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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Digital-News on Scoop.it today | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.

 

So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Martin Hombre Hormiga
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LG introduces faster G3

LG introduces faster G3 | Digital-News on Scoop.it today | Scoop.it
Following in the footsteps of fellow maker Samsung, LG just unveiled a beefed-up version of its current flagship smartphone, G3. Called G3 Cat. 6, the new Android handset comes with a faster processor and support for speedier cellular networks as its main highlights.
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Gating assets: The unconsidered alternative | Velocity Partners

Gating assets: The unconsidered alternative | Velocity Partners | Digital-News on Scoop.it today | Scoop.it
To gate or not to gate? That's not the question, really. At least not the sole question we should ask ourselves when we're about to publish our next new piece of content. When it comes to gating, we all have an opinion – there are so many schools of thought. Just to name a few: Let's gate everything we have. Let's give everything away for free. Let's only gate eBooks. Let's only gate MOFU (middle of funnel) eBooks. Let's only gate assets that have 20+ pages. The list goes on. And to spare you another interesting and never-ending debate, I am not even going to go into the amount of form fields your gate should consist of. Because that's really a whole different kettle of fish. In short, if you don't gate, you don't capture any data, but more people might actually read your content. If you do gate, you'll obviously get names you're after. Sometimes really good ones. From really good prospects. But often enough you'll get Mickey Mouse, Pocahontas or Peter Pan, or students who don't re
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How To Make Even Your Boring Company Popular On Social Media

How To Make Even Your Boring Company Popular On Social Media | Digital-News on Scoop.it today | Scoop.it
Learn how to make your boring company popular on social media!
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In My Hometown, the Jury's Still Out on Google Glass - Glass Almanac

In My Hometown, the Jury's Still Out on Google Glass - Glass Almanac | Digital-News on Scoop.it today | Scoop.it
Glass Almanac
In My Hometown, the Jury's Still Out on Google Glass
Glass Almanac
About 20 people filled in the small meeting room on Friday as I gave my second Google Glass demo for a hometown audience.
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New Platform to Distribute Law Firm Content - Law Technology News

New Platform to Distribute Law Firm Content - Law Technology News | Digital-News on Scoop.it today | Scoop.it
New Platform to Distribute Law Firm Content
Law Technology News
The platform features content curation, enrichment and semantic Web tools, Primary Opinion said in the release.
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Xbox Twitter Marketing Blunder, Calls CoD: Advanced Warfare, AC: Unity and ... - Gamepur

Xbox Twitter Marketing Blunder, Calls CoD: Advanced Warfare, AC: Unity and ... - Gamepur | Digital-News on Scoop.it today | Scoop.it
Gamepur
Xbox Twitter Marketing Blunder, Calls CoD: Advanced Warfare, AC: Unity and ...
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Elizabeth Warren Says The US Can 'Save Social Security' By Passing ... - Huffington Post

Elizabeth Warren Says The US Can 'Save Social Security' By Passing ... - Huffington Post | Digital-News on Scoop.it today | Scoop.it
Slate Magazine
Elizabeth Warren Says The US Can 'Save Social Security' By Passing ...
Huffington Post
“One of the things we can talk about, for example, and there are many arguments around this, [is] Social Security.
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Bill Gates Talks Performance Funding and MOOCs in Conference Keynote

Bill Gates Talks Performance Funding and MOOCs in Conference Keynote | Digital-News on Scoop.it today | Scoop.it
"Bill Gates, a founder of Microsoft and billionaire philanthropist, touched on a myriad of issues facing higher-education institutions during his keynote address on Monday at the annual conference, in Seattle, of the National Association of College...

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Google Glass Assists Dental Implant Procedures - Medical Device and Diagnostics Industry

Google Glass Assists Dental Implant Procedures - Medical Device and Diagnostics Industry | Digital-News on Scoop.it today | Scoop.it
Google Glass Assists Dental Implant Procedures Medical Device and Diagnostics Industry Barcelona, Spain-based R&D firm Avinent, in partnership with the software development company Droiders, has developed Avinent Glass, a new app for Google Glass...
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10 Self-Evaluation Tips for Technology Instructional Specialists

10 Self-Evaluation Tips for Technology Instructional Specialists | Digital-News on Scoop.it today | Scoop.it
Successful technology integration must include an element of reflection to stay focused on how individual teachers and learners will use this technology in the classroom.

