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The 'How To Guide' Of SEO Outsourcing | Business Infogrpahics

The 'How To Guide' Of SEO Outsourcing | Business Infogrpahics | Digital-News on Scoop.it today | Scoop.it
Outsourcing search engine optimization, or anything pertaining to a website for that matter, can be difficult and even more so for a novice.
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Digital Media Marketing: How good customer service serves you - Wicked Local Newton

Digital Media Marketing: How good customer service serves you - Wicked Local Newton | Digital-News on Scoop.it today | Scoop.it
Digital Media Marketing: How good customer service serves you
Wicked Local Newton
Customer service should always be considered an integral part of any marketing strategy; it is the experience your customers will have after they are drawn in.
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WordPress Plugin Development Services From PHPDevelopmentServices - WhaTech

WordPress Plugin Development Services From PHPDevelopmentServices - WhaTech | Digital-News on Scoop.it today | Scoop.it
WordPress Plugin Development Services From PHPDevelopmentServices WhaTech Avail custom WordPress Plugin Development Services from PHPDevelopmentServices as this reputed name specializes in plugin development and provides amazing benefits to your...
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Marketing and PR Excellence 2014: Coffee & Toast Creative - The Guardian

Marketing and PR Excellence 2014: Coffee & Toast Creative - The Guardian | Digital-News on Scoop.it today | Scoop.it
The Guardian
Marketing and PR Excellence 2014: Coffee & Toast Creative
The Guardian
We've written and published a series of guides relevant to work within our sector.
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5 Keys to a Successful Social Media Strategy - Fox Business

5 Keys to a Successful Social Media Strategy - Fox Business | Digital-News on Scoop.it today | Scoop.it
5 Keys to a Successful Social Media Strategy Fox Business Jeremy Juhasz, a social media strategist at EMSI Public Relations, said despite the challenges they face, small businesses can find just as much success in social media marketing as large...
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How Social Intelligence Can Identify Weak Points in Your Customer Journey and Drive Decision-Making

How Social Intelligence Can Identify Weak Points in Your Customer Journey and Drive Decision-Making | Digital-News on Scoop.it today | Scoop.it
Taking an ineffective approach to social media leads to either shallow inferences from the data or a general lack of awareness about its effects on the business.
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Confirmit Genius Unearths Hidden Truths in Social Media and Free-Form Content

Confirmit Genius Unearths Hidden Truths in Social Media and Free-Form Content | Digital-News on Scoop.it today | Scoop.it

Confirmit (Norway, SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications) has launched Confirmit Genius, a software solution for text and social media analytics. 


Via EMF - the Forum of e-Excellence
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Putting the "..k.." in Viral Marketing - Core77.com (blog)

Putting the "..k.." in Viral Marketing - Core77.com (blog) | Digital-News on Scoop.it today | Scoop.it
Putting the "..k.." in Viral Marketing
Core77.com (blog)
There's nothing I love more than cocky, clickbait-y, ham-fisted, virally-aimed campaigns and content-free content marketing.
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Be careful in social media searches on job candidates - Green Bay Press Gazette

Be careful in social media searches on job candidates - Green Bay Press Gazette | Digital-News on Scoop.it today | Scoop.it
Be careful in social media searches on job candidates
Green Bay Press Gazette
It sounds easy. Your business is considering a new hire, and a search on social media can provide helpful information about the candidate.
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Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns

Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns | Digital-News on Scoop.it today | Scoop.it

Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.


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Jeff Domansky's curator insight, Today, 12:47 AM
Mitch Barns, Nielsen CEO, looks at future trends and provides a thoughtful look forward.
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A Proactive Approach to Social Networking Can Prevent Privacy Breaches

A Proactive Approach to Social Networking Can Prevent Privacy Breaches | Digital-News on Scoop.it today | Scoop.it

Social networking sites can be great resources for connecting with colleagues, venting after a long, stressful day at the hospital, or obtaining validation in the way of “likes” or retweets. However, the risk of bad social networking habits in your professional life can lead to more than removal from your friends’ newsfeeds.





As I’m sure you know all too well, HIPAA and many state privacy laws prohibit healthcare providers from disclosing patient information without proper patient authorization. Placed in the context of social media, this means posting something seemingly harmless without someone’s consent — such as a picture of a shocking condition or a status update venting about a difficult patient — may be in violation of HIPAA or other state privacy laws and subject to fines and other penalties. In addition, news stories or lawsuits regarding the breach of confidential information through social media can tarnish a provider’s reputation and create enough bad press to last until the next social media revolution.

