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Facebook to Launch ROI Tracking Tool for Ads

Facebook to Launch ROI Tracking Tool for Ads | Digital-News on Scoop.it today | Scoop.it
Read about the new Facebook ROI tool and how it can help marketers determine the roi of their ad spend.

Via Martin Hombre Hormiga
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Video: How to make good tablet ads

The Economist Group's 5 rules for engaging tablet content
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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas | Digital-News on Scoop.it today | Scoop.it
Marketers continue to rate in-person events as their most effective tactic. You're probably already using events as a resource for your overall content creation plan, but a common challenge is know...
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4 Funnel Stages for Killer Event Sales

4 Funnel Stages for Killer Event Sales | Digital-News on Scoop.it today | Scoop.it
If you organise an event or a series of events, especially in a B2B environment, you know how difficult it is to get people to say “yes” and commit to attending (as paying customers in most cases). It’s a tried and tested technique, but simply focusing on your marketing and sales funnel is... Read more
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10 Signs You Are Hiring an Awesome Conference Speaker

10 Signs You Are Hiring an Awesome Conference Speaker | Digital-News on Scoop.it today | Scoop.it
Hiring conference speakers ain't no walk in the park. In the socially-techy world we live in, requirements for hiring speakers changed dramatically. Here is what you should look for when hiring conference speakers. Do you remember when selecting speakers was super easy? Most of the traits of... Read more
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How to Use Google Consumer Surveys to Measure Campaigns | iAcquire

How to Use Google Consumer Surveys to Measure Campaigns | iAcquire | Digital-News on Scoop.it today | Scoop.it
How do you know what your customers want if you don't ask? Use Google Consumer Surveys to tap into their thoughts and measure campaign success.
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Optimize Your Content for Feedly and Other Newsreader Apps | iAcquire

Optimize Your Content for Feedly and Other Newsreader Apps | iAcquire | Digital-News on Scoop.it today | Scoop.it
Quick tips for optimizing your content for Feedly and other personalized newsreader apps.
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These Twitter Accounts Have Personality...Does Yours? (Part 2)

These Twitter Accounts Have Personality...Does Yours? (Part 2) | Digital-News on Scoop.it today | Scoop.it
Part 2 features 3 brands who are interacting with each other on Twitter. Read these examples for ways to engage your audience on social media.
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A/B Test Your Way To Success

A/B Test Your Way To Success | Digital-News on Scoop.it today | Scoop.it
A/B testing your emails, landing pages and content can help you determine what your audience likes best and make your campaigns more successful.
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Digital marketing update - New Media and Marketing

Digital marketing update - New Media and Marketing | Digital-News on Scoop.it today | Scoop.it
The digital marketing space is changing and changing very rapidly
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The myth that consumers want a relationship with your brand - New Media and Marketing

The myth that consumers want a relationship with your brand - New Media and Marketing | Digital-News on Scoop.it today | Scoop.it
Consumers just don't have the time to listen to you
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Bindo! The Push Every Small Business Needs!

Bindo! The Push Every Small Business Needs! | Digital-News on Scoop.it today | Scoop.it
With the advent of online shopping, many retail conglomerates have taken their shops online. You can now purchase more and more online than you were ever able to before, with entire websites based ...
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Content Marketing: How a farm justifies premium pricing | MarketingSherpa Blog

Content Marketing: How a farm justifies premium pricing | MarketingSherpa Blog | Digital-News on Scoop.it today | Scoop.it
In this MarketingSherpa Blog post, find out how an egg farm shows value in its content marketing, rather than “telling” its customers about value, and why that approach is both real and helps to win over today’s skeptical consumer.
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Email Marketing: What is the best day to send an email? | MarketingSherpa Blog

Email Marketing: What is the best day to send an email? | MarketingSherpa Blog | Digital-News on Scoop.it today | Scoop.it
What is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing Benchmark Report. Read on to see why it’s more important than ever to test your list and discover when subscribers want to receive your emails.
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4 Tips to Create the Perfect Cover Photo on Any Social Network |

