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Learning From Lyrics

Learning From Lyrics | Digital-News on Scoop.it today | Scoop.it

Via Ana Cristina Pratas, Yuly Asencion, Juergen Wagner
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Viral Marketing Is A Myth

Viral Marketing Is A Myth | Digital-News on Scoop.it today | Scoop.it
Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anythin…
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Pirates Of The Caribbean 5 Sets Sail for July 2017

Pirates Of The Caribbean 5 Sets Sail for July 2017 | Digital-News on Scoop.it today | Scoop.it
Who else missed Johnny Depp with black eyeliner, a nice tan, and one hell of a personality? Fret no more. The 5th installment of Pirates of the Caribbean: Dead Men Tell No Tales is set for a theatric…
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Using Social Media For PR

Using Social Media For PR | Digital-News on Scoop.it today | Scoop.it
Increasingly, companies are using social media to spearhead their PR campaigns. Once only regarded as a small player in gaining brand exposure in local and national press, social media is fast becomi…
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How to Not Engage in Social Media Successfully

How to Not Engage in Social Media Successfully | Digital-News on Scoop.it today | Scoop.it
How to not engage in social media–sort of like flying without an engine (image by Martin Pettitt) I’ve noticed a welcome trend these last few months—social reality has hit social media. I�…
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Jack White Hates The Chicago Cubs [Photo]

Jack White Hates The Chicago Cubs [Photo] | Digital-News on Scoop.it today | Scoop.it
Did someone force Jack White to go to a Chicago Cubs game? The White Stripes singer was spotted in the stands at Wrigley Field earlier this week and he doesn’t look too happy about it. Judging by t…
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Foursquare and LinkedIn go Even more Local -

Foursquare and LinkedIn go Even more Local - | Digital-News on Scoop.it today | Scoop.it
Both Foursquare and LinkedIn have announced new features that take their networks to a whole new level. Local search engine optimisation has long been valued among businesses and Internet marketers, and now social networks are looking for ways to use local features to expand their services. For example, Facebook recently added a feature called Nearby …
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How Brand Marketers Can Win the War Against Industry Disruptors - Forbes

How Brand Marketers Can Win the War Against Industry Disruptors - Forbes | Digital-News on Scoop.it today | Scoop.it
How Brand Marketers Can Win the War Against Industry Disruptors Forbes Traditional brands affected must leverage digital media to tip the scales to both drive consideration as consumers begin their research phases (using targeted display, branded...
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The Attorneys' Psychologist (Part 2) - Above the Law

The Attorneys' Psychologist (Part 2) - Above the Law | Digital-News on Scoop.it today | Scoop.it
Above the Law The Attorneys' Psychologist (Part 2) Above the Law With this in mind, I would also urge anyone considering couples' therapy to be a good consumer by making sure that the therapist under consideration has the proper training in an...
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Fresh Insights in Selling to SMBs - Business 2 Community

Fresh Insights in Selling to SMBs - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Fresh Insights in Selling to SMBs
Business 2 Community
Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014.
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SEO Web Design: Plan For Never-Ending Updates - Huffington Post

SEO Web Design: Plan For Never-Ending Updates - Huffington Post | Digital-News on Scoop.it today | Scoop.it
SEO Web Design: Plan For Never-Ending Updates
Huffington Post
Website updates and other tasks must be scheduled on a regular basis with attention to best practices in SEO web design.
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Program introduces middle schoolers to technology and manufacturing - Memphis Business Journal (blog)

Program introduces middle schoolers to technology and manufacturing - Memphis Business Journal (blog) | Digital-News on Scoop.it today | Scoop.it
Program introduces middle schoolers to technology and manufacturing Memphis Business Journal (blog) The idea, which was originally discussed by Ayana Alshams-Brooks, a training specialist at Southwest, would help identify students with an interest...
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How to Not Engage in Social Media Successfully - Business 2 Community

How to Not Engage in Social Media Successfully - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
How to Not Engage in Social Media Successfully
Business 2 Community
Sometimes it is lonely in social media—I know not quite social. One secret to understand is that only 1-2% of your audience will ever engage with you.
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Tony Adams's curator insight, July 23, 11:10 PM

The observation that only 1-2% of your audience will engage with you on SM leads us towards two killer points:

 

1. We are social animals.  People use Social Media because they want to connect with other people.  They want to find content and engagement that resonates with them on a personal level.  They want to build relationships with brands, sources and other content consumers.

