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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | Digital-News on Scoop.it today | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss, Martin Hombre Hormiga
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WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions - AllFacebook

WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions - AllFacebook | Digital-News on Scoop.it today | Scoop.it
The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.
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Obsessed with Now: How To Live in Our Always On World - Social Media Week

Obsessed with Now: How To Live in Our Always On World - Social Media Week | Digital-News on Scoop.it today | Scoop.it
What does it mean to live in the age of “now”? In this new present, technology has eliminated much of the need to use our brains for information storage, with hope that the resulting capacity of the mind could be used to solve the world’s many problems. But how do we really spend this excess...
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Google Ventures Launches $100 Million Startup Fund in Europe

The startup investment arm of the digital giant is aiming to put support into new European companies.
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Should You Gate Content? The SEO Implications - Search Engine Land

Search Engine Land
Should You Gate Content? The SEO Implications
Search Engine Land
For example, if the goal of the content is to encourage sharing via social networks, infographics work nicely.
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Social care meets social media – what's holding the sector back? - The Guardian

Social care meets social media – what's holding the sector back? - The Guardian | Digital-News on Scoop.it today | Scoop.it
The Guardian
Social care meets social media – what's holding the sector back?
The Guardian
Social care operates on a basis of confidentiality.
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Netvibes and Engagement Labs Partner to Deliver World's Most Advanced ... - MarketWatch

Netvibes and Engagement Labs Partner to Deliver World's Most Advanced ...
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Smart and Social: The Recipe for Good Leadership - Fox Business

Smart and Social: The Recipe for Good Leadership - Fox Business | Digital-News on Scoop.it today | Scoop.it
Phys.Org
Smart and Social: The Recipe for Good Leadership
Fox Business
Businesses looking for their next leaders should hire employees who are both extremely smart and team players, new research suggests.
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Issues of Research Ethics in the Facebook 'Mood Manipulation' Study: The ... - Social Justice Solutions

Issues of Research Ethics in the Facebook 'Mood Manipulation' Study: The ... - Social Justice Solutions | Digital-News on Scoop.it today | Scoop.it
Social Justice Solutions
Issues of Research Ethics in the Facebook 'Mood Manipulation' Study: The ...
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Why is Content Marketing Important for B2B Marketers? Part 2 - Business 2 Community

Why is Content Marketing Important for B2B Marketers? Part 2 - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Why is Content Marketing Important for B2B Marketers?
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5 Generation Gaps in Need of Bridging in Public Relations - mediabistro.com

5 Generation Gaps in Need of Bridging in Public Relations - mediabistro.com | Digital-News on Scoop.it today | Scoop.it
mediabistro.com 5 Generation Gaps in Need of Bridging in Public Relations mediabistro.com I was having a spirited conversation about the state of public relations with a journo buddy of mine last week when this question came up: “How in the hell...
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Kerry cites frank cyberhacking talks with China - WKBN.com

Kerry cites frank cyberhacking talks with China - WKBN.com | Digital-News on Scoop.it today | Scoop.it
Irish Independent
Kerry cites frank cyberhacking talks with China
WKBN.com
U.S. Secretary of State John Kerry, left, shakes hand with Chinese State Councilor Yang Jiechi as they arrive for the China-U.S.
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FirstNews Briefs: IBM, Globecomm, Celltick, Samsung, FreeWave - Wireless Week

FirstNews Briefs: IBM, Globecomm, Celltick, Samsung, FreeWave - Wireless Week | Digital-News on Scoop.it today | Scoop.it
FirstNews Briefs: IBM, Globecomm, Celltick, Samsung, FreeWave
Wireless Week
FreeWave Technologies, Inc.
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Affiliate marketing boosts online shoppers' trust in retailers by one third ... - Retail Times

Affiliate marketing boosts online shoppers' trust in retailers by one third ...
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Extreme Skydivers Make Beautiful Sky Art by Lighting Themselves on Fire [VIDEO]

Extreme Skydivers Make Beautiful Sky Art by Lighting Themselves on Fire [VIDEO] | Digital-News on Scoop.it today | Scoop.it
You’ve seen fireworks, but have you ever seen people lit on fire flying through the night sky? Team Fastrax, a skydiving and parachute demonstration team, performed a night skydive with pyrotechnics attached to their ankles, allowing fire to shoot out as they soared back to earth. The display, called Pyro, created sensational shapes and streaks […]
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Maximize the Impact of Handwritten Notes With These 6 Tips