Although you may believe you are omitting any identifying patient information in the post, clinical details could certainly be enough to violate HIPAA. As a rule, healthcare professionals should not use social media to share any health information that could be linked to an individual patient, including names, pictures and physical descriptions. Remember, though, that information protected by HIPAA includes anything that can be used to identify a patient. Personal health information is really only safe when it is stripped of 18 particular identifiers including the catch-all, “any other unique identifying number, characteristic or code.” While posting a picture of a gunshot wound or an X-ray may seem compliant, the uniqueness of the situation could be enough to allow someone in your social network to reasonably identify the patient. For example, as recently as March 2014, a slew of firings and reprimands followed when a provider posted a photograph of the emergency room, which portrayed but did not identify potential patients, to a social media site. In another case of posting before thinking, an OB/GYN and hospital received much criticism after the physician asked her social media network if she could show up late to a patient’s delivery when the patient had been late for all of her previous appointments. The post included medical history and alluded to the time of the baby’s birth.

With all the potential risk involved, taking a proactive approach to ensuring your employees, contractors and agents aren’t violating privacy laws with the unfettered use of social media is encouraged. You can do this through the creation and implementation of a social media policy. A worthwhile social media policy should clearly delineate expectations of employees’ use of social media, especially where they may even tangentially or remotely relate to patient care. Consistent and regular training can ensure that the policy stays current in the face of evolving social media trends and developments — and stays mentally relevant to busy healthcare providers. Defined ramifications for policy violations require serious consideration by employees before posting to a social networking site. Encouraging staff to report those who violate the social media policy will increase the organization’s ability to monitor, even if passively, the social media activity of their employees. Having a clear policy that is frequently reviewed for applicability and consistently refreshed with staff allows institutions and employers to actively manage risk associated with HIPAA and privacy law violations, as well as affirmatively prevent the bad press associated with a lawsuit for privacy violations.



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Does Social Media Have a Place in Healthcare?

Does Social Media Have a Place in Healthcare? | Digital-News on Scoop.it today | Scoop.it

The prevalence of social media outlets allows us to share every detail of our life in real time, but it also begs the question, how much is too much?

It has become commonplace to share details of your work day, but for social media savvy healthcare providers a seemingly innocent post could actually be a breach of not only a patient's privacy, but also their trust.

Katie Duke, a New York City nurse, found herself out of a job following an Instagram post that pictured "a messy but empty trauma room that had been used to treat a man hit by a New York City subway train. Duke posted the photo with the caption ‘#Man vs. 6 train,'" reported ABC News.

The incident played out during a recently aired episode of "NY Med," a documentary series on ABC that follows medical staff at Manhattan's New York-Presbyterian Hospital and Newark's University Hospital.

Duke told ABC that her dismissal was not due to a breach in hospital policy or HIPAA, but rather insensitivity.

In an interview with the "New York Daily News," Duke said the post was well-intentioned. "Somebody's life was saved in this room," she said. "I just thought it was a moving and impactful picture that I wanted to share with my followers. It was just a very genuine intention of ... want(ing) people to see what goes on in an emergency room, from the perspective of being an ER nurse."

"Make sure you understand what your purpose is on social media," she added. "Be a positive professional role model for the up and coming generation of healthcare workers and students. That's my personal mission for social media."

Since she was fired, Duke has found another job and her search was documented by "NY Med."

I find it interesting that she was fired from an organization that has a camera crew on site. How much access should the public have to the day-to-day workings of our healthcare system?

In the face of a society saturated by social media and reality television, it is important to take responsibility for what you put out there and how it may be perceived by others.

What do you think? Was this a fire-able offense? Do you use social media in the workplace?



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13 Visual Content Tips to Break Through Online Clutter

13 Visual Content Tips to Break Through Online Clutter | Digital-News on Scoop.it today | Scoop.it

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.


Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...


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Jeff Domansky's curator insight, Today, 1:32 AM

Smarter social marketing can always deliver good results.

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Havas Media Group India appointed digital AOR for Businessworld

Havas Media Group India appointed digital AOR for Businessworld | Digital-News on Scoop.it today | Scoop.it
Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch.Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch.
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Man Allegedly Removed from Plane because of Tweet about Poor Customer ... - KKTV 11 News

Man Allegedly Removed from Plane because of Tweet about Poor Customer ... - KKTV 11 News | Digital-News on Scoop.it today | Scoop.it
New York Daily News
Man Allegedly Removed from Plane because of Tweet about Poor Customer ...
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[FREE] Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide - Digital Marketing Depot

[FREE] Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide - Digital Marketing Depot | Digital-News on Scoop.it today | Scoop.it

Learn about the latest trends, opportunities and challenges facing the market for enterprise digital analytics — particularly in light of the explosion in social media marketing and social analytics.

