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Colgate Max Fresh & Bindass Make Dreams Come True In ‘Live The Fresh Life’

Colgate Max Fresh & Bindass Make Dreams Come True In ‘Live The Fresh Life’ | Digital-News on Scoop.it today | Scoop.it
Youngsters are a passionate lot and brands are helping them live out their passion. In yet another campaign aimed at forging deeper bonds with the youth, Colgate-Palmolive’s toothpaste brand, Colga…
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New Business Development in the Old-New World of Social Networks

New Business Development in the Old-New World of Social Networks | Digital-News on Scoop.it today | Scoop.it
Maybe It’s Time To Go Back to the Old-School Approach to Business Development The art of business development is the art of breaking into new social networks. And it’s the single hardest job in s…
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Fun Before You Fly [Infographic]

Fun Before You Fly [Infographic] | Digital-News on Scoop.it today | Scoop.it
So you’re finally off to the airport for that big summer break you’ve been waiting all year for, and boy are you excited! So excited in fact, that you decide to arrive at the airport with heaps o…
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Facebook’s Ridiculously Ridiculous View Blockade: What Gives?

Facebook’s Ridiculously Ridiculous View Blockade: What Gives? | Digital-News on Scoop.it today | Scoop.it
The following is based on recent feedback from my personal, business, and client-owned Facebook pages. By now it’s no secret that Facebook, the seemingly end-all-be-all of social media, its prevent…
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5 LinkedIn Tips for Better Sales Outreach

5 LinkedIn Tips for Better Sales Outreach | Digital-News on Scoop.it today | Scoop.it
LinkedIn is no longer a social network. It may promote itself that way, but it’s really a social contact database. As you connect with people on LinkedIn, you’re getting their contact informatio…
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4 LinkedIn Hacks for Nonprofits

4 LinkedIn Hacks for Nonprofits | Digital-News on Scoop.it today | Scoop.it
While not the sexiest of social networks, LinkedIn offers a variety of sneaky ways to promote your nonprofit, if you’re savvy enough to take advantage of them. Here are four ways to hack your nonpr…
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The Awesome Secret Weapon for Capturing Social Media ROI

The Awesome Secret Weapon for Capturing Social Media ROI | Digital-News on Scoop.it today | Scoop.it
What is this secret weapon? This secret weapon not only is free, but it’s available on mobile, desktops and it’s a weapon that every person reading this has access to and can use today! Give up? …
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Facebook Messenger App: Is The Backlash Fair?

Facebook Messenger App: Is The Backlash Fair? | Digital-News on Scoop.it today | Scoop.it
Now, it goes without saying that Facebook is one of the more controversial social networks, but their recent effort to force people to install their standalone Messenger app has angered users more th…
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How My Blog Post Got 1052 Social Shares in 3 Days

How My Blog Post Got 1052 Social Shares in 3 Days | Digital-News on Scoop.it today | Scoop.it
The world we live in is a giving one, people are striving for the attention of others and the best way to get that attention is to share interesting, useful and engaging content with them. Why then d…
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Women in the Legal Industry [Infographic]

Women in the Legal Industry [Infographic] | Digital-News on Scoop.it today | Scoop.it
From 1956 to 2010 the amount of J.D. and LL.B. degrees that were earned by women, as a proportion of all J.D. and LL.B. degrees earned, increased by 44%. This is a large gain, but there is still much…
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How To Get The Highest ROI During The Back-to-School Season (Infographic)

How To Get The Highest ROI During The Back-to-School Season (Infographic) | Digital-News on Scoop.it today | Scoop.it
After the holiday season, which brings in $601 billion in sales, back-to-school shopping is the second-largest shopping season of the year. The $74.9B it brought in last year was more than Mother’s…
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Link Earning Today: Redefining Your Outreach

Link Earning Today: Redefining Your Outreach | Digital-News on Scoop.it today | Scoop.it
Even prior to the day Matt Cutts announced the “end of guest blogging”, the process of link building has always been a long and tedious one. Backlinks have been a huge part of the Google algorith…
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US Social Commerce Statistics – Statistics and Trends [Infographic]

