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How ModCloth Is “Democratizing Fashion” on YouTube

How ModCloth Is “Democratizing Fashion” on YouTube | Digital-News on Scoop.it today | Scoop.it
Founded in 2002 by Susan Gregg-Koger and Eric Koger, ModCloth is “a top e-retailer of indie clothing, accessories, and decor.” Over the course of its history, ModCloth has become one of the most …
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5 Winning Characteristics Of Modern Marketing Teams

5 Winning Characteristics Of Modern Marketing Teams | Digital-News on Scoop.it today | Scoop.it
Marketing organizations today are struggling to adapt to and thrive in a world where the customer is king and competition for share of mind- and share of wallet- is fiercer than ever. Research has sh…
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Boost Your Content Strategy with Twitter Organic Analytics

Boost Your Content Strategy with Twitter Organic Analytics | Digital-News on Scoop.it today | Scoop.it
Advertisers rejoice! Twitter recently announced the launch of a new tool for you to use to better understand your organic presence on their network. The platform had previously provided advertisers w…
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4 Tips to Create a Solid Lead Generation Strategy

4 Tips to Create a Solid Lead Generation Strategy | Digital-News on Scoop.it today | Scoop.it
The landscape of lead generation is in a constant state of evolution, and the speed in which it changes continues to pick up the pace. Several ‘new and popular’ strategies that were once believed…
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BuzzFeed Reminds PR Pros Plagiarism Still Alive and Well

BuzzFeed Reminds PR Pros Plagiarism Still Alive and Well | Digital-News on Scoop.it today | Scoop.it
Just as the New York Time’s Jayson Blair episode begins to fade from memory, this week we’re reminded that plagiarism is still very much alive and well. BuzzFeed writer and editor Benny Johnson w…
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How to Know if Your Technical Skills Need an Upgrade

How to Know if Your Technical Skills Need an Upgrade | Digital-News on Scoop.it today | Scoop.it
The market for continuing education in technical fields is exploding, but are re-skilling efforts worth it? The answer is: it depends on your situation. According to the 2014 Udemy Skills Index, an a…
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Your Career Began at Gettysburg and Antietam

Your Career Began at Gettysburg and Antietam | Digital-News on Scoop.it today | Scoop.it
It’s a joke many mid-career professionals have made.  You’re talking to someone younger in the workplace and you say something like, “Well, back when I started in the business, around the time…
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Why Customer Service Technology Can’t Replace Humans

Why Customer Service Technology Can’t Replace Humans | Digital-News on Scoop.it today | Scoop.it
Remember when self-checkout and mobile e-commerce were considered “futuristic” technology? How about when only the brand-spanking-new gas stations had pay-at-the pump? That wasn’t very long ago…
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Why Personalized Content is King

Why Personalized Content is King | Digital-News on Scoop.it today | Scoop.it
Out-bounding is dead. Long-live Personal Content! When it comes to developing strong relationships in your professional network, “Personal Content” is king. This has has never been more true than…
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EU Laws For Electronic Invoicing – How to Comply

EU Laws For Electronic Invoicing – How to Comply | Digital-News on Scoop.it today | Scoop.it
eInvoicing is taking off in a big way as companies recognise the opportunity to decrease costs in print, postage and time whilst enhancing the customer experience and reducing time to pay (days sales…
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Top 5 Lead Engagement and Nurturing Techniques For LinkedIn

Top 5 Lead Engagement and Nurturing Techniques For LinkedIn | Digital-News on Scoop.it today | Scoop.it
Image credit: cdn2.hubspot.net   Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for intern…
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#FacebookDown,Twitter Trend Begins: 26 of the Best Tweets

Oh, Facebook is down? Oh no! Normally when Facebook goes down, many people head over to Twitter and today was no different. Facebook went down for about 30 minutes to an hour today so, of course, it…
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9 Tips on How to Build Raving Fans for Your Blog

