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Viral Videos: How to Create and Promote Videos People Love | Social Media Examiner

Viral Videos: How to Create and Promote Videos People Love | Social Media Examiner | Digital-News on Scoop.it today | Scoop.it
Social Media Marketing Podcast 15: In this episode Mark Malkoff shares his love for video and the reason behind them.
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Are You Breaking Your Content Marketing Budget?

Are You Breaking Your Content Marketing Budget? | Digital-News on Scoop.it today | Scoop.it
As with all the other facets of running your business, content marketing is really all about ROI. Ultimately, it’s successful when it brings in more money than it takes away; in other words, the sa…
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5 Questions About Content Marketing Analytics

5 Questions About Content Marketing Analytics | Digital-News on Scoop.it today | Scoop.it
Content marketing, once totally obscure, is a hot topic thanks to the emphasis on fresh, high-quality content in Google’s ranking algorithm. The image above, courtesy of Captora, shows B2B (blue) a…
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8 Accounting Mistakes That Are Causing Your Business To Lose Money

8 Accounting Mistakes That Are Causing Your Business To Lose Money | Digital-News on Scoop.it today | Scoop.it
Accounting is one of the most important aspects of any growing business. Keeping abreast of all the financial developments in your company is difficult but necessary for a lot of reasons. Organizatio…
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Is Your Pursuit of Information Making You Less Productive?

Is Your Pursuit of Information Making You Less Productive? | Digital-News on Scoop.it today | Scoop.it
In a world of technology like tablets, computers and smartphones, we are all becoming more and more addicted to information. You can see it in the way people use their computers. We don’t use keybo…
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When Starting a Nonprofit: Don’t Be a Salesman, Be Yourself

When Starting a Nonprofit: Don’t Be a Salesman, Be Yourself | Digital-News on Scoop.it today | Scoop.it
When I launched Nine13sports at the age of 23, I was a brash and driven kid with a vision of who I wanted our organization to impact, and how we would create change throughout Central Indiana. I knew…
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What CrossFit Taught Me About Business

What CrossFit Taught Me About Business | Digital-News on Scoop.it today | Scoop.it
My CrossFit story is about falling in love. I was alone, pursuing work in Atlanta, and struggling to keep up appearances concerning my relationship with fitness. Things with my gym just weren’t wor…
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Should I Stay or Should I Go? The X Factor of Your Mobile Homepage

Should I Stay or Should I Go? The X Factor of Your Mobile Homepage | Digital-News on Scoop.it today | Scoop.it
Have you developed any real branding strategy for your business that would establish it within the market among your competition on a commercially advantageous position, and implemented it to an as e…
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7 Steps Toward Hiring An Amazing Content Writer (Without Going Broke)

7 Steps Toward Hiring An Amazing Content Writer (Without Going Broke) | Digital-News on Scoop.it today | Scoop.it
The results are in, and once again—Content is still King! (Much love to graphic designers, podcasters, and video producers.) According to Social Media Examiner, the written word rules as the most …
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People Decide to Trust Your Website in an Instant

People Decide to Trust Your Website in an Instant | Digital-News on Scoop.it today | Scoop.it
Trustworthiness appears to be a subconscious process taking place before we are consciously aware of something In business you clearly want people to trust your website. You don’t want people to th…
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Should Leaders Communicate Less?

Should Leaders Communicate Less? | Digital-News on Scoop.it today | Scoop.it
Communication is overrated. This was the theme of an article on Fox Business Online, stating that more communication is bad for business. The writer argued that the “experts” are wrong when the…
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The Long & Short of Brevity in Marketing

The Long & Short of Brevity in Marketing | Digital-News on Scoop.it today | Scoop.it
It may be safe to say that because of technology, we now live in a sound-bite world. We have a life that is always on the go with increasing responsibilities both personally and professionally. More …
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How to Survive the Millennial-Employer Honeymoon Phase

How to Survive the Millennial-Employer Honeymoon Phase | Digital-News on Scoop.it today | Scoop.it
Summer flings sometimes lose their sizzle, and Millennials’ relationships with their employers are often just as fleeting. You know the story: Employer meets Millennial; employer hires Millennial �…
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The Process to Take Your Business Global

The Process to Take Your Business Global | Digital-News on Scoop.it today | Scoop.it
Global growth can be a daunting exercise, but also rewarding. Regardless of how you plan to take your business overseas, through offshore manufacturing, exports or outsourcing, you need to have a sou…
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Back to Basics: Why Do I Need a Mobile Version for My Business Website?

