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5 Technical Keys for Employee Engagement

5 Technical Keys for Employee Engagement | Digital-News on Scoop.it today | Scoop.it
By now, we understand that employee engagement is one of the keys to corporate success. It allows us to reduce our employee acquisition and replacement costs. It provides additional discretionary effort from our best employees. It helps create a culture where companies are able to focus employee efforts on key strategic goals. Everybody loves the idea of having better employee engagement within their own organizations. But are companies truly willing to make the investments necessary to actuall Topic: Social Business.
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This Week: Microsoft Loses with Google, Wins with Oracle

Make Customer Experience Seamless The brands that can work out our new technology terrain will thrive. Sharpen B2B LinkedIn Marketing  LinkedIn the best B2B social media marketing avenue? Make the most of it.  Google Docs Jabs MS Office  Take that, Microsoft. Google Docs just got better at collaborating. Collaboration, for Free? A startup is offering a free service to add a Facebook-like collaboration tool to any web page. Microsoft Owns Oracle Oracle's big data customers are jum Topic: Customer Experience.
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EMC Syncplicity Redefines Work for the Mobile-First Era

EMC Syncplicity Redefines Work for the Mobile-First Era | Digital-News on Scoop.it today | Scoop.it
If there’s anything EMC Syncplicity General Manager Jeetu Patel is more passionate about than security and functionality of his company’s Enterprise File Synchronization and Sharing (EFSS) solution, it’s Syncplicity’s app. “Have you seen it?” he asked the last time his team unveiled one.He was as enthusiastic as a dad whose kid had just hit his first home run. And though Patel’s passion goes a long way, it’s the app itself that’s the real st Topic: Information Management.
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The Future is Programmatic

Since the first banner ad was served in 1994, digital media has been on a steady course of evolution.In the past 15 years, the ways in which digital media has been bought, sold and measured changed at a reasonable pace, making it fairly easy for advertisers and publishers to keep up with the latest trends. However, the last six years, specifically, have seen a rapid shift in the digital media ecosystem. New technology-based solutions have continued to propagate in an effort to provide buyers and Topic: Digital Marketing.
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Throwback Thursday: 10 Great Stories You Might Have Missed

Throwback Thursday: 10 Great Stories You Might Have Missed | Digital-News on Scoop.it today | Scoop.it
As a team that collectively suffers from FOMO — fear of missing out — we realize the angst that potentially missing great content can create. So if you've ever wondered: "What smart, insightful and relevant information slipped my attention on CMSWire recently?" ... We've got you covered. On this summer Thursday, we invite you to kick back, relax and read (or re-read) 10 of our top stories from the past three months.  Topic: Customer Experience.
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Mac News: OneNote Upgraded, But What About Office?

Mac News: OneNote Upgraded, But What About Office? | Digital-News on Scoop.it today | Scoop.it
Microsoft has just announced major upgrades for OneNote for Mac and iOS. They're interesting upgrades and point to a future where Microsoft works on cross-platform development, offering everyone access to everything.It’s a great vision. And while Microsoft is making progress, it is still far from reality. While upgrades and access to OneNote will be a major plus for users, there’s still nothing for Office for Mac. Topic: Social Business.
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CPM Rises, CPC Drops for Facebook Advertisers

CPM Rises, CPC Drops for Facebook Advertisers | Digital-News on Scoop.it today | Scoop.it
Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT. Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world. The data in the report is based on activity from SHIFT's advertising platform, its Open Marketing Cloud for social ad campaigns that was introduced in spring of last yea Topic: Digital Marketing.
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Annual Reports: Marketing's New Best Friend?

Boring, Drab. Interminable. And the next big thing in marketing.Annual reports have traditionally filled a dull, unassuming niche in a company's marketing efforts -- if it held any place at all. That's changing. More companies are turning their annual yawn into a showcase for the company's culture, vision and business victories. And racking up sales and online influence because of it. Topic: Digital Marketing.
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Getting Big Data Smart with Nara Logics, Solix, Actian

“Big Data” and “Small Returns” are two labels you won’t find together in marketing literature all that often. But the reality is that’s exactly what many companies are finding as they venture onto the pastures of computing’s third platform.The role of technology companies -- when they're not innovating -- is to make their clients’ journeys less painful and more valuable. We’re spotlighting three very different companies, Solix, Nara Logics Topic: Big Data.
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Throwback Thursday: Four Mobile Moments That Changed The World

Throwback Thursday: Four Mobile Moments That Changed The World | Digital-News on Scoop.it today | Scoop.it
For any of us that use a mobile phone or tablet (all of us), it is true that we stand on the shoulders of giants. Much of present-day technology is an elaboration and expansion upon the incredible in…
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9 Free Tools & Software to Streamline Your Business

9 Free Tools & Software to Streamline Your Business | Digital-News on Scoop.it today | Scoop.it
People love quoting that nothing in life is free, but when it comes to awesome software and tools that you can put into use for your business right now, nothing could be further from the truth. There…
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Do You Really Need to Understand the Guts of an Ethernet Switch?

