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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Digital-News on Scoop.it today | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.

 

So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Martin Hombre Hormiga
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Polish Finance Ministry: Bitcoin Can Be Used as Financial Instrument - CoinDesk

Polish Finance Ministry: Bitcoin Can Be Used as Financial Instrument - CoinDesk | Digital-News on Scoop.it today | Scoop.it
At the time, Pacholski asked Poland's Ministry of Finance to explain the legal status of bitcoin transactions.
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NaviSite Launches Enterprise Mobility Management Platform - eWeek

NaviSite Launches Enterprise Mobility Management Platform - eWeek | Digital-News on Scoop.it today | Scoop.it
Talkin' Cloud NaviSite Launches Enterprise Mobility Management Platform eWeek Enterprise hosting, managed applications, managed messaging and managed cloud services provider NaviSite, a subsidiary of Time Warner Cable, announced an enterprise...
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topseoscom Unveils SEO Image as the Ninth Best Search Engine Optimization ... - IT Business Net

topseoscom Unveils SEO Image as the Ninth Best Search Engine Optimization ... - IT Business Net | Digital-News on Scoop.it today | Scoop.it
topseoscom Unveils SEO Image as the Ninth Best Search Engine Optimization ...
IT Business Net
The independent authority on search marketing vendors, topseos.com, has named SEO Image the 9th best search marketing service for the month of July 2014.
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Gmail Update to Version 4.9 Brings Streamlined Google Drive Attachment Feature - Droid Life

Gmail Update to Version 4.9 Brings Streamlined Google Drive Attachment Feature - Droid Life | Digital-News on Scoop.it today | Scoop.it
Android Headlines - Android News Gmail Update to Version 4.9 Brings Streamlined Google Drive Attachment Feature Droid Life A new update to Gmail brings a streamlined Google Drive file attachment feature, which should make sharing files from your...
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Viber, Nimbuzz, and Other VoIP Apps Are Now Working Again in Jamaica After ... - TruTower

Viber, Nimbuzz, and Other VoIP Apps Are Now Working Again in Jamaica After ... - TruTower | Digital-News on Scoop.it today | Scoop.it
Trinidad Guardian
Viber, Nimbuzz, and Other VoIP Apps Are Now Working Again in Jamaica After ...
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Bitcoin Foundation Hires Firm to Lobby Congress on Cryptocurrencies

Bitcoin Foundation Hires Firm to Lobby Congress on Cryptocurrencies | Digital-News on Scoop.it today | Scoop.it
The Bitcoin Foundation has hired Washington, DC-based lobbying firm Thorsen French Advocacy.
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Villa F in Rhodes, Greece by Hornung and Jacobi Architecture

Villa F in Rhodes, Greece by Hornung and Jacobi Architecture | Digital-News on Scoop.it today | Scoop.it
Set above and within a natural stone wall which runs along this length of the Greek Rhodes coastline, Villa F is a design by Hornung and Jacobi Architecture for a holiday retreat.
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Small Business Loans Reach Post-Recession High - Small Business Trends

Small Business Loans Reach Post-Recession High - Small Business Trends | Digital-News on Scoop.it today | Scoop.it
Small Business Trends
Small Business Loans Reach Post-Recession High
Small Business Trends
It isn't quite the golden days of pre-recession financing. But small business lending has reached a post-recession high.
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Swire crafts a first-class branding strategy - Marketing Interactive

Swire crafts a first-class branding strategy - Marketing Interactive | Digital-News on Scoop.it today | Scoop.it
Swire crafts a first-class branding strategy Marketing Interactive Home to a plethora of brands and some ad agencies, Swire Properties' arts and cultural events programming could be seen as a form of long-term branding strategy to retain its...
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Fundraising 3.0 – Turning social data into repeat donations - Charity Digital News

Fundraising 3.0 – Turning social data into repeat donations - Charity Digital News | Digital-News on Scoop.it today | Scoop.it
Fundraising 3.0 – Turning social data into repeat donations Charity Digital News Charities are being called on to adopt new 'Fundraising 3.0' approaches – that go beyond email marketing and social media campaigns, and are based on the analysis of...
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#HPGoinMobile: Join Us For a Twitter Chat July 16th About Mobile - Small Business Trends

#HPGoinMobile: Join Us For a Twitter Chat July 16th About Mobile - Small Business Trends | Digital-News on Scoop.it today | Scoop.it
#HPGoinMobile: Join Us For a Twitter Chat July 16th About Mobile
Small Business Trends
Mobile technology plays an increasingly important role among small businesses.
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Is it time for 'marketing-as-a-service'? - Marketing Week

Is it time for 'marketing-as-a-service'? - Marketing Week | Digital-News on Scoop.it today | Scoop.it
Is it time for 'marketing-as-a-service'?
Marketing Week
To paraphrase Kevin Delaney's Snow Fall comment, “I'd rather have an optimisation model for programmatic media buying than a great ad campaign”.
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Forget "OK Glass," MindRDR Is A Google Glass App You Control With Your ... - TechCrunch

