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Marketing Automation: Why You're Doing it Wrong

Marketing Automation: Why You're Doing it Wrong | Digital-News on Scoop.it today | Scoop.it
Marketing automation sometimes sounds like a dirty word. We'll take a look at 3 common mistakes and better alternatives.

Via Martin Hombre Hormiga
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Apple responds to China's state broadcaster on location tracking allegations -- AppAdvice

Apple responds to China's state broadcaster on location tracking allegations -- AppAdvice | Digital-News on Scoop.it today | Scoop.it
Apple has officially denied claims made by Chinas state broadcaster that its location-tracking function in iOS is a national security concern.
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5 big takeaways on growing your mobile business from MobileBeat

5 big takeaways on growing your mobile business from MobileBeat | Digital-News on Scoop.it today | Scoop.it
Here's what you missed from our MobileBeat conference.
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Collaborative Economy Markets: Platforms, Providers, and Partakers | Web Strategy by Jeremiah Owyang | Digital Business

Collaborative Economy Markets: Platforms, Providers, and Partakers | Web Strategy by Jeremiah Owyang | Digital Business | Digital-News on Scoop.it today | Scoop.it
Marketplaces. They’re all the rage, in fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months.

Via jean lievens
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8 Reasons Web Designers Should Edit Video Too via HOW Design with 4 From @Curagami

8 Reasons Web Designers Should Edit Video Too via HOW Design with 4 From @Curagami | Digital-News on Scoop.it today | Scoop.it
8 Reasons Web Designers Should Edit Video Too
This post shares four resume-reasons web designers should learn to edit videos such as::
* Video is growing fast.
* Make more money.
* Expands career opportunities.
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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | Digital-News on Scoop.it today | Scoop.it
Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 
8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):
* Tells a better story.
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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Digital-News on Scoop.it today | Scoop.it
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant: 6 Reasons Content Curation Should Be Your Elephant * Easy to curate content for any receiving device (great for mobile...
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Lack of Speed KILLS Blogs Too via @1918 (Curagami Co-Founder)

Lack of Speed KILLS Blogs Too via @1918 (Curagami Co-Founder) | Digital-News on Scoop.it today | Scoop.it
Don't accept a slow WordPress site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
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Why Statups Should Create Shopify Stores

Why Statups Should Create Shopify Stores | Digital-News on Scoop.it today | Scoop.it
Startups & Stores
I almost forgot one of my rules (lol). Stores help any website, brand or idea get better faster. There are things you learn creating a store our #startup http://www.curagami.com can't teach.

Via Martin (Marty) Smith
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malek's comment, July 12, 4:31 AM
looking forward for this shopify store
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Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami

Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami | Digital-News on Scoop.it today | Scoop.it
Help A Startup Over The 4th of July Holiday
If you have 15 minutes you can help a startup over the 4th. We are trying to keep this, our first, ASK to 15 minutes or less. Click 3 links and answer 3 questions and your feedback will help a startup!
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How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons) | Digital-News on Scoop.it today | Scoop.it
Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.
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9 Great Things To Know About Social Login - via @GrowthHackers

9 Great Things To Know About Social Login - via @GrowthHackers | Digital-News on Scoop.it today | Scoop.it
[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.
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3 Tips So You Rock New Linkedin Publishing Platform

3 Tips So You Rock New Linkedin Publishing Platform | Digital-News on Scoop.it today | Scoop.it
198 Flares Twitter 71 Facebook 8 Google+ 56 Pin It Share 2 LinkedIn 50 Buffer [...]
Martin (Marty) Smith's insight:
Knew there were going to be "inside baseball" secrets about how to use LinkedIn's new publishing feature.
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What's Next: Data Driven Ecommerce Infographic

What's Next: Data Driven Ecommerce Infographic | Digital-News on Scoop.it today | Scoop.it
Old Ecommerce OVER, New Ecommerce ??
I'm not sure I go all the way here.
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Study: Patents hurt tech and startups, help pharmaceuticals

Study: Patents hurt tech and startups, help pharmaceuticals | Digital-News on Scoop.it today | Scoop.it
A new study adds some empirical firepower to the idea that poor patent laws are crushing innovation in the technology industry.
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LibreSSL ships first portable version, now up to 48% less huge!

LibreSSL ships first portable version, now up to 48% less huge! | Digital-News on Scoop.it today | Scoop.it
LibreSSL, OpenBSD's drop-in replacement for OpenSSL started after the pain of Heartbleed, has just published its first "portable" version.

If you're a coder and you're interested in security, wh...
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These Are The Surprisingly Human Faces Lurking In Google Maps Landscapes - NewsOK.com

These Are The Surprisingly Human Faces Lurking In Google Maps Landscapes - NewsOK.com | Digital-News on Scoop.it today | Scoop.it
These Are The Surprisingly Human Faces Lurking In Google Maps Landscapes
NewsOK.com
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Ready For Holiday 2014 Ecommerce? 5 Summer To Dos

Ready For Holiday 2014 Ecommerce? 5 Summer To Dos | Digital-News on Scoop.it today | Scoop.it
Martin (Marty) Smith's insight:
Summer = Make or Break
What are you testing this week? Are you testing design, offers, shopping cart or merchandising now?