US Social Commerce Statistics – Statistics and Trends [Infographic] | Digital-News on Scoop.it today | Scoop.it
The influence of social media on our purchasing decisions is growing and according to latest infographic released by Invesp, US social commerce is estimated to reach 14 Billions by 2015 and will repr…
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Lufthansa Promotes ‘More Indian Than You Think’ With First TVC & Microsite Supporting Indian Languages

Lufthansa Promotes ‘More Indian Than You Think’ With First TVC & Microsite Supporting Indian Languages | Digital-News on Scoop.it today | Scoop.it
When the world talks about precision, it has to bring Germany into it. Be it in their approach to design or engineering, precision and perfection is something we take as a given in things that come f…
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Customer Support and Social Media: When You Should and Shouldn’t Respond To Nasty Tweets

Customer Support and Social Media: When You Should and Shouldn’t Respond To Nasty Tweets | Digital-News on Scoop.it today | Scoop.it
If you’re a business owner who regularly interacts with customers, the chances are good that, at some point, you’ve received a few unkind words about your products or services. Although a polite …
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Singular and Plural Keywords Are Not Always the Same for SEO

Singular and Plural Keywords Are Not Always the Same for SEO | Digital-News on Scoop.it today | Scoop.it
I received an interesting question one day from a student in a class I taught on SEO. He was in the process of optimizing a landing page for the keywords “waterproof jacket” (singular) an…
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6 Reasons Experts Include Case Studies in Their Blog Posts

6 Reasons Experts Include Case Studies in Their Blog Posts | Digital-News on Scoop.it today | Scoop.it
One of the most popular terms used in the world of content marketing is the phrase “evergreen content.” People get all excited about evergreen content because you only need to put in the work onc…
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What’s the Big Secret Behind Blogging, Word Counts and ROI?

What’s the Big Secret Behind Blogging, Word Counts and ROI? | Digital-News on Scoop.it today | Scoop.it
So I came across this post on Search Engine Journal the other day and immediately thought to myself, “If 2,000 word posts generate the most traffic, how do businesses consistently write long-form c…
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Social Media Marketing: Does Your Business Need It?

Social Media Marketing: Does Your Business Need It? | Digital-News on Scoop.it today | Scoop.it
As a small business owner, I’m sure you have heard of buzz words such as social media marketing, Facebook marketing, and Google My Business…. but what do these buzzwords mean and do they have any…
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Use Social Media and Content Strategy for Better SEO

Use Social Media and Content Strategy for Better SEO | Digital-News on Scoop.it today | Scoop.it
There is an element of social media that affects SEO (Search Engine Optimization). Nobody knows to what degree social media can affect your SEO. Even the engineers are not sure because they are not a…
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Quick Guide: Tips For WordPress Beginners

Quick Guide: Tips For WordPress Beginners | Digital-News on Scoop.it today | Scoop.it
We were all WordPress beginners at some point in our journey. Think back about what helped you move along the continuum from WordPress Beginner to WordPress Expert. Marketing Press WordPress Developm…
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How To Promote Your Business With A Blog

How To Promote Your Business With A Blog | Digital-News on Scoop.it today | Scoop.it
Internet advertising is growing leaps and bounds each year, as evidenced by the graph above, and if you aren’t taking advantage of the medium to reach and interact with potential customers, yo…
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Is the Travel Sector Behind With the Times? [Infographic]

Is the Travel Sector Behind With the Times? [Infographic] | Digital-News on Scoop.it today | Scoop.it
We all love a little holiday but is the travel sector behind with times? Can SMS improve our summer holiday? There was a time when going away on holiday and going on a plane meant you were part of an…
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“Shake It Off”: Taylor Swift Makes Huge Announcements on Yahoo Worldwide Live Stream

“Shake It Off”: Taylor Swift Makes Huge Announcements on Yahoo Worldwide Live Stream | Digital-News on Scoop.it today | Scoop.it
Taylor Swift fans were abuzz with anticipation at the fact that Taylor Swift was going to be making a huge announcement today. The worldwide live stream was presented through Yahoo and ABC and was al…
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Why You’re Failing At Your Social Selling Campaigns

Why You’re Failing At Your Social Selling Campaigns | Digital-News on Scoop.it today | Scoop.it
The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers are a community of users…
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