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Will Consumers Pay for Branded Content?

Will Consumers Pay for Branded Content? | Digital-News on Scoop.it today | Scoop.it
The social platform Pheed just made it to 1 million users and brands are beginning to set up shop there. Will its pay-for-content business model work for brands?
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10 Reasons Your Business Needs Infographic Marketing

10 Reasons Your Business Needs Infographic Marketing | Digital-News on Scoop.it today | Scoop.it
If your content marketing needs a boost, then you should consider infographic marketing for several reasons. You probably know that content marketing is a great way to attract potential customers, bu…
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How To Encourage Your Employees To Be Brand Advocates On Twitter

How To Encourage Your Employees To Be Brand Advocates On Twitter | Digital-News on Scoop.it today | Scoop.it
By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means you need to be online, too.…
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Facebook Introduces “Buy” Button – What It Means For Your Business

Facebook Introduces “Buy” Button – What It Means For Your Business | Digital-News on Scoop.it today | Scoop.it
Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining wheth…
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Why Everybody* Hates LinkedIn**, and What They Could Do About It

Why Everybody* Hates LinkedIn**, and What They Could Do About It | Digital-News on Scoop.it today | Scoop.it
*Almost everybody. Click-drones in spam-farms and obsessive seekers after vast networks of people who don’t care about them, don’t count. ** Maybe “hates” is too strong a word, but definitely…
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Social Media – Making Us All More Honest, Better People

Social Media – Making Us All More Honest, Better People | Digital-News on Scoop.it today | Scoop.it
As any half-decent PR professional will tell you, great public relations is often more about keeping certain items out of the news than winning new column inches or page views. Back in the days when …
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Shoplifting Selfie Leads To Danielle Saxton’s Arrest

Shoplifting Selfie Leads To Danielle Saxton’s Arrest | Digital-News on Scoop.it today | Scoop.it
Oh criminals. Stupid stupid criminals. Why would you post a shoplifting selfie? You do know that Facebook, Twitter, Instagram and other social media sites are public, right? A woman in Illinois was a…
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Social Media Branding Rule: Know Your Goals (and Measure Your Progress)

Social Media Branding Rule: Know Your Goals (and Measure Your Progress) | Digital-News on Scoop.it today | Scoop.it
Know Your Goals and How to Measure Your Progress Social media can be powerful, but for some it can end up being a complete waste of time. That’s why you should never jump into your social media str…
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Mark Ruffalo Gets Wallet Back Thanks To Twitter

Mark Ruffalo Gets Wallet Back Thanks To Twitter | Digital-News on Scoop.it today | Scoop.it
Mark Ruffalo’s Twitter account is full of charitable acts. He’s always posting about a fundraiser or a rally or a petition that he believes will better the world. Well, Ruffalo was on the receivi…
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EPA Apologizes For Kim Kardashian Tweet

EPA Apologizes For Kim Kardashian Tweet | Digital-News on Scoop.it today | Scoop.it
Kim Kardashian is an easy target. She’s frequently mocked by comedians, angry internet trolls, gossip magazines, and now, apparently, the EPA. The EPA water office sent out a bizarre tweet earlier …
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Fight Keyword Cannibalization with a Canonical SEO Strategy

Fight Keyword Cannibalization with a Canonical SEO Strategy | Digital-News on Scoop.it today | Scoop.it
Think the danger of running into a tribe of savage cannibals is limited to the sci-fi fantasy worlds of Soylent Green, The Walking Dead and Game of Thrones? The truth is, you may unwittingly have ant…
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A Guide to Nonprofit Blogging [INFOGRAPHIC]

A Guide to Nonprofit Blogging [INFOGRAPHIC] | Digital-News on Scoop.it today | Scoop.it
Let’s cut to the chase; you need to start blogging. Without fresh content, your nonprofit’s website is nothing more than an online billboard with a tip jar. Blogging is a great way to give people…
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Why All-in-One Social Media Management Systems Don’t Cut It for Social Customer Service

Why All-in-One Social Media Management Systems Don’t Cut It for Social Customer Service | Digital-News on Scoop.it today | Scoop.it
You are a Customer Service hero. You lead teams of hundreds or thousands of customer service superstars, delighting customers at every turn. You can rattle off each day’s service level for the past…
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Facebook’s New Missed Call Ad Feature: What it Means For Advertisers

