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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | Digital-News on Scoop.it today | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss, Martin Hombre Hormiga
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Why You Need a Social Media Management Company | Social Media Today

Why You Need a Social Media Management Company | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should:


1. I don’t have time to visit my social accounts every day


2. I don’t know what makes a good tweet or update


3. I can’t keep up with best practices on all the different channels


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6 Examples of Social Media Improving People's Lives | Social Media Today

6 Examples of Social Media Improving People's Lives | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Social media websites have changed the way the people around the world interact with each other. No longer confined to traditional means of communication, people now can quickly access information and spread news simply by logging onto their favorite social networking site. While designed initially as a form of networking among close associates, websites like Facebook and Twitter now link people with their favorite organizations and charities without either party having to send letters, make phone calls, or schedule appointments. Indeed, charitable organizations across the globe continue to benefit from social media as they raise money, spread their message, and help those in need. While countless charities have established solid presences on such sites, these six particularly stand out with their success and leadership.

 

Wounded Warrior Project

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Tips to Thank and Reward Your Social Media Audience | Social Media Today

Tips to Thank and Reward Your Social Media Audience | Social Media Today | Digital-News on Scoop.it today | Scoop.it

You should know that your audience are partly responsible for your success, and you should acknowledge it. They expand your scope, making you reach new places –and people. They are your business opportunities: they increase your business through recommendations, they market your brand, support it and make it better, being critical when you’re not doing something right or when you let things slide, becoming your fans and sometimes loyal customers. That is why rewarding your audience is an excellent way of demonstrating you care for them and you appreciate the vital role they play in your success.


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The Internet of Things Has a Communication Problem - SocialTimes

The Internet of Things Has a Communication Problem - SocialTimes | Digital-News on Scoop.it today | Scoop.it
We're heading toward more connected homes powered by the Internet of Things -- but our devices can't talk to each other.
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mCouple Gives Users Access to Smartphone Activity of Romantic Partners - SocialTimes

mCouple Gives Users Access to Smartphone Activity of Romantic Partners - SocialTimes | Digital-News on Scoop.it today | Scoop.it
mCouple lets users access their partners' location, Facebook and text messages, photos, videos, Skype activity and voice conversations.
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Why and How BYOD Is the Solution For Mobile Customer Care | Sprout Social

Why and How BYOD Is the Solution For Mobile Customer Care | Sprout Social | Digital-News on Scoop.it today | Scoop.it
The bring-your-own-device movement (BYOD) can open up more flexibility and mobility to your colleagues. Here's how to implement a successful BYOD strategy.
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How To Make Article Advertising Work For You | Seo Fantastic

How To Make Article Advertising Work For You | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Businesses large and small online today are taking advantage of article promotion to their benefit on the Internet. Even those businesses are benefiting from
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Adventures In Visiting Google, Facebook And Apple In Silicon Valley

Adventures In Visiting Google, Facebook And Apple In Silicon Valley | Digital-News on Scoop.it today | Scoop.it
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is...
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How to Find LinkedIn Help

How to Find LinkedIn Help | Digital-News on Scoop.it today | Scoop.it
Since 2011, we have trained more than 6,500 business professionals. That is a lot of people with a lot of questions. Most questions we can answer because we have worked inside LinkedIn for our own bu…
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Craft Beer Lover’s Guide To Social Media

Craft Beer Lover’s Guide To Social Media | Digital-News on Scoop.it today | Scoop.it
I’ve been told that great craft beer is like great content since it keeps you coming back for more. So, if this delicious collection of beverages is like content, then social media must be like the…
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5 Ways To Get Management Behind Social Business

5 Ways To Get Management Behind Social Business | Digital-News on Scoop.it today | Scoop.it
Despite what you may think about it, social media has become one the most influential, fastest growing and most ubiquitous forms of communications in decades. It can create and diminish world leaders…
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Choreographed Wedding Dance Still Going Viral (Video)

Choreographed Wedding Dance Still Going Viral (Video) | Digital-News on Scoop.it today | Scoop.it
About a month ago, a video surfaced the internet with every intention of gaining viral speed quickly. It is your classic choreographed wedding dance, but this time it is the new husband and his groom…
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Jimmy Fallon Features #AwkwardBreakups On The Tonight Show (Video)