Via ICTPHMS
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Blog Post: Workshop: GP 2013 - Building Dashboards with Microsoft Excel

Blog Post: Workshop: GP 2013 - Building Dashboards with Microsoft Excel | Digital-News on Scoop.it today | Scoop.it
Please find the details of the " GP 2013 - Building Dashboards with Microsoft Excel " workshop below.
See it on Scoop.it, via InformationCommunication (ICT)

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The Hope and Hype of MOOCs

The Hope and Hype of MOOCs | Digital-News on Scoop.it today | Scoop.it
Do MOOCs truly represent a sea change for both public and academic libraries, or just a new twist on the distance learning profession?
See it on Scoop.it, via Educational Technology News

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Marketing watch: Viral videos capture spend and Facebook ads across devices - Tnooz

Marketing watch: Viral videos capture spend and Facebook ads across devices - Tnooz | Digital-News on Scoop.it today | Scoop.it
Marketing watch: Viral videos capture spend and Facebook ads across devices
Tnooz
Facebook is reportedly working on a feature that will allow the social network to track users across devices in order to deliver a seamless ad experience.
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Opera 23 adds new options to heart button, promises improved stability

Opera 23 adds new options to heart button, promises improved stability | Digital-News on Scoop.it today | Scoop.it
Opera has released Opera 23 FINAL, a relatively minor new release of its web browser for Windows and Mac. The only visible change of note is found in the behavior of the heart button in the Address bar.
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Connecting the Dots to Deliver Context

Connecting the Dots to Deliver Context | Digital-News on Scoop.it today | Scoop.it
The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience.
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Increase Your Website Visibility in International Search Engines - State of Digital

Increase Your Website Visibility in International Search Engines - State of Digital | Digital-News on Scoop.it today | Scoop.it
Increasing your website`s presence in the international search engines doesn`t have to be expensive or super-technical. Let the search engines help!
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Samsung Galaxy S5's Road Trip With Ultra Power Saving Mode; Managed 3504 ... - International Business Times AU

Samsung Galaxy S5's Road Trip With Ultra Power Saving Mode; Managed 3504 ... - International Business Times AU | Digital-News on Scoop.it today | Scoop.it
Samsung Galaxy S5's Road Trip With Ultra Power Saving Mode; Managed 3504 ...
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Beware online cheats posing as PayPal - The Straits Times

Beware online cheats posing as PayPal - The Straits Times | Digital-News on Scoop.it today | Scoop.it
The Straits Times Beware online cheats posing as PayPal The Straits Times The tricksters posed as online payment giant PayPal and sent the e-mails to sellers on various e-commerce sites such as Gumtree, eBay and STClassifieds pretending that...
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5 Likeability Lessons Learned From LeBron James - Small Business Trends

5 Likeability Lessons Learned From LeBron James - Small Business Trends | Digital-News on Scoop.it today | Scoop.it
Small Business Trends
5 Likeability Lessons Learned From LeBron James
Small Business Trends
He learned from his experience in Miami how to be a “better player” and was true to his feelings about wanting to raise his children in the Midwest.
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Improve Customer Service by Empowering Your Employees - Business 2 Community

Improve Customer Service by Empowering Your Employees - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Improve Customer Service by Empowering Your Employees
Business 2 Community
In my personal experience, customer support employees are usually so restricted that they hit a wall when an out of the norm problem is presented.
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How private NAS beats the public cloud for small business - PCWorld (blog)

How private NAS beats the public cloud for small business - PCWorld (blog) | Digital-News on Scoop.it today | Scoop.it
How private NAS beats the public cloud for small business
PCWorld (blog)
The public cloud offers extra features like automated offsite backup – but did you know you can get these things and more with a private cloud solution as well?
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Hubspot experts share 10 Mistakes Brands Need to Stop Making on Facebook

Hubspot experts share 10 Mistakes Brands Need to Stop Making on Facebook | Digital-News on Scoop.it today | Scoop.it
We get it, everyone makes mistakes. But here are ten we see brands committing time and time again on Facebook. Make sure you're not doing the same!

Via Ken Morrison, ICTPHMS
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Ken Morrison's curator insight, July 21, 8:09 PM

Ken's Key Takeaway: According to research by Buddy Media, posts with 80 characters or less in length have 27% higher engagement rates.

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How Do You Plan the Campus of the Future? Try Not To.

How Do You Plan the Campus of the Future? Try Not To. | Digital-News on Scoop.it today | Scoop.it
The leaders of Cornell Tech, a new institution in New York City, are designing spaces meant to accommodate whatever tomorrow brings.
See it on Scoop.it, via Educational Technology News

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MicroStrategy Consolidates Its Product Packaging - Database Trends and Applications

MicroStrategy Consolidates Its Product Packaging - Database Trends and Applications | Digital-News on Scoop.it today | Scoop.it
MicroStrategy Consolidates Its Product Packaging
Database Trends and Applications
MicroStrategy Web, which empowers business users to consume, author, and design analytics through an intuitive web-based interface.
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6 Human Jobs That Computers Will Never Replace

6 Human Jobs That Computers Will Never Replace | Digital-News on Scoop.it today | Scoop.it
Computers can drive cars now. What does that mean for us as a society? As technology advances and computers learn to perform human tasks with greater efficiency than even humans themselves, how many of us will be left in the dust?

Via Skip Zalneraitis, Bonnie Bracey Sutton, ICTPHMS
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