Maximize the Impact of Handwritten Notes With These 6 Tips | Digital-News on Scoop.it today | Scoop.it
Want to make an impression and differentiate yourself and your company? Do it in writing.
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'Facebook Has All the Power. You Have Almost None.' - The Atlantic

'Facebook Has All the Power. You Have Almost None.' - The Atlantic | Digital-News on Scoop.it today | Scoop.it
The Atlantic
'Facebook Has All the Power.
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7 Ways to Incorporate Data Journalism Into Your Classes - PBS MediaShift

7 Ways to Incorporate Data Journalism Into Your Classes - PBS MediaShift | Digital-News on Scoop.it today | Scoop.it
PBS MediaShift 7 Ways to Incorporate Data Journalism Into Your Classes PBS MediaShift I've worked data into three classes: Online Journalism II, an advanced undergraduate class for seniors; a cross-listed Online Sports Reporting course that's...
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A 'Social Networking' Stock Has Exploded 25000% In A Few Days, And It's Not ... - MSN Malaysia News

A 'Social Networking' Stock Has Exploded 25000% In A Few Days, And It's Not ... - MSN Malaysia News | Digital-News on Scoop.it today | Scoop.it
A 'Social Networking' Stock Has Exploded 25000% In A Few Days, And It's Not ...
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The transforming role of modern marketing - Hindu Business Line

The transforming role of modern marketing - Hindu Business Line | Digital-News on Scoop.it today | Scoop.it
Hindu Business Line The transforming role of modern marketing Hindu Business Line Keeping up with all the channels that touch customers nowadays means creating more content, more campaigns, more promotions, more emails, more social messages, and...
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CHART: Among World Cup Sponsors, Adidas Is Dominating Social Media - Businessinsider India

CHART: Among World Cup Sponsors, Adidas Is Dominating Social Media - Businessinsider India | Digital-News on Scoop.it today | Scoop.it
CHART: Among World Cup Sponsors, Adidas Is Dominating Social Media Businessinsider India Adidas planned their entire World Cup social media campaign months in advance and it is paying off as they are dominating other big sponsors in the world of...
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Senator Wants Answers on Facebook's Emotional Experiment - PC Magazine

Senator Wants Answers on Facebook's Emotional Experiment - PC Magazine | Digital-News on Scoop.it today | Scoop.it
Forbes
Senator Wants Answers on Facebook's Emotional Experiment
PC Magazine
"I don't know if Facebook's manipulation of users' news feeds was appropriate or not. But I think ...
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New Social Network Socialmist combines elements from Twitter, Vine and ... - ArcticStartup

New Social Network Socialmist combines elements from Twitter, Vine and ... - ArcticStartup | Digital-News on Scoop.it today | Scoop.it
New Social Network Socialmist combines elements from Twitter, Vine and ...
ArcticStartup
New Social Network Socialmist combines elements from Twitter, Vine and Soundcloud. By Rafael Lemarchand, July 10, 2014, Leave a Comment.
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What You Can Learn About Your Financial Advisor on Social Media - U.S. News & World Report

What You Can Learn About Your Financial Advisor on Social Media - U.S. News & World Report | Digital-News on Scoop.it today | Scoop.it
What You Can Learn About Your Financial Advisor on Social Media
U.S. News & World Report
Eloise Mills knows good communication when she sees it – and she doesn't expect to see it on financial advisors' social media channels.
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Starting With Hootsuite's Analytics - Search Engine People (blog)

Starting With Hootsuite's Analytics - Search Engine People (blog) | Digital-News on Scoop.it today | Scoop.it
Starting With Hootsuite's Analytics Search Engine People (blog) Hootsuite comes with a number of standard reports covering such important topics as how have your followers changed on Twitter and what would your Facebook analytics look like should...
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Install Android 4.4.4 KitKat CM11 M8 Custom ROM to Google Nexus 5 [Tutorial] - International Business Times, India Edition

Install Android 4.4.4 KitKat CM11 M8 Custom ROM to Google Nexus 5 [Tutorial] - International Business Times, India Edition | Digital-News on Scoop.it today | Scoop.it
International Business Times, India Edition Install Android 4.4.4 KitKat CM11 M8 Custom ROM to Google Nexus 5 [Tutorial] International Business Times, India Edition This Android v4.4.4 KitKat CM11 M8 Custom ROM has to be installed only on Samsung...
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