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Facebook to Launch ROI Tracking Tool for Ads

Facebook to Launch ROI Tracking Tool for Ads | Digital-News on Scoop.it today | Scoop.it
Read about the new Facebook ROI tool and how it can help marketers determine the roi of their ad spend.

Via Martin Hombre Hormiga
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Power Users + Loyal Users = App Stickiness - Mobile Marketing - BizReport

Power Users + Loyal Users = App Stickiness - Mobile Marketing - BizReport | Digital-News on Scoop.it today | Scoop.it
Not all apps have the same rate of engagement and loyalty, as a new study from analytics and mobile marketing company Localytics confirms.
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Google Maps Challenges Foursquare with New Explore Feature

Google Maps Challenges Foursquare with New Explore Feature | Digital-News on Scoop.it today | Scoop.it
Google announced today the addition of an Explore Nearby button for Google Maps on iOS and Android. The featuring is rolling out “starting this week.” The new feature expands the... Keep reading →
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Accredited digital media marketing curriculum launched - Bizcommunity.com

Accredited digital media marketing curriculum launched - Bizcommunity.com | Digital-News on Scoop.it today | Scoop.it
Accredited digital media marketing curriculum launched Bizcommunity.com An accredited digital media marketing curriculum has been launched as a part-time course at the Johannesburg campus of the AAA School of Advertising from 21 July 2014 to 1...
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Caught on tape - Missoula Independent

Caught on tape - Missoula Independent | Digital-News on Scoop.it today | Scoop.it
Caught on tape
Missoula Independent
Morris, a self-proclaimed computer geek who works as a systems and network administrator for a local software development company, says she purchased a Dropcam home security camera three years ago for $99.
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Eyeballing online(2) - ecns

Eyeballing online(2) - ecns | Digital-News on Scoop.it today | Scoop.it
Eyeballing online(2) ecns Research by TNS, a global leader in market research and business analysis, showed that the lack of diversified content and creative modes has led to the decline of traditional TV and boosted the development of...
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LinkedIn acquires B2B marketing start up Bizo - Computer Business Review

LinkedIn acquires B2B marketing start up Bizo - Computer Business Review | Digital-News on Scoop.it today | Scoop.it
LinkedIn acquires B2B marketing start up Bizo
Computer Business Review
LinkedIn has announced it will buy San Francisco-based B2B marketing start up Bizo for $175m, paying in 10% stock and 90% in cash.
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How to Do Your Own Social Media Audit: Getting and Measuring Results | R3 Social Media

How to Do Your Own Social Media Audit: Getting and Measuring Results | R3 Social Media | Digital-News on Scoop.it today | Scoop.it
This is the third post in my "How to Do Your Own Social Media Audit" series! If you haven't read the first post, you can click here to read it.
See it on Scoop.it, via InformationCommunication (ICT)

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Facebook Introduces Save, Bookmarks Interesting Articles to Read Later

Facebook Introduces Save, Bookmarks Interesting Articles to Read Later | Digital-News on Scoop.it today | Scoop.it
Not everyone needs an amazing bookmarking service they can use like a pro.
See it on Scoop.it, via InformationCommunication (ICT)

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LinkedIn Corp To Acquire B2B Marketing Platform Bizo - ValueWalk

LinkedIn Corp To Acquire B2B Marketing Platform Bizo - ValueWalk | Digital-News on Scoop.it today | Scoop.it
ValueWalk
LinkedIn Corp To Acquire B2B Marketing Platform Bizo
ValueWalk
Linkeln VP of Product, David Thacker said said acquiring Bizo allows the company to offer a wider range of solutions to meet the marketing objectives of its clients.
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Justine Sacco AIDS tweet gets her fired from IAC

Justine Sacco AIDS tweet gets her fired from IAC | Digital-News on Scoop.it today | Scoop.it
Apparently it’s still easy to forget that, when you tweet, Twitter listens. It’s safe to say that fired IAC public relations executive Justine Sacco is having a rough Christmas. Her tin-eared tweet — “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” — earned seemingly universal condemnation before her plane had even landed, even spawning a trending hashtag #HasJustineLandedYet. IAC, the Barry Diller-owned company that runs Web properties such as Match.com and the Daily Beast, swiftly fired Sacco, who has since issued her own apology.
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Ross Ulbricht wants his Bitcoin returned

Ross Ulbricht wants his Bitcoin returned | Digital-News on Scoop.it today | Scoop.it
Ross Ulbricht, the man the FBI believes is the Dread Pirate Roberts, who ran the black market site, the Silk Road, wants $30 million worth of confiscated Bitcoins returned to his possession.
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Tiffany ordered to pay Swatch $449.5M after dissolved deal

Tiffany ordered to pay Swatch $449.5M after dissolved deal | Digital-News on Scoop.it today | Scoop.it
An alliance between two luxury titans-Swatch Group and Tiffany &Co.-fell apart, and it's going to cost the latter nearly a half billion dollars in penalties. Bad timing for the deal, which was inked during the early days of the recession, likely didn't help.
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WATCH THIS: Unicorns, a wrecking ball and First Round Capital

