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Pinterest estrena tablones secretos

Pinterest estrena tablones secretos | Digital-News on Scoop.it today | Scoop.it
Pinterest da un paso más, en una dirección diferente a la habitual, pensando en la privacidad de sus usuarios.

Via Martin Hombre Hormiga
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EFI Caught Paying Imported Workers $1.21 Per Hour With 120-Hour Weekly Schedule

EFI Caught Paying Imported Workers $1.21 Per Hour With 120-Hour Weekly Schedule | Digital-News on Scoop.it today | Scoop.it
Multi-million dollar tech firm Electronics for Imaging (EFI) has been caught up in a major breach of US-based minimum wage laws. The company, a multinational, public corporation, based out of Fremont…
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Google’s Universal Analytics – Ready To Jump In?

Google’s Universal Analytics – Ready To Jump In? | Digital-News on Scoop.it today | Scoop.it
Back in May 2014, some of the team from SMG headed down to SMX London; arguably the premier SEO conference in the UK calendar. As a forward thinking search marketing company, we like to keep abreast …
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Start Ups: Need to Know! Different Business Structures!

Start Ups: Need to Know! Different Business Structures! | Digital-News on Scoop.it today | Scoop.it
When setting up a new enterprise there are a number of factors to consider and choices to make. One decision that is to be made when building a business is the Structure of that business. To choose a…
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It’s Not You, It’s Them: Teaching Customers How to Buy

It’s Not You, It’s Them: Teaching Customers How to Buy | Digital-News on Scoop.it today | Scoop.it
In many ways the single biggest challenge in B2B sales today isn’t so much a selling problem as it is a buying problem. Today’s sales rep must deal with an increasing number of customer stakehold…
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The Dos and Don’ts of Review Sites

The Dos and Don’ts of Review Sites | Digital-News on Scoop.it today | Scoop.it
The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. Sites like Y…
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Incorporating Google Analytics Into Your Social Media Strategy

Incorporating Google Analytics Into Your Social Media Strategy | Digital-News on Scoop.it today | Scoop.it
Most marketers are familiar with using Google Analytics to monitor the performance of a landing page, but this technology has applications for social media as well. While social media can be invaluab…
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C-Level SEO – Metrics that Matter – Part 1

C-Level SEO – Metrics that Matter – Part 1 | Digital-News on Scoop.it today | Scoop.it
Metrics that influence brand engagement, brand perception, revenue and customer retention This is part one of a three part series on digital marketing metrics. Investment in marketing is increasingly…
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Microsoft to Put Its Mark on Future Smartphones

Microsoft to Put Its Mark on Future Smartphones | Digital-News on Scoop.it today | Scoop.it
It's now Microsoft Lumia devices, not Nokia Lumia devices, that represent a fragment of the market dominated by Android and iOS.
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Broadcasters Win Preliminary Injunction Against Aereo

Broadcasters Win Preliminary Injunction Against Aereo | Digital-News on Scoop.it today | Scoop.it
Aereo's contention that it should be treated like a cable company is a "fallacy," judge says.
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Brand social media faux pas: paying for likes, hiding negative comments and overselling

Brand social media faux pas: paying for likes, hiding negative comments and overselling | Digital-News on Scoop.it today | Scoop.it
US advertising agency Brunner has released an amusing animated video series telling brands what not to do with social media strategy.  The series of seven short videos (all contained below) goes through the social media faux pas that brands are often unfortunately known for making: Using multiple voices, paying for all of your likes, liking your own content, taking too long to respond, denying posts exist, taking credit for others' content, and talking about yourself and overselling.  
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Bankwest national B2B campaign puts spotlight on clients, relationship managers

Bankwest national B2B campaign puts spotlight on clients, relationship managers | Digital-News on Scoop.it today | Scoop.it
Bankwest has launched a national campaign for its business banking division targeting business decision makers such as business owners, CEOs, CFOs and directors.   Real customers and staff from Western Australia, NSW and Victoria star in the ads under the campaign name ‘In Good Company’. Hero of the campaign is a series of video testimonials from clients such as a Domino’s Pizza franchisee, Hornsby Automotive Group, Sushi Sushi, and Bunbury Farmers Market (pictured above, video below). ‘In Good
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10 key steps for running an awesome ideation session

10 key steps for running an awesome ideation session | Digital-News on Scoop.it today | Scoop.it
Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts.    I have been designing and running ideation sessions for the past 10 years across a wide range of different industries, categories and brands. For better or worse these are the guidelines I always suggest to my clients when they want to run these types of sessions. I have learned through experience that these guidelines greatly increase the chances of running an awesome session
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Visa champions nationwide chip card education campaign

