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Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | Digital-News on Scoop.it today | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss, Martin Hombre Hormiga
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Philippine Star ventures into TV with new lifestyle show

Philippine Star ventures into TV with new lifestyle show | Digital-News on Scoop.it today | Scoop.it
The Philippine Star has become the first newspaper in the country to venture into television with the launch of Modern Living TV.
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Kopiko faces BIR tax evasion case

Kopiko faces BIR tax evasion case | Digital-News on Scoop.it today | Scoop.it
Exclusive distributor TriDharma Marketing owes the BIR tax liability amounting to P4.47 billion.
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How tighter budgets are helping online marketing

How tighter budgets are helping online marketing | Digital-News on Scoop.it today | Scoop.it
Tighter budgets might be doing good for online marketing, with APAC marketers tracking greater effectiveness for their efforts, according to Adobe's study.
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WATCH General Mills teaches you #HowToDad right

WATCH General Mills teaches you #HowToDad right | Digital-News on Scoop.it today | Scoop.it
Promoting the new peanut butter Cheerios, the campaign shows modern day fathers #HowToDad and do it right.
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Garnier digitises experiential marketing

Garnier digitises experiential marketing | Digital-News on Scoop.it today | Scoop.it
Garnier takes experiential marketing to the streets where they ask two celebrities to run around asking passers-by to try out essences and compete to see who has the best performing product.
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Yates to replace Doris Kuok on McCann's Cathay Pacific team

Yates to replace Doris Kuok on McCann's Cathay Pacific team | Digital-News on Scoop.it today | Scoop.it
Yates joins as the airline begins to look outside McCann's dedicated Cathay Pacific Team for branding and digital ideas.
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HK4As unveils Kam Fan jury

HK4As unveils Kam Fan jury | Digital-News on Scoop.it today | Scoop.it
Check out a list of Kam Fan jury 2014 here.
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Local Marketing Gets A Toy | Social Media Today

Local Marketing Gets A Toy | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Yelp is ten years old and they gave everybody else a gift to celebrate — a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. You can look at their suggestions, like whether chicken & waffles became popular before deviled eggs in San Francisco. This answers their question about which came first, the chicken or the egg…..


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Deathwatch: Social Media Innovation is Not Dying | Social Media Today

Deathwatch: Social Media Innovation is Not Dying | Social Media Today | Digital-News on Scoop.it today | Scoop.it

With apologies to Monty Python...


In the late 90s, some organization declared the World Wide Web was over. The prediction of the web’s demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I’ve come up empty, but my memory of the report is so clear that I’m willing to bet real money that the prediction happened.)


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Weekly SEO Roundup on Ahrefs Blog: Week of 25 Jul 2014 - Ahrefs Blog

Weekly SEO Roundup on Ahrefs Blog: Week of 25 Jul 2014 - Ahrefs Blog | Digital-News on Scoop.it today | Scoop.it
Ahrefs Insights Link is President Still thinking that content is king? Only for those who monetize it! Tad Chef rightly points out that content is just one
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Want Blog Posting Information? Make Sure You Read This! | Seo Fantastic

Want Blog Posting Information? Make Sure You Read This! | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Writing A Blog can be so easy to do because everyone is doing it. It almost seems like everyone owns a blog. However, if you're interested in creating a
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Tips And Tricks For Online Marketing Enthusiasts | Seo Fantastic

Tips And Tricks For Online Marketing Enthusiasts | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Some startups evolve into financial powerhouses, while others will stay small and local. The vast majority; however, fade into oblivion. Businesses fail at an
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Startup Offers Free Collaboration Option for Any Web Page

Startup Offers Free Collaboration Option for Any Web Page | Digital-News on Scoop.it today | Scoop.it
Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page. Lifestreams Technologies, a 2-year-old company based in New Haven, Conn., said the widget can be used on any intranet or public-facing website by adding a snippet of code to the html. "Most websites today are relatively static," said Peter Prosol, business development director for the 10-person SaaS firm. "You'll find pictures and i Topic: Social Business.
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Malaysia Airports aims to become retail hub

Malaysia Airports aims to become retail hub | Digital-News on Scoop.it today | Scoop.it
Malaysia Airports has chosen Lowe as its strategic retail branding agency, to create consumer engagement platforms for klia2.
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Master Report: Marketing to Women

Master Report: Marketing to Women | Digital-News on Scoop.it today | Scoop.it
Do you need stereotypes to market to women? This report looks at effectively marketing to women.
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What does the future hold for outdoor advertising?

What does the future hold for outdoor advertising? | Digital-News on Scoop.it today | Scoop.it
What can we do to create human experiences within these spaces?
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Maybank on justifying a move to digital

Maybank on justifying a move to digital | Digital-News on Scoop.it today | Scoop.it
Here’s how the bank put innovation in its digital engagement in a heavily regulated industry.
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WATCH Durex finds a balanced rhythm for Performax launch

WATCH Durex finds a balanced rhythm for Performax launch | Digital-News on Scoop.it today | Scoop.it
Durex addresses the importance of “speeding her up and slowing him down” for its newest product line, Performax.
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Peek into Facebook's new Hong Kong digs [GALLERY]

Peek into Facebook's new Hong Kong digs [GALLERY] | Digital-News on Scoop.it today | Scoop.it
Facebook yesterday unveiled its new office on the 60th of the One Island East tower located at Quarry Bay.
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Pancake House is now Max's Group

Pancake House is now Max's Group | Digital-News on Scoop.it today | Scoop.it
Max's Group consolidates 14 brands from Pancake House and Max's Group of Companies, following a P4 billion share-swap deal this month.
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How To Build Brand Awareness Through Internet Marketing [Infographic] | Social Media Today

How To Build Brand Awareness Through Internet Marketing [Infographic] | Social Media Today | Digital-News on Scoop.it today | Scoop.it
Are you looking for some effective (yet free) ways to grow your business online?
 
There are many channels (like social media, search engines, blogging, etc.) when it comes to building brand awareness and marketing your products and services on the Internet.
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Digital Marketing Technology | Social Media Today

Digital Marketing Technology | Social Media Today | Digital-News on Scoop.it today | Scoop.it

If there is one powerful outcome from the advancement of technology it would be marketing. Gone are the days of running an ad in the local paper and wondering if anyone saw it. Asking people how they heard about your business seems so yesterday.


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Maximize Your Profits Using Facebook Marketing Strategies | Seo Fantastic

Maximize Your Profits Using Facebook Marketing Strategies | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
There are nearly unlimited points of view about Facebook for marketing. The trends may seem tempting, but they may not be the whole picture in terms of true
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Search Engine Optimization Overwhelming You? This Advice Will Help | Seo Fantastic

Search Engine Optimization Overwhelming You? This Advice Will Help | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Read the great SEO advice and enjoy a successful site. Coding is an important aspect to consider when you are using SEO. For instance, if you have JavaScript
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New To Video Marketing? Quickly Become A Pro | Seo Fantastic

New To Video Marketing? Quickly Become A Pro | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Video marketing uses videos posted online to advertise a business or services. It might appear easy, but there are a number of things you need to know before
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