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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | Digital-News on Scoop.it today | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss, Martin Hombre Hormiga
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5 More Things to A/B Test on your Landing Page

5 More Things to A/B Test on your Landing Page | Digital-News on Scoop.it today | Scoop.it
Are you satisfied with how your landing pages are converting traffic? Are you happy with your 8%, and ready to move on to other marketing stuff? Well stop! Increasing our page’s conversion rates (e…
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The Biggest Misconception About Sales & Marketing

The Biggest Misconception About Sales & Marketing | Digital-News on Scoop.it today | Scoop.it
As an internet marketing company, we’ve been able to work with a wide variety of companies in the Seattle area and abroad whose internet marketing problems have been all over the board. Now, from m…
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4 Steps to a Creating a Successful Selection Committee for Your Recruiting

4 Steps to a Creating a Successful Selection Committee for Your Recruiting | Digital-News on Scoop.it today | Scoop.it
Creating a collaborative recruiting process is essential for any organization looking to fill a vital role. However, as with most things in life, success is not guaranteed. So before you dive into en…
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Best Practices for Selling a Service

Best Practices for Selling a Service | Digital-News on Scoop.it today | Scoop.it
One of the biggest challenges of selling a service is that services can’t be mass-produced in the way that products are. Services are typically tailored to meet the needs of a particular customer. …
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5 Tips for Creating a Stellar Welcome Email Campaign

5 Tips for Creating a Stellar Welcome Email Campaign | Digital-News on Scoop.it today | Scoop.it
A welcome email campaign is one of the best ways to start off on the right foot with a new customer or reader. The best campaigns create compelling stories readers want to tune into. Not every campai…
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Is Your Video “Supplementary Content?” (And Why it Matters)

Is Your Video “Supplementary Content?” (And Why it Matters) | Digital-News on Scoop.it today | Scoop.it
These days we expect the internet to just “get us,” and provide the exact information that we’re after when we type in vague search terms. But believe it or not, that’s tougher than it sounds…
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The Balancing Act Of Good Content Marketing

The Balancing Act Of Good Content Marketing | Digital-News on Scoop.it today | Scoop.it
Combining art and science to tell your customers a great story Part of what makes life so challenging and so rewarding is finding balance. Whether you’re balancing your checkbook, your time be…
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Strategies to Increase Need for Services

Strategies to Increase Need for Services | Digital-News on Scoop.it today | Scoop.it
Selling services can be the most frustrating occupation ever conceived if you aren’t making sales. In fact, it can make one feel quite inadequate. Instead of letting emotion take control, use analy…
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When is a Good Time to Review and Renew Your Business Plan?

When is a Good Time to Review and Renew Your Business Plan? | Digital-News on Scoop.it today | Scoop.it
In this post, you will learn what events trigger a need to update your business plan, how updating a business plan differs from creating the original, and who should be involved in the updating proce…
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5 Reasons SMBs Should Be Tracking Marketing Spend

5 Reasons SMBs Should Be Tracking Marketing Spend | Digital-News on Scoop.it today | Scoop.it
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tra…
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Why I don't like hugs and what it says about me - The Guardian

Why I don't like hugs and what it says about me - The Guardian | Digital-News on Scoop.it today | Scoop.it
The Guardian
Why I don't like hugs and what it says about me
The Guardian
I didn't go hunting for one, but it might be the sort of vapid consumer psychology I sometimes adopt: if I can't do something but like the idea, I try to buy into it.
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How to save on a Caribbean honeymoon - USA TODAY

How to save on a Caribbean honeymoon - USA TODAY | Digital-News on Scoop.it today | Scoop.it
USA TODAY How to save on a Caribbean honeymoon USA TODAY Try an all-inclusive: The reason all-inclusive resorts that bundle rooms and meals (and sometimes airfare and excursions) into one price are so popular is that they deliver more experience...
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How Frustration And Inaction Color EPA's Efforts To Enforce The Clean Water Act - Huffington Post

How Frustration And Inaction Color EPA's Efforts To Enforce The Clean Water Act - Huffington Post | Digital-News on Scoop.it today | Scoop.it
How Frustration And Inaction Color EPA's Efforts To Enforce The Clean Water Act
Huffington Post
The Farm Bureau organization has created a separate website for the campaign and created shareable videos and infographics.
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9 Ways to Develop Credibility on Your Landing Page

9 Ways to Develop Credibility on Your Landing Page | Digital-News on Scoop.it today | Scoop.it
Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? T…
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What Exactly is “Online Hiring?”