The partners and portfolio companies at First Round Capital have mashed up all sorts of 2013 viral hits, memes and themes into a YouTube video masterpiece they've named What does the Unicorn Say? Check it out here.
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Sainsbury’s customer data doesn’t go to waste thanks to effective BI

Sainsbury’s customer data doesn’t go to waste thanks to effective BI | Digital-News on Scoop.it today | Scoop.it
Waste management and recycling company Biffa uses management information to help the grocery giant's individual depots operate more competitively in a price-sensitive market.
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Stackla kicks another goal with Glasgow partnership - The Australian

Stackla kicks another goal with Glasgow partnership - The Australian | Digital-News on Scoop.it today | Scoop.it
Stackla kicks another goal with Glasgow partnership The Australian The Glasgow2014.com website already carries the distinctive, visual “feed” the company creates by aggregating social media posts and images linked to a particular hashtag,...
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Drivers of the Monterey County arts scene point to surprising reasons why the ... - Monterey County Weekly

Drivers of the Monterey County arts scene point to surprising reasons why the ... - Monterey County Weekly | Digital-News on Scoop.it today | Scoop.it
Drivers of the Monterey County arts scene point to surprising reasons why the ...
Monterey County Weekly
To capture the sprawling, shifting and complex organism that is Monterey County's visual arts scene is a daunting prospect.
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Harris & Harris Group to Host Conference Call on Second-Quarter 2014 ... - Wall Street Journal

Harris & Harris Group to Host Conference Call on Second-Quarter 2014 ... - Wall Street Journal | Digital-News on Scoop.it today | Scoop.it
Harris & Harris Group to Host Conference Call on Second-Quarter 2014 ...
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Skiers cynical social marketing is just a snow job - BRW

Skiers cynical social marketing is just a snow job - BRW | Digital-News on Scoop.it today | Scoop.it
BRW
Skiers cynical social marketing is just a snow job
BRW
Reports of excellent snow cover in Thredbo, Perisher and Mt Buller have left a flurry of powdery promises on social media. Thredbo's Facebook post promised “another absolutely beautiful day!
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Are You Leveraging the Power of Social Media?

Are You Leveraging the Power of Social Media? | Digital-News on Scoop.it today | Scoop.it
By embracing social media, schools can engage students and their community in whole new ways. In this guest blog, school leader Brad Currie provides some practical tips on how to start. (RT @PeterMDeWitt: Are You Leveraging the Power of Social Media?

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The Growth of Social Media: An Infographic - Search Engine Journal

The Growth of Social Media: An Infographic - Search Engine Journal | Digital-News on Scoop.it today | Scoop.it
Scoffing at Facebook's $82 billion valuation? Think Twitter's done? Take a closer look at the tsunami of social media. Our SEJ infographic portrays just how pervasive and influential SM has become on a global scale.

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Which universities are effectively using Social Media?

Which universities are effectively using Social Media? | Digital-News on Scoop.it today | Scoop.it
We post a lot of resources here about using social media in the classroom – it is one of the most requested topics, most often emailed about, most popular posts and overall topics in general for Edudemic.

Via Edumorfosis, ICTPHMS
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A $35 million investment for Foursquare

A $35 million investment for Foursquare | Digital-News on Scoop.it today | Scoop.it
Dennis Crowley got what Foursquare needed for Christmas, two new investors—DFJ Growth and Capital Group—and a $35 million Series D Round. Yeah, remember Foursquare? The location-based social network has been busy this year, launching new versions of its app, unveiling a new ad platform, and real-time recommendations to let users know what’s up in their vicinity. At the same time, doubts have plagued the company’s future after taking on $41 million in debt earlier this year. So, will 2014 finally be Foursquare’s big year?
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5 U.S. startup cities to watch in 2014

5 U.S. startup cities to watch in 2014 | Digital-News on Scoop.it today | Scoop.it
They've got new and growing incubators and startup community centers in town, inventive plans to tackle the challenges of startups, and creative ways they're spurring economic development among entrepreneurs. See our top five picks for startup cities of 2014.
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SLIDESHOW: Entrepreneurs of the week for December 23 slideshow

SLIDESHOW: Entrepreneurs of the week for December 23 slideshow | Digital-News on Scoop.it today | Scoop.it
Entrepreneurs who caught our eye: A Twin Cities couple who started a trapeze school despite banks saying no to their loan applications, a San Franciscan who saw a market for more functional gym bags, a Portland business manager who helped his company come up with a new way to turn on Christmas lights, a Buffalo hockey fan who is developing a company to help hockey coaches, and a Silicon Valley boss with a clear eye on developing employee loyalty.
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One investor's analysis of Y Combinator's new SAFE investing vehicle

One investor's analysis of Y Combinator's new SAFE investing vehicle | Digital-News on Scoop.it today | Scoop.it
An investment vehicle used by Y Combinator is providing some new benefits to startups and their investors, but as with anything involving money, there are tradeoffs too. Here's one Austin investor's take.
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