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How to Craft the Perfect Marketing Elevator Pitch

How to Craft the Perfect Marketing Elevator Pitch | Digital-News on Scoop.it today | Scoop.it
Learn how to craft and deliver an elevator pitch for your business.

Via Martin Hombre Hormiga
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Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI | Digital-News on Scoop.it today | Scoop.it
There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness,…
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How to Be Successful with B2B Facebook in 2014

How to Be Successful with B2B Facebook in 2014 | Digital-News on Scoop.it today | Scoop.it
Facebook is typically the less traversed social media platform in the world of B2B. It’s B2C roots, as well as the recent not-organic-friendly algorithm updates, are leaving many B2B marketers wond…
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How to Hop on Social Media for an Easter Weekend Boost

How to Hop on Social Media for an Easter Weekend Boost | Digital-News on Scoop.it today | Scoop.it
Spring has officially sprung and for most areas around the country, agreeable weather will greet us this Easter weekend. That means lots of egg hunts, picnics, brunches and parties for people of all …
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The Willy-Nilly of LinkedIn Endorsements

The Willy-Nilly of LinkedIn Endorsements | Digital-News on Scoop.it today | Scoop.it
It is no secret, and evident from my previous blog posts, that LinkedIn is my favored social media network for personal branding and job search. What is not to like? With LinkedIn you can build and e…
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Turkey To Put 29 Twitter Users On Trial

Turkey To Put 29 Twitter Users On Trial | Digital-News on Scoop.it today | Scoop.it
China isn’t the only government putting social media users it finds undesirable in jail. Turkey, as you likely already know, has been on a warpath against social media. You have probably already he…
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General Mills Issues New Privacy Policy To Prevent Online Followers From Suing. Will It Backfire?

General Mills Issues New Privacy Policy To Prevent Online Followers From Suing. Will It Backfire? | Digital-News on Scoop.it today | Scoop.it
General Mills is behind some of the largest food brands on the planet, and yesterday published a questionable update to its Privacy Policy and Legal Terms. First reported by the New York Times, the c…
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Chinese Weibo Blogger Sentenced To Three Years With No Chance For Appeal

Chinese Weibo Blogger Sentenced To Three Years With No Chance For Appeal | Digital-News on Scoop.it today | Scoop.it
While Sina Weibo is issuing its IPO in America, back home it is still dealing with the Chinese government’s continued censorship of the social media network. Today, a major figure on the microblogg…
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SEO Myths: Theme of the Week

SEO Myths: Theme of the Week | Digital-News on Scoop.it today | Scoop.it
I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on …
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Google Check Factors for Your Website

Google Check Factors for Your Website | Digital-News on Scoop.it today | Scoop.it
Google has various parameters for measuring the content of your website. If it meets all those, then your website enjoys a good ranking on Google and if it does not, then the search engine would igno…
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Flickr For iOS And Android Receive Major Redesign

Flickr For iOS And Android Receive Major Redesign | Digital-News on Scoop.it today | Scoop.it
Flickr was rumored last month to launch a redesign of its mobile apps, and today the photo site began rolling out a brand new look on iOS and Android. The app has been completely overhauled on both p…
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‘Orange Is The New Black’ Season 2 Trailer Is Here And It’s Perfection

‘Orange Is The New Black’ Season 2 Trailer Is Here And It’s Perfection | Digital-News on Scoop.it today | Scoop.it
Call off work for Friday, June 6 and have your Netflix viewing device ready and full charged. The second season trailer for “Orange is the New Black” has hit the internet. Hard. Who is ready to t…
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Which Marketing Channel Gets You The Most Bang For Your Click? (Infographic)

Which Marketing Channel Gets You The Most Bang For Your Click? (Infographic) | Digital-News on Scoop.it today | Scoop.it
Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires c…
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142 Pinterest Board Ideas for a Mesmerising Brand Page [Infographic]

142 Pinterest Board Ideas for a Mesmerising Brand Page [Infographic] | Digital-News on Scoop.it today | Scoop.it
Are you creating the right boards for your Pinterest brand page? Where do you get your Pinterest board ideas from? The boards you create on your Pinterest brand page define your brand. On any social …
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Common Small Business Website Mistakes [Infographic]

