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Will Consumers Pay for Branded Content?

Will Consumers Pay for Branded Content? | Digital-News on Scoop.it today | Scoop.it
The social platform Pheed just made it to 1 million users and brands are beginning to set up shop there. Will its pay-for-content business model work for brands?
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This Is How Social Networks Stack Up In Terms Of How Engaged Their Users Really Are

This Is How Social Networks Stack Up In Terms Of How Engaged Their Users Really Are | Digital-News on Scoop.it today | Scoop.it
Where social media audiences actually spend their time and what they do their.
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Doing This One Thing Doubles Your Chances Of Getting Promoted

Doing This One Thing Doubles Your Chances Of Getting Promoted | Digital-News on Scoop.it today | Scoop.it
The key to getting anyone on your side might be easier than you think.
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26 Inspiring Pictures Of The Low-Income Entrepreneurs Who Make The World Go Round

26 Inspiring Pictures Of The Low-Income Entrepreneurs Who Make The World Go Round | Digital-News on Scoop.it today | Scoop.it
The 2013 CGAP photo contest has some of the most amazing photos of working class people in the world. The 2014 contest just opened.
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Who Is Changing The Face Of Detroit? Let Us Know

Who Is Changing The Face Of Detroit? Let Us Know | Digital-News on Scoop.it today | Scoop.it
Nominate a game-changer in Motor City.
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Marketing #TWIT - This week's illustrated Tweet

Marketing #TWIT - This week's illustrated Tweet | Digital-News on Scoop.it today | Scoop.it
Not sure what Brazil's complaining about, a lot of marketers would like an 18:1 (~20%) conversion rate.
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Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014

Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014 | Digital-News on Scoop.it today | Scoop.it
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an […]
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MediaPost Publications Carrier IQ Privacy Dispute Goes To Mediation 07/11/2014

MediaPost Publications Carrier IQ Privacy Dispute Goes To Mediation 07/11/2014 | Digital-News on Scoop.it today | Scoop.it
Carrier IQ Privacy Dispute Goes To Mediation - 07/11/2014
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This Week: 3 WCM Innovators + Enterprise File Sync and Share Top Dogs

This Week: 3 WCM Innovators + Enterprise File Sync and Share Top Dogs | Digital-News on Scoop.it today | Scoop.it
WCM Trouble? Not Here While all is quiet in web content management, these three vendors buck the trend. Digital Marketers' Loves You may be surprised what they're digging. Enterprise of Things If Microsoft has its way, big data is coming to your Office 365 environment very soon. Mobile Enterprise Showdown Want to fulfill the anywhere, anytime vision of the mobile enterprise? Invest in mobile wisely. Gartner's EFFS Leaders In a market that's hotter than hot, Gartner announces its kings, and i Topic: Customer Experience.
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Omnichannel Service Takes the Whole Company

Omnichannel Service Takes the Whole Company | Digital-News on Scoop.it today | Scoop.it
When we look to a company for answers, what do we want?We want a seamless experience and answers tailored to our needs, no matter how we reach out. Whether we visit a store, check a website, send an email, call customer service or all of the above, we want the source or person on the other end to understand our relevant history and quickly provide answers. We want omnichannel service, and so do our customers. Topic: Customer Experience.
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New Report Offers Tips on Increasing Membership and Engagement

New Report Offers Tips on Increasing Membership and Engagement | Digital-News on Scoop.it today | Scoop.it
Roughly 40 percent of mid- to large-size associations reported declining or stagnant membership, according to a new survey.
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Friday Buzz: The Costs of Sustainability

Friday Buzz: The Costs of Sustainability | Digital-News on Scoop.it today | Scoop.it
There's a big, expensive leap between intending to go green and actually carrying out a sustainability plan.
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Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World | Digital-News on Scoop.it today | Scoop.it
New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience?
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Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide | Digital-News on Scoop.it today | Scoop.it
Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social proof in the marketing space?
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14 People Who Got Fired For Tweeting

14 People Who Got Fired For Tweeting | Digital-News on Scoop.it today | Scoop.it
Don't tweet 'Glee' spoilers if you work for 'Glee'.
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25 Things You Should Do Before You Die

25 Things You Should Do Before You Die | Digital-News on Scoop.it today | Scoop.it
Try something that can enrich your life in an unforgettable way.
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Immerse Yourself In Oculus VR At IGNITION 2014!