Jimmy Fallon Features #AwkwardBreakups On The Tonight Show (Video) | Digital-News on Scoop.it today | Scoop.it
If you’ve had a bad breakup experience, don’t keep it to yourself in fear of embarrassment, share it with the internet and The Tonight Show Starring Jimmy Fallon. A new segment called “Tonight …
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The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions? | Social Media Today

The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions? | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Social media marketers have invested a great deal of time, energy and effort in creating perfectly crafted tweets to followers — and hopefully impressions to second and third degrees of Twitter users through associations — to spread awareness and share content related to their brand. Recently, however, a Gallup Poll revealed that a majority of Americans believe social media have no effect at all on their purchasing decisions. So are all of their efforts for naught?


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Social Advocacy & Politics: Organize Your Colleagues First | Social Media Today

Social Advocacy & Politics: Organize Your Colleagues First | Social Media Today | Digital-News on Scoop.it today | Scoop.it

You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create). But once you have your brand channels and message strategy in place, it is time to start building your core social media community. Most people will start looking outward to do this, but I suggest you start by focusing inward and organize your colleagues.


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Yahoo is Buying Mobile App Analytics Platform Flurry - SocialTimes

Yahoo is Buying Mobile App Analytics Platform Flurry - SocialTimes | Digital-News on Scoop.it today | Scoop.it
Yahoo has announced its acquisition of mobile app analytics and ad platform Flurry in an effort to build up its mobile business.
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Weird Al Knows How the Internet Works - SocialTimes

Weird Al Knows How the Internet Works - SocialTimes | Digital-News on Scoop.it today | Scoop.it
After nearly 40 years in the music industry, Weird Al Yankovic released eight new songs, which all went viral.
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Why Increased Visibility on Twitter Is Just a Few Tweaks Away | Sprout Social

Why Increased Visibility on Twitter Is Just a Few Tweaks Away | Sprout Social | Digital-News on Scoop.it today | Scoop.it
Here are some tactics that you can apply to your Twitter strategy to optimize your tweets for visibility, boost engagement, and increase retweets.
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Develop The Best Social Media Marketing With These Great Ideas | Seo Fantastic

Develop The Best Social Media Marketing With These Great Ideas | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Social networking sites started out as a way for people could chat about their day or post funny pictures or family and friends. While many people still have a
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Daily Search Forum Recap: July 21, 2014

Daily Search Forum Recap: July 21, 2014 | Digital-News on Scoop.it today | Scoop.it
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:

Google's John Muel
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Get More Website Traffic with this Surprising Facebook Advertising Tactic

Get More Website Traffic with this Surprising Facebook Advertising Tactic | Digital-News on Scoop.it today | Scoop.it
If you are a social media marketer you should consider advertising on Facebook. Here is how to get more website traffic using this surprising Facebook tactic
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The iPhone 6 Is Nearly Indestructible (Report)

The iPhone 6 Is Nearly Indestructible (Report) | Digital-News on Scoop.it today | Scoop.it
The iPhone 6 will be nearly indestructible. Well, that’s the latest rumor floating around the internet. VideoBlogger Marques Brownlee has been running test on a piece of glass that is rumored to be…
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‘The Bachelorette’ Update, Week 10 – Bachelorette Baby and Bachelor in Paradise

‘The Bachelorette’ Update, Week 10 – Bachelorette Baby and Bachelor in Paradise | Digital-News on Scoop.it today | Scoop.it
Tonight on ‘The Bachelorette,’ it is Men Tell All. That also means there’s only one more week until the big reveal is made on the finale as to who she chooses. Who’s excited? …
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6 Tips To Expand Your Blog Audience

6 Tips To Expand Your Blog Audience | Digital-News on Scoop.it today | Scoop.it
You have reached a plateau. You’ve built a beautiful and engaging website, you’re relatively active on your social channels, you’ve had your blog up and running and you’ve been working on con…
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Dwayne “The Rock” Johnson Plays Patty Cake With Little Girl On The Set Of Hercules

Dwayne “The Rock” Johnson Plays Patty Cake With Little Girl On The Set Of Hercules | Digital-News on Scoop.it today | Scoop.it
This has got to be the manliest game of patty cake on record. Dwayne “The Rock” Johnson was on the set of Hercules this week when a little girl asked him to play Patty Cake. And when a little gir…
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