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Snoox Is Pinterest With A Purpose | TechCrunch

Snoox Is Pinterest With A Purpose | TechCrunch | Digital-News on Scoop.it today | Scoop.it
Today a new startup is hitting the scene aiming to grab some of the success we're seeing in the recommendations sector. It's a combination between recommendation services like LiveStar and Stamped, and puts them on the web like Pinterest.

Via Martin Hombre Hormiga
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Twitter Debuts Fabric SDK For Mobile Developers - InformationWeek

Twitter Debuts Fabric SDK For Mobile Developers - InformationWeek | Digital-News on Scoop.it today | Scoop.it
Offering ads, analytics, and authentication, Fabric aspires to be the backend platform for mobile apps.
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Throwback Thursday: Kaypro II Stole My Heart - InformationWeek

Throwback Thursday: Kaypro II Stole My Heart - InformationWeek | Digital-News on Scoop.it today | Scoop.it
You never forget your first PC -- especially when it weighs 29 pounds and boasts a jaw-dropping 64 KB of RAM.
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Snickers Channels "The Exorcist" In Hilarious, Head-Turning Halloween Ad

Snickers Channels "The Exorcist" In Hilarious, Head-Turning Halloween Ad | Digital-News on Scoop.it today | Scoop.it
This brand goes after your inner snack demon in this new Spanish ad.
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NFL Players and Officials Say "No More" to Domestic Abuse in these No-Nonsense PSAs

NFL Players and Officials Say "No More" to Domestic Abuse in these No-Nonsense PSAs | Digital-News on Scoop.it today | Scoop.it
The NFL attempts to tackle its image problem with a new anti-violence campaign starring big NFL faces.
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Now You Can Build Your Own Mercedes On Instagram

Now You Can Build Your Own Mercedes On Instagram | Digital-News on Scoop.it today | Scoop.it
The carmaker takes advantage of profile links to bring its tool to the selfie-loving masses.
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The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality

The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality | Digital-News on Scoop.it today | Scoop.it
Mondelez CMO Dana Anderson and her Oreo team discuss the process of overhauling the hidebound practices of a CPG giant.
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What Are Large Advertisers Looking to Get Out of Mobile?

What Are Large Advertisers Looking to Get Out of Mobile? | Digital-News on Scoop.it today | Scoop.it
Mobile advertising spending is soaring in the US, now representing close to one-quarter of all online ad spending. With mobile ad revenues predicted to continue growing at impressive rates, the buzz isn't likely to end anytime soon. So what goals underpin this trend? A new study from Advertiser...
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Paid Search Trends in Q3

Paid Search Trends in Q3 | Digital-News on Scoop.it today | Scoop.it
Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo

Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%....
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2 in 3 Marketers Say Tech Is Very Important to Their Performance. How?

2 in 3 Marketers Say Tech Is Very Important to Their Performance. How? | Digital-News on Scoop.it today | Scoop.it
Two-thirds of marketers (mostly senior level) describe the importance of new technologies to their group's overall effectiveness and performance as "essential" (29%) or "very important" (38%), according to a new report [download page] from the CMO Council and Tealium. In fact, only 5% say that...
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Enterprise-Class Advertisers CTRs, by Channel and Device, in Q3

Enterprise-Class Advertisers CTRs, by Channel and Device, in Q3 | Digital-News on Scoop.it today | Scoop.it
Source: Marin Software [download page]

Notes: Smartphones have the highest click-through rates across search, social and display ads, finds Marin Software in a review of the Q3 performance of enterprise-class marketers who spend in excess of $1 million annually on paid search, social and...
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Supercharge your Android Gmail searches

Supercharge your Android Gmail searches | Digital-News on Scoop.it today | Scoop.it
Jack Wallen shows you a quick way to make searching through that massive Gmail inbox on your Android device a snap.
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Cloud Infographic: Data Storage - $16 Billion Market - CloudTweaks.com

Cloud Infographic: Data Storage - $16 Billion Market - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Data storage is big business and has many startups jumping onboard looking to capitalize on this growing need. Research firm IDC predicts that...
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Big Data Is Entering the Age of Aquarius - CloudTweaks.com