9 Tips on How to Build Raving Fans for Your Blog | Digital-News on Scoop.it today | Scoop.it
Having a loyal readership is key to achieving success as a blogger or online publisher. You may have the best blog in your niche or even the most useful posts, but what good are your efforts if you d…
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Don’t Forget These Key Steps to a Value-Based Sales Conversation

Don’t Forget These Key Steps to a Value-Based Sales Conversation | Digital-News on Scoop.it today | Scoop.it
Value-Based Selling demands an understanding of the stages of a basic buying process. Articulating Requirements Evaluating Options Committing to a Course of Action The role of the sales rep, then, is…
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Rock The Pitch: Will You Keep Me In Mind For Next Time?

Rock The Pitch: Will You Keep Me In Mind For Next Time? | Digital-News on Scoop.it today | Scoop.it
An EPIC tweet was sent by a deputy tech editor at the New York Times yesterday afternoon… shared by the delightful Maura Lafferty (follow her at @mlaffs). Dear PR Industry Professional: Thanks, but…
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How To Make Your Own Explainer Video For Your Business

How To Make Your Own Explainer Video For Your Business | Digital-News on Scoop.it today | Scoop.it
Video has been a big part of the internet marketing landscape for a while but lately it’s becoming even more major and lots of serious and very successful campaigns are incorporating it into their …
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Bacon’s Law of B2B Sales & Marketing

Bacon’s Law of B2B Sales & Marketing | Digital-News on Scoop.it today | Scoop.it
“He that will not apply new remedies must expect new evils; for time is the greatest innovator.” Sir Francis Bacon Pretty straightforward…and in a single sentence the “father …
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How to Know if Your Technical Skills Need an Upgrade

How to Know if Your Technical Skills Need an Upgrade | Digital-News on Scoop.it today | Scoop.it
The market for continuing education in technical fields is exploding, but are re-skilling efforts worth it? The answer is: it depends on your situation. According to the 2014 Udemy Skills Index, an a…
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How We Ran Our Own Consumer Tech Showcase – And How You Can Too

How We Ran Our Own Consumer Tech Showcase – And How You Can Too | Digital-News on Scoop.it today | Scoop.it
As publicists, we hear it all the time – writers receive hundreds of pitches each day, and they’re exhausted by rote product promotion. This makes breaking through to media challenging, no matter…
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Overcoming Objections to Content Marketing

So the pitch went great. You took your stakeholders through a glittering presentation on the power of content marketing. You unleashed your ultra-compelling content marketing statistics. You explaine…
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6 Ways to Connect Online and Offline in Digital Marketing

6 Ways to Connect Online and Offline in Digital Marketing | Digital-News on Scoop.it today | Scoop.it
Integrating online and offline marketing successfully is the answer to the findings of a study conducted by Intersperience, which revealed that 28% of 1,000 people are leading a life governed by mult…
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3 Ways to Have a Cost-efficient Online Marketing Strategy

3 Ways to Have a Cost-efficient Online Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
It’s no question that small business owners don’t have the budget for every shiny new thing that comes their way. So here are three ways that can help you save money while still being abl…
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Build Better Twitter Engagement For Your Personal Brand

Build Better Twitter Engagement For Your Personal Brand | Digital-News on Scoop.it today | Scoop.it
Social media is now the main source of communication for brands between their customers and leads. People today are turning to networks to leave feedback, search for information, purchase services an…
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Is Coca-Cola Being Recalled? Hoax Causes Confusion Across Social Media

Is Coca-Cola Being Recalled? Hoax Causes Confusion Across Social Media | Digital-News on Scoop.it today | Scoop.it
Is there dirt in your “Share A Coke with Michael” bottle? No, there’s no dirt in your Coke bottle, contrary to what a recent Internet recall would have you believing. Go ahead and …
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Social Media: Acceleration and Amplification

Social Media: Acceleration and Amplification | Digital-News on Scoop.it today | Scoop.it
I’m going to start this post off with two statements that might seem a little counter intuitive coming from someone who works in social media marketing There is nothing new about social media mark…
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