Do You Really Need to Understand the Guts of an Ethernet Switch? | Digital-News on Scoop.it today | Scoop.it
This week I read a perfectly reasonable article by Tom Hollingsworth, which then deteriorated in the comments section to a “you don’t know how a switch works” exchange. Both participating parti…
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7 Mobile Apps To Manage Business On The Go

7 Mobile Apps To Manage Business On The Go | Digital-News on Scoop.it today | Scoop.it
If you’re a small business owner, you know the importance of being able to work on the move, by always be accessible to your customers, clients, colleagues and employees. There are a number of busi…
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Amy Webb: From Gaming Online Dating Sites to Advising Marketers

Amy Webb: From Gaming Online Dating Sites to Advising Marketers | Digital-News on Scoop.it today | Scoop.it
Amy Webb understands data. In fact, according to her book, Data: A Love Story, she "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband. But that's just the start of the interesting things about her. Webb is a digital media futurist and founder of Webbmedia Group, a digital strategy agency that spots near-term emerging technology trends and develops strategies for media organizations, Fortune 100 and 500 companies, large nonprofits, univer Topic: Digital Marketing.
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News Bites: Qstream's New Scenarios, CredSpark's Social Quizzes, More

News Bites: Qstream's New Scenarios, CredSpark's Social Quizzes, More | Digital-News on Scoop.it today | Scoop.it
August beckons, and, in the news over the past week: Qstream has updated its sales-based scenarios, Vidyard is now playing nicer with Salesforce's Pardot, CredSpark has released embeddable social quizzes, and Exponential Interactive unveils three new interactive ad formats. Topic: Customer Experience.
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Why AirWatch by VMWare Stands Out from the EFSS Crowd

AirWatch co-founder and General Manager John Marshall won't say anything negative about his competitors in the Enterprise File Sync and Share (EFSS) space — even off the record.  He won’t even comment why Secure Content Locker, AirWatch’s Mobile Content Management solution, might give any one of the 100 plus other vendors competing for the same customers a run for their money. “We’re very respectful of other players. They’ll be better at some things. We& Topic: Information Management.
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Shift Your Thinking About Content Marketing

Shift Your Thinking About Content Marketing | Digital-News on Scoop.it today | Scoop.it
For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if they could simply do X, Y and Z, then success is all but assured. But I’ll let you in on a little secret: you can never win at content marketing using best practices alone.  Topic: Digital Marketing.
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CrossIdeas Acqusition Underlines IBM's Security Drive

CrossIdeas Acqusition Underlines IBM's Security Drive | Digital-News on Scoop.it today | Scoop.it
IBM seems hungry for acquisitions, even though its revenues are down two percent on the year. The latest buy comes in the shape of CrossIdeas, a Rome, Italy-based cyber security vendor. Financial details of the deal were not disclosed, which means Big Blue probably got it relatively cheap. It also underlines IBM’s growing strength in the security space after it took third position as the biggest security vendor globally after Symantec and McAfee, pushing Trend Micros into fourth plac Topic: Information Management.
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Support Teamwork in a Mobile and Cloud Environment

Support Teamwork in a Mobile and Cloud Environment | Digital-News on Scoop.it today | Scoop.it
We work today in a world of unparalleled teamwork. Think back 10 years: most organizational projects were completed by people that worked together in the same location. Now collaboration makes it possible for teams to work together across time zones and locations -- communicating with partners internally and externally. Reaching out has never been so simple. Technology has made such teamwork possible. But it hasn’t been all smooth sailing. The emergence of mobile and cloud computing have Topic: Social Business.
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Salesforce Adds Mapping and Data Features to Journey Builder

Salesforce Adds Mapping and Data Features to Journey Builder | Digital-News on Scoop.it today | Scoop.it
Salesforce announced plans for a new drag-and-drop mapping option to Journey Builder today, one of several new features that should make the tool more user friendly for marketers.The new tool gives users a canvas that they can use to map the customer journey across channels such as social media, web, mobile and desktop devices. Salesforce also added a Journey Triggers function based on predictive analytics that can automatically send special offers and other content based on shifts in custom Topic: Digital Marketing.
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Survey Finds Gap in Targeting for Marketing Content

Survey Finds Gap in Targeting for Marketing Content | Digital-News on Scoop.it today | Scoop.it
Content marketing is so perplexing to today's marketers that we've published 140 stories on the subject in the last year and a half. Yet a lot of marketers seem frustrated by lackluster results. A new study (registration required) by the 614 Group and OneSpot may help explain why content often misses the target. Marketers aren't aiming for the target, or at least not very well. Overall, 54 percent expressed dismay with their content marketing efforts. About two in three respond Topic: Digital Marketing.
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Canon EOS 5D Mark III Review

Canon EOS 5D Mark III Review | Digital-News on Scoop.it today | Scoop.it
The Power to Create. Canon is proud to present the highly anticipated EOS 5D Mark III. With supercharged EOS performance and stunning full frame, high-resolution image capture, the EOS 5D Mark III is…
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Yes, Apple Still Sells Computers

Yes, Apple Still Sells Computers | Digital-News on Scoop.it today | Scoop.it
Not long ago, the latest round of Apple earnings reports were made public, and from where I’m sitting it seems like there were two basic responses from analysts. On the one hand, you had a few nays…
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Freaking Out on Lost Signal? Are You a Nomophobe or Something?!

Freaking Out on Lost Signal? Are You a Nomophobe or Something?! | Digital-News on Scoop.it today | Scoop.it
This is how a typical scenario of a group therapy for one of the contemporary addictions, described as the fear of being out of mobile contact, would most probably start. Nomophobia The term nomophob…
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Global Cloud Computing Service Market Expects to Reach $555 Billion Worth by 2020

Global Cloud Computing Service Market Expects to Reach $555 Billion Worth by 2020 | Digital-News on Scoop.it today | Scoop.it
The global cloud computing service, as an emerging computing technology that enables both IT infrastructure and software to be delivered directly over the Internet has been in the significant growth …
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