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Business, Computer, Engineering and Trade Magazines, White Papers, Reports, and eBooks - localusjobs

Browse through our extensive list of free Business, Computer, Engineering and Trade magazines, white papers, downloads and podcasts to find the titles that best match your skills; topics include management, marketing, operations, sales, and...

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Report says most retailers are lagging on omnichannel

Report says most retailers are lagging on omnichannel | Digital-News on Scoop.it today | Scoop.it
Overall, the majority of retailers are struggling to implement technologies now regularly expected by consumers, which prevents them from exploring future retail opportunities.
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QVC promotes Mary Campbell to executive vice president, commerce platforms

QVC promotes Mary Campbell to executive vice president, commerce platforms | Digital-News on Scoop.it today | Scoop.it
Campbell, who reports to Mike George, president and chief executive officer of QVC, Inc., is responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.
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Venuelabs launches free social listening tool for small businesses

Venuelabs launches free social listening tool for small businesses | Digital-News on Scoop.it today | Scoop.it
AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.
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CloudGate, Option’s smart M2M solution platform, is now LTE certified

CloudGate, Option’s smart M2M solution platform, is now LTE certified | Digital-News on Scoop.it today | Scoop.it
Tweet Scoop.it Tweet Option, the company connecting Things to the Cloud, today announces that its M2M solution platform CloudGate is now available for 4G LTE networks. A major advantage of LTE, as it is becoming the new network technology standard, is that it forms an important asset for connected devices that will have long lifecycles. [...]
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REPORT: Mobile Ad Budgets for Facebook, Twitter Soar in 3Q - AllFacebook

REPORT: Mobile Ad Budgets for Facebook, Twitter Soar in 3Q - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.
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VIDEO: The Team Behind Facebook’s Privacy Checkup and Related Safety Features - AllFacebook

VIDEO: The Team Behind Facebook’s Privacy Checkup and Related Safety Features - AllFacebook | Digital-News on Scoop.it today | Scoop.it
As National Cyber Security Awareness Month nears its homestretch, Facebook chief privacy officer Erin Egan is meeting with data protection and privacy commissioners from around the world this week to discuss how the social network enables its users to control what they share.
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Facebook allows page admins to save, backdate posts - Inside Facebook

Facebook allows page admins to save, backdate posts - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts and backdate posts.
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Facebook’s cookie-free targeting with Atlas: one step closer to Minority Report? - Inside Facebook

Facebook’s cookie-free targeting with Atlas: one step closer to Minority Report? - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
If you saw the Tom Cruise movie “Minority Report,” you probably remember the scene when he walks by The Gap and a retinal scan triggers a series of advertisements that also include a history of his past purchases.  If you’re … Continue reading →
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How should you value your Facebook fans? - Inside Facebook

How should you value your Facebook fans? - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
What should you pay for a Facebook fan heading into 2015? Common sense and the average marketing budget says it’s about $1 per fan – but the potential value of that fan to your brand is likely much higher.
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Join Brafton and see the future of marketing at ad:tech NY Nov. 5-6

Join Brafton and see the future of marketing at ad:tech NY Nov. 5-6 | Digital-News on Scoop.it today | Scoop.it
Bring content marketing questions and say hello to Brafton at ad:tech NY on November 5 and 6 in New York City.
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The perfect marketing Tweet? A relevant picture on Sunday night

The perfect marketing Tweet? A relevant picture on Sunday night | Digital-News on Scoop.it today | Scoop.it
To reap the benefits of social media marketing, brands need to understand their customers' social habits - and what they want to get out of their online outreach.
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Are you keeping up? More B2C marketers creating videos than blogs in 2015

Are you keeping up? More B2C marketers creating videos than blogs in 2015 | Digital-News on Scoop.it today | Scoop.it
A new report found that more B2Cs are creating video content than blog posts for their companies in 2015.
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Brainstorm content marketing ideas and create a content calendar

Brainstorm content marketing ideas and create a content calendar | Digital-News on Scoop.it today | Scoop.it
Day 4 of our 5 days of Successful Content Marketing Series with Sticky Content
Today’s the day you start generating ideas and populating your calendar.
Hold a brainstorm.
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Target announces plans for 2014 holiday season