4 Tips to Create the Perfect Cover Photo on Any Social Network | | Digital-News on Scoop.it today | Scoop.it
Want to get more from your social media cover photos? Here's how to improve your first social media impressions.
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20 Attendee Retention Tactics to Keep Them Coming Back

20 Attendee Retention Tactics to Keep Them Coming Back | Digital-News on Scoop.it today | Scoop.it
How do you make sure that attendees will come back next year? This post shares some astute tactics to keep your guests loyal for life. While wandering on Twitter, I spotted an interesting tweet by an @EventMB follower: "Less than 10% of attendees came back from last year at our annual... Read more
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Better the Devil You Know? When to Change Your Event Technology

Better the Devil You Know? When to Change Your Event Technology | Digital-News on Scoop.it today | Scoop.it
With event technology evolving rapidly we have more choice than ever before. However, changing technology can be risky. Sometimes it just feels safer to stay with what we know than upgrade to the latest thing. In this article we look at the pros and cons of changing your event... Read more
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10 Brand Publishing Tools You've Probably Never Heard Of | iAcquire

10 Brand Publishing Tools You've Probably Never Heard Of | iAcquire | Digital-News on Scoop.it today | Scoop.it
Ready to up your brand publishing game? IAcquire contributor Joel Klettke unearths 10 lesser-known brand publishing tools that you should get to know.
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Content Marketing by Dummies | iAcquire Blog

Content Marketing by Dummies | iAcquire Blog | Digital-News on Scoop.it today | Scoop.it
Are you breaking any of the 12 deadly sins of content marketing? iAcquire contributor and content strategist Barry Feldman points out what to avoid.
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Using Visual Content to Enhance Your Blog

Using Visual Content to Enhance Your Blog | Digital-News on Scoop.it today | Scoop.it
You don't have to be a graphic designer to create great graphics. Utilize free online tools to develop actionable visual content to increase shares.
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Infographic: Why Viewers are Sick of Your "Viral" Content

Infographic: Why Viewers are Sick of Your "Viral" Content | Digital-News on Scoop.it today | Scoop.it
Why is your content not going viral and getting enough shares. This infographic from WhoIsHostingThis.com will explain why!
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Marketing Truisms - New Media and Marketing

Marketing Truisms - New Media and Marketing | Digital-News on Scoop.it today | Scoop.it
It's time to put away all the hype, all the bull and focus on some marketing truisms
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Is your brand social media worthy ? - New Media and Marketing

Is your brand social media worthy ? - New Media and Marketing | Digital-News on Scoop.it today | Scoop.it
The ‘purchase funnel’ is no longer relevant. Customers are experiencing your brand everywhere. That audience is drawn into an experience, a brand, or a product when a social experience is present. The next era of marketing centers on facilitating brand-relevant social experiences to any digital touchpoint.  But is this true for every brand and product …
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5 Tips for Crafting Successful Sniply Messages

5 Tips for Crafting Successful Sniply Messages | Digital-News on Scoop.it today | Scoop.it
Successful Snips are specific, relevant, attractive, and empowering. Here are some great tips from Google on effective messaging: Highlight what makes you unique Free shipping? Dazzling variety? Te...
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4 Must Have Productivity Apps for Your Smartphone

4 Must Have Productivity Apps for Your Smartphone | Digital-News on Scoop.it today | Scoop.it
In the modern technology world, we pretty much rely on our smartphones for everything (guilty). We may use it to entertain ourselves, to check our bank accounts, to take pictures of every food item...
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Email Marketing: Unique send times for micro-personalization [Video] | MarketingSherpa Blog

Email Marketing: Unique send times for micro-personalization [Video] | MarketingSherpa Blog | Digital-News on Scoop.it today | Scoop.it
Watch this excerpt video of an Email Summit 2014 session featuring Dave Sierk of Dell, revealing how he leveraged personalized send times to deliver the right message at the right time for his audience.
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