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Marketing Automation: Why You're Doing it Wrong

Marketing Automation: Why You're Doing it Wrong | Digital-News on Scoop.it today | Scoop.it
Marketing automation sometimes sounds like a dirty word. We'll take a look at 3 common mistakes and better alternatives.

Via Martin Hombre Hormiga
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LOOK What President Jokowi's win looked like on Twitter

LOOK What President Jokowi's win looked like on Twitter | Digital-News on Scoop.it today | Scoop.it
As Indonesia announces Joko Widodo as its new president, here’s what user sentiments have been like on Twitter.
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Goal.com lays off Singapore content team

Goal.com lays off Singapore content team | Digital-News on Scoop.it today | Scoop.it
Several editions of Goal.com have been shut, and now the company has laid off its Singapore content team.
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BlisMedia hires Amobee co-founder

BlisMedia hires Amobee co-founder | Digital-News on Scoop.it today | Scoop.it
Advertising technology company BlisMedia has hired Harry Dewhirst to its executive team and board of directors.
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How to snag food bloggers

How to snag food bloggers | Digital-News on Scoop.it today | Scoop.it
How can your PR agency get more coverage from food bloggers? Boutique PR agency CRED Communications has surveyed 42 food bloggers on their preferences and relationships with PR people.
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Can m-commerce streamline order management for distributors?

Can m-commerce streamline order management for distributors? | Digital-News on Scoop.it today | Scoop.it
As B2B mobile commerce going mainstream, chief solution officer at hybris explains the key benefits of mobile commerce from an expert’s perspective, streamlined processes, effect on sales force and service deliveries.
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You Know Who the Consumer Is, Until You Don't

You Know Who the Consumer Is, Until You Don't | Digital-News on Scoop.it today | Scoop.it
As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball.
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And Why Can’t A Startup Be All Fun And Games?

And Why Can’t A Startup Be All Fun And Games? | Digital-News on Scoop.it today | Scoop.it
Who else is sick to death of hearing about productivity? Whereas the prizes for productivity are... oh, wait, there aren’t any except for maybe more and more work, the prizes for playing a classic game like Pac Man are: adrenaline, sharpened motor skills, gobbling flashing ghosts, and more LEVELS!!!!!!!...
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Oh No! Clients Requesting Negative SEO

Oh No! Clients Requesting Negative SEO | Digital-News on Scoop.it today | Scoop.it
I am a bit tired of covering the negative SEO topic but no one can fully deny that it does not exist, Google doesn't even deny it anymore. But what scared me and fellow webmasters is that clients see
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Bing Now Works Within Google's Chrome New Tab Page

Bing Now Works Within Google's Chrome New Tab Page | Digital-News on Scoop.it today | Scoop.it
Bing announced that in the most recent Google Chrome browser update, that when you change your default search provider from Google to Bing, the Bing selection will not just work in the omnibox search
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Xenophobia? What Xenophobia?

Xenophobia? What Xenophobia? | Digital-News on Scoop.it today | Scoop.it
Native Germans may like living in a society that includes immigrants.
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Dealstruck Boosts Executive Bench with New Hires - Crowdfund Insider

Dealstruck Boosts Executive Bench with New Hires - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
Peer Lending Platform Dealstruck Appoints Chief Financial Officer, Chief Marketing Officer and Chief Strategy Officer Peer to peer lending platform Dealstr
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Creating a Workplace Your Employees Actually Want to Work In

Creating a Workplace Your Employees Actually Want to Work In | Digital-News on Scoop.it today | Scoop.it
As a business owner or manager, how do you motivate your employees to work hard and produce results?
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6 Components of a Flawless Sales Email

6 Components of a Flawless Sales Email | Digital-News on Scoop.it today | Scoop.it
Email marketing is one facet of marketing that has stood the test of time. Read on to see the elements necessary for creating an email that converts.
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WATCH Sony's soon-to-launch TVC

WATCH Sony's soon-to-launch TVC | Digital-News on Scoop.it today | Scoop.it
Sony is set to launch a new TV commercial this Friday for its digital camera Sony Alpha a7S, through the agency The Right Side.
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Valore unveils a new look

Valore unveils a new look | Digital-News on Scoop.it today | Scoop.it
Valore, parent company of the Challenger brand has launched a new look in its stores with the help of a newly appointed agency.
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StrikeAd appoints general manager for APAC

StrikeAd appoints general manager for APAC | Digital-News on Scoop.it today | Scoop.it
He will be tasked to ensure StrikeAd is well positioned locally and also globally with numerous global partnerships.
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Burson-Marsteller gets new Singapore lead

Burson-Marsteller gets new Singapore lead | Digital-News on Scoop.it today | Scoop.it
As previous CEO Barkha-Patel exits after less than a year in the role.
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HMV plants a flag in mobile space with HMVIdeal

HMV plants a flag in mobile space with HMVIdeal | Digital-News on Scoop.it today | Scoop.it
HMV opens the doors in a soft launch of its new concept store HMVIdeal centered around mobile O2O retail experiences.
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Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity | Digital-News on Scoop.it today | Scoop.it
When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy.
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Enhanced Campaigns a year on: how have marketers adapted?

Enhanced Campaigns a year on: how have marketers adapted? | Digital-News on Scoop.it today | Scoop.it
In early 2013 Google overhauled the way PPC worked with the announcement of Enhanced Campaigns.
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Google Issues Manual Action For Links On Moz's YouMoz

Google Issues Manual Action For Links On Moz's YouMoz | Digital-News on Scoop.it today | Scoop.it
The co-founder of Moz, Rand Fishkin, posted on Twitter and also on the Moz blog that one of the YouMoz, the user generated content portion of Moz, contributors received a Google Manual action for a li
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10 Visually-Appealing Business WordPress Themes | SEJ

10 Visually-Appealing Business WordPress Themes | SEJ | Digital-News on Scoop.it today | Scoop.it
While you could use many of the WordPress themes available, it’s easier to find a theme that is more focused on business.
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The One Twitter Trick You Should be Using but Aren't | Ignite Social Media

The One Twitter Trick You Should be Using but Aren't | Ignite Social Media | Digital-News on Scoop.it today | Scoop.it
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New Google Analytics Features Seen in July | HigherVisibility

New Google Analytics Features Seen in July | HigherVisibility | Digital-News on Scoop.it today | Scoop.it
This past month Google Analytics introduced three new features: Import Data, the Partner Gallery, and a new way to segment branded and non-branded paid search
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Why Google Plus is more like a forum than a social network

Why Google Plus is more like a forum than a social network | Digital-News on Scoop.it today | Scoop.it
Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community.
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