Big Data Is Entering the Age of Aquarius - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Suddenly, I realized: fluids are in, animals are out. The big data ecosystem has given up on its elephants, impalas and pigs in favor of aquatics.  Perhaps, the shift started with “data lakes,” or, perhaps, data lakes just reflected the state of big data (pun intended). Or maybe, Cascading was the one that signified the …
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DHS Investigates Dozens Of Medical Device Cybersecurity Flaws - InformationWeek

DHS Investigates Dozens Of Medical Device Cybersecurity Flaws  - InformationWeek | Digital-News on Scoop.it today | Scoop.it
Department of Homeland Security reportedly investigating two-dozen products from major medical device manufacturers for security holes.
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"Racism Insurance" Rescues Clueless White People From Accidental Intolerance

"Racism Insurance" Rescues Clueless White People From Accidental Intolerance | Digital-News on Scoop.it today | Scoop.it
A promo for Dear White People presents a magical insurance agent who bails out white people when they're being just a teeny bit racist.
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Elijah Wood and Peter Jackson Star In Air New Zealand's Epic New Safety Video

Elijah Wood and Peter Jackson Star In Air New Zealand's Epic New Safety Video | Digital-News on Scoop.it today | Scoop.it
Even hobbits need to buckle up when flying the friendly skies of Middle Earth.
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Zach Galifianakis Incurs Brad Pitt's Fury With Some Help From Louis C.K. In New "Between Two Ferns"

Zach Galifianakis Incurs Brad Pitt's Fury With Some Help From Louis C.K. In New "Between Two Ferns" | Digital-News on Scoop.it today | Scoop.it
The webseries returns, with Brad Pitt and a left field Louis C.K. cameo.
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The Elements of Wit: 5 Ways to Be Smarter, Funnier, And Better At Parties

The Elements of Wit: 5 Ways to Be Smarter, Funnier, And Better At Parties | Digital-News on Scoop.it today | Scoop.it
A new book shows how a little "spontaneous creativity" can help you rule your next cocktail party.
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TV Multitasking Continues to Grow

TV Multitasking Continues to Grow | Digital-News on Scoop.it today | Scoop.it
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of their TV time is spent with...
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Consumer Magazines Revenue Sources, Per Executives

Consumer Magazines Revenue Sources, Per Executives | Digital-News on Scoop.it today | Scoop.it
Source: FOLIO: Magazine

Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from mobile advertising. As for next year? Not much change in the works: respondents predict that...
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How B2C and B2B Content Marketing Efforts Compare

How B2C and B2B Content Marketing Efforts Compare | Digital-News on Scoop.it today | Scoop.it
With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in...
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Top Brands Ranked by Customer Loyalty

Top Brands Ranked by Customer Loyalty | Digital-News on Scoop.it today | Scoop.it
Source: Brand Keys

Notes: Amazon, Apple, YouTube and What's App are among this year's brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for 721 brands across 65 categories. Those brands were among the ones most likely to meet...
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A Gut-Wrenching Groupon Blunder You Must Avoid - GetResponse Blog - Email Marketing Tips

A Gut-Wrenching Groupon Blunder You Must Avoid - GetResponse Blog - Email Marketing Tips | Digital-News on Scoop.it today | Scoop.it
Groupon can be a great way to promote, but it can also be a horrible way to fail. Learn the do's and don'ts of Groupon.
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Prison-specific newspapers are redefining the term ‘targeted content’

Prison-specific newspapers are redefining the term ‘targeted content’ | Digital-News on Scoop.it today | Scoop.it
Although it's tempting to try and communicate with everyone, content marketing is far more effective when brands get specific and refine their target audience.
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Public Cloud Flexibility, Private Cloud Security

Public Cloud Flexibility, Private Cloud Security | Digital-News on Scoop.it today | Scoop.it
Public Cloud Flexibility, Private Cloud Security Cloud applications are a priority for every business – the technology is flexible, easy-to-use, and offers compelling economic benefits to the enterprise. The challenge is that cloud applications increase the potential for corporate data to leak, raising compliance and security concerns for IT. A primary security concern facing organizations moving …
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