What Exactly is “Online Hiring?” | Digital-News on Scoop.it today | Scoop.it
We’ve all heard the phrases “online hiring” and “hiring automation” tossed around in Human Resources conversations.  But what exactly do they mean?  In reality, online hiring means differ…
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The Magic Of Content Marketing – An Interview With Joe Pulizzi

The Magic Of Content Marketing – An Interview With Joe Pulizzi | Digital-News on Scoop.it today | Scoop.it
How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do this on a consistent basis. Joe Pulizzi Founder, Content…
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6 Tips for Getting the Most from Your Content Marketing Strategy

6 Tips for Getting the Most from Your Content Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
Content marketing is the new SEO, so having a great content marketing strategy helps searchers find your content. Sharing content on social networks also improves SEO, builds your reputation, and dri…
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Changing Customer Behavior: Your Brain Loves a Story

Changing Customer Behavior: Your Brain Loves a Story | Digital-News on Scoop.it today | Scoop.it
Brains are fascinating. The very thing that allows me to write this blog is both an abstract idea to me and a very concrete part of my anatomy. They are simple muscles in one regard and totally compl…
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6 Benefits of Progressive Profiling

6 Benefits of Progressive Profiling | Digital-News on Scoop.it today | Scoop.it
In a recent post, I explained what progressive profiling is and how it works. In short, progressive profiling allows marketers to gain lead intelligence while still maintaining high conversion rates…
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2 Crucial Steps to Make Your Brand About the “Why”

2 Crucial Steps to Make Your Brand About the “Why” | Digital-News on Scoop.it today | Scoop.it
Source Every company knows what they do, right? Coca-Cola sells soft drinks, Apple sells state-of-the-art technology devices, and Nike provides athletic apparel. Even businesses on a smaller scale kn…
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3 Tips for Inside Sales Reps to Stay Motivated During Summer Months

3 Tips for Inside Sales Reps to Stay Motivated During Summer Months | Digital-News on Scoop.it today | Scoop.it
It’s halfway through July! We’ve officially entered the dog days of summer. That means it’s time to start assessing Q3 goals and targets. July is the ideal time for inside sales reps to reg…
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Starbucks: A Lesson on Inspiring from the Inside Out

Starbucks: A Lesson on Inspiring from the Inside Out | Digital-News on Scoop.it today | Scoop.it
When brands do something remarkable, it is always a good idea to dissect their moves, and learn from both the good and the bad. After letting the dust settle and giving ourselves time to see all angl…
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Anatomy of a Cult Brand: Be Remarkable

Anatomy of a Cult Brand: Be Remarkable | Digital-News on Scoop.it today | Scoop.it
This is part one of a six part series that will explore what it truly means to be a cult brand. “Anatomy of a Cult Brand” summarizes our study of the world’s most coveted and successful brands.…
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10 Best E-commerce Search Engine Optimization Firms in the UK Announced by ... - Motor E magazine

10 Best E-commerce Search Engine Optimization Firms in the UK Announced by ... - Motor E magazine | Digital-News on Scoop.it today | Scoop.it
10 Best E-commerce Search Engine Optimization Firms in the UK Announced by ...
Motor E magazine
The 10 top e-commerce SEO agencies in the United Kingdom have been named by uk-topseos.com for the month of July 2014.
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Embedded metal in humans could pose a risk - Regina Leader-Post

Embedded metal in humans could pose a risk - Regina Leader-Post | Digital-News on Scoop.it today | Scoop.it
Regina Leader-Post
Embedded metal in humans could pose a risk
Regina Leader-Post
The machines use powerful magnets to produce detailed images of soft tissue, organs and joints. Metal is a problem in the rooms where MRIs are housed.
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