• What trends are driving the adoption of enterprise digital analytics tools?

• Who are the leading players in enterprise digital analytics?

• What capabilities do enterprise web analytics tools provide?

• Does my company need an enterprise digital analytics tool?

• How much do enterprise digital analytics tools cost?

 

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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iNeoMarketing's curator insight, July 23, 9:08 PM

Enterprise-oriented.

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Hall Marketing Group Now Offers Outsourcing to Give Small Businesses Their ... - Motor E magazine

Hall Marketing Group Now Offers Outsourcing to Give Small Businesses Their ... - Motor E magazine | Digital-News on Scoop.it today | Scoop.it
Hall Marketing Group Now Offers Outsourcing to Give Small Businesses Their ...
Motor E magazine
The service is geared toward small and medium-sized businesses that would otherwise not be able to afford an in-house SEO consultant.
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America’s Favorite Pastime is Having a Data-Driven Renaissance

America’s Favorite Pastime is Having a Data-Driven Renaissance | Digital-News on Scoop.it today | Scoop.it
Though live experiences are where sports fandom was born, the digital universe is what helps keep that fandom alive.
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Inbound Marketing: It's a Dating Game - Columbia Business Times

Inbound Marketing: It's a Dating Game - Columbia Business Times | Digital-News on Scoop.it today | Scoop.it
Inbound Marketing: It's a Dating Game
Columbia Business Times
That's where inbound marketing's educational principals come into play. Prospects are contacting sales 57 percent later in the buying process and self-educating about products or services.
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Hunger Games: Mockingjay Viral Marketing Campaign Heats Up - Den of Geek (US)

Hunger Games: Mockingjay Viral Marketing Campaign Heats Up - Den of Geek (US) | Digital-News on Scoop.it today | Scoop.it
Den of Geek (US)
Hunger Games: Mockingjay Viral Marketing Campaign Heats Up
Den of Geek (US)
The Hunger Games series has been using viral marketing from the start.
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Naked People Are the New Zombies: Nudity, the Latest Viral Marketing Trend - New York Observer

Naked People Are the New Zombies: Nudity, the Latest Viral Marketing Trend - New York Observer | Digital-News on Scoop.it today | Scoop.it
TIME
Naked People Are the New Zombies: Nudity, the Latest Viral Marketing Trend
New York Observer
Like most things in life, viral marketing goes through its fads and its trends every couple of months, depending on what advertisers think is cool.
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Social Media Platforms: Which Ones Matter Most?

Strategic Healthcare Communications Social Media Platforms: Which Ones Matter Most?

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Social media analytics as a business intelligence practice: current landscape and future prospects

This paper offers a business intelligence perspective of social media analytics with the aim to provide guidelines to help businesses align their social media programs, processes and technologies with the overall strategic objectives of the organization. Toward this, the paper outlines conceptual underpinnings of social media analytics and business intelligence, and draws upon findings from two online expert panels that were conducted to determine current practices, technologies and processes, and recommendations for businesses adopting social media analytics. By doing so, the paper hopes to offer a basis for establishing a baseline philosophy for businesses partaking various social media initiatives. (academic)


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Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | Digital-News on Scoop.it today | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 12:59 AM

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

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Top 5 Fashion Brands using Social Media as their Key Strategy

Top 5 Fashion Brands using Social Media as their Key Strategy | Digital-News on Scoop.it today | Scoop.it

Having a sound and effective social media marketinis getting essential for online business owners. In order to expand and be in the good books of their customers, business owners are now thinking of new ways to increase their social media presence.


Like real world marketing, fashion industry was the first to adopt social media marketing tool. They inculcated their business with social media platforms and gave themselves a fresh new perspective and a wider platform to showcase their brands. This not only helped them grow their business online but also helped developing trust and a better understanding among their clientele.


There’s hardly any fashion brand that is not present on any of these social platforms; having a different strategy and feel at various platforms, almost every fashion label is now socially active. Here’s a list of top 5 fashion brands using social media s their key strategy for effective marketing....


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Jeff Domansky's curator insight, Today, 1:09 AM

Useful case studies for effective social marketing.

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You may not need big data after all | #MITIQ

You may not need big data after all | #MITIQ | Digital-News on Scoop.it today | Scoop.it
The business buzzword over the past few years has been “Big Data”. Companies are trying to figure our how they can leverage their collected data and translate it into a competitive advantage.
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