Marketing automation sometimes sounds like a dirty word. We'll take a look at 3 common mistakes and better alternatives.
Via Martin Hombre Hormiga
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Rescooped by Thomas Faltin from Social media and Marketing Spyglass Measurement and Analytics onto Digital-News on Scoop.it today |
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Via Martin Hombre Hormiga
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From
ht.ly
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November 12, 2012 5:46 AM
Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information. An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.
Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.
Additional topics covered include: The major parts of an infographic How to create an infographic Developing ideas & organizing data Research & sources Typography, graphics & color Facts & conclusions Designing & Editing Via Lauren Moss, Monique Watkins, Tocquigny, Official AndreasCY Delete the scoop?
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From
databib.org
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July 22, 2012 1:47 AM
Robin Good: Databib is a collaborative, annotated "bibliography of primary research data repositories" which allows anyone to easily find, access and download records from open research data repositories.
"Users and bibliographers create and curate records that describe data repositories that users can search."
Databib has been developed with support from the Institute of Museum and Library Services.
Find out more: http://databib.org/
Via Robin Good Delete the scoop?
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“Marketing used to be pretty simple.” Not anymore.
That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice.
The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers are responsible for the majority of the buying process: providing the education, keeping buyers actively engaged and aiding sales in closing the deal.
This is a daunting amount of responsibility. And for marketers to succeed, there are five indispensable requirements of modern marketing. Via Tocquigny Delete the scoop?
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