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Facebook to Launch ROI Tracking Tool for Ads

Facebook to Launch ROI Tracking Tool for Ads | Digital-News on Scoop.it today | Scoop.it
Read about the new Facebook ROI tool and how it can help marketers determine the roi of their ad spend.

Via Martin Hombre Hormiga
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VMware offers safe passage from lock-in with low-risk migration path

VMware offers safe passage from lock-in with low-risk migration path | Digital-News on Scoop.it today | Scoop.it
VMware is making it easier for organizations to migrate to its software with a new initiative that aims to address both the technical and financial barriers to moving off rivaling offerings.
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Cisco rolls out another developer program: “Same same” but different

Cisco rolls out another developer program: “Same same” but different | Digital-News on Scoop.it today | Scoop.it
Cisco has taken another shot at attracting third-party coders into its embrace with the relaunch of a rebranded developer program.
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The Facebook backlash? The rise of private online journals

The Facebook backlash? The rise of private online journals | Digital-News on Scoop.it today | Scoop.it
This past week I launched Journalate, an online private journal.
I had two reasons for building Journalate.
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Two Tips to Declutter Email Inbox for the Social Media Marketer

Two Tips to Declutter Email Inbox for the Social Media Marketer | Digital-News on Scoop.it today | Scoop.it
As an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails?
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How to Win the Game of Life

How to Win the Game of Life | Digital-News on Scoop.it today | Scoop.it
To win at poker, consistently make the right bets on the right cards. Winning in business -- and in life -- is exactly the same.
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CMO Today: Mobile Ad Spending Leaps Ahead - Wall Street Journal (blog)

CMO Today: Mobile Ad Spending Leaps Ahead - Wall Street Journal (blog) | Digital-News on Scoop.it today | Scoop.it
CMO Today: Mobile Ad Spending Leaps Ahead
Wall Street Journal (blog)
Yahoo is trying to get in on the action by purchasing mobile app analytics provider Flurry Inc. for more than $200 million, WSJ reports.
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Experts Forecast Global SaaS based ERP Software Market to Grow at a CAGR Of 13.8%

Experts Forecast Global SaaS based ERP Software Market to Grow at a CAGR Of 13.8% | Digital-News on Scoop.it today | Scoop.it
Why SaaS Based ERP Software Is Gaining Popularity?Unlike the conventional method of purchasing ERP software licenses, there is a growing trend among organizations, where Software as a Service (SaaS) based model allows them to rent or license an ERP software package for a protracted period of time. It is a vicious circle where increased demand for S...
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RealNetworks reboots Slingo casual game franchise a year after acquiring it

RealNetworks reboots Slingo casual game franchise a year after acquiring it | Digital-News on Scoop.it today | Scoop.it
RealNetworks hopes the Slingo brand will differentiate its casino games. It is unveiling Slingo Adventure.
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Verifying identity is the key to securing corporate data

Verifying identity is the key to securing corporate data | Digital-News on Scoop.it today | Scoop.it
As more and more data moves to the cloud and to distributed environments this stretches the ability of traditional endpoint security solutions to keep it safe.
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Kaspersky Internet Security 2015: An accurate and reliable security suite [Review]

Kaspersky Internet Security 2015: An accurate and reliable security suite [Review] | Digital-News on Scoop.it today | Scoop.it
Kaspersky Internet Security 2015 is a capable product which delivers everything you’d expect from a security suite: antivirus, firewall, browsing protection, a spam filter and more. The technology scores highly with the independent testing labs, too, so we were interested to see what the new build had to offer.
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Marketing’s New Digital Role Is Shortchanging IT

Marketing’s New Digital Role Is Shortchanging IT | Digital-News on Scoop.it today | Scoop.it
Budgets are shifting, but IT still has a job to do.
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How DiGi converted a viral video into a PR win

How DiGi converted a viral video into a PR win | Digital-News on Scoop.it today | Scoop.it
With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.
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Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page | Social Media Today

Secrets Revealed: How Businesses Turn Around Sales by Harnessing Facebook Business Page | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Every business - big or small - nowadays consider having a Facebook Business Page as part of their online social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strived to create an online presence.


