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Facebook to Launch ROI Tracking Tool for Ads

Facebook to Launch ROI Tracking Tool for Ads | Digital-News on Scoop.it today | Scoop.it
Read about the new Facebook ROI tool and how it can help marketers determine the roi of their ad spend.

Via Martin Hombre Hormiga
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Content marketing for the marketing profession: AANA’s TV show to promote value of marketing to business

Content marketing for the marketing profession: AANA’s TV show to promote value of marketing to business | Digital-News on Scoop.it today | Scoop.it
The Australian Association of National Advertisers (AANA) has partnered with MEC Global to launch a show about marketing on the pay TV channel Sky News Business.  The AANA says Marketing Dividends is aimed at elevating the profession of marketing and explaining the value marketing brings to businesses and the wider economy. It will profile some of the country’s leading marketers and AANA Members who will offer insights and case histories to illustrate how marketing is a driver of growth within t
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Australia’s cloud computing services market to reach $4.55 billion by 2018

Australia’s cloud computing services market to reach $4.55 billion by 2018 | Digital-News on Scoop.it today | Scoop.it
Australia’s cloud computing services market will nearly quadruple over five years to $4.55 billion in 2018, Frost & Sullivan is forecasting.   The 'State of Cloud Computing in Australia Report 2014' found that the Australian cloud computing market in 2013 was generating revenues of $1.23 billion. This includes software-as-a-service (SaaS), infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS). The report is based on a study of 603 decision-makers on IT services and infrastructure o
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Video inventory can’t keep up with demand but it’s increasing – fast

Video inventory can’t keep up with demand but it’s increasing – fast | Digital-News on Scoop.it today | Scoop.it
This week's launch of the second annual 'State of the Video Industry Report' revealed that almost a quarter of online video purchases happen through programmatic trading, writes Mitch Water of Adap.tv, the company that released the report with IAB Australia.   Brands are flocking to online video and the reasons are obvious: the format now provides the reach of TV advertising with the accountability and targeting ability of online. That’s why we are seeing massive increases in uptake: the second
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Staples investigating possible data breach

Staples investigating possible data breach | Digital-News on Scoop.it today | Scoop.it
Has POS malware become an 'easy button' for payment card data theft and counterfeiting?
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Learning from an amazing sales experience

Learning from an amazing sales experience | Digital-News on Scoop.it today | Scoop.it
What makes a great retail salesperson? Sometimes it's what you'd least expect.
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WebRoot SecureAnyWhere Premier for Android security

WebRoot SecureAnyWhere Premier for Android security | Digital-News on Scoop.it today | Scoop.it
WebRoot SecureAnyWhere Premier is a full-featured Android security solution that's worth a look for consumer and SMB Android users.
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Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast] -

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast] - | Digital-News on Scoop.it today | Scoop.it
Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, ...
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Do we really need strong passwords?

Do we really need strong passwords? | Digital-News on Scoop.it today | Scoop.it
The idea that computer users should use long, complex passwords is one of computer security's sacred cows.

But is is really necessary?

Mark Stockley investigates...
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Why Twitter launched Fabric, in 5 devastating charts

Why Twitter launched Fabric, in 5 devastating charts | Digital-News on Scoop.it today | Scoop.it
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a "modular mobile platform," but while it's definitel...
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View, create, and share PDF files with Google tools

View, create, and share PDF files with Google tools | Digital-News on Scoop.it today | Scoop.it
Andy Wolber explains four ways to use Google tools to view, create, and share PDF files.
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The Customer Science Revolution | Analytics | CRM Buyer

The Customer Science Revolution | Analytics | CRM Buyer | Digital-News on Scoop.it today | Scoop.it
Bluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. There is very little that's controversial. Salesforce is a juggernaut at this point, growing at an exceptional and exponential pace. My only quibble with the account is that it does not look very far beneath the surface of the statistics.
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High-earning IT execs outcompete peers on pay metrics, but not happiness

High-earning IT execs outcompete peers on pay metrics, but not happiness | Digital-News on Scoop.it today | Scoop.it
IT executive high earners get bigger raises and a lot more bonuses, but they're no happier than their low-earning peers.
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Brand social media faux pas: paying for likes, hiding negative comments and overselling

