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Why Marketing Evolution Is Failing In The C-Suite

Why Marketing Evolution Is Failing In The C-Suite | Digital-News on Scoop.it today | Scoop.it
You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully consi…
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A Step-by-Step Guide to Year-End Giving [Infographic]

A Step-by-Step Guide to Year-End Giving [Infographic] | Digital-News on Scoop.it today | Scoop.it
Did you know that 50% of nonprofits receive a majority of their annual donations from October through December? It’s true, and it’s why you need to take your year-end fundraising campaigns seriou…
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How Does the Buying Process Affect Qualified Lead Generation?

How Does the Buying Process Affect Qualified Lead Generation? | Digital-News on Scoop.it today | Scoop.it
The buying process is typically broken up into five stages: problem awareness, research, evaluation/consideration, purchasing decision/intent and finally, evaluation after the purchase to determine i…
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Supporting Customers Through Your Business Website (It’s Easier Than You Think)

Supporting Customers Through Your Business Website (It’s Easier Than You Think) | Digital-News on Scoop.it today | Scoop.it
Wouldn’t it be nice if you could have an automated customer service center on your website—a place where your customers could go to chat, in real time, with a technical support representative, a …
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How to Be a Ridiculously Successful Customer Service Employee

How to Be a Ridiculously Successful Customer Service Employee | Digital-News on Scoop.it today | Scoop.it
My first ever customer service job was working at McDonalds when I was 13 years old. My most recent customer service position began in 2007 when I was working in a contact centre answering 100 calls/…
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5 Ways To Secure Innovation Success Through A Stronger Company Culture

5 Ways To Secure Innovation Success Through A Stronger Company Culture | Digital-News on Scoop.it today | Scoop.it
We all know that the only constant in today’s world is change. The big warning for businesses today is, of course, “innovate or die,” and planning for change is critical to executing initiative…
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Top Five Public Relations Takeaways of 2014 (So Far)

Top Five Public Relations Takeaways of 2014 (So Far) | Digital-News on Scoop.it today | Scoop.it
As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught…
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Crucial PPC Reports to Run

Crucial PPC Reports to Run | Digital-News on Scoop.it today | Scoop.it
Four Helpful Reports When you work with PPC advertising, you gain the advantage of determining just who is clicking through your ads and who is taking a quick exit as well. Utilizing Google Analytics…
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Strategic Plans Are Obsolete!

Strategic Plans Are Obsolete! | Digital-News on Scoop.it today | Scoop.it
Strategic planning is extremely important, but the way we plan, and the plan we create, do not provide the dynamic roadmap everyone in the organization needs in order to shape the best future possibl…
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Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks That Failed

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks That Failed | Digital-News on Scoop.it today | Scoop.it
Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello — hoping to achieve the precarious balance between remaining a truly ad-free social network and fina…
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A Roadmap To Content Amplification [Infographic]

A Roadmap To Content Amplification [Infographic] | Digital-News on Scoop.it today | Scoop.it
You might have some of the best content online, but it won’t do you any good if no one sees it. Considering that there are millions of social posts, tweets and blog entries created daily, it’s mo…
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Are You Social Sharing to Your Best Advantage?

Are You Social Sharing to Your Best Advantage? | Digital-News on Scoop.it today | Scoop.it
If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social ne…
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Brad Pitt Visits ‘Between Two Ferns’ With Zach Galifianakis

Brad Pitt Visits ‘Between Two Ferns’ With Zach Galifianakis | Digital-News on Scoop.it today | Scoop.it
In his returning parody interview show, Zach Galifianakis really went for it with jokes at the expense of Brad Pitt in a new segment of Between Two Ferns. Pitt went on the Funny or Die interview se…
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6 Ways to Keep it Real for Everyone: Diversity In Experience Planning

6 Ways to Keep it Real for Everyone: Diversity In Experience Planning | Digital-News on Scoop.it today | Scoop.it
Considering how process-focused experience planning can be, it’s not terribly surprising to realize how diversity is often overlooked as a key ingredient in successful customer experience strategie…
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How Your Online T-shirt Business Can Benefit From Co-Marketing

How Your Online T-shirt Business Can Benefit From Co-Marketing | Digital-News on Scoop.it today | Scoop.it
You believe you have a talent and an eye for making appealing t-shirts, and could find some success selling them, which has led you to launch a website to do just that. Now what? You’re a t-shirt d…
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Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas

Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas | Digital-News on Scoop.it today | Scoop.it
OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of…
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A River (of Data) Runs Through It

A River (of Data) Runs Through It | Digital-News on Scoop.it today | Scoop.it
If you want to rise to the top, you need to permit your data to flow freely into the customer experience. So say marketing leaders at some of the world’s most successful brands like Procter & G…
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Can This AdWords Advice Be Trusted? 5 Questions to Ask

Can This AdWords Advice Be Trusted? 5 Questions to Ask | Digital-News on Scoop.it today | Scoop.it
When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights …
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The Very Simple System For Picking Your Trade Shows

The Very Simple System For Picking Your Trade Shows | Digital-News on Scoop.it today | Scoop.it
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember t…
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Thinking About Online Ad Buying? Get To Know These Digital Spaces

Thinking About Online Ad Buying? Get To Know These Digital Spaces | Digital-News on Scoop.it today | Scoop.it
Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next car or…
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4 Ways To Make Your Next Board Retreat A Major Success

4 Ways To Make Your Next Board Retreat A Major Success | Digital-News on Scoop.it today | Scoop.it
Any of us who have ever served on a nonprofit board for more than a year have most likely been part of the ritual known as the “annual board retreat.” Most of them are okay, a few are awful, but …
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The Business Blog: It’s Viable

The Business Blog: It’s Viable | Digital-News on Scoop.it today | Scoop.it
How necessary is a business blog in today’s marketing arsenal? The “blog” is now a viable platform for communication and is becoming a significant part of the social media channel that is mergi…
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James Spader Used ‘Dark Humor’ In Voicing Ultron For Avengers

James Spader Used ‘Dark Humor’ In Voicing Ultron For Avengers | Digital-News on Scoop.it today | Scoop.it
It certainly has been a busy couple of days concerning news of the latest Marvel film. Following the official release of the teaser trailer for Marvel’s “Avengers: Age of Ultron” ye…
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Hell’s Angels Member Sentenced For Clubhouse Killing

Hell’s Angels Member Sentenced For Clubhouse Killing | Digital-News on Scoop.it today | Scoop.it
A member of the Hell’s Angels motorcycle gang has been convicted in the death of a fellow member. Jay Witt, 48, was sentenced to 30-40 years behind bars, charged with manslaughter in the death …
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How to Deal with Negativity on Your Blog (and the Internet)

How to Deal with Negativity on Your Blog (and the Internet) | Digital-News on Scoop.it today | Scoop.it
Any seasoned blogger or social media marketer will be able to tell you war stories about awful comments, negative feedback, or surprising responses they’ve gotten to content that they have publishe…
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