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New Alpine Chorus 4.0 simplifies analytics, boosts ROI

New Alpine Chorus 4.0 simplifies analytics, boosts ROI | Digital-News on Scoop.it today | Scoop.it
Today Alpine unveiled Alpine Chorus 4.0, with claims to be the first platform enabling access to all enterprise data, which Alpine Data Labs CMO, Bruno Aziza, explains is no small feat.
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AppDynamics lands $120 million to ignite Application Intelligence market

AppDynamics lands $120 million to ignite Application Intelligence market | Digital-News on Scoop.it today | Scoop.it
Application intelligence leader AppDynamics just finished a massive round of funding securing $120 million in growth financing.
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Real Estate Crowdfunding (Infographic) - Crowdfund Insider

Real Estate Crowdfunding (Infographic) - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
The below infographic is courtesy of the team at Crowdentials - a crowdfunding compliance company. As many know by now, real estate crowdfunding is super h
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How to Optimize Your Call to Action Buttons for Conversion

How to Optimize Your Call to Action Buttons for Conversion | Digital-News on Scoop.it today | Scoop.it
If you had to pack all your conversion power into one tiny space, it would be the call to action button. These 8 tips help you get the most from it.
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Nextgov Powers its Cybersecurity App with Cyber Risk Intelligence from ... - Insurance News Net

Nextgov Powers its Cybersecurity App with Cyber Risk Intelligence from ... - Insurance News Net | Digital-News on Scoop.it today | Scoop.it
Nextgov Powers its Cybersecurity App with Cyber Risk Intelligence from ...
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The Age of Wearable Data Engines - Data Center Knowledge

The Age of Wearable Data Engines - Data Center Knowledge | Digital-News on Scoop.it today | Scoop.it
The Age of Wearable Data Engines Data Center Knowledge Potential for new level of analytics Analytics will also play a big part in capitalizing on mobile data, representing a combination of human/machine-generated data that will offer new insights...
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LinkedIn explores location updates reminiscent of Foursquare & Sonar

LinkedIn explores location updates reminiscent of Foursquare & Sonar | Digital-News on Scoop.it today | Scoop.it
LinkedIn is exploring location alerts that connect you with professionals nearby, according to LinkedIn designers Mauroof Ahmed and Moses Ting. These experiments follow a series of moves from Linke...
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Wikia Maps Brings Out the Inner Geek in You

Wikia Maps Brings Out the Inner Geek in You | Digital-News on Scoop.it today | Scoop.it
Launched by Jimmy Wales way back in 2006, Wikia may not be as well-known as its not-for-profit big brother Wikipedia. But it still attracts north of 110 million unique visitors... Keep reading →
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Microsoft account Android app simplifies using two-factor authentication

Microsoft account Android app simplifies using two-factor authentication | Digital-News on Scoop.it today | Scoop.it
While two-factor authentication acts as an effective security barrier against malicious attacks, it also makes the login process more cumbersome for legitimate users by requiring them to type in security codes, on top of usernames and passwords. Luckily, there are dedicated apps that can make things easy.
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Samsung Challenges People to Test Their Waterproof Phone with #UnderwaterSelfie - PSFK

Samsung Challenges People to Test Their Waterproof Phone with #UnderwaterSelfie - PSFK | Digital-News on Scoop.it today | Scoop.it
The telecom giant puts their product to the ultimate test by asking people to take photos of themselves underwater with it
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Google+ is an antisocial network - Biznology

Google+ is an antisocial network - Biznology | Digital-News on Scoop.it today | Scoop.it
There may be a subculture of Google+ zealots who treat it like a forum instead of a social network, but for most, Google+ is an antisocial network.
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Cynthia Zhu joins FCB from DDB as head of strategy for Greater China

Cynthia Zhu joins FCB from DDB as head of strategy for Greater China | Digital-News on Scoop.it today | Scoop.it
SHANGHAI - Cynthia Zhu (祝慧), taking on her third new job in the same number of years, has been brought on board at FCB as head of strategy for Greater China.
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