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Business, Computer, Engineering and Trade Magazines, White Papers, Reports, and eBooks - localusjobs

Browse through our extensive list of free Business, Computer, Engineering and Trade magazines, white papers, downloads and podcasts to find the titles that best match your skills; topics include management, marketing, operations, sales, and...

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4 White Hat Link Building Tactics

4 White Hat Link Building Tactics | Digital-News on Scoop.it today | Scoop.it
Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between.
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Five Questions to Help You Decide Whether You Need a Brand-Protection Tool

Five Questions to Help You Decide Whether You Need a Brand-Protection Tool | Digital-News on Scoop.it today | Scoop.it
Do you have the protection you need against cyber-criminals or do you need a brand-protection tool to help? These questions can help you answer that question. Read the full article at MarketingProfs
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Bing Ads Launches Universal Event Tracking

Bing Ads Launches Universal Event Tracking | Digital-News on Scoop.it today | Scoop.it
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
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Finding Local Search Success, Post-Pigeon and Penguin 3.0

Finding Local Search Success, Post-Pigeon and Penguin 3.0 | Digital-News on Scoop.it today | Scoop.it
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
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Husband and Wife Go Shopping :: Here's their Story [Funny Ha Ha ]

Husband and Wife Go Shopping :: Here's their Story [Funny Ha Ha ] | Digital-News on Scoop.it today | Scoop.it
Collaboration has gone Google.
Check out Neil's video, then create one of your own.

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Neil Ferree's curator insight, October 22, 8:28 PM

Husband and Wife Go Shopping ♣ Here's Their Story

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Retina Displays – Why you need to think about retina screens in your email marketing

Retina Displays – Why you need to think about retina screens in your email marketing | Digital-News on Scoop.it today | Scoop.it
Understanding the pros and cons of Retina screens in email design Children of the (higher) resolution – Every time I see an article or advert about Apple’s Retina Display, I have to force myself not to dismiss it as marketing guff and consider the...
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[Infographic] Do CMOs Like to Play the Field? - Servant of Chaos

[Infographic] Do CMOs Like to Play the Field? - Servant of Chaos | Digital-News on Scoop.it today | Scoop.it
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Why Marketing Tech Investments Will Change in 2015 - eMarketer

Why Marketing Tech Investments Will Change in 2015 - eMarketer | Digital-News on Scoop.it today | Scoop.it
Marketers are aware that integrating technologies is just as important as acquiring the right ones. When evaluating new tools to invest in, nearly half of respondents said it was critical for them to be able to fully integrate the new with the old.
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The pros and cons of marketing automation - Econsultancy

The pros and cons of marketing automation - Econsultancy | Digital-News on Scoop.it today | Scoop.it
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Cons:
-- >  Too much messaging?
There's a danger that automation leads companies to communicate with their customers too frequently.
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How Big Was Penguin 3.0? - Moz

How Big Was Penguin 3.0? - Moz | Digital-News on Scoop.it today | Scoop.it
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A problem with Penguin 3.0 is that our expectations are incredibly high. We assume that, after waiting more than a year, the latest Penguin update will hit hard and will include both a data refresh and an algorithm update.
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The Weather’s Impact on Conversions, and the Top 9 MarTech Articles Curated Thursday, 10/23/14

The Weather’s Impact on Conversions, and the Top 9 MarTech Articles Curated Thursday, 10/23/14 | Digital-News on Scoop.it today | Scoop.it
(Some B2B Marketers may be peeling away too many layers of the testing and optimization onion.

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5 Ways to Make B2B Content Less Boring

5 Ways to Make B2B Content Less Boring | Digital-News on Scoop.it today | Scoop.it
Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content.
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Mobile Payments Said to Near 1 in 4 Online Payment Transactions

Mobile Payments Said to Near 1 in 4 Online Payment Transactions | Digital-News on Scoop.it today | Scoop.it
Source: Adyen

Notes: Globally, payments over mobile devices represented 23.3% of total online payments during Q3, according to Adyen's latest quarterly report. (Expect that figure to rise sharply with the launch of Apple Pay.) Smartphones accounted for 57% of mobile payments, and the...
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10 Steps to a Successful Naming Workshop

10 Steps to a Successful Naming Workshop | Digital-News on Scoop.it today | Scoop.it
Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.
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Disney Dominates Halloween Keyword Ad Spend

Disney Dominates Halloween Keyword Ad Spend | Digital-News on Scoop.it today | Scoop.it
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
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Mobile Ad Revenues Soar as Search and Directories Flatten Out

Mobile Ad Revenues Soar as Search and Directories Flatten Out | Digital-News on Scoop.it today | Scoop.it
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
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People Build Links

People Build Links | Digital-News on Scoop.it today | Scoop.it
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
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Keyword Research The Definitive Guide All 7 Chapters Included | Listly List

Keyword Research The Definitive Guide All 7 Chapters Included | Listly List | Digital-News on Scoop.it today | Scoop.it
Keyword Research: The Definitive Guide
Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.

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Neil Ferree's curator insight, October 22, 7:35 PM

With all the talk in SEO world today about content, authorship and social signals it’s easy to forget a little thing that happens to be the foundation of SEO: keyword research.


I’m not exaggerating when I say that without keywords, there’s no such thing as SEO.



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Putting Your CMO in Charge of Marketing Technology Pays Off! | Marketing Technology Blog

Putting Your CMO in Charge of Marketing Technology Pays Off! | Marketing Technology Blog | Digital-News on Scoop.it today | Scoop.it
Putting Your CMO in Charge of Marketing Technology Pays Off! by Douglas Karr on Marketing Technology Blog
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CMOs Challenged by Marketing Technology Sprawl and the Need to Unify Data - MarketWired

CMOs Challenged by Marketing Technology Sprawl and the Need to Unify Data - MarketWired | Digital-News on Scoop.it today | Scoop.it
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Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios.
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How Adobe Plans to Win the Marketing-Cloud Battle - Advertising Age

How Adobe Plans to Win the Marketing-Cloud Battle - Advertising Age | Digital-News on Scoop.it today | Scoop.it
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What it comes down to, Brad Rencher, general manager of Adobe's digital marketing business said, is producing a system which helps marketers make sense of data, share it effectively across functions and put it into action when it matters.
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Email Marketing: Graphic design elements lift clickthrough 11.97% | MarketingExperiments

Email Marketing: Graphic design elements lift clickthrough 11.97% | MarketingExperiments | Digital-News on Scoop.it today | Scoop.it
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I'm a Marketer, How Can I Justify Marketing ROI [INBOUND 2014] - HubSpot

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Get Rid of Your Internal Linking Problem Once and For All

Get Rid of Your Internal Linking Problem Once and For All | Digital-News on Scoop.it today | Scoop.it
Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective.
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Ben Bradlee Could Teach Us All a Thing or Two About Real Disruption

Ben Bradlee Could Teach Us All a Thing or Two About Real Disruption | Digital-News on Scoop.it today | Scoop.it
In his universe, nothing seemed off limits.
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