Brand social media faux pas: paying for likes, hiding negative comments and overselling | Digital-News on Scoop.it today | Scoop.it
US advertising agency Brunner has released an amusing animated video series telling brands what not to do with social media strategy.  The series of seven short videos (all contained below) goes through the social media faux pas that brands are often unfortunately known for making: Using multiple voices, paying for all of your likes, liking your own content, taking too long to respond, denying posts exist, taking credit for others' content, and talking about yourself and overselling.  
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Bankwest national B2B campaign puts spotlight on clients, relationship managers

Bankwest national B2B campaign puts spotlight on clients, relationship managers | Digital-News on Scoop.it today | Scoop.it
Bankwest has launched a national campaign for its business banking division targeting business decision makers such as business owners, CEOs, CFOs and directors.   Real customers and staff from Western Australia, NSW and Victoria star in the ads under the campaign name ‘In Good Company’. Hero of the campaign is a series of video testimonials from clients such as a Domino’s Pizza franchisee, Hornsby Automotive Group, Sushi Sushi, and Bunbury Farmers Market (pictured above, video below). ‘In Good
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10 key steps for running an awesome ideation session

10 key steps for running an awesome ideation session | Digital-News on Scoop.it today | Scoop.it
Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts.    I have been designing and running ideation sessions for the past 10 years across a wide range of different industries, categories and brands. For better or worse these are the guidelines I always suggest to my clients when they want to run these types of sessions. I have learned through experience that these guidelines greatly increase the chances of running an awesome session
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Visa champions nationwide chip card education campaign

Visa champions nationwide chip card education campaign | Digital-News on Scoop.it today | Scoop.it
The company will work with public- and private-sector partners in an effort to educate merchants, policymakers, civic leaders and consumers about EMV.
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First Data launches Perka retail beacon platform

First Data launches Perka retail beacon platform | Digital-News on Scoop.it today | Scoop.it
Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.
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Webinar on text analytics for retail data now available on demand

Webinar on text analytics for retail data now available on demand | Digital-News on Scoop.it today | Scoop.it
The webinar covers the basics of text analytics and offers some case studies on how retail brands can use the technology to mine the massive amounts of data they are collecting.
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Artist Transforms Colorful Rows of Library Books into Abstract Images [PHOTOS]

Artist Transforms Colorful Rows of Library Books into Abstract Images [PHOTOS] | Digital-News on Scoop.it today | Scoop.it
Sometimes library books can be used for more than just reading. Photographer Danae Falliers captures photographs of rows of colorful library books and transforms them into abstract arrangements in a series entitled “Library.” Falliers first photographs the books on the shelves and then uses photo manipulation to remove any text or images from the book […]
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American Cable News Should Learn from Canada’s Coverage of the Ottawa Shooting  

American Cable News Should Learn from Canada’s Coverage of the Ottawa Shooting    | Digital-News on Scoop.it today | Scoop.it
  As the city of Ottawa returns to normalcy today just 24 hours removed from the shooting that took place at the Canadian National War Memorial and Parliament Hill, a positive narrative is unfurling across the country and around the world. This narrative is one of celebration, patriotism, heroism, and professionalism – a tone that…
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With 34% More In-App Time, Large Screen Devices Lure App Developers

With 34% More In-App Time, Large Screen Devices Lure App Developers | Digital-News on Scoop.it today | Scoop.it
With the growing market of large screen smartphones and small-screen tablets, app developers should start making strategies for it. A report
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Three reasons your website contact forms are not converting

Three reasons your website contact forms are not converting | Digital-News on Scoop.it today | Scoop.it
Contact forms have become such a common part of the website that it is easy to overlook them and their importance. People tend to choose the first solution they find and put it on their site, not r...
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Is the highly anticipated Penguin update just a refresh?

Is the highly anticipated Penguin update just a refresh? | Digital-News on Scoop.it today | Scoop.it
Said to be an entirely new algorithm, the content marketing and SEO industry have been waiting patiently for Penguin 3.0 to strike. Why are they disappointed?
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Social media in numbers (October 2014)

Social media in numbers (October 2014) | Digital-News on Scoop.it today | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to October 2014.
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