Back to Basics: Why Do I Need a Mobile Version for My Business Website? | Digital-News on Scoop.it today | Scoop.it
Have you ever actually pulled up your business website on a mobile device? Most business owners view them with their laptop and desktop browsers so when they finally view it on their smartphones and …
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What Kind of Elevator Do You Need for Your Elevator Pitch?

What Kind of Elevator Do You Need for Your Elevator Pitch? | Digital-News on Scoop.it today | Scoop.it
Does your elevator pitch work for you? Do you need one? I recently read a blog posted on LinkedIn titled, “I don’t really care about our elevator pitch.” The author shares that he does not care…
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Out of the Blue – Into the Black?

Out of the Blue – Into the Black? | Digital-News on Scoop.it today | Scoop.it
The call comes out of the blue.  It’s the big one.  It’s the client you’ve had on your wish list for years.  Or who’s in the market segment you’ve been aspiring to enter.  Or it’s…
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What Is Business Intelligence 3.0?

What Is Business Intelligence 3.0? | Digital-News on Scoop.it today | Scoop.it
Like the web and other technologies before it, business intelligence has evolved. Today’s business intelligence solutions are nothing like their predecessors. For example, early incarnations…
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3 Power Strategies for Talent Development with Zero Investment

3 Power Strategies for Talent Development with Zero Investment | Digital-News on Scoop.it today | Scoop.it
The Global Financial Crisis of 2007-2008 may be over but I find it has left a sore spot with many companies when it comes to spending on HR functions. This is especially true in those organizations w…
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How To Attract Customers While Reducing Your Advertising Costs

How To Attract Customers While Reducing Your Advertising Costs | Digital-News on Scoop.it today | Scoop.it
As a marketer, you want to sell, but in order to achieve that goal, you have to consider what your potential customers want. In general, customers don’t care that you want to sell them something. I…
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11 Dos and Don’ts for Quitting Your Job

11 Dos and Don’ts for Quitting Your Job | Digital-News on Scoop.it today | Scoop.it
When country singer Johnny Paycheck recorded ‘Take this Job and Shove It (I ain’t working here no more)’ in 1977, he really struck a chord. The song went to the top of the US country charts, in…
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Make a Buzz About Your Biz: 5 Steps to Building Your Word-of-Mouth Marketing

Make a Buzz About Your Biz: 5 Steps to Building Your Word-of-Mouth Marketing | Digital-News on Scoop.it today | Scoop.it
Word of mouth is one of the most stable and reliable marketing channels out there. In fact, according to a Nielson study, 92% of consumers trust word of mouth recommendations above all other forms of…
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Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution

Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution | Digital-News on Scoop.it today | Scoop.it
If you are looking for a new web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions. Optimizing the entire user experience ca…
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How Analytics Can Help Boost Revenue in Field Service

How Analytics Can Help Boost Revenue in Field Service | Digital-News on Scoop.it today | Scoop.it
How much data a field services organization collects through fleet and workforce management technology, and how it analyzes the data, can set it apart from the competition. Companies that interpret a…
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5 Ways to Make the Most of the Summer Downtime

5 Ways to Make the Most of the Summer Downtime | Digital-News on Scoop.it today | Scoop.it
With the exception of a few seasonal companies, August is a sluggish month for both large and small businesses. Clients and employees are on vacation and kids are on summer break. Everyone’s focus …
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Tips to Boost e-Commerce Revenue

Tips to Boost e-Commerce Revenue | Digital-News on Scoop.it today | Scoop.it
Every e-commerce and drop shipping business wonders how to boost revenue; it’s the essence of their business operation. Even when business is good, couldn’t it be even better? For online …
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