Visa champions nationwide chip card education campaign | Digital-News on Scoop.it today | Scoop.it
The company will work with public- and private-sector partners in an effort to educate merchants, policymakers, civic leaders and consumers about EMV.
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How to Write a Push Notification: 8 Formulas to Get You Started

How to Write a Push Notification: 8 Formulas to Get You Started | Digital-News on Scoop.it today | Scoop.it
Not sure what push notifications you should be sending your mobile app users to get them to re-engage? If you’re a developer who wants to grow your app, or a marketer just getting started with …
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Airbnb Flooded With Commercial Interests…A Growing Trend in the Share Economy?

Airbnb Flooded With Commercial Interests…A Growing Trend in the Share Economy? | Digital-News on Scoop.it today | Scoop.it
Time.com recently published an article lamenting that the share economy, otherwise known as the ‘peer-to peer-economy’ is being co-opted by the “interests of venture capital and its insatiable …
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13 Brilliant Email Marketing Tools for the Savvy Marketer

13 Brilliant Email Marketing Tools for the Savvy Marketer | Digital-News on Scoop.it today | Scoop.it
Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user experience and to drive more conversions. Thankfully there’s been a growing nu…
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Why Customers Ignore Marketing Emails

Why Customers Ignore Marketing Emails | Digital-News on Scoop.it today | Scoop.it
Customers are constantly bombarded with email marketing messages. Think about how many you get. You’re a customer too, after all. How many do you open? How many cause you to hit unsubscribe or dele…
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Cleaning Up When Your Stolen Infographic Goes Viral

Cleaning Up When Your Stolen Infographic Goes Viral | Digital-News on Scoop.it today | Scoop.it
It’s awesome when your infographic goes viral. It’s not so awesome when it goes viral but it’s not credited to your company. That’s what happened at WebpageFX, the Internet marketing company …
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Penguin 3.0 Still Rolling Out

Penguin 3.0 Still Rolling Out | Digital-News on Scoop.it today | Scoop.it
Over the weekend webmasters and SEOs noticed a lot of movement in the SERPs. Although Google hadn’t confirmed anything yet, the general consensus was that Penguin was most likely to blame. Sinc…
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Digital River to Be Acquired by Investor Group for $840 Million

Digital River to Be Acquired by Investor Group for $840 Million | Digital-News on Scoop.it today | Scoop.it
The company provides global e-commerce, payments and marketing services.
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LG Gets Into the Smartphone Chip Game With Nuclun, an Eight-Core Processor

LG Gets Into the Smartphone Chip Game With Nuclun, an Eight-Core Processor | Digital-News on Scoop.it today | Scoop.it
Its first homegrown processor will debut in the G3 Screen, a phablet targeted at the Korean market
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Content marketing for the marketing profession: AANA’s TV show to promote value of marketing to business

Content marketing for the marketing profession: AANA’s TV show to promote value of marketing to business | Digital-News on Scoop.it today | Scoop.it
The Australian Association of National Advertisers (AANA) has partnered with MEC Global to launch a show about marketing on the pay TV channel Sky News Business.  The AANA says Marketing Dividends is aimed at elevating the profession of marketing and explaining the value marketing brings to businesses and the wider economy. It will profile some of the country’s leading marketers and AANA Members who will offer insights and case histories to illustrate how marketing is a driver of growth within t
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Australia’s cloud computing services market to reach $4.55 billion by 2018

Australia’s cloud computing services market to reach $4.55 billion by 2018 | Digital-News on Scoop.it today | Scoop.it
Australia’s cloud computing services market will nearly quadruple over five years to $4.55 billion in 2018, Frost & Sullivan is forecasting.   The 'State of Cloud Computing in Australia Report 2014' found that the Australian cloud computing market in 2013 was generating revenues of $1.23 billion. This includes software-as-a-service (SaaS), infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS). The report is based on a study of 603 decision-makers on IT services and infrastructure o
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Video inventory can’t keep up with demand but it’s increasing – fast

Video inventory can’t keep up with demand but it’s increasing – fast | Digital-News on Scoop.it today | Scoop.it
This week's launch of the second annual 'State of the Video Industry Report' revealed that almost a quarter of online video purchases happen through programmatic trading, writes Mitch Water of Adap.tv, the company that released the report with IAB Australia.   Brands are flocking to online video and the reasons are obvious: the format now provides the reach of TV advertising with the accountability and targeting ability of online. That’s why we are seeing massive increases in uptake: the second
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