How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%.
Via Martin Hombre Hormiga
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Rescooped by Thomas Faltin from Social media and Marketing Spyglass Measurement and Analytics onto Digital-News on Scoop.it today |
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%.
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By Henry Jenkins
Howard Rheingold has been one of the smartest, most forward thinking, most provocative writers about digital culture for the past several decades. He’s someone who always makes me think. Even a short hall way chat with Howard at a conference can lead to transformative insights about how we live within a networked culture. I have been lucky to know him for more than two decades now, and I treasure every interaction I’ve ever had with the guy.
Your progression from work on virtual communities to smart mobs to digital literacies says something about the evolution of digital culture over the past few decades. What has led you right now to focus so much on giving everyday people the skills they need to more meaningfully participate in the new media landscape?
-------------------- (E-Learning Students! I highly recommend this series of articles to anyone seeking a solid conntext for the work we are doing in social communication. ~ Dennis) Via Dennis T OConnor, Jim Lerman Delete the scoop?
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