Common Small Business Website Mistakes [Infographic] | Digital-News on Scoop.it today | Scoop.it
In my experience, I’d say most small business owners understand the importance of maintaining a strong online presence. The problem is, their website is just one thing of a million a small business…
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Facebook Wants To Help You Find and Connect With ‘Nearby Friends’

Facebook Wants To Help You Find and Connect With ‘Nearby Friends’ | Digital-News on Scoop.it today | Scoop.it
Over 750 million people visit Facebook daily, and now the social network wants to make sure you don’t miss your friends while out on the town. Today, Facebook announced a new “Nearby Friends” f…
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Want to be an Expert? [Infographic]

Want to be an Expert? [Infographic] | Digital-News on Scoop.it today | Scoop.it
What does it really mean to be an expert? Is it a fancy degree, wisdom learned over several decades,or just plain common sense?? For any true expert, the first step is learning. This may seem obvious…
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Why Does Social Media Marketing Take So Long to See Results?

Why Does Social Media Marketing Take So Long to See Results? | Digital-News on Scoop.it today | Scoop.it
Most companies understand that social media marketing is now crucial to the success of their brand online. After all, a 2013 SocialMediaToday.com article about 2014 marketing strategies mentioned tha…
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Mrs. Doubtfire Sequel Featuring Robin Williams Is In The Works

Mrs. Doubtfire Sequel Featuring Robin Williams Is In The Works | Digital-News on Scoop.it today | Scoop.it
20 years ago Robin Williams graced the screen as Mrs. Doubtfire. Today we have learned that a Mrs. Doubtfire sequel is in the works at Fox 2000. According to the Hollywood Reporter, Robin Williams, 6…
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Ford Mustang 50th Anniversary Edition Trends On Facebook

Ford Mustang 50th Anniversary Edition Trends On Facebook | Digital-News on Scoop.it today | Scoop.it
The Ford Mustang will soon be available in a 50th anniversary edition. The company has announced that 1,964 of the special cars will be produced, a number that marks the year in which the Mustang wen…
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Facebook The Most Preferred Social Network For Marketers (Study)

Facebook The Most Preferred Social Network For Marketers (Study) | Digital-News on Scoop.it today | Scoop.it
Facebook has very deep pockets thanks to multi-billion dollar earnings, and according to a new study, is the best ranked social platform among marketers. The study comes from the Direct Marketing Ass…
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5 Ways To Drive Conversations Through Social Proof

Consumers are becoming more informed all the time, and with the power of the Internet at their fingertips, they can find out a huge amount of information about a business or product with just the cl…
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The #CreepyWhiteGuys Hashtag Is Offensive… To Creepy White Guys

The #CreepyWhiteGuys Hashtag Is Offensive… To Creepy White Guys | Digital-News on Scoop.it today | Scoop.it
The #CreepyWhiteGuys hashtag has sparked a pretty big debate on social media about race, sexuality, and, well, creepy white guys. The hashtag seems to stem from the Tumblr blog Creepy White Guys. The…
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Social Media Tips on Video: Twitter Tip #3

Social Media Tips on Video: Twitter Tip #3 | Digital-News on Scoop.it today | Scoop.it
[Transcript] “Hi, it’s Roxanne from R3 Social Media with another quick twitter tip. When you’re looking for accounts to follow, be sure that these accounts are active. You want people that are …
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If You Want to Sell Stuff, Use Social Media

If You Want to Sell Stuff, Use Social Media | Digital-News on Scoop.it today | Scoop.it
Question:  Why would you spend your time (and money) on Social Media sites if you are not making sales?  Most businesses I know are not on Facebook to play Candy Crush or view crabby cats.  Busine…
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Social Media & Crisis Management: How To Be Present In Times Of Trouble

Social Media & Crisis Management: How To Be Present In Times Of Trouble | Digital-News on Scoop.it today | Scoop.it
Social media is a useful tool for almost any company, whatever its industry, purpose or relationship with customers. Yet in times of crisis, social media is invaluable. Not only does it enable compan…
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