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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | Digital-News on Scoop.it today | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss, Martin Hombre Hormiga
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How To Set Up Your iPhone’s apps For Maximum Productivity

How To Set Up Your iPhone’s apps For Maximum Productivity | Digital-News on Scoop.it today | Scoop.it
Productivity, in its basics, is a set of habits and tools working together to help you optimize your time and effort for maximum efficiency. That is it. You can read hundreds of posts on how to stay …
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11 Must Have WordPress Plugins That Will Supercharge Your Company’s Blog

11 Must Have WordPress Plugins That Will Supercharge Your Company’s Blog | Digital-News on Scoop.it today | Scoop.it
If you haven’t figured it out yet, blogging is a big deal when it comes to building a community around your startup, or even just improving SEO and getting more traffic to your site. Blogging is th…
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Empower Social Media Marketing with Analytics

Empower Social Media Marketing with Analytics | Digital-News on Scoop.it today | Scoop.it
Disclaimer: This article is dedicated to those who are a little afraid of analytics. Social media is not just another marketing tool. It’s a science. Though it starts with ideation and creativity, …
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The 7 Habits Of The “Just Good Enough” Social Marketer

The 7 Habits Of The “Just Good Enough” Social Marketer | Digital-News on Scoop.it today | Scoop.it
I’ve always been a perfectionist, and it worked out ok when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twic…
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The Willy-Nilly of LinkedIn Endorsements

The Willy-Nilly of LinkedIn Endorsements | Digital-News on Scoop.it today | Scoop.it
It is no secret, and evident from my previous blog posts, that LinkedIn is my favored social media network for personal branding and job search. What is not to like? With LinkedIn you can build and e…
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3 Web Design Landing Page Examples Critiqued

3 Web Design Landing Page Examples Critiqued | Digital-News on Scoop.it today | Scoop.it
Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages? Want to see some examples with reasons why some of the elements work and don’t work? In t…
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Thinking About Marketing Automation?

Thinking About Marketing Automation? | Digital-News on Scoop.it today | Scoop.it
HOW TO GET STARTED WITH YOUR BUSINESS AUTOMATION PROCESS From a one-man consultancy to an enterprise-level organization, marketing automation can solve a plethora of sales and marketing challenges. W…
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Organizational Change Management: How to Build Your Demand Gen Center from the Inside Out

Organizational Change Management: How to Build Your Demand Gen Center from the Inside Out | Digital-News on Scoop.it today | Scoop.it
Part 2. Change Management Theory Change is inevitable, right? The only constant is change. Those are great clichés with an air of authority – we innately understand the underlying truth, but we ju…
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Do It Yourself or Hire a Professional? Things to Consider

Do It Yourself or Hire a Professional? Things to Consider | Digital-News on Scoop.it today | Scoop.it
You know you need a website but you’re not sure whether to build it yourself or hire a professional. You vacillate between the two on the hour. There are many online website builders that make it l…
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Commenting on Journalists’ Stories to Build Relationships

Commenting on Journalists’ Stories to Build Relationships | Digital-News on Scoop.it today | Scoop.it
Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours very well may get overlooked. Y…
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5 Ways to Get More Respect at Work

5 Ways to Get More Respect at Work | Digital-News on Scoop.it today | Scoop.it
“Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power.” Clint Eastwood. Seemingly this formula worked well…
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How to Avoid Innovation Paralysis: Get Started! A Lean Primer

How to Avoid Innovation Paralysis: Get Started! A Lean Primer | Digital-News on Scoop.it today | Scoop.it
One of the most difficult things to do is to achieve behaviour change. Whether it is to quit smoking or stop drinking, adopting a more active lifestyle or change your eating pattern. Of course these …
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Combat the Bounce

Combat the Bounce | Digital-News on Scoop.it today | Scoop.it
The Dreaded Bounce — What Is It? We’ve all done it. Clicked on a link to a web page somewhere and realized it’s not what we were really looking for. So we click the Back button in our browser a…
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Context Marketing vs. Content Marketing

Context Marketing vs. Content Marketing | Digital-News on Scoop.it today | Scoop.it
Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept of “content marketing.” Essentially, it’s an online marketing approach that incorporates tool…
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How to Hire a Director of Content Marketing: 5 Must Have Skills

How to Hire a Director of Content Marketing: 5 Must Have Skills | Digital-News on Scoop.it today | Scoop.it
The top new marketing title recruited and hired in 2014 will be “Director of Content.” Or at least that’s what Forbes is betting on. Why? Because companies are investing more budget than ever b…
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7 Major Blogging Mistakes You’re Making

7 Major Blogging Mistakes You’re Making | Digital-News on Scoop.it today | Scoop.it
Your blog can be a powerful weapon in your marketing arsenal. It can generate leads for free and organically. It can be the keystone of your entire marketing strategy. More often, however, the compan…
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Come Over To The Plus Side: Google+ And Its SEO Benefits

Come Over To The Plus Side: Google+ And Its SEO Benefits | Digital-News on Scoop.it today | Scoop.it
SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most…
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Turkey To Put 29 Twitter Users On Trial

Turkey To Put 29 Twitter Users On Trial | Digital-News on Scoop.it today | Scoop.it
China isn’t the only government putting social media users it finds undesirable in jail. Turkey, as you likely already know, has been on a warpath against social media. You have probably already he…
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How to Create Meaningful Omni-channel Experiences: 5 Examples of Brands Getting It Right

How to Create Meaningful Omni-channel Experiences: 5 Examples of Brands Getting It Right | Digital-News on Scoop.it today | Scoop.it
Worldwide smartphone users are expected to total 1.75 billion this year (eMarketer), with 56% of US adults boasting smartphone ownership (Pew). At this point, mobile-friendly sites are hardly just a …
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Traditional Retailing, eCommerce and The Teen Effect

Traditional Retailing, eCommerce and The Teen Effect | Digital-News on Scoop.it today | Scoop.it
The mall just isn’t what it used to be. Partly due to perceived safety issues and partly due to a fading level of interest, the mall is becoming less and less of a hangout spot for teens today. Acc…
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You’re Hired! Now What? – Targeted Job Search

You’re Hired! Now What? – Targeted Job Search | Digital-News on Scoop.it today | Scoop.it
You have just been hired for your dream job! Well, maybe not your dream job, but the next step in your career. You have followed all of the steps in the targeted job search. You’re done — right??…
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Why You Are Not Organized For Effective Marketing Automation (Part 3)

Why You Are Not Organized For Effective Marketing Automation (Part 3) | Digital-News on Scoop.it today | Scoop.it
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This re…
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The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days

The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days | Digital-News on Scoop.it today | Scoop.it
Crafting an elevator pitch is critical for your startup and not only for the obvious reasons that might instinctively come to mind. If you read one or two ‘how to’ business articles in your lifet…
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What “We Can’t Afford Fundraising Software” Really Costs You

What “We Can’t Afford Fundraising Software” Really Costs You | Digital-News on Scoop.it today | Scoop.it
As I talk with hundreds of nonprofit organizations, I often hear “we just can’t afford a fundraising database right now. What we are using now isn’t costing us anything!” Have you ever made t…
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Seven Tips For Getting Good At Spotting Trends

Seven Tips For Getting Good At Spotting Trends | Digital-News on Scoop.it today | Scoop.it
In order to succeed in business you need to anticipate what your market will want or need before it’s completely obvious to all. Learning to spot trends will give you great insight into your prospe…
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