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 11, 1:26 PM

Summer = Make or Break
What are you testing this week? Are you testing design, offers, shopping cart or merchandising now? Here are 5 Summer To Dos to help your sales in the 166 days left to Christmas:

Testing Plan
Your testing plan should be FLAT OUT now. Testing after Halloween should be done with great CARE. This means you eat off the "testing meals" you cook now for 3 of the most important months of the year. Here are things we liked to test in the summer:

1 FREE SHIPPING
This year we STRONGLY recommend offering Free Shipping both ways (out and back) and without any hoops to jump through starting about Halloween (i.e. remove your triggers as they start costing you money right around Halloween or at least they did when we tested). We could never get our DM bosses to thing of free shipping as advertising. Shame since we keep placing print ads long after that tactic was dead man walking (now print by itself is crazy).

When you model Free Shipping both ways now remember you need 3x the same customer visits now you will need in November.. In the summer we ran about 3.2 visits before a purchase. After 11.1 that number dropped to 1.5 and by Black Friday it was damn close to a single visit.

2 Offers & Causes
Use that last paragraph to model great offers at this time of year. If an offer lowers the number of return visits needed BOOK IT for November and December since any summer offer should ROCK 4Q (unless the goods are summer related).

We liked to test cause marketing at this time of year. Our demographics were almost even (men to women). Find brand aligned causes and figure out how to help. If you sell auto stuff for trucks you might contribute to Ducks Unlimited for every sale of Chevy parts.

If you sell books contribute to literacy for every bestselling bought in any form (e-book or hardcover). Your cause doesn't have to be so close to your brand especially if you tie-in to the big 5:

American Red Cross
Goodwill
American Cancer Society
Feed Children
Care fore Pets

3 Create & Test Unique Merchandising Combinations
Great time of year to create unique merchandising. Amazon is going to beat any price you have on products with velocity in segments like books, gifts and media. Your only HOPE is to create unique and branding merchandising.

Be sure to create a NEW page and SKU (Stock Keeping Unit) for your new combinations. Link your new combinations from established pages for best sales results. If you've always sold A, B & C offer a new combination of all 3 and give C away free.


Use your metrics to find natural combinations.

4 Free Gifts
If you have Free Shipping both ways and no competitor is following you don't need a free gift. If you can't get free 2 way shipping approved toss in a free gift. Free gifts can't SUCK.

If can't give a gift aligned with your brand and that will delight and surprise DON'T GIVE A FREE GIFT.

5 Social Mentions & Kudos
By far the LEAST expensive idea on this page is LISTEN, THANK and SHARE content your customers share with you. Follow back well more than 50% of your followers cutting out the spammers. You will be amazed how much traction ACKNOWLEDGEMENT creates.

Every follow back and Retweet wins hearts, minds and loyalty best mined NOW for THEN.

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Hack Headphones Store Almost Here & 100% Profits To Cancer Research

Hack Headphones Store Almost Here & 100% Profits To Cancer Research | Digital-News on Scoop.it today | Scoop.it
If our schedule holds our Hack Your Headphones Shopify store will go live next Wednesday. We created the store for three reasons:
* Show our client Moon Audio what our startup (http://www.Curagami.com) can do to help content & conversion.
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11 Examples of Colour and Texture in Web Design Inspire

11 Examples of Colour and Texture in Web Design Inspire | Digital-News on Scoop.it today | Scoop.it
Color & Texture
This share bucks the flat monochrome color trend being driven by mobile, but its hard to deny the sensual impact of just the right color and texture as in Paid to Exist and other examples here.
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Brief History of SEO via One of Best SEOs In The World & Why Every Startup Needs One

Brief History of SEO via One of Best SEOs In The World & Why Every Startup Needs One | Digital-News on Scoop.it today | Scoop.it
Brief History of SEO
I'm lucky enough to sit across from one of the best SEOs in the world. Latey #seo is much maligned. Don't be stupid. Google and the math always win in the end.
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Crowds, Icons & Tribes = The Next Marketing

Crowds, Icons & Tribes = The Next Marketing | Digital-News on Scoop.it today | Scoop.it
Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :
* Crowds.
* Icons.
* Tribes.
Crowds bring wisdom.
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Hey Startups Stop Making Sense via @Curagami

Hey Startups Stop Making Sense via @Curagami | Digital-News on Scoop.it today | Scoop.it
We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense.
Startups BELIEVE in the widget.
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Fix 6 Big & Common SEO Mistakes You're Probably Making on Your Store [3 From @Curagami]

Fix 6 Big & Common SEO Mistakes You're Probably Making on Your Store [3 From @Curagami] | Digital-News on Scoop.it today | Scoop.it
Agree These Are Common SEO Mistakes Made By Merchants
* Dupe Titles (not unique).
* No Text On Category Splash Pages (easy one to blow).
* Product Descriptions That Lack Depth.
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Vine for Business [Infographic] | Social Media Delivered

Vine for Business [Infographic] | Social Media Delivered | Digital-News on Scoop.it today | Scoop.it
Handy infographic with stats, tips on how to use Vine for business
Martin (Marty) Smith's insight:
Determine to figure Vine out.
See it on Scoop.it, via Social Marketing Revolution
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9 Skills We Must Master to Succeed [Infographic]

9 Skills We Must Master to Succeed [Infographic] | Digital-News on Scoop.it today | Scoop.it
April 17, 2014
Of all the things I have read about the 21st century skills required for students success in today's info rich society, the visual below from edutopia captures the essence of these...
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