Immerse Yourself In Oculus VR At IGNITION 2014! | Digital-News on Scoop.it today | Scoop.it
Join us and hear Oculus CEO Brendan Iribe discuss how immersive displays are the new truly disruptive interface, with the potential to replace everything...
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Take 2: Small companies STILL beat industry leaders with video content [study]

Take 2: Small companies STILL beat industry leaders with video content [study] | Digital-News on Scoop.it today | Scoop.it
Pixability finds large consumer electronics brands are still behind smaller ones in video marketing, but they're becoming more competitive.
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Duh stat of the week: The most successful email campaigns have the highest open rates [study]

Duh stat of the week: The most successful email campaigns have the highest open rates [study] | Digital-News on Scoop.it today | Scoop.it
Email campaigns are a great way to find new business, but the primary challenge is getting them to open email marketing materials in the first place.
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22 Resources To Help You Master Growth Hacking Analytics

22 Resources To Help You Master Growth Hacking Analytics | Digital-News on Scoop.it today | Scoop.it
This resource guide compiles the best articles I’ve found on how to approach analytics with a growth mindset.
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Salesforce Acquires CRM Startup RelateIQ for $390 Million

Salesforce Acquires CRM Startup RelateIQ for $390 Million | Digital-News on Scoop.it today | Scoop.it
Salesforce acquired today a smaller CRM provider in a deal that could be worth up to $390 million, according to a filing with the United States Security and Exchange Commission.  The CRM giant scooped up RelateIQ, a Palo Alto-based provider that claims it's known for driving "relationship intelligence" rather than "relationship management." "We believe this offers our customers the best of both worlds," RelateIQ co-founder Steve Loughlin blogged today. "S Topic: Customer Experience.
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Are You Running Out of Microsoft Support?

Are You Running Out of Microsoft Support? | Digital-News on Scoop.it today | Scoop.it
We all remember the warnings and confusion around the end-of-support for Windows XP in April. But support is ending or changing for other Microsoft products, too. By the end of the year, you will have to pay for support for a whole list of products — and  support for other products will end completely. Topic: Information Management.
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Predictions Gone Awry: 4 Unexpected Impacts of Big Data

Predictions Gone Awry: 4 Unexpected Impacts of Big Data | Digital-News on Scoop.it today | Scoop.it
At the start of any significant IT hype cycle, predictions abound. No matter what the trend, a seemingly endless array of vendors, experts and analysts alike line up to place their bets as to how this new movement will forever change the IT and business landscape.Big data was no exception.As an explosion of immense new unstructured datasets gave root to the big data hype cycle that now dominates so much of the ongoing IT conversation, scores of experts chimed in with opinions on the many ways i Topic: Big Data.
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The Energy Industry's New Approach to Fracking: Building a Dialogue

The Energy Industry's New Approach to Fracking: Building a Dialogue | Digital-News on Scoop.it today | Scoop.it
The American Petroleum Institute has released a set of community engagement guidelines to encourage fracking companies to work on community relationships.
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Gin and Topics: It's Summer Everywhere, But Canada

Gin and Topics: It's Summer Everywhere, But Canada | Digital-News on Scoop.it today | Scoop.it
In this week's Gin and Topics, we discover that it's summer everywhere, but in Canada, where they have tornadoes slash earthquakes and it's always winter.
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Why Are CPM Rates for Ads Falling?

Why Are CPM Rates for Ads Falling? | Digital-News on Scoop.it today | Scoop.it
This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue sources.
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