Target announces plans for 2014 holiday season | Digital-News on Scoop.it today | Scoop.it
In addition to free shipping on all online orders through Dec. 20, Target said it now has more than 65,000 items available for "buy online, pickup in-store." The retailer said 80 percent of online orders are currently being fulfilled within one hour.
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Retail in 2015: The age of uncertainty

Retail in 2015: The age of uncertainty | Digital-News on Scoop.it today | Scoop.it
Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.
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FreeWave Technologies Launches WaveContact, a Family of Wireless I/O Solutions for Industrial M2M Automation and Control

FreeWave Technologies Launches WaveContact, a Family of Wireless I/O Solutions for Industrial M2M Automation and Control | Digital-News on Scoop.it today | Scoop.it
Tweet Scoop.it Tweet FreeWave Technologies, Inc., a leader in industrial, secure Machine to Machine (M2M) and Internet of Things (IoT) wireless networking solutions, released the WaveContact™ product family. The new product family expands FreeWave’s wireless I/O solutions for industrial M2M and IoT applications in remote hazardous locations. WaveContact extends reliable connectivity to sensor networks across [...]
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Sierra Wireless Receives Top Recognition from Fierce Innovation Awards for Leadership in Smart Grid Communications

Sierra Wireless Receives Top Recognition from Fierce Innovation Awards for Leadership in Smart Grid Communications | Digital-News on Scoop.it today | Scoop.it
Tweet Scoop.it Tweet Sierra Wireless today announced that it has been recognized by this year’s Fierce Innovation Awards: Energy Edition, a unique industry awards program powered by the publishers of FierceEnergy and FierceSmartGrid. Sierra Wireless received top honors in the “Smart Grid Communications” category. Judges* evaluated submissions based on technology innovation, financial impact, market validation, [...]
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Facebook-Integrated Social Referral Site Thursday Market Goes National - AllFacebook

Facebook-Integrated Social Referral Site Thursday Market Goes National - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Thursday morning was the perfect time for Thursday Market to announce the national launch of its social referral network for service professionals, with the site’s integration with Facebook playing a major role.
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Facebook SMB head Dan Levy addresses organic reach, personalized help and video - Inside Facebook

Facebook SMB head Dan Levy addresses organic reach, personalized help and video - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
Dan Levy, Facebook's Director of Small Business, knows that you want more direct help and response from Facebook. The small business department has been reaching out to frustrated page owners, guiding them through advertising features such as Custom Audiences, and helping out small business owners attending events.
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Facebook changing PMD program to Facebook Marketing Partners - Inside Facebook

Facebook changing PMD program to Facebook Marketing Partners - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD/regular PMD system.
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Inside Facebook interview with Media Shower: What do Facebook page owners need to know? - Inside Facebook

Inside Facebook interview with Media Shower: What do Facebook page owners need to know? - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower, talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success.
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Facebook tested feature that identified valuable, irrelevant fans - Inside Facebook

Facebook tested feature that identified valuable, irrelevant fans - Inside Facebook | Digital-News on Scoop.it today | Scoop.it
Recently, Facebook tested a feature that apparently told page admins which fans were valuable or irrelevant.
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Why it pay$ to cut the jargon: A content marketing success story

Why it pay$ to cut the jargon: A content marketing success story | Digital-News on Scoop.it today | Scoop.it
Industry: LegalContent: 2 to 3 Brafton blog posts per week (& 2 to 3 lawyer-written blogs)Highlights: Accessible language = 550% higher conversion inf
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Marketing #TWIT - This week's illustrated Tweet

Marketing #TWIT - This week's illustrated Tweet | Digital-News on Scoop.it today | Scoop.it
Adding too many buzzwords may incentivize your marketing synergy to become a zombie! See our illustrated Tweet for more.
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Competition, performance and the proper degree of pressure -- FCW

Competition, performance and the proper degree of pressure -- FCW | Digital-News on Scoop.it today | Scoop.it
Steve Kelman suggests that Harvard's performance culture could offer lessons for federal agencies.
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