Facebook’s New Missed Call Ad Feature: What it Means For Advertisers | Digital-News on Scoop.it today | Scoop.it
Nearly half of the world today is connected on mobile, and marketers have gradually been waking up to this fact. When it comes to emerging markets like India, there are currently 100 million active m…
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10 Reasons Your Business Needs Infographic Marketing

10 Reasons Your Business Needs Infographic Marketing | Digital-News on Scoop.it today | Scoop.it
If your content marketing needs a boost, then you should consider infographic marketing for several reasons. You probably know that content marketing is a great way to attract potential customers, bu…
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The Four Standard Components of Matching Gift Programs And How They Vary

The Four Standard Components of Matching Gift Programs And How They Vary | Digital-News on Scoop.it today | Scoop.it
Matching gift programs are one of the most commonly offered forms of corporate philanthropy. Wondering how a typical company structures their employee matching gift program? While these programs are…
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Couple Delivers Baby With Help From Text Messaging Doctor

Couple Delivers Baby With Help From Text Messaging Doctor | Digital-News on Scoop.it today | Scoop.it
Imagine you’re pregnant and live hours away from the nearest hospital. Suddenly, you start having painful early contractions. You don’t have hours. The baby must be delivered now. What do you do?…
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DOs and DON’Ts of Social Media Pictures

DOs and DON’Ts of Social Media Pictures | Digital-News on Scoop.it today | Scoop.it
A picture’s worth a thousand likes. Or at least more likes than a post without one. Numerous studies have shown that including a profile picture is essential to garnering more page visits, and pict…
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5 Tips For Creating A Style Guide For Your Blog

5 Tips For Creating A Style Guide For Your Blog | Digital-News on Scoop.it today | Scoop.it
Believe it or not, each day, there are more than 27 million pieces of content created and spread across the Internet. In order to stand out amongst your competitors, you’ve got to churn out quality…
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White Flags On Brooklyn Bridge? Hoax Tweet Confuses Reporters

White Flags On Brooklyn Bridge? Hoax Tweet Confuses Reporters | Digital-News on Scoop.it today | Scoop.it
Who replaced the American flags on top of the Brooklyn Bridge with two white flags? We don’t know who did it but we know who didn’t do it: The Bike Lobby. The Bike Lobby, a parody Twitter account…
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21 Decoded SEO Terms Everyone Should Know

21 Decoded SEO Terms Everyone Should Know | Digital-News on Scoop.it today | Scoop.it
Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of VerticalResponse SEO manager Chipper Nicodemus, we’ve …
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George Harrison Memorial Tree Destroyed By Beetles

George Harrison Memorial Tree Destroyed By Beetles | Digital-News on Scoop.it today | Scoop.it
OK, this is pretty bizarre. The George Harrison Memorial Tree in Los Angeles was destroyed by actual beetles. A George Harrison memorial tree was killed by beetles. So much for all you need is love. …
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From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance | Digital-News on Scoop.it today | Scoop.it
According to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party (Gigaom). Propelled by widespread anonymity in the early days of…
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You Can’t Not Click: Weighing the Pros & Cons of Clickbait

You Can’t Not Click: Weighing the Pros & Cons of Clickbait | Digital-News on Scoop.it today | Scoop.it
Love it or hate it, clickbait has become yet another weapon in the content marketer’s arsenal. These days, it seems as though no site is above resorting to dastardly tricks to get you to click on t…
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Treat Your Blog as You Would Treat Your Spouse: Be Patient, Loving and Adventurous

Treat Your Blog as You Would Treat Your Spouse: Be Patient, Loving and Adventurous | Digital-News on Scoop.it today | Scoop.it
I guess I am still in the newlywed phase, as the romance Gods would call it: I am a bit shy of my one-year wedding anniversary with my hubby; we still gleefully cook dinner every night instead of rev…
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Watch This Guy Jump Over A Speeding Lamborghini (Watch)

Watch This Guy Jump Over A Speeding Lamborghini (Watch) | Digital-News on Scoop.it today | Scoop.it
Depending on the model, a Lamborghini can go as fast as 405 kph. This yellow beast in the video goes at a “mere” 130 kph, but that speed is still nothing to laugh at. Especially if you’re the g…
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