Digital-News on Scoop.it today | Scoop.it
Cross-channel measurement is critical to any advanced social media strategy, but it’s a complex problem that is difficult to solve. With more networks, bigger audiences, and advancing tactics, the measurement needs for social media marketers are increasing daily. As a marketer, how do you bring each piece of the puzzle into one place, create a…
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How to Build a Retail Social Media Campaign | Simply Measured

How to Build a Retail Social Media Campaign | Simply Measured | Digital-News on Scoop.it today | Scoop.it
The performance of your campaigns should be something you measure no matter what. Campaigns include a series of media produced around product, service, brand concept, or offer. Measuring campaign performance allows any marketer to drive results, understand your audience, and engage with potential customers. Many retail establishments do extensive hashtag monitoring on social campaigns to…
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Top 7 Mistakes Digital Marketing Agencies Make That Turn Into Lost Clients

Top 7 Mistakes Digital Marketing Agencies Make That Turn Into Lost Clients | Digital-News on Scoop.it today | Scoop.it
Sooner or later, every digital marketing agency faces problems with clients because of miscommunication or a lack of coordination. They might also be makin
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Repositioning SEO Inside Your Company So Everyone Wins

Repositioning SEO Inside Your Company So Everyone Wins | Digital-News on Scoop.it today | Scoop.it
This webcast is all about why and how your company can benefit from repositioning search engine optimization (SEO) inside your company to give your brandin
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Kick your Content Marketing Strategy Into High Gear with Seven Keyword Research Sources for Search, Social & Mobile

Kick your Content Marketing Strategy Into High Gear with Seven Keyword Research Sources for Search, Social & Mobile | Digital-News on Scoop.it today | Scoop.it
This Guide will walk through 7 Keyword Research Sources for Search, Social and Mobile to provide insight into selecting the best keywords and content.
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Beware the Lure of Strategy in a Box Approaches

Beware the Lure of Strategy in a Box Approaches | Digital-News on Scoop.it today | Scoop.it
Don t sacrifice the rigor of the work and the accountability to key questions when developing strategy
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