 

2. People will not engage if the content or experience is not personal, or if it doesn't resonate with them. 

 

What does that mean? 

 

We have a great opportunity to tap into our audience and build engagement from that 1-2% floor, through targeted, personal, active and meaningful engagement.  Remember that 98-99% of your audience are interested enough to seek your content but then choose to do nothing with it.  That's nuts. 

 

Work on engaging with that huge chunk of your audience - understand them, customise the experience for them and focus on what value they are seeking.

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IT pros, execs don't see eye-to-eye on document workflow tech - FierceContentManagement

IT pros, execs don't see eye-to-eye on document workflow tech - FierceContentManagement | Digital-News on Scoop.it today | Scoop.it
IT pros, execs don't see eye-to-eye on document workflow tech
FierceContentManagement
If you're trying to convince the boss of the importance of integrating digital, cloud, and mobile strategies, you may want to listen up.
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9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

9 Google+ Tactics to Increase Your Blog’s SEO and Traffic | Digital-News on Scoop.it today | Scoop.it
Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath sce…
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Why Google Removed Photos from Authorship

Why Google Removed Photos from Authorship | Digital-News on Scoop.it today | Scoop.it
Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authors could have their content associated with their Google+ profile along with a p…
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Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One | Digital-News on Scoop.it today | Scoop.it
Your startup has finally gotten some funding and you know that you have to find a social media manager (“SMM”). Where do you start? You could ask a few friends, or you could look on the Internet,…
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What To Do When Your LinkedIn Ads Aren’t Producing Leads!

What To Do When Your LinkedIn Ads Aren’t Producing Leads! | Digital-News on Scoop.it today | Scoop.it
So you’ve set up your LinkedIn ads and you realize they aren’t producing leads. But why? There could be a number of reasons why and in this article we will discuss how to find the hole in your st…
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The Science Of Getting New Twitter Followers

The Science Of Getting New Twitter Followers | Digital-News on Scoop.it today | Scoop.it
Follower count is, unanimously, the biggest indicator of success on Twitter. Some people may contend with that statement. They may argue that quality of followers, quality of tweets, level of engagem…
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'Big picture' thinking doesn't always lead people to indulge less, study says - Phys.Org

'Big picture' thinking doesn't always lead people to indulge less, study says - Phys.Org | Digital-News on Scoop.it today | Scoop.it
'Big picture' thinking doesn't always lead people to indulge less, study says Phys.Org When prompted to think abstractly, too much self-focus can lead to feelings of missing out on life, which then induces regret and leads to corrective...
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Stolen Passwords At Core Of StubHub Breach, Company Says - CRN

Stolen Passwords At Core Of StubHub Breach, Company Says
CRN
The rising value of stolen account credentials has fed a litany of password breaches at online services, social networks and ecommerce sites.
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Sales and Marketing Alignment Equals More Revenue - Business 2 Community

Sales and Marketing Alignment Equals More Revenue - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Sales and Marketing Alignment Equals More Revenue
Business 2 Community
We're all familiar with the deep-rooted battle between sales and marketing.
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Facebook Now Makes 62% of Its Ad Money From Mobile: What the Latest ... - AdAge.com

Facebook Now Makes 62% of Its Ad Money From Mobile: What the Latest ...
AdAge.com
... video might be just a start.
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9 Google+ Tactics to Increase Your Blog's SEO and Traffic - Business 2 Community

9 Google+ Tactics to Increase Your Blog's SEO and Traffic - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Business 2 Community
9 Google+ Tactics to Increase Your Blog's SEO and Traffic
Business 2 Community
Whenever you have a new blog post, link to it from Google+ and make that post public.
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CC Media Holdings, Inc. (CCMO) CFO Richard Bressler on Q2 2014 Results ... - Seeking Alpha

CC Media Holdings, Inc. (CCMO) CFO Richard Bressler on Q2 2014 Results ... - Seeking Alpha | Digital-News on Scoop.it today | Scoop.it
CC Media Holdings, Inc. (CCMO) CFO Richard Bressler on Q2 2014 Results ...
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Will the young Britons fighting in Syria be allowed to return home and resume ... - The Independent

Will the young Britons fighting in Syria be allowed to return home and resume ... - The Independent | Digital-News on Scoop.it today | Scoop.it
The Independent
Will the young Britons fighting in Syria be allowed to return home and resume ...
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