Forget "OK Glass," MindRDR Is A Google Glass App You Control With Your ... - TechCrunch | Digital-News on Scoop.it today | Scoop.it
BBC News
Forget "OK Glass," MindRDR Is A Google Glass App You Control With Your ...
TechCrunch
Google Glass has made a name for itself (somewhat infamously) as head-mounted hardware that you can control with your voice and a sliding finger.
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Create Compelling Website Content That Drives More Leads - AllBusiness (blog)

Create Compelling Website Content That Drives More Leads - AllBusiness (blog) | Digital-News on Scoop.it today | Scoop.it
Create Compelling Website Content That Drives More Leads
AllBusiness (blog)
Purchase Intent: Some of the lead magnets described in the earlier post can help you to segment users based on where they are in your buying process.
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Google I/O: Extending Google's enterprise reach - ComputerWeekly.com

Google I/O: Extending Google's enterprise reach - ComputerWeekly.com | Digital-News on Scoop.it today | Scoop.it
Tech2 Google I/O: Extending Google's enterprise reach ComputerWeekly.com Google has extended its enterprise apps portfolio with functionality that could make it a viable alternative to traditional enterprise software – especially for governments...
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What Makes A Digital Marketing Campaign Successful? - Business 2 Community

What Makes A Digital Marketing Campaign Successful? - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Business 2 Community
What Makes A Digital Marketing Campaign Successful?
Business 2 Community
Although Albert Einstein wasn't talking about digital marketing in this quote, it is most certainly applicable to the subject.
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World Cup 2014: Brazil vs. Germany breaks social media records - CBS News

World Cup 2014: Brazil vs. Germany breaks social media records - CBS News | Digital-News on Scoop.it today | Scoop.it
CBS News
World Cup 2014: Brazil vs. Germany breaks social media records
CBS News
When the final whistle blew in Belo Horizonte to mercifully end Germany's 7-1 thrashing of Brazil in the World Cup semifinal, millions of Brazilians' hearts were broken.
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Column UCLA's John Villasenor takes you inside the world of cryptocurrencies ... - Los Angeles Times

Column UCLA's John Villasenor takes you inside the world of cryptocurrencies ... - Los Angeles Times | Digital-News on Scoop.it today | Scoop.it
You can donate to a PAC, buy a Tesla or order a Domino's pizza using bitcoin. California just repealed a ban on such cryptocurrencies, so the question is not only "Now what?" but "What?," period.

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Samsung Is Getting Squeezed by the Anti-marketers - AdAge.com

AdAge.com
Samsung Is Getting Squeezed by the Anti-marketers
AdAge.com
As reported in Businessweek, Xiaomi, for example, devotes around 1% of its revenue to marketing.
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Business Intelligence Market Shifts - SQL Server Pro

Business Intelligence Market Shifts - SQL Server Pro | Digital-News on Scoop.it today | Scoop.it
SQL Server Pro
Business Intelligence Market Shifts
SQL Server Pro
Analytics is taking center stage in the business world.
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Three Ways to Visually Present Information (Without Spending a Fortune) - MarketingProfs.com (subscription)

Three Ways to Visually Present Information (Without Spending a Fortune) - MarketingProfs.com (subscription) | Digital-News on Scoop.it today | Scoop.it
MarketingProfs.com (subscription) Three Ways to Visually Present Information (Without Spending a Fortune) MarketingProfs.com (subscription) The beauty of an infographic is not just in how it's designed but also in how it distributes information—how...
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Consumer psychology behind apparel purchase during the End of Season Sale ... - Fibre2fashion.com (subscription)

Consumer psychology behind apparel purchase during the End of Season Sale ... - Fibre2fashion.com (subscription) | Digital-News on Scoop.it today | Scoop.it
Consumer psychology behind apparel purchase during the End of Season Sale ...
Fibre2fashion.com (subscription)
End of Season Sale (EOSS) is now a trend among the apparel retailers in India.
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Wix Introduces Beautiful ShoutOut Newsletters - Small Business Trends

Wix Introduces Beautiful ShoutOut Newsletters - Small Business Trends | Digital-News on Scoop.it today | Scoop.it
Small Business Trends
Wix Introduces Beautiful ShoutOut Newsletters
Small Business Trends
“We allow small business owners to create and manage their online presence with enterprise-level solutions but without the need for enterprise-level resources.
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The Man Who Created Google Glass Says It's Still Got A Long Way To Go - Business Insider

The Man Who Created Google Glass Says It's Still Got A Long Way To Go - Business Insider | Digital-News on Scoop.it today | Scoop.it
Australian Techworld The Man Who Created Google Glass Says It's Still Got A Long Way To Go Business Insider Google Glass has been on the heads of early adopters, doctors, teachers, and just about anyone willing to shell out $1,500 for the wearable...
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Social media harassment an issue in Fox Cities - Appleton Post Crescent

Social media harassment an issue in Fox Cities - Appleton Post Crescent | Digital-News on Scoop.it today | Scoop.it
Social media harassment an issue in Fox Cities
Appleton Post Crescent
Police warned the man, 31, that harassment on social media is illegal. A 17-year-old Fox Cities boy has also felt the sting of inappropriate Facebook posts.
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