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Secrets of a Lucrative Social Media Campaign

Secrets of a Lucrative Social Media Campaign | Digital-News on Scoop.it today | Scoop.it
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%.

Via Martin Hombre Hormiga
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As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be Growing Pains | Digital-News on Scoop.it today | Scoop.it
The two chiefs are working closer than ever, but are they working well
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Trends in the Marketing Mix - Social HubSite - Social Networking Platform

Trends in the Marketing Mix - Social HubSite - Social Networking Platform | Digital-News on Scoop.it today | Scoop.it
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Trade secret or patent: What’s right for your company? –...

Trade secret or patent: What’s right for your company? –... | Digital-News on Scoop.it today | Scoop.it
As a technology startup, your core technology might be the company’s largest asset and the cornerstone of the business. Owning patents or applying for patents demonstrates the company has cutting-edge technologies and is investing in developing and protecting its IP. A strong patent portfolio...
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Should You Be One of Facebook's 1.5 Million Marketers?

Should You Be One of Facebook's 1.5 Million Marketers? | Digital-News on Scoop.it today | Scoop.it
Facebook's total revenue grew to more than $2.9 billion and advertising revenue climbed 67 percent from a year ago, its CEO said in a earnings conference call last night. And for its growth, Facebook thanks the 30 million small businesses and its 1.5 million active marketers who use the world's No. 1 social media platform. "To continue delivering the best returns for marketers, we’ve been very focused on improving the quality of the ad experiences for our community," Topic: Digital Marketing.
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The Mobile Enterprise Exists, But Successes Are Few and Far Between

The Mobile Enterprise Exists, But Successes Are Few and Far Between | Digital-News on Scoop.it today | Scoop.it
The mobile enterprise has some roadblocks standing in the way from moving from an ideal to a reality. I recently wrote about how a lack of enterprise mobile apps will prolong the realization of the anytime, anywhere workplace. But the dearth of apps is only one reason for the delay. Another reason is a lack of clearly defined business use cases for mobile devices. Organizations are sailing in uncharted mobile enterprise waters today, with few proven successes to emulate. The bulk of use cases Topic: Mobile Enterprise.
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25 Must-Tweet Inspirational Quotes From Inbound Experts

25 Must-Tweet Inspirational Quotes From Inbound Experts | Digital-News on Scoop.it today | Scoop.it
Get inspired by these 25 quotes from inbound experts.
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Vessyl Cup Now Over $1 Million in Presales - Crowdfund Insider

Vessyl Cup Now Over $1 Million in Presales - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
Vessyl Cup, a project in the midst of a pretail crowdfunding campaign, has shared they have passed by the $1 million mark. The smart cup project was annou
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NASCAR Driver Supports Crowdtilt Campaign to Bring Bitcoin to Sprint Cup Series - Crowdfund Insider

NASCAR Driver Supports Crowdtilt Campaign to Bring Bitcoin to Sprint Cup Series - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
NASCAR driver, Alex Bowman, along with his racing team, BKRacing, announced on Thursday (July 24th) their support of a new crowdfunding campaign on Crowdti
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The Benefits Of Wearable Technology - CloudTweaks.com

The Benefits Of Wearable Technology - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Wearable Technology mainly refers to the incorporation of technology in regular accessories which will impart greater ease in routine activities.
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Powering big data at Pinterest

Powering big data at Pinterest | Digital-News on Scoop.it today | Scoop.it
Powering big data at Pinterest
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LinkedIn Acquires Bizo, Doubles Down On Content Marketing

LinkedIn Acquires Bizo, Doubles Down On Content Marketing | Digital-News on Scoop.it today | Scoop.it
Another week, another marketing acquisition.

This week, LinkedIn bought Bizo.

LinkedIn is not just a forum of professional resumes, it’s a marketing solutions platform, and Tuesday’s announcement of their acquisition of Bizo not only underscores the platform’s strategic positioning as a marketing solution but amplifies the value of content.



