Every time your front line responder(s) need to check with a manager about how to word something, you have failed to truly embrace the real-time nature of modern customer relations.
Via Martin Hombre Hormiga
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Rescooped by Thomas Faltin from Social media and Marketing Spyglass Measurement and Analytics onto Digital-News on Scoop.it today |
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Via Martin Hombre Hormiga
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Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.
And yes, SEO is the great white whale :). Via Martin (Marty) Smith 
Martin (Marty) Smith's comment,
April 10, 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment,
April 10, 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains. Via José Carlos, Heiko Idensen, Aki Puustinen, Terheck Delete the scoop?
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Sara Bozanic: "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"
...Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way.
Content is spread across several media simultaneously. It’s not just about digital media, but also a combination of several traditional channels or a combination of both, such as the environment, radio, TV, web, mobile, etc.
3 Main Phases of Development
[Here's a useful overview of Transmedia storytelling ~ Jeff] Via The Digital Rocking Chair, Jeff Domansky Delete the scoop?
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Steve Rubel: "Visual storytelling is in renaissance -- but with a twist. Photography, rather than video, is fast becoming the lingua franca of a more global, mobile and social society" ... Via The Digital Rocking Chair Delete the scoop?
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Jake Shapiro: "In the past decade as videogame storytelling has become slightly more adequate, plot twists have been an important tool for making the player reevaluate their role in the story." Via The Digital Rocking Chair Delete the scoop?
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How-to video for creating digital storybooks using custom animations in PowerPoint. For more resources from Nancye Blair, visit www.EngagingEducation.net. Via Baiba Svenca, Eva Buyuksimkesyan, EiriniKaragiorgaki, Let's Learn IT, Juergen Wagner, Louise Robinson-Lay, AnnC 
Kshitija's curator insight,
December 28, 2012 7:21 AM
Thought that movies can be made only with fancy video software? Think again! This video here shows how you can make short movies using only graphics, clipart, animations and other PowerPoint elements. The video focusses on digital storybooks, but this technique is quite useful to make short movies even for a business presentation. You could even pick up an animated PowerPoint presentation tool and use that as the basis of for your short 'animated' movie. Something like this doesn't take too much of your time and adding a story/movie to your presentation will add more appeal and pizzazz to your slides! 
Kari Smith's curator insight,
January 25, 1:22 PM
Technology and learning.....we continue to explore the best connections to student engagement......and even educator engagement 
Cris Crissman's curator insight,
January 29, 5:50 PM
PowerPoint is like Rodney Dangerfield -- "I get no resprect." But it's one of the most versatile, go-to tools of all time. Delete the scoop?
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Lifted this great piece on storytelling from Brian Yanish @Marketing Hit and strongly suggest following Brian as his Scoops and Tweets ROCK. Via Martin (Marty) Smith Delete the scoop?
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Teressa Iezzi: "Through Punchdrunk, Barrett has sought to create experiences that challenge audiences to physically interact with a narrative, and that push the idea of entertainment into a more primal place, where a show becomes a thing that happens to you because of decisions you make, not just something you watch passively." Via The Digital Rocking Chair Delete the scoop?
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Caitlin Roper: "With tens of thousands of printed parts, millions of hours of work, and billions of pixels invested, the project represents unparalleled innovation in handmade storytelling—and a new future for a 100-year-old art form" ... Via The Digital Rocking Chair Delete the scoop?
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