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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | Digital-News on Scoop.it today | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss, Martin Hombre Hormiga
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Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads

Advertisers Are Spending Nearly As Much On World Cup Social Media Campaigns As They Do On Super Bowl TV Ads | Digital-News on Scoop.it today | Scoop.it
Advertisers' social spend on World Cup-related campaigns rose to the half-million to multimillion dollar range
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Lyft Is Delaying Its New York Launch Until July 14 Because It Ignored The Law

Lyft Is Delaying Its New York Launch Until July 14 Because It Ignored The Law | Digital-News on Scoop.it today | Scoop.it
Lyft is not launching in New York today.
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Bill Gates Reveals His Favorite Business Book

Bill Gates Reveals His Favorite Business Book | Digital-News on Scoop.it today | Scoop.it
The book has been out of print sine 1971.
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Bitcoin Startup Funding Is On Track To More Than Double This Year

Bitcoin Startup Funding Is On Track To More Than Double This Year | Digital-News on Scoop.it today | Scoop.it
Bitcoin funding is rivaling early funding in the first internet startups
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People Would Actually Rather See A Banner Ad Than Read A Sponsored Story

People Would Actually Rather See A Banner Ad Than Read A Sponsored Story | Digital-News on Scoop.it today | Scoop.it
A study from Contently reveals that people don't get what sponsored content is and they don't seem to trust it either.
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The Best Drone Photos Of 2014

The Best Drone Photos Of 2014 | Digital-News on Scoop.it today | Scoop.it
A look at the winning drone photographs from Dronestagram's first-ever photo contest.
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14 People Who Got Fired For Tweeting

14 People Who Got Fired For Tweeting | Digital-News on Scoop.it today | Scoop.it
Don't tweet 'Glee' spoilers if you work for 'Glee'.
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25 Things You Should Do Before You Die

25 Things You Should Do Before You Die | Digital-News on Scoop.it today | Scoop.it
Try something that can enrich your life in an unforgettable way.
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Immerse Yourself In Oculus VR At IGNITION 2014!

Immerse Yourself In Oculus VR At IGNITION 2014! | Digital-News on Scoop.it today | Scoop.it
Join us and hear Oculus CEO Brendan Iribe discuss how immersive displays are the new truly disruptive interface, with the potential to replace everything...
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Take 2: Small companies STILL beat industry leaders with video content [study]

Take 2: Small companies STILL beat industry leaders with video content [study] | Digital-News on Scoop.it today | Scoop.it
Pixability finds large consumer electronics brands are still behind smaller ones in video marketing, but they're becoming more competitive.
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Duh stat of the week: The most successful email campaigns have the highest open rates [study]

Duh stat of the week: The most successful email campaigns have the highest open rates [study] | Digital-News on Scoop.it today | Scoop.it
Email campaigns are a great way to find new business, but the primary challenge is getting them to open email marketing materials in the first place.
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22 Resources To Help You Master Growth Hacking Analytics

22 Resources To Help You Master Growth Hacking Analytics | Digital-News on Scoop.it today | Scoop.it
This resource guide compiles the best articles I’ve found on how to approach analytics with a growth mindset.
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Salesforce Acquires CRM Startup RelateIQ for $390 Million

Salesforce Acquires CRM Startup RelateIQ for $390 Million | Digital-News on Scoop.it today | Scoop.it
Salesforce acquired today a smaller CRM provider in a deal that could be worth up to $390 million, according to a filing with the United States Security and Exchange Commission.  The CRM giant scooped up RelateIQ, a Palo Alto-based provider that claims it's known for driving "relationship intelligence" rather than "relationship management." "We believe this offers our customers the best of both worlds," RelateIQ co-founder Steve Loughlin blogged today. "S Topic: Customer Experience.
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The Inside Story Of How Rap Genius Fired A Cofounder — And Just Raised $40 Million (Annotated!)

The Inside Story Of How Rap Genius Fired A Cofounder — And Just Raised $40 Million (Annotated!) | Digital-News on Scoop.it today | Scoop.it
Read “Inside Genius’s $40 Million...
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An Early Uber Investor Says The Company Could Be Worth A Lot More Than $17 Billion

An Early Uber Investor Says The Company Could Be Worth A Lot More Than $17 Billion | Digital-News on Scoop.it today | Scoop.it
Uber board member Bill Gurley defends the car startup's valuation.
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A Chinese Couple Reportedly Sold Their Two Children To Fund Their Internet Gaming Addictions

A Chinese Couple Reportedly Sold Their Two Children To Fund Their Internet Gaming Addictions | Digital-News on Scoop.it today | Scoop.it
The young, gaming-addicted Chinese couple sold both of their children to make in-game purchases.
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Google Trends Prove That Ohio Wants LeBron James Most

Google Trends Prove That Ohio Wants LeBron James Most | Digital-News on Scoop.it today | Scoop.it
They can't stop searching for their native son.
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As Uber Rival Lyft Battles Regulatory Issues In New York, The Founder Of Reddit Says He's One Of Its Drivers

As Uber Rival Lyft Battles Regulatory Issues In New York, The Founder Of Reddit Says He's One Of Its Drivers | Digital-News on Scoop.it today | Scoop.it
Reddit founder Alexis Ohanian is a Lyft driver in Brooklyn.
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This Is How Social Networks Stack Up In Terms Of How Engaged Their Users Really Are

This Is How Social Networks Stack Up In Terms Of How Engaged Their Users Really Are | Digital-News on Scoop.it today | Scoop.it
Where social media audiences actually spend their time and what they do their.
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Doing This One Thing Doubles Your Chances Of Getting Promoted

Doing This One Thing Doubles Your Chances Of Getting Promoted | Digital-News on Scoop.it today | Scoop.it
The key to getting anyone on your side might be easier than you think.
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26 Inspiring Pictures Of The Low-Income Entrepreneurs Who Make The World Go Round

26 Inspiring Pictures Of The Low-Income Entrepreneurs Who Make The World Go Round | Digital-News on Scoop.it today | Scoop.it
The 2013 CGAP photo contest has some of the most amazing photos of working class people in the world. The 2014 contest just opened.
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Who Is Changing The Face Of Detroit? Let Us Know

Who Is Changing The Face Of Detroit? Let Us Know | Digital-News on Scoop.it today | Scoop.it
Nominate a game-changer in Motor City.
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Marketing #TWIT - This week's illustrated Tweet

Marketing #TWIT - This week's illustrated Tweet | Digital-News on Scoop.it today | Scoop.it
Not sure what Brazil's complaining about, a lot of marketers would like an 18:1 (~20%) conversion rate.
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Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014

Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014 | Digital-News on Scoop.it today | Scoop.it
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an […]
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MediaPost Publications Carrier IQ Privacy Dispute Goes To Mediation 07/11/2014

MediaPost Publications Carrier IQ Privacy Dispute Goes To Mediation 07/11/2014 | Digital-News on Scoop.it today | Scoop.it
Carrier IQ Privacy Dispute Goes To Mediation - 07/11/2014
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