The announcement comes just weeks after research confirmed LinkedIn as the #1 source for professional content sharing, and supports...
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Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
Imagine you're lounging on the banks of Lake Zurich and a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Samsung tried this stunt with their new #underwaterselfie campaign and had surprising results.
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MaxCDN Builds Real Time Analytics Platform on Tokutek TokuMX - insideBIGDATA

MaxCDN Builds Real Time Analytics Platform on Tokutek TokuMX - insideBIGDATA | Digital-News on Scoop.it today | Scoop.it
MaxCDN Builds Real Time Analytics Platform on Tokutek TokuMX
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Mobile Approaches Three Quarters of Facebooks Ad Revenue

Mobile Approaches Three Quarters of Facebooks Ad Revenue | Digital-News on Scoop.it today | Scoop.it
Mobile accounted for 62 of the social networks 2.7 billion ad revenue in Q2, a 21 increase from the same period last year.
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11 social and tech events for the up-and-coming entrepreneur –...

11 social and tech events for the up-and-coming entrepreneur –... | Digital-News on Scoop.it today | Scoop.it
A list of 11 events happening soon in NYC that will help jumpstart your next social or tech venture.
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Learn To Market Through Facebook With These Ideas. | Seo Fantastic

Learn To Market Through Facebook With These Ideas. | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Facebook is a great place that everyone will be able to use to their advantage. You can also reach people from all over the world. You can find out more about
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Retailers Face Challenges, But With Effort Comes Rewards

Retailers Face Challenges, But With Effort Comes Rewards | Digital-News on Scoop.it today | Scoop.it
The term “channel” in a retail context has as many meanings as the disparate paths between merchant and consumer. As the variety of channels continues to grow -- online, offline, mobile, kiosk, call center, website, store -- retailers are challenged with meeting the expectations of consumers who pick and choose channels as their needs demand. Retailers want to provide these consumers with a consistent and seamless experience -- many explicitly claiming strategies to enable an "o Topic: Customer Experience.
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One Consultant's Approach to a Small SharePoint Cleanup

One Consultant's Approach to a Small SharePoint Cleanup | Digital-News on Scoop.it today | Scoop.it
A pilot SharePoint cleanup project is straightforward. A consultant facilitating a small project to clean up a company’s SharePoint intranet can reach the lessons learned phase with a few basic tools.Recall the mantra: simple is elegant. Topic: Information Management.
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Why The Smartest Marketers Have External Writing Teams

Why The Smartest Marketers Have External Writing Teams | Digital-News on Scoop.it today | Scoop.it
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Nicola Horlick "City Superwoman" Shares Insight into Peer Lending & Crowdfunding - Crowdfund Insider

Nicola Horlick "City Superwoman" Shares Insight into Peer Lending & Crowdfunding - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
Nicola Horlick is a well known name in the halls of finance in the United Kingdom. Nicola captured the title of City "Superwoman" as she balanced on the h
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How CMOs Deal With The Challenges of Technology Part 2

How CMOs Deal With The Challenges of Technology Part 2 | Digital-News on Scoop.it today | Scoop.it
How CMOs Deal With The Challenges of Technology Part 2 Intelligenthq In the first part of this article we have reviewed the results of a recent report enti
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Global 2000 Firm Achieves 192 Percent ROI Securing Critical Financial Applications - CloudTweaks.com

Global 2000 Firm Achieves 192 Percent ROI Securing Critical Financial Applications - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Applications - Financial Services Institution Improved Secure Development Processes and Reduced Enterprise Risk, According to Case Study by Leading Analyst Firm
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LemonStand CEO on Starting an Ecommerce Business

LemonStand CEO on Starting an Ecommerce Business | Digital-News on Scoop.it today | Scoop.it
Starting a new ecommerce business can be frustrating, complicated, and risky. LemonStand is a popular ecommerce platform that often caters to startups and new entrepreneurs. LemonStand’s ...
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A Powerful Partner in Applying for Business School: LinkedIn

A Powerful Partner in Applying for Business School: LinkedIn | Digital-News on Scoop.it today | Scoop.it
Before I went to business school, I spent my life in the luxury sector where I interacted with people from all over the world. I was very happy in this industry but I always felt deeply passionate about enhancing my
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Zettaset Simplifies Big Data Security and Management for the Enterprise - insideBIGDATA

Zettaset Simplifies Big Data Security and Management for the Enterprise - insideBIGDATA | Digital-News on Scoop.it today | Scoop.it
Zettaset Simplifies Big Data Security and Management for the Enterprise
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